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The Selected Works of Richard Dongses 2005–2009 Design_Rhythmic
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Portfolio of Richard Dongses

Mar 22, 2016

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Richard Dongses

MFA Graphic Design portfolio of RIchard Dongses. Academy of Art University San Francisco, CA
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Page 1: Portfolio of Richard Dongses

The Selected Worksof

Richard Dongses2005–2009

Design_Rhythmic

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Table of Rhythm

No. __ · page 04 · IntroNo. 01 · page 10 · Thesis: Classroom RedesignNo. 02 · page 20 · EcoCityNo. 03 · page 30 · All Clay EverydayNo. 04 · page 40 · Contemporary FaithNo. 05 · page 50 · Redef ined StyleNo. 06 · page 60 · No Doubt About ItNo. 07 · page 66 · Moblie ChurchNo. 08 · page 76 · Designer’s BlockNo. 09 · page 84 · Master of SuspenseNo. 10 · page 94 · I Have a DreamNo. __ · page 104 · Outro

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| Intro | Design_Rhythmic · Richard Dongses

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Intro

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What is “Design_Rhythmic?”“Design Rhythmic” is what one would characterize as the flow of design. Close your eyes, and follow the rhythmic tempo of your favorite song, and you will undoubtedly come to a complete understanding of the meaning of “Design Rhythmic.” All design rhythym are not equal, as you can obviously tell looking from the portfolio of one designer to the next. But therein lies the excitement — to be able to discover someone’s design rhythmic style. It’s like putting those headphones on, and listening to a new artist’s album for the first time.

I welcome you to discover my design rhythm, and through it, maybe you’ll get a sense of what your rhythm is.

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| Showcase No. __ | Design_Rhythmic · Richard Dongses

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The Works

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| Showcase No. 01 | Design_Rhythmic · Richard Dongses

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Title: Creative Classroom DesignSubtitle: A Handbook on How to Set Up Your Classroom

Category: Print · Photography · IllustrationCourse: MFA ThesisInstructor: Phil HamlettFormat: 5x7 in. book · 18x24 in. posters

No. 01 · Thesis: Classroom Redesign

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| Showcase No. 01 | Design_Rhythmic · Richard Dongses

Saving Our Classrooms, One Room at at Time.The purpose of this thesis project is to redesign the public middle school classroom environment to create a more conducive learning environment for the students. Working with already existing spaces, I want to offer assistance to teachers in reorganizing and reinterpreting the space, according to teacher’s and students’ particular needs (as they tend to change with each new year).

The primary focus is on the California public middle schools (6-8 grades). The past year, I have studied the way students behave on a cognitive level, interviewed teachers on their teaching styles, and inquired about their specific needs in their classrooms. Many teachers were interviewed regarding what they felt were lacking in classrooms, and what classroom setups worked and what didn’t work for them. Based on their answers I was able to understand what contributed to a more productive learning environment for the students.

All the data have gathered and organized into a comprehensive handbook geared towards new teachers, and even seasoned teachers that would like some help in setting up their classrooms.

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| Showcase No. 01 | Design_Rhythmic · Richard Dongses

Creative Process & Journals

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Book Details

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Poster Details

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Title: Green Metropolis: China’s City of the FutureSubtitle: Type Study: Gotham

Category: PrintCourse: Type 3 · 2008 SpringInstructor: Ariel GreyFormat: 6x8 in. book · 18x24 in. poster · CD case

No. 02 · EcoCity

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| Showcase No. 02 | Design_Rhythmic · Richard Dongses

We Built this City...Using the architecture-like letterform of the typeface, Gotham. This project explores the finer qualities of this typeface, through researching a real life city being built from the ground up. What makes this city so special is that it is being built with the desire to leave the smallest footprint possible once inhabited. Everything about this developing city in China screams out “green.” China is trying to make her name known to the rest of the world. I like to think that way of this popular typeface as well. Welcome to Gotham. Sorry, Batman not included.

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Poster Design Process

( Following spread: Book Details )

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Title: Clay OpusSubtitle: The Nick Park Film Festival

Category: PrintCourse: Integrated Communications · 2007 FallInstructor: Bayou BennettFormat: 6x8 in. book · 33x44 in. poster · DVD packaging · and more

No. 03 · All Clay Everyday

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Mr. Park’s Opus“Clay Opus.” Opus is definted to be an artistic work of a large scale. The festival is a celebration of Nick Park’s claymation masterpieces, ranging from his 5 mintue short, Creature Comforts, to full feature length films, such as, Wallace & Gromit: The Curse of the Were Rabbit. This is a film festival celebration of (miniature) epic proportions.

| Showcase No. 03 | Design_Rhythmic · Richard Dongses

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Festival Catalog & Details

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DVD Packaging & Gifts

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( Following page: Poster )

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Title: BeyondSubtitle: n/a

Category: PrintCourse: Visual Communication · 2007 SpringInstructor: Hunter Wimmer · Phil HamlettFormat: 6x9 in. book

No. 04 · Contemporary Faith

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| Showcase No. 04 | Design_Rhythmic · Richard Dongses

Beyond What is SeenThis project takes an in-depth look at the Christian faith in America. It dispells any notion that today’s believers in the Christian faith only stays within their holy huddle, but are social activists and vocal about their belief in God. The book also looks at the histroy of Christian faith in contemporary times, and draws a connection with the past, present, and future.

