Portfolio extended

Rhydian LewisDesign Portfolio2013

Northumbria UniversityDesign for Industry BA hons

Summer Placement, Graphic design with Nexus.

University Student Ambassador

Llandrindod High SchoolA Level Maths, Product Design, Art (A,A,A*)

2010 - Present

Experience and growing confidence in all parts of the design process, from conceptual sketching to final prototypes, 3D models and presenting to clients.

Good verbal communicator and experience working with the public representing the university at events and open days.

My education and experience so far has equipped my with the skills and confidence to face a wide range of design problems. I like the whole process, from getting into the mind of the consumer to presenting a refined, innovative solution. This portfolio shows a wide range of work, and hopefully proves that I am a creative thinker, with the ability to add intelligent ideas to any design project.

Interests and Activities

Helping lead the university Christian Union society, organising events, leading meetings and helping support new students settle in.

Photography - I like to observe and appreciate the place I live in, and love wandering and finding new places to photograph.

I love to play drums and guitar, and go rock climbing when I find time.

Working on corporate branding, web graphics and print documents.

School Top Achievement awards in Art, Product Design (2009, 2010)

EESW Engineering scheme participant.

High level experience/skill in:

Live Projects with:

Intermediate level experience/skill in:

August 2012

Rhydian Lewis

2010-2012

2003 - 2010

E: [email protected]

Non-literal form

Bus service

The New Everyday

Bird box

Portable speaker

Additional work

Non-literal formIndividual Project6 weeks

Exploring form, detailing and product attraction by designing a product with an undefined function.

Tropical fruits have a soft, tactile skin and open to reveal intricate details, and flowers delight us with their complexity and colours.

How can this experience be translated to a product?

To design a form with a concealed function, I looked first to nature.

Intricate mechanisms give delight to the process of opening the product, like peeling a new tropical fruit.

Friendly, tactile shapes and materials make the product enjoyable to pick up and hold in your hand, creating that first spark of attraction on the shop shelf.

Bright colours contrast with the usual black and grey of consumer electronics, but require a bold, playful form to look effective.

Above, left:These organic forms were great to mould in plasticine to get a better feel for how the shapes worked in 3D.

Below, near right:By making a solid foam model, I discovered that the shape appeared too soft and undefined, so I split up the shape with some clean lines which add tension and structure.

Far right:The final model - foam inside with a vacuum formed outer shell.

The intersection of these curves at the top of the object is particularly pleasing, looking unusual but not uncomfortable.

This arbitrary interface is deliberately complicated, giving the device a serious, hi-tech feel to contrast with the playful, clean exterior.

A magnet and rail mechanism means the object opens easily with a satisfying click into place.

Bus Project | Development

Bus serviceIndividual Project, with NEXUS8 Weeks

Working with Newcastle’s public transport executive, Nexus, to make the bus service easier to use and more appealing to visitors.

MARKET STREET

PILGRIM STREET

CARLIOL SQ

MOSLEY ST.MOSLEY

DEAN STREET

GREY STREET

TRAFALGAR STREET

MELBOURNE STREET BUXTON STREET

ARGYLE STR

EET

STEPNEY LANE

NEW BRIDGE STREET

Globe Gallery

PoliceStation

St NicholasCathedral

CentralSquare

BessieSurtee’sHouse

TrinityHouse

AldermanFenwick’sHouse

Bars &Restaurants

ShopsGatesheadMilleniumBridge

GraingerMarket

TynesideCinema

TheatreRoyal

NewcateShoppingCentre

St Mary’sCathedral

AssemblyRooms

LaingArt Gallery

The BlueCarpet

CityLibrary

Quayside

Monument

Castle KeepBlack Gate& Moot Hall

StephensonWorks

Holy Jesus Hospital

H E ATH C

OURT

COLLINGWOOD ST

MET

R ORADIO ROUN

DA

BO

UT

CITY ROAD CITY ROAD

CITY ROAD CITY ROAD C

ITY ROAD

JOHN

DOBSON STREET

SAVIILLE ROW DURANT RD

BLACKETT STREET

NEWGA

TE S

TREE

T

CLAY

TON

ST.

NELSON ST.

CENTRAL MOTO

RWAY CEN

TRAL MOTORW

AY CEN

TRAL MOTORW

AY

ELLISON PLACE

COLLEGE STREET

NORTHUMBERLAND RD.

