Portfolio Of David Partridge December 2012 3

David Partridge Phone: (519) 940-5909 99 Golden Tulip Cr.

[email protected] Markham, Ontario L6C 1W4

December 2012 To Whom It May Concern: I would like to join your marketing/advertising department. After completing a 15-month contract, I have learned a significant amount of new skills that I would like to continue to grow with your team. After working with White-Rodgers for the duration of my contract, I have learned many practices required to succeed in a corporate environment. I have a strong understanding of tactical marketing communications so that I can provide a consistent and targeted message that supports your overall marketing strategy. I can provide business-to-business advertising, consumer advertising, institutional advertising, E-marketing, trade show support and create educational presentations. I can also determine campaign effectiveness and measure key performance indicators so that I can provide a ROI analysis on all marketing campaigns and sales activities. I posses a high proficiency level in MS Office including Excel and PowerPoint so that I can develop presentations, workback schedules, proposals, creative briefs and any other marketing collateral that may be required. I have experience with Adobe InSuite and Adobe Dreamweaver which will enable me to develop website content and any creative that may be required. I'm also proficient working as part of a collaborative team or independently within a fast paced environment, so that projects that have a high level of urgency will be completed on time every time. I thrive on a challenge and I know championing your brand will provide the challenge that I’m looking for. I would like to set up a one-on-one interview with you at your convenience to discuss the skills I can offer your company in greater detail. Enclosed you will find my current Resume and Portfolio for your review. Sincerely,

David Partridge Encl. (2)

David Partridge Phone: (519) 940-5909 99 Golden Tulip Crescent

[email protected] Markham, Ontario L6C 1W4

Marketing / Advertising

I’m a fast learner with a thirst for knowledge that can analyze sales and market data to support the overall marketing strategy and achieve business growth targets. As a team player within a fast paced environment, I’m creative, innovative and organized.

A Well-Rounded Skill-Set:

Strong market analysis skills

Solid layout and design skills

Able to create marketing collateral

Great research and data analysis skills

Strong project management & multi-tasking skills

Able to work well under tight deadlines

Solid verbal, written communication and problem solving skills

Able to develop internal/external partner relationships

Strong understanding of marketing communications

Able to identify customer trends and make immediate recommendations

Possess a high attention to detail

Excellent knowledge of MS Office and Access

Education & Awards

2 year Advertising Diploma with Honours: 2009-2010

Sheridan Institute of Technology and Advanced Learning

Courses included: Media Fundamentals 1 & 2 Media Buy & Analysis 1 & 2 Layout & Copywriting 1, 2, 3 & 4 Integrated Mktg. Com. 1 & 2

Advtg Planning/Prep 1, 2, 3 & 4 Interactive Marketing

3 year Business Administrative Marketing, Advanced Diploma: 2005-2007 Sheridan Institute of Technology and Advanced Learning

Courses included: Applied Business Mgmt 1 & 2 International Marketing Customer Relationship Mgmt Sales Account Management Marketing Research Marketing Mgmt 1 & 2

Industry Champion: The Business Strategy Game 2007

Best Strategy Invitational: The Business Strategy Game 2007

Relevant Hands-On Work Experience

Marketing Coordinator: White-Rodgers, Business Unit of Emerson Canada 2011-2012

Segmented the current customer database using quantitative historic sales data; through cross-tabulation of this data, I was able to identify the appropriate promotion strategy required for each customer segment within the HVAC/R industry.

Designed strategic / tactical Integrated Marketing and Advertising communications for White-Rodgers and customers within the HVAC/R industry; communications included Print / Digital Media, E-Blasts, Direct Mail, Personal Selling and ensured all Logo’s & Product images were to Emerson specifications.

David Partridge: 519 940-5909 Page 2 of 2

Completed a White-Rodgers part analysis / competitive analysis compared to the current

market situation for the 2012 & 2013 Price Books; new parts had to be added and obsolete parts had to be omitted while maintaining an average GP on our core product lines. The 2012 Price Book had to be sent to press and the final product had to be distributed nationally.

Re-Designed the Quote process / document to be more manageable by the CSR team and measurable by management; a Quote Matrix simplified implementation and an SPQ# simplified Quote tracking / Territory Sales Manager performance measurement.

Developed & maintained current marketing programs ensuring all proper invoices were obtained while remaining within budget, updated Monthly Sales reports using Crystal to provide to Customers / Accounting, updated Loyalty Funds & Rebate Status Reports on a Monthly basis and ensured accuracy in all reports.

Marketing Communications Specialist: Owner of Adtech Comm. 2010-2011

Identified and segmented the target market of the Lawn & Landscape industry in Orangeville. Through cross-tabulation of Print Measurement Bureau (PMB) data, I was able to identify demographics, psychographics, life-events and media usage.

Prepared conceptual, strategic and tactical Integrated Marketing, Advertising and Interactive Marketing plans for a client in the Lawn & Landscape industry; plans identified current market trends and included S.W.O.T and competitive analyses.

Designed and developed a website using Adobe Dreamweaver; website included creative developed in Adobe InSuite and copy the contained a consistent and targeted message.

Prepared a Sales Promotion plan to attract switchers, price-buyers, competitive loyals and non-users; the online coupon was created in Adobe Photoshop and was time sensitive to create a sense of urgency.

Prepared research proposals for clients in the Home Renovation and Auto Maintenance industries; proposals included SMART campaign objectives, campaign deliverables and the Gross campaign budget.

Marketing & Sales Coordinator: Signature Printing Inc. 2007-2008

Qualified potential clients in the Periodical Publishing industry through quantitative research; I was able to obtain quantitative research online and from CARD.

Implemented all marketing/advertising strategies using various integrated marketing communication tools including sales promotion, direct relationship mail, print advertising and E-blasts.

Scheduled and coordinated regular marketing meetings with the upper management team to discuss the facilitation of all marketing/advertising projects.

Created a market research plan that included a self-mailer survey questionnaire; data was to be collected through random sampling and analyzed through cross tabulation.

Built professional relationships with clients while attending on-site and off-site client meetings, providing consultation on current projects and other relevant services.

Introduced projects in daily production meetings and scheduled all projects ready to go to press with the production manager to coordinate timing and deliverability.

Created quotes, dockets and project outlines for all client projects in pre-press stages while ensuring accurate filing and data management.

Obtained client proof approvals for all scheduled print projects (in-house or outsourced) as required to ensure client satisfaction and accountability.

Provided after service client care and produced postage invoices for all client mailings, copy accounting department on all postage invoices.

INTERESTS / ACTIVITIES

Reading, fishing, camping, watching movies, playing road hockey & squash

References Available Upon Request

David Partridge

Letter of Reference: This letter of reference from the Director of Human Resources at Emerson Electric Canada Ltd. proves my performance capabilities. It demonstrates my ability to develop internal/external partner relationships while being effective and successful in my role.

Letter of Reference: This letter of reference from the Vice-President of Signature Printing Inc. demonstrates my personality and work ethic. It also demonstrates my experience developing a marketing strategy, conducting primary/secondary market research and providing client consultation in a B2B environment.

David Partridge

Cross Business-Unit Corporate Memo: This Corporate Memo demonstrates my ability to create and distribute a correspondence to all business units within an organization. It also demonstrates my ability to collaborate with my Director and the Human Resources department.

Client Meeting Minutes: These Meeting Minutes demonstrate my ability to accurately document key points identified during a high profile client meeting. This also demonstrates my ability to collaborate with other attending colleagues to ensure all points have been fully recorded accurately.

Workback Schedule: This Workback Schedule demonstrates my ability to identify and document required tasks. This also demonstrates my ability to document changing priorities and collaborate with my Director.

Status Report: This Status Report demonstrate my ability to track and document task completion. This also demonstrates my ability to present my Director with a document that is easy follow and easy to understand.

To: All

cc: Greg Butt

From: White-Rodgers

Date August 10, 2012

Subject: Employee Purchase of “AAA” Batteries

White-Rodgers is now pleased to offer you Panasonic (Industrial) “AAA” batteries.

Cost

$0.50 Cents Each

Box Quantity

24 Units per Box

Total Cost per Box

$12.00 per Box

If you would like to purchase some of these “AAA” batteries please send your request to

[email protected]

PriorityA=Mandatory,B=CompletedWhenPossible,C=Sustaina

bleProjectPage1

Workback Schedule

Project Information

Client Emerson

Business Unit White-Rodgers

Marketing Coordinator David Partridge

Workback Schedule

Priority Activity Start Date Due Date Responsibility

ACompletetheHDStatProductlaunchpackage

(SalesPerson,Distributor,Contractor)07/10/12 08/07/12 David

BHavetheHD,SureSwitchandHDT2600bulletins

translatedtoFrenchwhenFinalized07/10/12 08/07/12

AHomeHardwarepricinginJDE–Reviewwith

Jordan

07/11/12 08/07/12 David,Jordan

A

WaitforDavidMclellantoidentifywhat

happenedtotherequesteduploadonAugust

18th2011Changesuppliernumberonidentified

zonefirstproducts

06/28/12 08/07/12 DavidPartridge

A

LocateallnewproductsandensureLiteratureis

availableforoursalesguys;doublecheckto

ensuresystemaccuracyandactualavailability.