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Creative Process & Journals

| Showcase No. 04 | Design_Rhythmic · Richard Dongses

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Chapter Identities & Book Details

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Title: Airwalk PerformanceSubtitle: A Rebrand Style Guide

Category: Print · PhotographyCourse: Nature of Identity · 2008 SpringInstructor: Hunter WimmerFormat: 13x19 in. book

No. 05 · Redef ined Style

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Walking On AirRedesigning the popular Airwalk brand was no easy feat, considering the already large fanbase it has already. But as the company has seen a decline in interest due to what some may call their “sell-out” route, I saw the need to redesign the brand, and infuse back into it a fresh style. It’s all about style and performance. We’re bringing it back to the basics.

| Showcase No. 05 | Design_Rhythmic · Richard Dongses

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| Showcase No. 05 | Design_Rhythmic · Richard Dongses

Logo Design Process & Final Logo Redesign

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Book Details

| Showcase No. 05 | Design_Rhythmic · Richard Dongses

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Business System, Products, & Advertisements

| Showcase No. 05 | Design_Rhythmic · Richard Dongses

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| Showcase No. 06 | Design_Rhythmic · Richard Dongses

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Title: No Doubt, “Tragic Kingdom”Subtitle: CD Album Redesign

Category: PrintCourse: Visual Literacy · 2006 FallInstructor: Lawrence AzerradFormat: CD booklet · CD cover

No. 06 · No Doubt About It

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Behind Closed DoorsRedesigning the popular No Doubt album, Tragic Kingdom, allowed for further exploration with the theme the band played with in their music. “Disillusioned as they enter, they’re unaware what’s behind castle walls.” A quote from their original album, it speaks clearly the idea that we have all been fooled by the slick and shiny exterior of what we believe Southern California to be. The reality? Thin cardboard cut-outs, with little true value or meaning, and decaying lives on the inside... hence the name, Tragic Kingdom.

| Showcase No. 06 | Design_Rhythmic · Richard Dongses

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Fold-Out Poster Detail

| Showcase No. 06 | Design_Rhythmic · Richard Dongses

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Title: TransformationSubtitle: Invisibility: The Unseen Around Us

Category: Print · PhotographyCourse: Photo Narrative · 2009 SpringInstructor: Beth LaDoveFormat: 8.5x11 in. book

No. 07 · Mobile Church

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| Showcase No. 07 | Design_Rhythmic · Richard Dongses

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From School to ChurchThis book takes a photo narrative approach to documenting the process a medium-size church in Berkeley, CA goes through to set up for church on a typical Sunday. You see, they do not own a church building. Instead, they rent out different venues to hold their Sunday Worship Services. Every Sunday they go through the process of bringing in multiple equipment traliers, and set everything up in a middle school campus. The amazing thing is that the help are all regular church members who volunteer their mornings (to set up) and afternoons (to take down and pack back up into the trailers). Once they’re done, they do it all over again next Sunday.

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Book Details

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Title: Mind’s EyeSubtitle: n/a

Category: Print · Photography · IllustrationCourse: Experimental Typography · 2007 FallInstructor: Stanley ZeinkaFormat: 9x12 in. book

No. 08 · Designer’s Block

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| Showcase No. 08 | Design_Rhythmic · Richard Dongses

Journey into the MindWriter’s block. Creative block. We’ve all been there before. The book is a fictional narrative of a writer's journey through his world to seek out creativity and ideas for his next novel. He endsup finding them in the most unlikely places.

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| Showcase No. 08 | Design_Rhythmic · Richard Dongses

Book Details

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Book Cover Detail

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| Showcase No. 09 | Design_Rhythmic · Richard Dongses

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Title: On TenterhooksSubtitle: The Alfred Hitchcock Film Festival

Category: Print, IllustrationCourse: Integrated Communications · 2007 FallInstructor: Hunter WimmerFormat: 33x44 in. poster

No. 09 · Master of Suspense

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| Showcase No. 02 | Design_Rhythmic · Richard Dongses| Showcase No. 09 | Design_Rhythmic · Richard Dongses

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What does suspense look like?On tenterhooks. A tenterhook was a hooked device used in the mid-1700s to secure newly woven cloth onto a frame. “On tenterhooks” is an idiom that means to be in a state of uneasy suspense or painful anxiety. This poster was designed based on 17 of Hitchcock’s most suspenseful and well-known films. The image of Hitchcock is comprised of iconic images from each of the films, all of which were hand-illustrated and then vectorized on the computer. The film titles are typeset in the background, and the poster has an overall textured look for a classic and vintage feel.