HIGH

BRI

DGE

CLOTH MKT

NEVILLE STREET

BROAD CHARE

QUAYSIDE

SANDHILL CLOSE

SANDHILL CLOSE

SIDE

CARLIOL SQ

CARLIOL SQ

CLAY

TON STREE

T

WESTGATE ROAD

CLAY

TON

ST

WES

T

16-25yrs

A student city

0-4 85+34,000

67%

33%

Newcastle

“its likely confusing and there isnt a huge amount of information to guide people who have never used buses before”

“Use if I have to, but it's usually awkward to get off at the right stop without a good knowledge of the area or a reliable gps.”

“put off by not knowing landmarks or what stop to get off at without a detailed map”

Would you use the bus system when visiting a new town or city?

“Find rail systems more consistent and easier to navigate than bus services...”

Which do you prefer, Metro or Bus?

As a city with 6000 new students every year, they are an ideal target to improve the experience of bus travel for. I took a survey of 29 students and found these results:

Finding Buses

Route Planning

Buying Tick

ets

The Journey

Finding Stop

Journey DiaryI took journeys for myself, recording the points of pain I encountered from leaving the door to arriving at my destination.

Pre-trip

Inform

ation

Where

am I g

oing?

Which bus s

top do I nee

d?How lo

ng will

it take

?How m

uch w

ill it c

ost?When

is th

e nex

t bus?

Where

do I nee

d to get

off?

Which bus d

o I take

?

How long do I w

ait?Am I t

here

ye

t?Have

I miss

ed

my s

top?

What a

m I l

ooking out fo

r?

Will the d

riv

er rem

ind me?

Bus stop in

formatio

n

In-tr

ip inform

atio

n

COST CONFIDENCEis keyis the limiter

GPS systems and electronic information machines are available, but they are very expensive, and require a large capital investment. In order to make change possible in Newcastle, solutions must be much cheaper to produce and install.

In a society where we like to feel in control, public transport involves putting your trust in a system. In an appealing public transport service, confidence is inspired through good communication of information throughout the journey. The metro is a good example of this, with audio and visual displays reinforcing information from start to finish.

CLARITYis vital

This system will be used by a wide range of people, and must be clearly understood by all of them. However, this doesn’t mean presenting as much information as possible, but the right information in the right level of detail at the right point. By maintaining clarity, accessing information should be quicker and less hassle, making the bus service a more appealing transport option.

£££

Increase student bus ridership in Newcastle by improving the usability and appeal of the service.The Brief:

I have no idea if this stop serves the bus route I need, and whether it’s worth approaching this stop to find out.Bus stop sign isn’t very bold, but I

remember where the stop is because I

know the area well.

Timetable is simple to read but follows no pattern or logic so can take some time to work out.

Journey was OK, but I was tense and anxious because of inadequate and unclear information.

Bus is shaky, dirty & uncomfortable - not really a very enjoyable place to be.

How do I know when to press the

button? I don’t know where my stop is

if I’m in a new town or area.

£££ COST

CONFIDENCE

CLARITY

GPS information systems are available, but require a large investment. In order to make change possible in a town like Newcastle, the solution must be much less expensive.

Using a confusing public transport system can feel out of control and cause anxiety. Confidence should be inspired through good communication of information from leaving the home to arriving at your destination.

The system will be used by a wide range of people, and must be clearly understood by all of them. This means presenting the right information in the right level of detail at every point.

“Increase student bus ridership in Newcastle by improving the usability and appeal of the service through better information communication.”

Brief and SpecificationAfter a meeting with Nexus, I took all my ideas and condensed them down to those that were relevant and interesting to the client.

HEATON

BYKER

JESMOND

MONKCHESTER

HIGH H

EATON

WALKERGATE

SANDYFORD

W1BUSES TO:

W2 W2 N1W2 N3N2W3

ChHEATON ROAD

1 18 32 18N52

HEATON

BYKER

JESMOND

MONKCHESTER

HIGH H

EATON

WALKERGATE

SANDYFORD

W1BUSES TO:

W2 W2 N1W2 N3N2W3

SolutionThe solution I designed is a way to bring the logic and route clarity of light rail to the bus system, combining bus stop signs, shelter information boards and interior route maps.

Each stop has a two-letter code corresponding to the adjacent street or landmark, allowing users to identify individual stops from on board the bus.

Street names are big and bold, and made to look like the recognised UK street signs.

The city has been divided up into logical colour-coded areas with corresponding brightly coloured bus signs, helping users work out where they are at a glance.

A vinyl sticker on the bus shelter reveals the areas served by the stop and their respective colour and area codes, helping users decide whether to use the bus before even approaching the stop.