•Usingthevisorguideidentifyproducts

(2’s,4’s,6’s,EZFamily)

•Ifunavailablehaveprintedonglossypaperand

senttoourwarehouse

•CreateaspreadSheetwithallitemnumbers

showingavailable/unavailable/onorder


C

UpdateSalespolicymanual(andallforms)

a.SalesPolicyManual

b.SignatureStatFormFR


A MiniFootballsonorderandwaitingfordelivery 06/29/12 08/07/12 DavidPartridge

B

ReviseCounterMattsasperGreg’scomments–

SendtoJohnBlackandDennisSnowforsign‐off

a.HaveProducedonJumpDrives

b.ShiptoDSM’sfordistribution


A ReviseElectrostaticPackagingasperBarbsrec 06/27/12 08/07/12 DavidPartridge

A PutFiltersellSheetsintopackages(12/24) 05/06/12 08/07/12 DavidPartridge

A

CompletetheAugustAnniversarySpecial

a. RedotheAnniversaryspecialforthe

Atlanticregion


White-Rodgers Toll Free 1-800-305-6953 306 Town Centre Blvd Markham, Ontario L3R 0Y6 Canada

CONTACTREPORT:ISSUEDJuly17,2012

CLIENT: SearsCanada

PRODUCT: White‐Rodgers

ATTENDEES: Client: RayYip,SearsCanadaDougHunter

Stakeholders: GregButt,ExecutiveDirector

WayneStilwell,OEMSalesDavidPartridge,MarketingCoordinator

CC:

REPORTEDBY:DavidPartridge,MarketingCoordinatorDATE: June27th

,2012 LOCATION:EmersonClimateTechnologiesPurpose:

ToobtainanupdateonSears’efforttosimplifytheirproductassortmentandidentifyspecificproduct

SKU’sthatwouldbeaddedoromitted,toobtainanupdateonthetransitionofSICASandtoidentify

currenttrendswithintheHVAC/Rmarketplace. Keyidentifications

• Searshadinvested30%moreonMarketingRecoursesinthefirsthalfoftheyear• SearsisfocusedonAccessoryinitiatives

o ThebubblearoundFebruary&Marchreallyhurtaccessorysales• Marchrebateshelpedincreasesalesby40%o AboveanyotherMarchinhistory

o Demandwasrebatedriven• 2012HVACmarketisdown15‐40%• WhiletherehasbeenamassiveshiftintheHeatPumpmarketby‐60%SearsHeatPumpSales

areup

o SearsHeatPumpsalesarenotcurrentlybrokendownbyprovincebutthemajorityareinQuebec

• SearsisevenwithlastyearduetoA/C&HPSaleso HPsalesup,furnacesdown• CurrentSearspromotionsareconsistent

July 18, 2012 WHITE-RODGERS

StatusReport

Page1

Status Report Project Information Client

Emerson

Business Unit

White-Rodgers

Marketing Coordinator

David Partridge

Status Report

Activity

Status

Due Date Responsibility

Workback Schedule

WriteWorkbackSchedule

Completed 07/19/12

David Partridge

PresentWorkbackScheduletoGreg

Presented 07/19/12

David Partridge

Marketing Tasks

CompletetheTPSCertificatesandsendtorecipients–addLevel1Completed

07/23/12 David Partridge

FollowthecurrentOnlineTrainingWebsite&“GetintheGame”Program

a.Follow‐upwithDavidHongonsendingareminderouttoallparticipants

abouttheHailMaryPassb.Follow‐upwithDavidHongonsendingareminderofthedifferentCertificates

availc.UsenewdataprovidedbyDavidtoanalyzethecurrentGrowthRateofsign‐

upsandCompletes(TotalCanadaandbySaleRep)

Completed 07/23/12

David Partridge

FollowupwithMargontheWirelessCounterDisplaysthathavebeenanissue Completed 07/23/12

David Partridge

CompletetheAugustAnniversarySpecial

a. RedotheAnniversaryspecialfortheAtlanticregionCompleted

07/24/12 David Partridge

MiniFootballsonorderandwaitingfordelivery

Completed 07/25/12

David Partridge

David Partridge

Product Introduction January 3rd, 2012

EZ-Wireless Thermostat

1F98EZ-1621

Pricing

Model Number

Product Description

Min. Order

Qty

Case Qty

Over $100K

Under $100K

List (MSDP*)

1F98EZ-1621

NEW - Blue Wireless Easy Install 6" Display, Universal

Single Stage, Multi-Stage, Heat-Pump up to (4H/2C), With

Humidification / Dehum, 7-Day Program, Backlit, Auto

Changeover, Profile-Horizontal,

1 6 159.79$ 167.78$ 476.99$

F145RF-1600 Radio Frequancy Sensor - Compatible with 1F98EZ-1621 1 6 49.30$ 51.77$ 147.16$

WHOLESALE PRICE SCHEDULEPurchase

QtyAnnual Purchases

*MSDP is

50% of LIST

Effective January 2nd, 2012

Introductory Offer

Try this value added product and we’ll offer you even more value. Purchase twelve @ $151.80 per unit &

purchase 96 @ $143.81 per unit – Scheduled out over 3 Months.

Offer Valid until February 29, 2012

White-Rodgers is pleased to introduce the new Emerson BlueTM Wireless Easy Install

Thermostat. Designed for the fastest-growing customer segment in history, Boomers; they

asked for a thermostat that is easier to read, easier to understand and easier to use. BlueTM

Wireless Easy Install is contractor-friendly, easily understood and quickly installed.

Includes Module

Includes Return Air Sensor

Devices are Paired for Customer Convenience & Ease of Use

Up to 4 Remote Sensors

Dual Fuel c/w Built-in Logic or Outdoor Sensor

Hum/Dehum Control

Reliable Connectivity

Wireless Market Segment Refined

6” Comfort Interface

Wireless Sensor

Equipment Control

1F98EZ-1621

F145RF-1600

Includes Wireless Comfort Interface, Equipment Control & Duct Sensor

Wireless Sensor (Indoor or Outdoor) Sold Separately

Gas Valve Stocking and Replacement Made Easy

August 9, 2012

Product Bulletin Gas Valve Stocking and Replacement made easy

No. 12-11 Date: August 6, 2012

TO: Our Valued Aftermarket Customers

White-Rodgers has manufactured and supplied gas valves to the HVAC industry since the 1940s.

Today, White-Rodgers is the manufacturer picked most often by OEM’s to supply gas valves for their equipment. You can rely on this experience and trust when selecting an aftermarket replacement gas valve. When it’s time to replace a gas valve, White-Rodgers makes it easy for you select a replacement and provide everything needed for a quick change out. We even give you a choice of stocking popular dedicated models for straight replacements or stock the minimum SKU’s necessary on your shelf or truck with universal replacement models. Either way, the quality is the same. For faster and easier gas valve service replacement, we have upgraded our packaging and support

to include: New bright packaging that clearly shows model number, applications, specifications and a popular

model cross reference on top of the package 36H, 36C and 36J Series valves supported by Product Sell/Specification Sheets (Click for PDF)

Easier to stock packages, one box size for all valves, with easy open lid QR code printed on every box for complete and current online gas valve cross reference accessible

by smart phone – anytime and anywhere Packaged for North American sales with trilingual box information Now more convenient order quantities with new 6 master pack replacing the 10 master pack

Look for the new packaging and support beginning in August on these 6 popular replacement valves.

The rest of the gas valve line will be updated throughout the fall. 36H32-423 - Single Stage Fast Opening ¾” x ¾” Gas Valve – HSI/DSI/Proven Pilot (300,000 BTU)

36H64-463 - Two-Stage Fast Opening ¾” x ¾” Gas Valve – HSI/DSI/Proven Pilot (300,000 BTU)

36H32-304 - Single Stage Fast Opening ½” x ¾” Gas Valve – HSI/DSI/Proven Pilot (260,000 BTU)

36H33-412 - Single Stage Slow Opening ¾” x ¾” Gas Valve – HSI/DSI/Proven Pilot (300,000 BTU)

36C03-300 - Single Stage Fast Opening ½” x ¾” Gas Valve – Standing Pilot (230,000 BTU)

36C03-333 - Single Stage Fast Opening ½” x ¾” Gas Valve with side outlets – Standing Pilot (230,000 BTU)

Watch for future announcements of support materials for Replacement Gas Valves.

Product Bulletin

2012WHOLESALER PRICE BOOK

The New Blue™ Easy Wireless Install

New Blue™ Easy Wireless Install

1F98EZ-1621

Supersedes all previous price lists, effective January 2, 2012 – Remplace toutes les listes antèrieure en viguer 2 janvier 2012

White-Rodgers Advantage Program 2012

It’s Our 75th Anniversary OCTO Purchasing Group White-Rodgers Advantage Program (W.R.A.P.) - 2012

1. The Advantage 2. Last Years Evaluation 3. T.G.I.F. 4. Suggested T.G.I.F. Applicable Products

5. Co-op Funds 6. S.O.S 7. Motor Mania 8. Advertising Discount 9. Virtual Online Training 10.Sales Planner 11.Special Terms

Product Introduction: This New Product Launch demonstrates my ability to prepare a product bulletin that meets corporate guidelines. It illustrates my ability to create product images in Photoshop using several different files while following a concept mock-up for guidance. This also demonstrates my ability to successfully launch a new product nationally and create a demand that far exceeded the original forecasted consumption.

