P 15 portfolio 2015 | gabriel pontual
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P 15portfolio 2015 | gabriel pontual
HELLO
GABRIEL PONTUAL | 26 years old, Automotive and industrial designer
CONTACT ME
Behance.net/gabrielpontual
br.linkedin.com/pub/gabriel-pontual/43/708/282/
+55 81 8268 3875
jgabrieldesign
EDUCATION
Master in Transportation Design - February 2014Istituto Europeo di Design - Sao Paulo, Brazil
BA Degree in Industrial Design - August 2011Universidade Federal de Pernambuco - Recife, Brazil
Sandwich Scholarship in Product Design BA - December 2009Universidade Federal do Paraná - Curitiba, Brazil
Languages
Portuguese - NativeEnglish - FluentItalian - Beginner
WORK EXPERIENCE
Automotive Interior Designer - FIAT | In9 Design Design of automotive components for interiors and design proposals for FIAT cars at Style Center Latin AmericaBetim - MG - Brazil
Design Consultant - Insitum BrasilEthnography, market research, strategic design research, product concept design.Sao Paulo - SP - Brazil
Junior Design Researcher - Designit BrasilStrategic and market research.Sao Paulo - SP - Brazil
UX Designer - CESAR RecifeGraphic user Interface design, user experience research.Recife - PE - Brazil
WHAT AM I MADE OF
TOOLS
CLIENTS
FOR REFERENCE CHECK
Hugo Honijk - Design Director of Spark Design [email protected]
Jaakko Tammela - Independent Consultant, former Whirlpool Brazil Future Inisghts [email protected]
FreehandSketch
ADOBESUITE
3Dmodelling
- Pen & Pencil- Digital Render
- Photoshop- Illustrator- Indesign
- Rhinoceros- Keyshot- Clay
Automotive/Transportation
graphic design
Qualitative research
TEAM management
Ethnography
UX DESIGN | UI Design
Product/INDUSTRIAL
Designit
AWARDS
2nd Place - Mercedes-Benz + IED 2020 Design Chalenge - 2014Project Struktur
4th Place - Giugiaro + IED Design Challenge - 2013Project Mini Thunderboy
3rd Place - Alcoa Alluminium Innovation Award - 2012Project Cajado
Outstanding Paper Award - IADIS Multiconference - 2011Best presentation
3rd Place - Abióptica View Glass Design Award - 2010Project Protecmed
Honor Mention - Alcoa Alluminium Innovation Award - 2009Project Tulipa Drinking fountain
01| Mercedes-benz accelo 2020 struktur conceptMASTER’s DEGREE PROJECT | MERCEDES-BENZ TRUCKS BRAZIL | 2013-2014
2020 concept of the light urban truck Accelo, a vision of a shape-shifting
concept of truck, inspired in the philosophy of architecture and innovation
of technology. Master’s Degree project executed in partnership between IED
São Paulo and Mercedes-Benz Trucks Brazil, awarded with second place.
| Mercedes-benz accelo 2020 struktur concept
1. DESIGN SPIRIT
The spirit of the design for
this project is centered in
three of Mercedes-Benz
brand values.FASCInATInG RESPECTFULL LEADInG
2. BRIEFING & EVOLUTIONThe challenge given by Mercedes-Benz was to dream how would
be the Accelo for brazilian streets in 2020. Accelo is the current
light urban truck for the brazilian portfolio, it is designed to be
polivalent yet easy to drive.
Mercedes-Benz is about tradition and a strong sense of
inheritance . The design studies began on understanding how
would Accelo’s design evolve from 2013 to 2020, taking current
design lines as a starting point, and proposing the versions in
the years between.
2. BRIEFING & EVOLUTIONThe challenge given by Mercedes-Benz was to dream how would
be the Accelo for brazilian streets in 2020. Accelo is the current
light urban truck for the brazilian portfolio, it is designed to be
polivalent yet easy to drive.
Mercedes-Benz is about tradition and a strong sense of
inheritance . The design studies began on understanding how
would Accelo’s design evolve from 2013 to 2020, taking current
design lines as a starting point, and proposing the versions in
the years between.
2013 2016 2018 2020
EVOLUTION
TECHNICAL vs. EMOTIONAL
Accelo mixes the concept of an utilitary vehicle with the ease of drive of a car. Following this sense of
practicality, Struktur was designed in the sum of technical and emotional, following design character,
but shaped on the emotion and attitude of vehicles of the brand, in order to create emotional and
symbolic link between brand, driver, environment and truck.
SOLID + FUNCTIONAL
PARALELLLInES
THE ATTITUDE OF WINGS
SHAPE SHIFTInG STRUCTURE
Modern architecture inspired, the vehicle’s
structure is brought outwards and becomes
the icon of the truck, also enabling a
different cabin configuration and driving
experience.
THE ATTITUDE OF WINGS
- KEY SKETCH-
STRUCTURE OUTWARDS
CUTTInG EDGE TECHNOLOGY
Design does not rely only on shape but on how it works as well. The design of the wheel was based on hydrogen
fuel cell technology F-Cell, on a one engine-per-wheel package, to meet the needs of greener transportation,
and transmitting the sense of strenght and technology. It is not the responsibility of the designer to design the
engine, but some imagination and a creative approach on engineering and technology is allowed when the goal
is to propose the future.
HYDROGEN GAS SUPLY
ENGINE COVER
BRAKE DISC & PISTON
SUSPENSION ARM
ELECTRIC ENGINE
ELECTRIC CELL
02| struktur INTERIOR (Work in progress)ghost PROJECT | MERCEDES-BENZ TRUCKS BRAZIL | 2014
This is a extension of the previous project, aiming at the exercise of a
different set of capabilities required for the automotive design: the interior
development. The project of the interior aims at claryfying gaps left by the
shape, such as the driveability, cabin seat layout and instrument operation.
| INTERIOR OVERVIEW
| SEAT IDEATIONS
| SEATSRAIL
REAR VIEW LCD SCREEn
AIR VEnT & DEMISTER
| A-PILLAR SET
| STEERING WHEEL
In-WHEEL COMMAnDS, HAPTIC TOUCH SCREEn
STEERInG COLLUMn
| DOOR PANEL
DOOR HAnDLE
| HUD INSTRUMENT CLUSTER
MAIn MEnU
SAT nAV
ALERT SCREEn
PARKInG CAMERA SCREEn
03| SKETCH RUSH
Diverse sketches, recent works, few works in progress.
04| Clay modelling practiceacademic PROJECT | ied sao paulo | 2013
Clay modelling exercise based on the sketch of an Audi Quattro concept
featured on the book “Secrets of Automotive Design” by professor
Fernando Morita. The activity consisted on translating the sketch onto a
rough proportion clay sculpture.
THANK YOU FOR YOUR TIME ! grazie mille! | Muito obrigado! | danke schon!
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