Portfolio Harvard Medical School Portugal Program

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Agenda

1. Why Digital Health Information for the Public

2. Impact Digital Health Information for the Public

3. Case Study: Harvard Medical School-Portugal Program (HMS-PT):

1. What are HMS-PT Program goals

2. How is content production process|teams|resources?

3. Content Production Topics

4. Content Distribution

Why Digital Health Information for the Public?

Fast Facts Digital Health Information

2011 AMA Study

• 80% Internet users search online health information

• People want|need health information

• Doctors are no longer the only source Health Information

• Patients no longer passively accept recommendations made by their doctors

2009 The Economist

• Patients go online:

• Get educated about their illness

• Other consumers think of new medications

• Get emotional support from fellow sufferers

Fast Facts Information Society in Portugal

UMIC, Information Society in Portugal, 2011

• 65% population Portugal uses Internet

•91% population with high education uses Internet

•+80% web users use Facebook

• 33% uses web for health

information

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Impact Health Information for the Public?

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Fast Facts Digital Health Information 2010 Pew Research Center’s Internet &

American Life Project

• 30% US Adults been helped by following medical advice or health information

online

44% of caregivers report online health resources are helpful

24% have consulted online reviews of

particular drugs or medical treatments

2010 Pew Research Center’s Internet & American Life Project

• 40% adults went through a recent

personal health change – gaining or losing a

lot of weight, becoming pregnant, or

quitting smoking

• are likely to report being helped by online resources

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1. Case Study: Harvard Medical School-Portugal

(HMS-PT) Program

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1. What is Harvard Medical School-Portugal (HMS-PT) Program?

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Partnership Harvard Medical School All Medical Schools in Portugal

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Content Production

High Quality

Objective

Trustworthy

Digital Health Information

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>100M Views|Month

We are where the audiences are!

Health Digital Content for Multiple Platforms

Websites

Mobile

Platforms

Digital Media

Handouts

>1900 contents

Text Video Video Interviews Quizz

Short Health

Tip Audio

Televison

Social Media

Radio

Health Digital Content for Multiple Platforms

Health

Information

>1900 contents

Text Video Video Interviews Quizz

Short Health

Tip Audio

Health

Education

Health

Training

Public

Patients

High School

Students

Journalists

Communication

Officers

MD´s

AREA TARGET GOALS

Credible

Information

Lower Risk

Behaviour

Study Material

Education

Healthy Lifestyle

Credible news

source

Training Medical

Research

Priority

Topics

National

Health Plan

National

Health Plan

School

Curriculum

Credible

medical

research

Sources|Stu

dies (basics)

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How is content production process|teams|resources?

Sources of content for the general public

• Harvard Medical School

• Portuguese medical schools

• Partners of the program (Health Research Institutions – IMM, IPATIMUP, IBMC, Gulbenkian Ciência…)

• HMS-PT medical editors team

• Students + interns + doctors from National Health Service

Fase 01: HMS-PT Set Up Content Adaptation Process

Harvard content

Harvard consulting

International Benchmarking

Health Information

Medical Translation

Medical Editors

National Network Senior medical|research experts

Multimedia

Communication Marketing

National Editorial Board

Scientific guidelines

Topic Priorities

Medical| generalist multimedia

TV studio and production

Editorial Board Guidelines

Harvard Content Translation by

Medical Experts

Harvard content adaptation

Medical Editors

Harvard content validation

Senior Medical Experts

Final Revision

Medical Editors

Communication

Fase 02: Set Up Content Production Process

National Editorial Board

Scientific guidelines

Topic Priorities

Medical| generalist multimedia

TV studio and production

Editorial Board Guidelines

Content production

Medical Editors

Content validation

Senior Medical Experts

Final Revision

Medical Editors

Communication

HMS-PT Teams

Dr. Anthony Komaroff

•Information Program Director

•Harvard Health Publications

Prof. Antonio Vaz Carneiro

•Information Program Director

•Faculdade de Medicina de Lisboa

Prof. João Fonseca

Information Program Director

Faculdade de Medicina de Lisboa ´

Prof. João Lobo Antunes

Editorial Board President

Faculdade Medicina Lisboa

Diogo Medina

Medical Student

Dr. Hugo Dias

Family Doctor

Dr. Nuno Ferreira

Internal Medicine

10 Voluntary

MD`S

Medical Students

Dr. Maria João Leitão

Internal Medicine

Dr. Carlos Costa

Internal Medicine

Scientific Supervision and Editorial Policy

Scientific Translation

Scientific Content adaptation and Production

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Scientific Content Validation

National Network >100 High Profile Senior

Medical Experts

All Medical Schools + 21 Hospitals

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Prof. João Lobo Antunes

Neurosurgery

Prof. Manuel Antunes

Cardiothoracic Surgery

Prof. António Vaz Carneiro

Evidence Based Medicine

Prof. Fausto Pinto

Cardiology

Prof. Armando Brito Sá

Preventive Medicine

Profª Maria do Céu Machado

Pediatrics

Prof. Joaquim Murta

Ophthalmology

Prof. Nuno Sousa

R&D

Prof. Luis Costa

Oncology

Dr. Anthony Komaroff

Internal Medicine

Harvard Health Publications

Dr. Fernando Guerra

Dermatology

Prof. Calhaz Jorge

Gynecology

Prof. Luis Graça

Obstetrics

Prof. Saraiva da Cunha

Infecciology

Dr. João Relvas

Psychiatry

Prof. José Ferro

Neurology

Some HMS-PT Program senior medical experts

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Content Production Topics

Table of Contents

Clinical Information Prevention

Health Myths Health News

>1900 contents

Text Video Video Interviews Quizz

Short Health

Tip Audio

Type of Content

Quizz

Videos Text

Audio Short Health Tips

Video Interviews

Table of Contents

Diseases Diagnostic Test

Procedures Symptoms

Clinical

Information

A-Z Topics

Text Video Video Interviews Quizz

Short Health

Tip Audio

Table of Contents

Prevention

Text Video Video Interviews Quizz

Short Health

Tip Audio

Obesity Exercise Nutrition

Pregnancy Parenting

Dependencies

Asthma

Table of Contents

Health Myths

Text Video Video Interviews Audio

Table of Contents Table of Contents

Obesity Exercise Nutrition

Pregnancy Parenting

Dependencies Drugs

Suplements

Emerging Health Trends

Table of Contents

Latest Health

Research News

Text Video

Interviews

Table of Contents Table of Contents

Obesity Exercise Nutrition

Pregnancy Parenting

Diseases Dependencies

Drugs Suplements

Emerging Health Trends

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Content Distribution

TV Interview HMS-PT GP Expert about osteoporosis

TV Interview live with interactive quizz Content distribution multiple channels

26 Jan 2011 TV Interview - Breast Implants

TV Interview live Content distribution multiple channels

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European Cardiology Congress

20.000 cardiologists Communication best practice

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Presentation: Quality Information for Portuguese Speaking Countries

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http://hmsportugal.wordpress.com/ facebook.com/harvardmedicalschoolportugal facebook.com/medstarportugal facebook.com/pages/Asma-e-Rinite-Programa-Harvard-Medical-School-Portugal/ facebook.com/infantil.obesidade twitter.com/dicassobresaude youtube.com/user/HMSPortugal

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Thank You! Rita Morais Lírio Managing Director Harvard Medical School-Portugal Program [email protected] [email protected] Facebook @ritalirio Twitter @rlirio