Product Bulletin: This Product Bulletin demonstrates my ability to Canadianize a pre-existing product bulletin that was simultaneously being distributed in the United States. This also demonstrates my ability to set-up new part pricing based on new costs while achieving desired GP.

2012 Price Book: The 2012 Price Book demonstrates my ability to complete a White-Rodgers part analysis / competitive analysis compared to the current market situation; using this analysis I was able to restructure the pricing across all product lines while maintaining an average GP on our core product lines. This also proves my ability to successfully coordinate production with an external printing press and the final product had to be distributed nationally.

2012 W.R.A.P.: The 2012 White-Rodgers Advantage Program (W.R.A.P.) demonstrates my ability to combine all new and existing programs/promotions/training into one document that provided all of the necessary guidelines. This document also provided a confidential performance review for each identified distributor and generated very positive feedback.

David Partridge

Pre-Season Order Program: The Pre-Season Order Program demonstrates my ability to revise an existing promotion program to requested specifications. Through quantitative research I was able to identify a Term that had generated the highest level of demand within the target market. I was then able to revise the document and distribute on a National level using a current distribution list.

Motor - Net Pricing Program: The Motor - Net Pricing Program demonstrates my ability to revise an existing promotion program. It also demonstrates my ability to collaborate with my Director and the internal CSR team.

The Motor - Net Pricing Program also demonstrates my ability to identify select model numbers and build a pricing model that achieves a specified GP level as a percent. This document demonstrates my proficiency in Excel and was developed using Adobe Illustrator.

Option 1:Minimum Order per Ship location - $5,000

Payment Terms – 1.5% 60 Days, Net 61


Payment Terms – 4.5% 30 days, Net 31

Program Rules

2012 Fall (Pre-Season Order Program)

www.white-rodgers.com

www.emersonclimate.com

The Professional HVAC

Contractor’s Choice

Fall Pre-Season Order Ship Dates and Terms:

September 1st to September 30, 2012.

Orders must be marked “PSP” and one of the

following 4 Options must be chosen:


Payment Terms – 3.0% 30 Days, Net 31


Payment Terms – 2.0% 75 days, Net 76

Orders for White-Rodgers Products, Lau Products,

Emerson Motors & A+2000 Filters Must Be Sent to

White-Rodgers, Markham. FAX to 1-800-482-4291

All orders will be billed at prices in effect at the

time of shipment

Cash discounts extended to payments postmarked on

or before due dates only

This PSOP is not retroactive

White-Rodgers standard prepaid freight policy ($750

min + $15 charge or $1500 min + no charge) and

minimum order requirement ($100 min) apply

All orders are subject to Credit Department approval

There is no limit to the number of orders that can be

placed, provided each PSOP meets minimum

requirements

*Discounts apply to standard price book prices. Special

offers on this program may NOT be combined with other

programs/promotions

MotorManiaWhite-Rodgers Motor - Net Pricing Program

Valid September 1 Until September 30, 2012White-Rodgers Canada

September 2012

Sept. 1, 2012 - Sept. 30, 2012 Buy $15,000 of Motors in September & Receive the

Attached Pricing Untill December 31, 2012

David Partridge

Valid September 1 Until September 30, 2012

White-Rodgers Canada

White-Rodgers

Fall Pricing Program

September 2012

Sept. 1, 2012 - Sept. 30, 2012

Buy a minimum of 3 units of each SKU to receive

Net Pricing.

Valid September 1 Until September 30, 2012White-Rodgers Canada

White-Rodgers Ignition Pricing Program

September 2012

Sept. 1, 2012 - Sept. 30, 2012

Buy a quantity of 3 for your desired part# to receive special pricing on that item

White-Rodgers

Truck Stock - Net Pricing Program

Valid September 1 Until December 31, 2012


September 1, 2012 - December 31, 2012

Fall Pricing Program: The Fall Pricing Program demonstrates my ability to create a new integrated promotion program. It also demonstrates my ability to collaborate with my Director and the internal CSR team.

The Fall Pricing Program also demonstrates my ability to identify select part numbers and build a pricing model that achieves a

specified discount as a percent. This document demonstrates my proficiency in Excel and was developed using Adobe Illustrator.

Ignition Pricing Program: The Ignition Pricing Program demonstrates my ability to create a new integrated promotion program for a select product category. It also demonstrates my ability to collaborate with my Director and the internal CSR team.

Truck Stock - Net Pricing Program: The Truck Stock - Net Pricing Program demonstrates my ability to create a new integrated promotion program for a select target market segment. It also demonstrates my ability to collaborate with my Director and the internal CSR team.

David Partridge

April 2012

A Few Good Reasons

to Celebrate In 2012

Anniversary It’s Our

75th

Valid Until April 30, 2012


Purchase 6 or More Units per Part #

WR Part#Competitor

Part#Product Description

Special

Price

Regular

>100K Price

1E/F56N-361 T834Single Stage Universal (1H/1C, or 1H, or 1C) Vertical Setpoint

Thermostat, 24 Volts, Snap Action Contact

$17.72 $19.16

1E50N-303 T822KSingle Stage (1H) Vertical Setpoint Thermostat, 24 Volts, Snap

Action Contact

$15.11 $16.34

16E09-101 A419./ETC.Universal / Multi-Voltage (24/120/208/240VAC) Refrig. Temp.

Control; S.P.D.T; Range: -40°F TO 220°F (-40°C to 104°C) $39.48 $42.68

1F95EZ-0671 RTH3650DBlue Easy Reader Universal Compatible Single Stage (1H/1C),

Multi-Stage (2H/2C) Or Heat Pump up to (4H/2C).$59.76 $64.61

1F95-1277 T800090 Series Blue Touchscreen Premium Universal Single Stage,

Multi-Stage (2H/2C) Or Heat Pump (3H/2C)

$111.97 $121.05

1G65-633 T498A/BRange: 40 to 80°F (4 to 26°C), Differential: 1.0°F, Switch Action:

Open on rise

$7.48 $8.09

90 T40F1S1AT140B1032

AT20A1123

Transformer, 40VA, 60 Hz, 120V Pri., 24V Sec., Foot Mount $5.63 $6.09

May 2012A Few Good Reasons to Celebrate In 2012

Anniversary

It’s Our75th

Valid Until May 31, 2012White-Rodgers Canada


WR Part# Competitor Part# Product Description Special

PriceRegular

>100K PriceACMxxxxM-108 Replaces Many

Models4” Media Air Cleaner Cabinet with MERV 8 Filter, 1000CFM (16”x20”, 16”x25”, 20”x20”, 20”x25”) $40.70 $44.00A0406-1 Replaces Many

Models

1” Electrostatic Premium Gold Frame Air Filter A+2010 - (Special pricing only available for 16x20, 16x25, 20x20 & 20x25) $52.75 $57.03A0401-1 Replaces Many Models

1” Electrostatic Plastic Frame Air Filter A+2000 - (Special pricing only available for 16x25 & 20x25) $47.70 $51.57A0495-1 Replaces Many

Models1” Electrostatic Economy Aluminum Frame Air Filter - (Special pricing only available for 16x20, 16x25, 20x20 & 20x25) $27.05 $29.24

HFT2100K AprilAire 10 GeneralAire 1042

Humidifier Flow Thru, Humidifies 2100 Sq. Ft. Minimum(Install Kit Included)$91.70 $99.141E30N-311 Replaces Many

Models

Single Stage (1H/0C) Setpoint Thermostat, Beige, 24 Volts, Sealed Mercury Cell, System Switch-(Heat Only), Fan Switch-None, Profile-Vertical $14.11 $15.2516E09-101 A419./ETC.Universal Refrigeration Temperature Control, Multi-Voltage (24/120/208/240VAC), S.P.D.T; Range: -40°F TO 220°F (-40°C to 104°C) $39.48 $42.68

Purchase 6 or More Units per Part # (Mix & Match Motors Only)

WR Part#Competitor


Special Price

Regular >100K Price

1F95-0680 YTH6320R1023Blue Commercial Multi-Stage (2H/2C) Or Heat Pump(4H/2C)

7-Day programmable Digital Thermostat$69.75 $106.46

1F95-1280YTH6320R1114YTH6320R1009

Blue Touchscreen Commercial Multi-Stage (2H/2C) Or Heat

Pump(4H/2C) 7-Day programmable Digital Thermostat$108.75 $135.59

5522ETReplaces Many Models

NEW - Rescue EcoTech™ High Efficient Direct Drive Blower

Motor 1/3 to 1/5 HP $204.49 $221.07



Motor 1/2 to 1/4 HP $216.95 $234.54



Motor 3/4 to 1/3 HP $240.81 $260.33



Motor 1 to 1/2 HP $256.39 $277.18

June 2012

A Few Good Reasons to Celebrate In 2012


75th

Valid Until June 30, 2012



WR Part#Competitor


Special Price

Regular >100K Price

1F98EZ-1621Replaces Many

Models

NEW - Blue Wireless Easy Install 6” Display, Universal Single

Stage, Multi-Stage, Heat-Pump up to (4H/2C)$147.81 $159.79


Models

New - Blue Easy Install 12” Touchscreen 4 Wire Communicating

System. Universal Single Stage, Multi-Stage Or Heat-Pump up

to (4H/2C)

$154.82 $167.37


Models

New - Blue Easy Install 12” Touchscreen 4 Wire Communicating

System with F145-1328 Outdoor Sensor included. Universal

Single Stage, Multi-Stage Or Heat-Pump up to (4H/2C)