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Creative Process & Journals

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| Showcase No. 09 | Design_Rhythmic · Richard Dongses

Creative Process (continued)

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( Following Spread: Poster )

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| Showcase No. 10 | Design_Rhythmic · Richard Dongses

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Title: MLK RulesSubtitle: I Have a Dream Speech

Category: Print · PhotographyCourse: Publication Narrative · 2008 FallInstructor: Michael SainatoFormat: 8.5x11 in. book

No. 10 · I Have a Dream

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Dream Come TrueMLK rules. ‘Nuff said. The goal of the project was to design an artifact that includes and updates the famous Martin Luther King Jr.’s speech, I have a dream, to present day times. I wanted to convey how this speech was timeless, and the dreams that MLK spoke of in his speech lives on in our country today. They live on not just in laws and in the hearts of men, but also in the normal, everyday things we take for granted around us. The book challenges the reader to see these grand idealogical statements can indeed coincide with our mundane everyday lives.

| Showcase No. 10 | Design_Rhythmic · Richard Dongses

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Book Details

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| Outro | Design_Rhythmic · Richard Dongses

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Outro

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| Showcase No. 00 | Design_Rhythmic · Richard Dongses

What is “Design_Rhythmic?”“Design Rhythmic” is what one would characterize as the flow of design. Close your eyes, and follow the rhythmic tempo of your favorite song, and you will undoubtedly come to a complete understanding of the meaning of “Design Rhythmic.” All design rhythym are not equal, as you can obviously tell looking from the portfolio of one designer to the next. But therein lies the excitement — to be able to discover someone’s design rhythmic style. It’s like putting those headphones on, and listening to a new artist’s album for the first time.

I welcome you to discover my design rhythm. What is your’s?

| Outro | Design_Rhythmic · Richard Dongses

What is your “Design Rhythm?”Thank you for looking through my portfolio. I hope you can get a feel for my design rhythm through glancing at the selected work. The graphic design profession is filled with challenges and tight deadlines, but at the end of the day, I can say with confidence that it is all worth it. So you’ve seen my design rhythm, what is yours?

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Family and Friends: Jason Dongses (father), Cindy Dongses (mother), Lisa

Dongses (sister), Julia, Michael, Anne, Matt, Eric, James & Jennifer, Samuel,

UCB AAA peeps, Gordon L., Kevin L., Roy, Jim, Tom, Joey, Darius, Jesse, Rich

L., Steve C., Kevin T., Hank, Paul, Scott, John V., Robert V., Wayne, Brian, Leo,

Will, Kevin J., Danny, Jonathan, Hubert, Jim K., Steve C., Eunice C., Henry C.,

Ken, Carmen, Henry S., Seung, Tony, Isaac, Chi, DY, Chris L., Judy L., Paul

C., Tim F., Debbie F., Jimmy, Dung, Melvin, Matt L., Jackson, James S., Claire

S., Rich Y., Ray, Kosit, Albert, Patrick L., Jeannie L., Rick Y., Sue Y., Andy T.,

Amy T., John L., Eunice L., Jeff, Rich T., SSL crew, Pastor Ed & Kelly, Pastor

Johnathan & Susanna, and other fellow brothers and sisters at Gracepoint

Fellowship Church and Waypoint Community Church, there are just too many

to name here, but I am still equally indebted to, and all other friends and family

members that I have forgotten to mention here... love you all!

Academy of Art University: Phil Hamlett, Mary Scott, Hunter Wimmer, Ariel

Grey, and the various other instructors I've had the privilege to learn from,

whether in class, online, or even in the hallways of 79 MN. My abilities as a

designer has grown so much because of your dedication to education.

Most Important: My Heavenly Father, Lord and Savior

Photography: Jimmy Song, pages 33-37, 92-93; Richard Yen, Pages 38-39

Design, photography, and illustration by Richard Dongses © 2009

Unless otherwise specified. All rights reserved. No part of this book may be

reproduced in any form without permission in writing from the author.

www.dongses.wordpress.com

Academy of Art University

79 New Montgomery Street

San Francisco, CA 94105

Printed by Alameda Copy

1211 Lincolm Ave.

Alameda, CA 94501

alamedacopy.com

Bound by The Key Printing and Binding

thekeyprintingandbinding.com

Cover Material

CM Arrestox B

BV-18650, Metal Vellum

covermaterial.com

Text Stock

StoraEnsco 4CC Premium Paper, art.nr.8141

60lb. Cover, 99 Brightness

Programs

Adobe InDesign, Photoshop, Illustrator

Typefaces

Adobe Caslon Pro

Helvetica LT Std.

Acknowledgments & Credits

| Acknowledgments & Credits | Design_Rhythmic · Richard Dongses