Portfolio Of David Partridge

Peoplechangeandforgettotelleachother.

~LillianHellman

AdvancedMarke,ngDiploma•  ThisAdvancedDiplomademonstratesacademicsuccessina3

yearBusinessAdministra,ve‐Marke,ngProgram

•  RelevantcoursesInclude:

–  BusinessLaw,BusinessStrategy1&2,CustomerRela,onshipManagement,ResearchManagement,Sta,s,calAnalysis,Marke,ng1&2,Interna,onalMarke,ng,GlobalMarke,ng,Marke,ngManagement1&2,Finance,FinanceManagement,ManagingtheSalesForceandHumanResourceManagement,Psychology,SocialScienceandCulture

Adver,singDiplomawithHonours•  ThisDiplomawithHonoursdemonstratesacademicsuccess

ina2yearAdver,singProgram

•  Relevantcoursesinclude:

–  AdvtgPlanning/Prep1‐4,Layout&Copywri,ng1‐4,IntegratedMktg.Com.1&2,MediaFundamentals1&2,MediaBuy&Analysis1&2andInterac,veMarke,ng

•  RelevantsoPware'slearnedinclude:

–  AdobeInSuitecollec,on,CombNavigatore,A/CNielsen,IMSPrint&MediaMix,ComScore,GoogleAnaly,csandothervariousMacOSprograms

BestStrategyAward•  Thisawarddemonstratesthesuccessofmy:

–  Strategicintegratedmarke,ngplan,annualbudgetalloca,on,humanresourcemanagement,productdevelopmentandmarke,ngmanagementabili,es

•  Ourcompanyeffec,velycapturedmarketleadershipandmaintainedthatposi,onagainstallotherteamsinSheridanCollege’sSchoolofBusiness.

Dis,nguishedPar,cipantAward•  Thisawardacknowledgesourgroup’s

par,cipa,onintheBestStrategyInvita,onal

–  Compe,nginthiscompe,,onwasaverysoberingexperience;Iexpectedtowin

•  Thefactisthatthelevelofskilledcompe,,onwasexcep,onal

•  Byan,cipa,ngourcompe,,veanalysisthefirstplaceteamwasabletodeterminestratagemsthatcounteractedourcompe,,vestrategiesforeachyear

•  Wecameinsixth

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$%&'()*%+,+'(-.!"#$%&'()*+,,#-#

SalesPromo,onAnalysis

•  Thisdocumentdemonstratesmyabilityto:

–  Accuratelyiden,fycompe,,vesalespromo,ontac,cs

–  Iden,fysalespromo,onobjec,ves

–  Providerecommenda,onsthatwillsa,sfyobjec,ves

CaseAnalysis

•  Thisdocumentdemonstratesmyabilityto:

–  Accuratelyiden,fytheproblemacompanyneedstoresolve

–  PrepareaS.W.O.Tanalysis

–  Analyzethepros,cons,andprofitabilityofalterna,vemarketsegments

–  Analyzeannualfixedcosts,saleprice,variablecosts,contribu,onmargin,breakevenpointsandpoten,alprofit

PurinaOne,MagazineAd•  ThisAddemonstratesmyabilityto:

–  Writebodycopythatreinforcescrea,ve

•  Usingthecatsvoice,specificbenefitsare,edbacktotheproductwhileusinganemo,onalappeal.Thisadalsoincludesacalltoac,on

MS,MagazineAd•  Thisaddemonstratesmyabilitytodesignadirectresponseand

causerelatedmagazinead

–  Bodycopy,esintothecrea,vebyspeakingthroughthewoman’svoicewhileusinganega,veappeal

–  It’stargetedandcontainsaUSP,anoffer,acall‐to‐ac,onandprovidesaresponsedevicethatisuniqueandmeasurable

Canon,NewspaperAd•  ThisAddemonstratesmyabilityto:

–  Accuratelyconvertagatelinesandcolumnsintounitmeasurementswhiletakingintoaccountgu_erandbleedwidths

–  Iden,fypsychographiccharacteris,csofthetargetaudiencethroughsecondaryresearchofqualita,veandquan,ta,vedata

ShareofVoice(SOV)•  ThisSOVreportdemonstratesmyabilityto:

–  AccuratelyuseACNielsentodetermineandanalyzetheCategory’sTotalAdver,singSpending,Adver,singSpendbyMediaandAdver,singSpendbyBrand

–  Determinethecurrentandpreviousadver,singdollarsspentbyabrandscompe,,on

SOVCharts•  Thesechartsdemonstratemyproficiencyusing:

–  MicrosoPExcel

–  ACNielsen

•  Producedata‐setsthatarerelevanttocompe,,veanalysisandfuturebrandadver,singstrategies.

MediaBriefforGille_eM3Power•  Thismediabriefdemonstratesmyabilityto:

–  Determineatargetmarket

•  ThroughtheanalysisofPrintMeasurementBureau(PMB)data

•  Accuratelyiden,fytargetdemographic,psychographicandgeographicmarketsegments

–  Iden,fyseasonalpriori,es

–  Iden,fyingcrea,verequirements

–  Iden,fythetopcompe,tors

MediaPre‐BuyPowerPoint

•  ThisMediaPre‐BuyPowerPointdemonstratesmyabilityto:

–  Designandcreateabrandedpresenta,onusingtheeffects,anima,onsanddesignelementsofMicrosoPPowerPoint

–  Accuratelyiden,fythetargetaudience•  Consumerdemographic,geographic,psychographicandlife

events/habitswasdeterminedthroughananalysisofPrintMeasurementBureau(PMB)data

–  Accuratelyiden,fytheGrossandNetprintbudget–  Accuratelyiden,fypublica,onprintcriteria–  Accuratelyselectpublica,onsbasedonthetargetaudiences’mediausage

–  AccuratelycostoutthemediacampaignunderbudgetandwithinspecifiedNetparameterswhileachievingdesiredGRPs

MergedDirectMarke,ng/Rela,onshiple_er•  Thisdocumentdemonstratesmyunderstandingof:

–  KeyMicrosoPOfficebusinessapplica,ons

•  Mergingtheselecteddatabaseswithaworddocument,theDirectMailcampaignwasreadyforprintandcouldbeeasilymodified

–  Directmarke,ng

•  Throughthekeyelementsthatwereincludedinthedirectresponsele_er–  Thele_erwastargeted,containedapromo,onaloffer,

hadacalltoac,onandcontainedaresponsedevicethatwasunique&measurable

Le_erofReference•  Thisle_erofreferencefromtheVice‐Presidentof

SignaturePrin,ngInc.demonstratesmy:

–  Personalityandworkethic–  Experiencedevelopingamarke,ngstrategy,

conduc,ngprimary/secondarymarketresearchandprovidingclientconsulta,oninaB2Benvironment

“Thegreatthingintheworldisnotsomuchwherewestand,asinwhat

direc,onwearemoving.”~OliverWendellHolmes