$166.73 $180.25


Models

Blue Easy Reader Universal Compatible Single Stage (1H/1C),

Multi-Stage (2H/2C) Or Heat Pump up to (4H/2C)$59.76 $64.61


Models

Blue 2” Display, Single Stage, Heat Pump (1H/1C) Non-

Programmable Digital Thermostat, HOME-SLEEP-AWAY

buttons

$27.74 $29.99

August 2012

A Few Good Reasons to Celebrate In 2012


75th

Valid Until August 31, 2012




PriceRegular

>100K Price16E09-101 A419./ETC. Universal / Multi-Voltage (24/120/208/240VAC) Refrig. Temp. Control; S.P.D.T; Range: -40°F TO 220°F (-40°C to 104°C). $39.48 $42.6821D64-2 Replaces Many

Models

120V Silicon Nitride Upgrade Kit for Conversion of silicon carbide (flat or spiral) includes, 2 brackets, Furnace label, instruction booklet, and 2 ceramic wire nuts. Does NOT require power adapter module $ 20.91 $22.6121M51U-843 Replaces Many Models

NEW-Universal Two Stage Hot Surface Ignition Control, 3 Speed (PSC) Circulator Furnace Control Kit. $118.23 $ 127.8250M56U-843 Replaces Many

ModelsNEW-Universal Hot Surface Ignition Integrated Furnace Control. Includes 21D64-2 Universal Ignitor. $74.30 $80.33

21V51U-843 Replaces Many Models

NEW-Universal Two Stage Hot Surface Ignition Variable Speed (ECM) Circulator Furnace Control Replacement Kit. $118.07 $127.64

July 2012A Few Good Reasons to Celebrate In 2012

Anniversary

It’s Our75th

Valid Until July 31, 2012White-Rodgers Canada

A Few Good Reasons to Celebrate: The “A Few Good Reasons to Celebrate” program demonstrates my ability to create a new integrated promotion program using an Informative Appeal. It also demonstrates my ability to collaborate with my Director and the internal CSR team.

This program also demonstrates my ability to identify select part numbers based on seasonality. Using the Identified part numbers

I was able to build a pricing model that achieves a specified discount as a percent. This document demonstrates my proficiency in Excel and was developed using Adobe Illustrator.

This program also proves my ability to execute a sustainable online marketing communications campaign. Using the current distribution list I was able to distribute time sensitive documents nationally.

David Partridge

Filter Solutions Program: This Filter Solutions Program proves my ability to design and create an integrated marketing program that offers a consistent message. Creative used in all programs was consistent to aid in brand recall.

This program demonstrates my ability to identify a part number for a promotional offer that was best suited to build demand. Using the selected part numbers I was able to build a promotion model that offers product at no charge while maintaining the desired GP. It also demonstrates my ability to collaborate with my Director and the national sales team.

WR Part#Competitor


Special Price

Regular

>100K Price

ACE-16X25X5Replaces Many

ModelsElectrostatic Air Cleaner, 16X25 complete with filter. 5”. $136.98 $136.98


ModelsElectrostatic Air Cleaner, 20X25 complete with filter. 5” $136.98 $136.98


ModelsElectrostatic Air Cleaner, 25X25 complete with filter. 5” $136.98 $136.98

The ACE 5” Electrostatic Air

Cleaner Now Offers More

Value!

Valid Until December 31, 2012


Cannot be Combined with any Other Offer

Receive an Easy

Set 1F86EZ-0261

Thermostat for Each

ACE 5” Electrostatic Air Cleaner

1F86EZ-0261

For each 5” Electrostatic Filter


PriceRegular

>100K Price

ACM1000M-108 Replaces Many Models

4” Media Air Cleaner Cabinet with MERV 8 Filter, 1000CFM (16”x20”)

$44.00 $44.00FR1000M-108 Replaces Many

ModelsNEW-16”x20”x4” MERV 8 Filter Replacement for ACM1000M cabinet. Price Reflects 3 Filters. No

Charge $37.61ACM1400M-108 Replaces Many

Models4” Media Air Cleaner Cabinet with MERV 8 Filter, 1000CFM (16”x25”)











Charge $50.00

The ACM Media Air Cleaner Now Offers More Value!

Valid Until December 31, 2012White-Rodgers CanadaCannot be Combined with any Other Offer

Purchase 3 ACM 4” Media Air Cleaner Cabinets and Receive 3 MERV 8 Filter Replacements for That Model at no charge.

David Partridge

“Get in the Game” Project Charter: This “Get in the Game” project charter demonstrates my ability to write/prepare a corporate business document outlining the training program and setting a road map to follow. This also proves my ability collaborate with my Director, the Corporate Media Coordinator and the national sales team.

“Get in the Game” Early Bird Promo: This “Get in the Game” early bird promotion demonstrates my ability to write copy and secure buy-in from branch managers nationally. This also proves my ability to create program excitement that far exceeded the desired results.

“Get in the Game” Calendar: This “Get in the Game” calendar demonstrates my ability to collaborate with an external Creative agency in the design and layout to achieve the best possible results. The “Get in the Game” calendar also demonstrates my ability to examine proofs and coordinate the required translation, production and delivery.

“Get in the Game” Training Web Site: This “Get in the Game” training web site demonstrates my ability to collaborate with and external web developer and the internal Systems Director to achieve a user friendly product.

“Get in the Game” Award Certificates: These “Get in the Game” training award certificates prove my ability to design and build certificates in Adobe InSuite; three different certificates were created to diversify the level of achievement. I was able to identify the level of participant achievement through the analysis of data provided from the web site. Upon completion of the “Get in the Game” training I had to print all achieved certificates and coordinate delivery.

WHITE-RODGERS Online CFL Traning Program

Project Charter

1.0 BACKGROUND

White-Rodgers has experienced success with their 2011 training sessions but the program has

been costly. It was determined there would be great benefit to expand the audience for the

program with the goal of increasing distributor knowledge on thermostats, gas products, fans and

motors and IAQ at a lower cost per participant. An online training promotion was created by one

of White-Rodgers DSMs and their Trainer that would be implemented throughout FY12.

1.1 BUSINESS OBJECTIVES

Obtain 375 completed training sessions among targeted distributor counter and sales

staff. Completes to be accomplished by territory:

- 100 Team Gogal - 100 Team Dimock - 175 Team Green

Keep the White-Rodgers training program visible and at a high interest level from

November 2011 to September 2012

Create awareness of the tools that are available on the White-Rodgers website and

encourage distributor sales staff to use them

Reinforce the message that White-Rodgers is a leading brand that offers local support

across Canada Communicate that White-Rodgers is well respected and established brand that is

celebrating its 75th anniversary in 2012

2.0 STAKEHOLDERS

Geoff Godwin Ron Miles Greg Butt 2. 1 PROJECT TEAM David Dimock – Project Lead District Sales Manager

Mike Lamoureux Trainer

Dave Partridge Marketing Coordinator

Jennifer Funnell Marketing Coordinator

Barbara May Corporate Marketing Communications

3.0 ELEMENTS

A Canadian football theme was selected as a way to generate interest and excitement through

the duration of the program. The program was created to train counter staff on thermostats, gas

products, motors and IAQ. Participants will access a micro site and use the tools on the White-

Rodgers web site for reference. The program launch will coincide with the Canadian Grey Cup,

November 27, 2011 and will end with the awarding of the grand prize; 8 trips to the 100th

Anniversary Grey Cup in Toronto (November 25, 2012). This training program, called “Get in the

Game” will encourage; a sense of urgency and a call to action

Participants are to complete 12 modules of training to receive an entry to win the Grand Prize.

They will be encouraged to complete them before January 18 when the first of 3 Huddles begins.

A Huddle is a refresher course, timed to align with product seasonality. Participants will receive

another ballet to win at each huddle, plus a chance to win a flat screen TV at the end of each

session.

Get in theGame

get yourcleats on.

White-Rodgers Pre Game Warm Up is scheduled to launch with a November 27 kick-off. The

benefits to you and your counter staff are multiple. First, White-Rogers has created a 12 module

training course, covering key products, for your staff to do online. It’s designed to be completed,

at their own pace, off and on, through December and part of January. When all 12 are complete,

their name will be entered for a chance to WIN The Ultimate Canadian Football Experience,

November 25, 2012.Additional chances to win will be available later in the year during the Web-ex Huddles. During

the Huddles they will also receive up to 3 chances to win a flat screen TV with surround sound.All you have to do to get the Pre-Game started is to sign on via the link provided to receive your

Draft kit. Sign on by November 25, 2011 and receive a chance to win a 32̋ flat screen for your

branch. For more information contact your White-Rodgers sales representative or email David

at [email protected]

2012Maximize your chances to WIN the Ultimate Canadian

Football Experience in THREE SIMPLE STEPS:

1. Complete the twelve online training modules by January 17, 2012

2. Join in on the three WebEx Huddles

3. Make a Hail Mary Pass

Start now. Register at www.white-rodgers-onlinetraining.com

SUN MON TUES WED THUR FRI SAT

1 2 3 4 5 6 7

8 9 10 11 12 13 14

15 16 17 18 19 20 21

22 23 24 25 26 27 28

29 30 31

January February MarchApril

JuneJuly

August

May


1 2 3 4 5 6 7

8 9 10 11 12 13 14

15 16 17 18 19 20 21

22 23 24 25 26 27 28

28 30


1 2 3

4 5 6 7 8 9 10

11 12 13 14 15 16 17

18 19 20 21 22 23 24

25 26 27 28 29 30 31


1 2 3 4

5 6 7 8 9 10 11

12 13 14 15 16 17 18

19 20 21 22 23 24 25

26 27 28 29

Huddle #1 – Jan. 18

CMX – Mar. 22 to 24, Booth #1509

Huddle #2 – March 14

Huddle #3 – May 16

The Hail Mary Pass – Begins June 1st, ends August 31st

The Hail Mary Pass Ends Aug. 31st

September October November December


1

2 3 4 5 6 7 8

9 10 11 12 13 14 15

16 17 18 19 20 21 22

23 24 25 27 28 29

30


1

2 3 4 5 6 7 8

9 10 11 12 13 14 15

16 17 18 19 20 21 22

23 24 25 26 27 28 29

30 31


1 2 3

4 5 6 7 8 9 10

11 12 13 14 15 16 17

18 19 20 21 22 23 24

25 26 27 28 29 30


1 2 3 4 5 6

7 8 9 10 11 12 13

14 15 16 17 18 19 20

21 22 23 24 25 26 27

28 29 30 31

Grand Prize Draw – Sept. 26th

The Ultimate Canadian Football Game – Nov. 25th, 2012

Scoreboard

Get in the

Game For your

MODULE

TECHNICAL PRODUCT HUDDLE HUDDLE HUDDLE HAIL MARY ADVANCED CHAMPION

NAME

1 2 3 4 5 6 7 8 9 10 11 12SPECIALIST

12

3 PASSTPS

TPS

The Emerson Climate Technologies logo is a trademark and service mark of Emerson Electric Co. ©2011 Emerson Electric Co.

www.white-rodgers-onlinetraining.com


1 2 3 4 5

6 7 8 9 10 11 12

13 14 15 16 17 18 19

20 21 22 23 24 25 26

27 28 29 30 31


1 2 3 4

5 6 7 8 9 10 11

12 13 14 15 16 17 18

19 20 21 22 23 24 25

26 27 28 29 30 31


1 2 3 4 5 6 7

8 9 10 11 12 13 14

15 16 17 18 19 20 21

22 23 24 25 26 27 28

28 30 31


1 2

3 4 5 6 7 8 9

10 11 12 13 14 15 16

17 18 19 20 21 22 23

24 25 26 27 28 29 30

WR_FootballPoster_Al

t 11/7/11 8:48 AM

Page 1

Award Certificates - Level 1

Upon completion of all 12 modules (Thermostats, Gas Controls, Indoor Air Quality, Fans, Motors &

More) you will receive a Technical Product Specialist (TPS) certificate. By completing all

twelve (12) modules, all three (3) Web-ex Seminar Huddles and the Hail Mary Pass you will receive

an Advanced (TPS) certificate. By Achieving an Advanced (TPS) certificate with a score of

90% or greater, you will receive an Advanced (TPS) certificate with Honours.

Award Certificate Requirements - Level 1

David Partridge

Part # Description

Net Price

F145RF-1600 Radio Frequency Sensor, Compatible with 1F98EZ-1621

Part # DescriptionNet Price

1HDEZ-1521 NEW HD, Ultra-Thin, 4 Wire, 4H/2C

1F95-1291 Deluxe Blue™ 12” Touchscreen,4H/2C

1F97-1277 Premium Blue™ 12” Touchscreen, 1H/1C

1F95-1277 Blue™ 12” Touchscreen, 2H/2C 5+1+1

1F95-0671 Universal Blue™ 6”, 2H/2C 7-Day

1F85-0477 NEW Blue™ 4”, 3H/2C

1F80-0471 Blue™ 4”, 1H/1C 5+1+1 Single Stage

1F87-0261 NEW Blue™ 2”, 1H/1C 7 Single Stage Day

1F82-0261 NEW Blue™ 2”, 2H/1C 5+1+1 Heat Pump

1F80-0261 NEW Blue™ 2”, 1H/1C Single Stage

1E78-151 70 Series Economy 1H/1C Vertical

1F78-151 70 Series Economy 1H/1C Horizontal

Programmable Thermostats


1F83-0422 2H/2C Single Stage/Multi-Stage Blue™ 4”

1F86-0471 1H/1C Single Stage Blue™ 4”

1F89-0211 NEW 2H/1C Heat Pump Blue™ 2”

1F86-0244 NEW 1H/1C Single Stage 2”

1F78-144 70 Series Economy 1H/1C Vertical

1E78-144 70 Series Economy 1H/1C Horizontal

1E78-140 70 Series Economy 1H/0C Horizontal

Non-Programmable Thermostats


1F98EZ-1621 NEW Blue™ 6” Wireless Easy Install, 4H/2C

1F98EZ-1421 Deluxe Blue™ 12” Touchscreen, 4H/2C 4-Wire

1F95EZ-0671 Blue™ 6”, 2H/2C Easy Reader

1F89EZ-0251 NEW Blue™ 2”, 2H/1C Home-Sleep-Away

1F86EZ-0251 NEW Blue™ 2”, 1H/1C Home-Sleep-Away

The EZ Family of Thermostats

Finally, a Product Line That Will Satisfy Your

Consumer Demand! Place Your

Company “Logo” on

Thermostats: Help remind customers

who to call in the

future. Plus, Visit our

website at White-

Rodgers.com for value

added marketing

tools. Select Contractor

Information then select

Product Literature to

create personalized and

Professional product

literature.

Sensors

Part # Description

Net Price

16E09-101 Elec. Refridg. Temp Control Switch, S.P.D.T.Temp Controls

A New Wireless Solution for 2012

The 1F98EZ-1621 Blue™ 6”

Wireless Easy Install

EMERSON. CONSIDER IT SOLVED

White-Rodgers Contractor Solutions

Signature Program

Leave Your MarkOffering your customer a White-Rodgers Thermostat speaks highly of your company. Increasing awareness of your company is essential to remain competitive. As a quality partner, you can place your company name and

logo on the White-Rodgers 70, 80 and 90 Series

thermostats. By personalizing the thermostat with

up to two lines of information, you make it easy

for your customers to contact you in the future. Ask your sales representative for more details.

On-Site Reference ToolsYou will receive instant fi eld access to product replacement information including wiring diagrams, sell sheets, and installation/operating

instructions for thermostats, gas valves, and HVAC controls. Download the FREE WRMobile

application for your Android™, iPhone® or BlackBerry® device. Download this application at

White-Rodgers.com

PLACE YOUR INFORMATION &LOGO HERE

PLACE YOUR INFORMATION &LOGO HEREPLACE YOUR

INFORMATION &

LOGO HERE

Customized LiteratureContractors, you can now create professional literature to provide your customers. . Visit our website at White-Rodgers.com for value added

marketing tools. Select Contractor Information then select Product Literature to create personalized and professional product literature.

MOBILE

Spring Buyers Guide: The Spring Buyers Guide demonstrates my ability to create multiple pages for distributors based on their requirements. Other considerations include product seasonality and sales trends; I was able to identify sales trends through a 5 year sales analysis. It also demonstrates my ability to write body copy providing a consistent and targeted message using an informative tone. All creative was developed using Adobe Photoshop and InDesign.

Contractor Solutions Magazine Ad: The Contractor Solutions magazine advertisement demonstrates my ability to create a full page targeted magazine ad that focuses on the top unique selling points. It also demonstrates my ability to collaborate

with the District Sales Managers to ensure the message was appropriate for all regions of Canada.

David Partridge

Counter Matts (2012): These counter matts demonstrate my ability to design and create branded marketing collateral. They also prove my ability to accurately identify technical specifications. Through primary and secondary research I was able to create accurate schematics for counter sales reps to use as reference.

These counter matts also prove my proficiency in Adobe InSuite and my ability to create material ready to go to press. They demonstrate my ability to identify image quality, resolution and my ability

to adhere to corporate colour regulations.

Over the course of this project I was required to collaborate with My Director, Emerson’s Marketing Director, Technical Engineers and our inhouse Technical Specialist. Completion of this project proves my ability to work in a team environment on an international level.

THERMOSTATS - QUICK REFERENCE GUIDEVisit white-rodgers-onlinetraining.com or Download the Mobile App

CUSTOMER SERVICE1-800-305-6953

Monday-Friday 8:30am to 6:00pm EST

THE WHITE-RODGERS EZ BLUE™ FAMILY

Visit white-rodgers-onlinetraining.com or Download the Mobile App

CUSTOMER SERVICE1-800-305-6953Monday-Friday 8:30am to 6:00pm EST

www.white-rodgers.comwww.emersonclimate.com

THE WHITE-RODGERS EZ BLUE™ FAMILY

Reliable Connection - Quick & Easy Set-upReduce Hot and Cold SpotsControls Humidifi cation and Dehumidifi cationDual Fuel Capable - Using Built-In Logic

Program or Wireless Outdoor Remote SensorApplicationsUniversal Heat Pump4 Heat / 2 Cool

Multi-Stage2 Heat / 2 Cool

EMERSON BLUE™WIRELESSEASY INSTALL

EMERSON BLUE™EASY INSTALLTHERMOSTATEMERSON BLUE™EASY READERTHERMOSTAT

EMERSON BLUE™EASY SETTHERMOSTAT

Wireless Thermostat System1F98EZ-1621Wireless sensor(Available Separately)F145RF-1600

Benefi ts

4 Wire Thermostat System1F98EZ-1421Large Font Thermostat System1F95EZ-0671

Single Stage1F86EZ-0251Heat Pump1F89EZ-0251

Benefi ts

Benefi ts

Benefi ts

Quick & Easy Set-up - Wiring and Confi gure

is Done at the Control Mounted Near the furnaceLarge 12” Touchscreen DisplayControls Humidifi cation and Dehumidifi cation

ApplicationsUniversal Heat Pump4 Heat /2 Cool

Multi-Stage2 Heat / 2 Cool

Easy to See - Large Screen, Large NumbersEasy to Use - Simple One-Button, One-Function OperationSaves Money, Saves Time - Duel Fuel Logic (No Sensor Required)

ApplicationsUniversal Single Stage / Multi-Stage / Heat PumpUp to 4 Heat / 2 Cool

Ships in Non-Programmable Mode(7 Day Programming Available)

The Perfect Temperature with Just One TouchNon-Programmable with 3 Temperature

Presets & Exclusive Sleep Timer:

ApplicationsSingle Stage / Heat Pump

TRUCK STOCK PROGRAM - QUICK REFERENCE GUIDE


CUSTOMER SERVICE1-800-305-6953Monday-Friday 8:30am to 6:00pm EST

RECOMMEND THESE HOT WHITE-RODGERS PRODUCTS

THERMOSTATS

FURNACE MODULES

50M56U-843 White-Rodgers Universal Single Stage HSI Integrated Furnace Control Kit (Replaces SP200U

50D50-842 White-Rodgers Direct Spark Ignition Module (Replaces S87 Series)

50D50-843 White-Rodgers Intermittent Spark Pilot Module (Replaces S8610U Series)

50E47-843 White-Rodgers Non-Integrated Silicon Carbide Ignition Module

50T95-743 White-Rodgers Replacement Goodman Integrated Furnace Module (Replaces B1809913)

1F98EZ-1621 Emerson Blue™ Wireless Easy Install Thermostat - Universal

1F95EZ-0671 Emerson Blue™ Easy Reader Thermostat - Universal

1F95-0680 Emerson Blue™ Commercial Thermostat - Universal - Economizer - Damper Control Output

1F95-1291 Emerson Big Blue™ Touchscreen Humidity Control Thermostat - Universal

1F95-1277 Emerson Big Blue™ Touchscreen Thermostat - Universal - SS, MS and HP

1F80-0224Blue 2” Display, Single Stage (1H/1C) 24 Hour Programmable Digital Thermostat, Backlit Display, 24 Volts Or Millivolt, System

Switch-Heat, Off, Cool, Fan Switch-Auto, On, Profile-Horizontal

1F80-0261Blue 2” Display, Single Stage (1H/1C) 5+1+1 Day Programmable Digital Thermostat, Backlit Display, 24 Volts Or Millivolt, Sys-

tem Switch-Heat, Off, Cool, Fan Switch-Auto, On, Profile-Horizontal

1F95-1277

1F95-1291

1F95EZ-0671

50M56U-843

50T35-743

50D50-84250E47-843

5522ETNEW - Rescue EcoTechTM High Efficient Direct Drive Blower Motor 1/3 to 1/5 HP



5552ETNEW - Rescue EcoTechTM High Efficient Direct Drive Blower Motor 1 to 1/2 HP

RESCUE ECOTECH™ MOTORS

ACM1000M-108

ACM1000M-108 Emerson 16” x 20” Media Air Cleaner with MERV 8 Filter - 1000 CFM




HFT2100Humidifier Flow Thru, Humidifies 2100 Sq. Ft. Minimum

HFT2700Humidifier Flow Thru, Humidifies 2700 Sq. Ft. Minimum

HFTKITHumidifier Installation Kit

HSP2000Humidifier Steam Powered, 120V, Humidifies 1400 Sq. Ft. Minimum with Flushing Timer and Filter

HSP2600Humidifier Steam Powered, 240V, Humidifies 1850 Sq. Ft. Minimum with Flushing Timer and Filter

INDOOR AIR QUALITY

1F98EZ-1621

96-TD083SWhite-Rodgers 3/8” Liquid Line Drier

96-TD163SWhite-Rodgers 3/8” Liquid Line Drier

96-TBF083SWhite-Rodgers 3/8” Bi-Directional Heat Pump Drier

96-TBF163SWhite-Rodgers 3/8” Bi-Directional Heat Pump Drier

96-TS166SWhite-Rodgers 3/4” Suction Line Drier

96-TS167SWhite-Rodgers 7/8” Suction Line Drier

96-TBF083S96-TD083S

96-TS166S

DRIERS

90-T40F390-244

90-290Q90-370

90-T40F3White-Rodgers Universal 40VA 60Hz Transformer - 120/208/240V Pn - 24V Sec Foot Mount

90-244White-Rodgers 30 Amp / 24V 2 Pole Contactor - Type 122

90-245White-Rodgers 30 Amp / 120V 2 Pole Contactor - Type 122

90-290QWhite-Rodgers 24V SPNO Fan Relay - Type 04

90-293QWhite-Rodgers 24V SPDT Fan Relay - Type 84

90-340White-Rodgers 24V 2 Pole DPDT Contactor - Type 91

90-370White-Rodgers 24V SPDT Fan Relay - Type 184

90-380White-Rodgers 24V SPNO/SPNC Fan Relay - Type 184

CONTACTORS/RELAYS

21D64-2

21D64-2 White-Rodgers Universal 120V Nitride Ignitor Kit - Replaces Over 140 Silicon Carbide Ignitors

21M51U-843NEW-Universal Two Stage Hot Surface Ignition Control, 3 Speed (PSC) Circulator Furnace Control Kit. Replaces WR 50M51-

242 and all 50M61-xxx’s Two-Stage H.S.I. Systems with 80v or 120v Ignitors

21V51U-843NEW-Universal Two Stage Hot Surface Ignition Variable Speed (ECM) Circulator Furnace Control Replacement Kit. Replaces

All WR 50V51-xxx’s and 50V61-xxx’s Two-Stage H.S.I. Systems with 80v or 120v Ignitors.

UNIVERSAL IGNITORS

Scan with yoursmartphone to download the app.

UNIVERSAL GAS VALVES - QUICK REFERENCE GUIDE


CUSTOMER SERVICE

1-800-305-6953

Monday-Friday 8:30am to 6:00pm EST

IDENTIFYING GAS VALVES

SYSTEM DESIGNATION

SystemFunction

#

Standing PilotFast Opening

C03

Standing Pilot (Nat)Step Opening

C04

Standing PilotStep Opening

C12

Standing PilotSlow opening

C53

Direct Spark Ignition Slow openingC74

Cycle PilotFast Opening

C84

Cycle PilotSlow opening

C94

Direct Spark Ignition 2 Stage RelayD13

Intermittent IgnitionFast Opening

G22

Intermittent IgnitionSlow opening

G24

Intermittent Ignition2 Stage Fast Opening

G54

Intermittent Ignition2 Stage Slow Opening

G55

DSI/Proven PilotFast Opening

H32

DSI/Proven PilotSlow opening

H33

DSI/Proven Pilot2 Stage Fast Opening

H64

HSI/DSIFast Opening

J22

HSI/DSISlow opening

J24

HSI/DSI2 Stage Fast Opening

J54

HSI/DSI2 Stage Slow Opening

J55

36 J54 U -4xx

VOLTAGE DESIGNATION

Letter Voltage

No Letter 24VAC

A120VAC

U750mV

PIPE SIZE

-1xx1/2 x 3/8

-2xx1/2 x 1/2

-3xx1/2 x 3/4

-4xx3/4 x 3/4

Combination Gas

Manifold Valves

24Vac

L.P.

Nat.

L.P.

Nat.

36H32-423

36H33-423

All reducer Bushings and conversion

kits are included


kits are included

Slow Opening

Fast Opening

Single Stage HSI / DSI / Intermittent Pilot / Proven Pilot

Cycle Pilot Ignition 24Vac

L.P.

Nat.

L.P.

Nat.

36C84-926

36C84-912


kits are included


kits are included

Slow Opening

Fast Opening

Two Stage HSI / DSI 24Vac

L.P.

Nat.

L.P.

Nat.

36J54-214

36J55-214


kits are included


kits are included

Slow Opening

Fast Opening

Single Stage & Two Stage DSISingle

Stage

All reducer Bushings and

conversion kits are included

Nat.

36C74-913

Step Opening

L.P.

Nat.

36H32-423

Fast Opening

Two

Stage

All reducer Bushings and

conversion kits are included

L.P.

Nat.

L.P.

Nat.

36H64-463

All reducer bushings and conversion

kits are included

Bimetal

Relay

David Partridge

Home Service Solutions

Advanced Control

Deluxe Comfort

Essential1F95-1277 Touchscreen

1F80-0471

•5+1+1Dayprogramming,5

+2

or0dayoption

•4”backlitLCDscreenwith

improvedcontrastforeasier

reading•Heat/Coolfu

nctions

•ExclusiveCoolSavings™fea

ture

thatsavesenergyduringpea

k

A/Cdemandperiods

•Containsallofthefeatures

and

benefitsincludedinmodel1F80-

0471•Large12-squ

are-inchdigital

Touchscreendisplaywith10

second

backlight

•Dualfuelwithoutdoortem

perature

sensor•High&Lowa

djustabletemperature

limits•Keypadlocko

ut-fullorpartial

•Multiplefilterchangeindica

tors

•Containsallofthefeatures

and

benefitsincludedinmodels1

F95-

1277&1F80-0471

•Enhancedhumidification&

dehumidificationcontrol

•Automaticdaylightsavings

option

•I.A.QManagementsystem

•Flow-Throughhumidifierwa

ter

savingfeature-Saveupto5

0%on

waterconsumption

1F95-1291 Adv. Touchscreen

Enhanced EZ Set

1F95EZ-0671 Easy Reader 1F86EZ-0251 Easy Set

•EasyPre-setbuttons

•Largebright6-square-inch

digital

displayforeasyviewing

•Heatandcoolfunctions

•2+yearbatterylife

•Easytouse,1-touchbutton

programmingforsetbackon

demand,justlikeyourcarr

adio



Indoor Environment Control

Direct Energy offers programmable, non-programmable & a premium

touchscreen that leads the industry in innovative thermostat function

and design. A programmable thermostat can reduce your energy bills

by as much as 33%.

How clean is the air you breath? Many homes are plagued by

airborne contaminates which often have harmful side effects to your

health. Our air cleaners and filters will help you breath easier and

economically reduce airborne allergens; they remove bacteria and

particles that carry viruses, pollen, mold spores, fine dust and pet

dander.

•Easy-accessservicedoor

•Slide-in,slide-outreplacem

ent

•Noelectricityrequired

•Keepsheatingandcooling

equipmentclean

•StandardMERV8Filterinc

luded,whichisupto

20timesmoreefficientatca

pturingallergensthan

fiberglassfilters

•OptionalMERV11Filtersar

eupto30timesmore

efficient

Indoor Air Quality

AMC Series 5” Media Air Cleaners

ACE Series 5” Electronic Air Cleaners

•5Yearunconditionalwarran

ty


•Nofilterstoreplace-Redu

celandfill

•Easymaintenanceonceam

onth-Simply

washandslidebackin

•Provideslowresistanceto

airflow

•Willnotcorrode,deteriorate

oroxidize

* Leading Technology maintains your room temperature to within +/- 1•

Essential Home Services

Advanced Control

Deluxe Comfort

Essential

1F95-1277 Touchscreen

1F80-0471•5+1+1Dayprogramming,5+2or0dayoption•4”backlitLCDscreenwithimprovedcontrastforeasierreading•Heat/Coolfunctions•ExclusiveCoolSavings™featurethatsavesenergyduringpeakA/Cdemandperiods

•Containsallofthefeaturesandbenefitsincludedinmodel1F80-0471•Large12-square-inchdigitalTouchscreendisplaywith10secondbacklight•Dualfuelwithoutdoortemperaturesensor•High&Lowadjustabletemperaturelimits•Keypadlockout-fullorpartial•Multiplefilterchangeindicators

•Containsallofthefeaturesandbenefitsincludedinmodels1F95-1277&1F80-0471•Enhancedhumidification&dehumidificationcontrol•Automaticdaylightsavingsoption•I.A.QManagementsystem•Flow-Throughhumidifierwatersavingfeature-Saveupto50%onwaterconsumption


Enhanced EZ Set

1F95EZ-0671 Easy Reader 1F86EZ-0251 Easy Set•EasyPre-setbuttons•Largebright6-square-inchdigitaldisplayforeasyviewing•Heatandcoolfunctions•2+yearbatterylife

•Easytouse,1-touchbuttonprogrammingforsetbackondemand,justlikeyourcarradio•Heatandcoolfunctions•2+yearbatterylife

Indoor Environment Control Direct Energy offers programmable, non-programmable & a premium touchscreen that leads the industry in innovative thermostat function and design. A programmable thermostat can reduce your energy bills by as much as 33%.

How clean is the air you breath? Many homes are plagued by airborne contaminates which often have harmful side effects to your health. Our air cleaners and filters will help you breath easier and economically reduce airborne allergens; they remove bacteria and particles that carry viruses, pollen, mold spores, fine dust and pet dander.

•Easy-accessservicedoor•Slide-in,slide-outreplacement•Noelectricityrequired•Keepsheatingandcoolingequipmentclean•StandardMERV8Filterincluded,whichisupto20timesmoreefficientatcapturingallergensthanfiberglassfilters•OptionalMERV11Filtersareupto30timesmoreefficient

Indoor Air Quality

ACM Series 5” Media Air Cleaners

ACE Series 5” Electrostatic Air Cleaners•5Yearunconditionalwarranty•Easy-accessservicedoor•Nofilterstoreplace-Reducelandfill•Easymaintenanceonceamonth-Simplywashandslidebackin•Provideslowresistancetoairflow•Willnotcorrode,deteriorateoroxidize


Home Comfort Solutions

Advanced Control

Deluxe Comfort

Essential


1F80-0471•5+1+1Dayprogramming,5+2

or0dayoption•4”backlitLCDscreenwith


reading•Heat/Coolfunctions

•ExclusiveCoolSavings™feature

thatsavesenergyduringpeak

A/Cdemandperiods

•Containsallofthefeaturesand


0471•Large12-square-inchdigital

Touchscreendisplaywith10second

backlight•Dualfuelwithoutdoortemperat

ure

sensor•High&Lowadjustabletemperat

ure

limits•Keypadlockout-fullorpartial

•Multiplefilterchangeindicators


benefitsincludedinmodels1F95-

1277&1F80-0471



•Automaticdaylightsavingsoption


•Flow-Throughhumidifierwater

savingfeature-Saveupto50%on

waterconsumption


Enhanced EZ Set



•Largebright6-square-inchdigital






demand,justlikeyourcarradio



Indoor Environment Control Direct Energy offers programmable, non-programmable & a premium



by as much as 33%.






dander.


•Slide-in,slide-outreplacement


•Keepsheatingandcoolingequipmentclean

•StandardMERV8Filterincluded,whichisupto

20timesmoreefficientatcapturingallergensthan

fiberglassfilters•OptionalMERV11Filtersareup

to30timesmore

efficient

Indoor Air Quality


AMC Series 5” Electronic Air Cleaners

•5Yearunconditionalwarranty


•Nofilterstoreplace-Reducelandfill

•Easymaintenanceonceamonth-Simply

washandslidebackin

•Provideslowresistancetoairflow

•Willnotcorrode,deteriorateoroxidize


Proof

Waterm

ark

Proof

Waterm

ark

Home Comfort Solutions

Advanced Control

Deluxe Comfort

Essential


1F80-0471•5+1+1Dayprogramming,

5+2

or0dayoption

•4”backlitLCDscreenwith


reading•Heat/Coolfunctions

•ExclusiveCoolSavings™feature

thatsavesenergyduringpeak

A/Cdemandperiods



0471•Large12-square-inchdigit

al

Touchscreendisplaywith10second

backlight•Dualfuelwithoutdoortem

perature

sensor•High&Lowadjustabletem

perature

limits•Keypadlockout-fullorpa

rtial

•Multiplefilterchangeindicators


benefitsincludedinmodels1F95-

1277&1F80-0471



•Automaticdaylightsavingsoption


•Flow-Throughhumidifierwater

savingfeature-Saveupto50%on

waterconsumption


Enhanced EZ Set



•Largebright6-square-inchdigital






demand,justlikeyourcarradio



Indoor Environment Control Direct Energy offers programmable, non-programmable & a premium



by as much as 33%.






dander.


•Slide-in,slide-outreplacement


•Keepsheatingandcoolingequipmentclean

•StandardMERV8Filterincluded,whichisupto

20timesmoreefficientatcapturingallergensthan

fiberglassfilters

•OptionalMERV11Filtersareupto30timesmore

efficient

Indoor Air Quality


AMC Series 5” Electronic Air Cleaners

•5Yearunconditionalwarranty


•Nofilterstoreplace-Reducelandfill

•Easymaintenanceonceamonth-Simply

washandslidebackin

•Provideslowresistancetoairflow

•Willnotcorrode,deteriorateoroxidize


Home Service Solutions

Advanced Control

Deluxe Comfort

Essential


1F80-0471•5+1+1Dayprogramming,5+2or0dayoption•4”backlitLCDscreenwithimprovedcontrastforeasierreading•Heat/Coolfunctions•ExclusiveCoolSavings™featurethatsavesenergyduringpeakA/Cdemandperiods

•Containsallofthefeaturesandbenefitsincludedinmodel1F80-0471•Large12-square-inchdigitalTouchscreendisplaywith10secondbacklight•Dualfuelwithoutdoortemperaturesensor•High&Lowadjustabletemperaturelimits•Keypadlockout-fullorpartial•Multiplefilterchangeindicators

•Containsallofthefeaturesandbenefitsincludedinmodels1F95-1277&1F80-0471•Enhancedhumidification&dehumidificationcontrol•Automaticdaylightsavingsoption•I.A.QManagementsystem•Flow-Throughhumidifierwatersavingfeature-Saveupto50%onwaterconsumption


Enhanced EZ Set

1F95EZ-0671 Easy Reader 1F86EZ-0251 Easy Set•EasyPre-setbuttons•Largebright6-square-inchdigitaldisplayforeasyviewing•Heatandcoolfunctions•2+yearbatterylife

•Easytouse,1-touchbuttonprogrammingforsetbackondemand,justlikeyourcarradio•Heatandcoolfunctions•2+yearbatterylife

Indoor Environment Control Direct Energy offers programmable, non-programmable & a premium touchscreen that leads the industry in innovative thermostat function and design. A programmable thermostat can reduce your energy bills by as much as 33%.

How clean is the air you breath? Many homes are plagued by airborne contaminates which often have harmful side effects to your health. Our air cleaners and filters will help you breath easier and economically reduce airborne allergens; they remove bacteria and particles that carry viruses, pollen, mold spores, fine dust and pet dander.

•Easy-accessservicedoor•Slide-in,slide-outreplacement•Noelectricityrequired•Keepsheatingandcoolingequipmentclean•StandardMERV8Filterincluded,whichisupto20timesmoreefficientatcapturingallergensthanfiberglassfilters•OptionalMERV11Filtersareupto30timesmoreefficient

Indoor Air Quality


AMC Series 5” Electronic Air Cleaners•5Yearunconditionalwarranty•Easy-accessservicedoor•Nofilterstoreplace-Reducelandfill•Easymaintenanceonceamonth-Simplywashandslidebackin•Provideslowresistancetoairflow•Willnotcorrode,deteriorateoroxidize


Z Fold Distributor Brochure: This Z Fold Brochure proves my ability to design and build brochures in Adobe InSuite. It also demonstrates my ability to write copy/technical copy and create

good eye-flow. It show’s my ability to adhere to corporate approved colours, address client concerns identified in meetings and prepare sample brochures/meeting leave behinds as requested. This also demonstrates my ability to Canadianize product images using Photoshop and to create material ready to go to press.

Over the course of this project I was required to collaborate with My Director and the White-Rodgers sales force. I also had to obtain feedback from client meetings and conference calls to ensure the appropriate amount of buy-in would be achieved.

David Partridge

Interactive Marketing Plan: This Interactive Marketing Plan demonstrates my ability to offer consultation based on the clients marketing, advertising and promotion objectives. Through quantitative research I was able to identify a target audience within a specified category using cross-tabulated data. I was then able to provide and execute the interactive marketing strategies required to achieve the clients objectives. Interactive strategy execution maintained a consistent image and promotional message to create brand awareness, generate a need for the brand and increase brand sales.

This plan also demonstrates my ability to accurately identify the Gross cost for a 12 month web site campaign, the Cost per Impression and the Cost per Response using Microsoft Excel.

Client Web site Development: This web site demonstrates my ability to develop a functional web site using Adobe DreamWeaver. It also demonstrates my ability to design a layout that has good eye flow, rich media placement and inbound/outbound links for proper SEO.

This web site also provides a consistent and targeted message using an informative tone and an emotional appeal, which demonstrates my ability to write body copy. All creative including the company logo was developed using Adobe Photoshop and Illustrator.

David Partridge

Merged Direct Marketing/Relationship letter: This document demonstrates my understanding of key Microsoft office business

applications; by merging the selected databases with a word document the Direct Mail campaign was ready for print and could be easily modified.

This document also demonstrates my understanding of direct marketing through the key elements that were included in the letter. The letter was targeted, contained a promotional offer, had a call to action and was measurable.

Letter of Reference: This letter of reference from the Vice-President of Signature Printing Inc. demonstrates my personality and work ethic. It also demonstrates my experience developing a marketing strategy, conducting primary/secondary market research and providing client consultation in a B2B environment.

David Partridge

Sheridan College, Advanced Business Administration - Marketing Diploma: This Advanced Diploma demonstrates academic success in a 3 year Business Administration - Marketing Program. Relevant courses integrated through this program included Business Law, Business Strategy 1 & 2, Customer Relationship Management, Research Management, Statistical Analysis,

Marketing 1 & 2, International Marketing, Global Marketing, Marketing Management 1 & 2, Finance, Finance Management, Managing the Sales Force and Human Resource Management. Some other courses relevant to segmenting a defined target market included Psychology, Social Science and Culture.

Sheridan College, Advertising Diploma with Honours: This Diploma with Honours demonstrates academic success in a 2 year Advertising Program.

Relevant courses integrated through this program included Advertising Planning/Prep 1 - 4, Layout & Copy Writing 1 - 4, Integrated Mktg. Com. 1 & 2, Media Fundamentals 1 & 2, Media Buy & Analysis 1 & 2 and Interactive

Marketing.

Relevant software learned throughout this program included the Adobe InSuite collection, CombNavigatore, A/C Nielsen, IMS Print & Media Mix, ComScore, Google

Analytics and other various Mac OS programs.

David Partridge

Best Strategy Award: This award demonstrates the success of my corporate strategy, marketing strategy, integrated marketing

plan, annual budget allocation, human resource management, product development and other marketing management skill-sets required to

win the Business Strategy Game. Our company effectively secured market leadership and maintained that position

against all other teams in Sheridan College’s School of Business.

Distinguished Participant Award: This award acknowledges our group’s

participation in the Best Strategy Invitational; an annual event that only select teams from Colleges and Universities across north America are invited to participate in. Competing in this competition was a very sobering experience; I expected to win. The fact is that the level of skilled competition was exceptional. By anticipating our competitive analysis the first place team was able to determine stratagems that counteracted our competitive strategies each year, we came in sixth.

2006

David PartridgeSheridan College

David Partridge

Purina One, Magazine Ad: This Ad demonstrates my ability to identify life events of the target audience by reminding the target about the times they gave their own cat unhealthy

food. The creative was chosen to remind the target just how picky their cat can be. The body copy reinforces the creative by speaking through the voice of the cat; specific benefits are tied back to Purina One while using an emotional appeal. This ad also includes a call to action.

MS, Magazine Ad: This ad demonstrates my ability to design a direct response magazine ad using Adobe Photoshop and InDesign. The layout draws the readers eye flow through the elements of the ad. The body copy ties into the creative by speaking through the woman’s voice and demonstrates the USP, includes an offer, has a call-to-action and provides a response device that is unique and measurable. Canon, Newspaper Ad: This Ad demonstrates my ability to accurately convert a specified amount of agate lines and columns into unit measurements

while taking into account publication gutter widths. This ad also demonstrates my ability to identify psychographic characteristics of the target audience through secondary research of qualitative and quantitative data.

David Partridge

Sales Promotion Analysis: This document demonstrates my ability to accurately identify competitive sales promotion tactics, sales

promotion objectives and the intended target of each sales promotion. This document also demonstrates my ability to critique the execution of sales promotions and offer recommendations that will satisfy determined objectives with improved results.

Case Analysis: This document demonstrates my ability to accurately identify the problem a company

needs to resolve. It also demonstrates my ability to prepare a S.W.O.T analysis and analyze the

pros, cons, and profitability of alternative market segments. A

financial analysis was prepared for each market segment which

included annual fixed costs, sale price, variable costs, contribution

margin, a break even analysis and potential profit.

David Partridge

Share of Voice (SOV): This SOV report demonstrates my ability to accurately use A/C Nielsen to determine and analyze the Category’s Total Advertising Spending, Advertising Spend by Media and

Advertising Spend by Brand. Through the accurate analysis of a SOV I’m able to determine the current and previous advertising dollars spent by a brands competition; also, I’m able to gain insight into past and present media strategies used by a brand’s competition.

SOV Charts: These Category Total Advertising Spending, Advertising Spend by Media and Advertising Spend by Brand charts demonstrate my proficiency using Microsoft Excel. They also demonstrate my ability to take raw data from A/C Nielsen and produce data-sets that are relevant to competitive analysis and future brand advertising strategies.

Media Brief for Gillette M3 Power: This media brief demonstrates my ability to determine a target market. Through the analysis of Print Measurement Bureaux (PMB) data, I was able to accurately identify target demographic, psychographic and geographic market segments for Gillette M3 Power. This media brief also demonstrates my ability to identify seasonal priorities. Through primary and secondary research our group was able to

identify the seasonality trends of the product category which determined the planned spend percentage per month. Other abilities demonstrated through this media

brief include the analysis of a SOV and identifying creative requirements. Through the analysis of a SOV I was able to identify the top competitors including advertising budgets

and media allocation. Our group was also able to identify current media used by Gillette M3 Power using the SOV for

creative requirements; secondary research was also used to identify the products positioning strategy, tone and appeal techniques.

David Partridge

Media Pre-Buy PowerPoint: This Media Pre-Buy PowerPoint demonstrates my ability to design and create a branded presentation using the effects, animations and design elements of Microsoft PowerPoint. It also demonstrates my ability to accurately identify the target audience; through an analysis of Print Measurement Bureau (PMB) data I was able to determine consumer demographic,

geographic, psychographic and life events/habits.

This Media Pre-Buy PowerPoint also demonstrates my ability to accurately identify the Gross and Net print budget, publication print criteria, accurately select publications based on the target audiences’ media usage and accurately cost out the media campaign under budget and within specified Net parameters while achieving desired GRPs.

Portfolio Of David Partridge December 2012 3

Documents

marketing able

overall marketing strategy

business advertising

current marketing programs

advertising communications

analysis competitive

applied business mgmt

data analysis skillsable