The bus operator logo sits next to each route number, to differentiate between duplicates.

Single: Day:

£1.10 - £3.10£3.70

Dependent on journey length

1 Day unlimited on all Stagecoach buses

Heaton RoadCheltenham Terrace

500m 7mins

www.nexus.org.uk/mobiGet the App!

Single: Day:

£1.10 - £3.10£3.70

Dependent on journey length

1 Day unlimited on all Stagecoach buses

Special deals, concessionary rates and longer-term tickets are available, visit www.stagecoachbus.com for more information.

Single: Day:

£1.40 (1 ZONE) £1.90 (2 ZONES)

£3.30 1 Day unlimited on all Go North East buses

Special deals, concessionary rates and longer-term tickets are available, visit www.simplygo.com for more information.

NE2

NE2

NE6NE7

NE7

NE7

NE7

NE6

NE6

NE8

NE8

NE8

NE8NE8

NE8

NE8

NE6

NE6

NE4

NE3

NE3

NE3

NE3

NE3

NE3

NE3

NE3

NE3

NE4

NE5

NE5

NE5

NE15

NE15

NE15

NE15

NE5

NE5

NE5

NE4

NE4

NE4

NE4

NE4

NE4

NE2

NE2

NE2

Single: Day:

£1.10 - £3.10£3.70

Dependent on journey length

1 Day unlimited on all Stagecoach buses

Heaton RoadCheltenham Terrace

500m 7mins

www.nexus.org.uk/mobiGet the App!

Single: Day:

£1.10 - £3.10£3.70

Dependent on journey length

1 Day unlimited on all Stagecoach buses

Special deals, concessionary rates and longer-term tickets are available, visit www.stagecoachbus.com for more information.

Single: Day:

£1.40 (1 ZONE) £1.90 (2 ZONES)

£3.30 1 Day unlimited on all Go North East buses

Special deals, concessionary rates and longer-term tickets are available, visit www.simplygo.com for more information.

NE2

NE2

NE6NE7

NE7

NE7

NE7

NE6

NE6

NE8

NE8

NE8

NE8NE8

NE8

NE8

NE6

NE6

NE4

NE3

NE3

NE3

NE3

NE3

NE3

NE3

NE3

NE3

NE4

NE5

NE5

NE5

NE15

NE15

NE15

NE15

NE5

NE5

NE5

NE4

NE4

NE4

NE4

NE4

NE4

NE2

NE2

NE2

Poole

y Rd

Silver L

onen

Stamfordham

Roa d

A1

A

1

A1

A1

Newcastle Football Centre

West Road Cemetary

Excelsior Academy

Dent

on Road

West Road

West Road

NE5

NE5

NE15

NE15

NE4

Bus shelter information boards have been totally redesigned, to include a 500m walking map and nearby landmarks, a full system map, better timetabling and detailed pricing information.

Timetable information is lined up by the hour, showing up patterns in bus times and frequencies, and clearing away some unnecessary numbers.

Rather than a selection of place names, every street is shown on the route view, alongside its area and approximate journey time. Variation in text size helps highlight the larger streets.

White roads help clear away the distractions and keep focus on the route and area colours.

Only streets on and near the bus route are named. Landmarks such as schools and parks are also marked in relevant areas.

Postcode zones can be useful for hunting down a journey destination.

Side-by-side pricing allows users to compare and evaluate between different operators, encouraging commercial competition.

COACH LN.

RED HALL DR.

WARWICK ST.

SANDYFORD RD.

JOHN DOBSON ST.

GRAINGER ST.

NEVILLE ST.

WESTMOORLAND RD.

ARMSTRONG RD.

DENTON RD.

North View

Benfield

Rd.

Benton

Ln.

Front S

t.

Rothbur

y Terr.

Debdon

Gdns.

Whitfield

Terr.

Simonside

Terr.

Chilling

ham Rd.

Meldon

Terr.

Second

Ave.

Heaton

Rd.

Heaton

Park Rd.

Portland

Rd.

St. Mary

’s Pl.

New Bridg

e St.

Pilgrim St.

Market S

t.

Westgat

e Rd.

St. John

’s Rd.

West Rd.

Slatyford

Ln.

Pooley

Rd.

SANDYFORDHEATONHIGH HEATONBENTON CITY CENTRE CITY WEST BENWELL SCOTSWOOD FENHAMMOORSIDE

E1E2N3N4 W1 C W1 W2 W3 N4

Be Ro Ro DeCo Wa WaCLFo Ad Ch Te Se Ch No Ca St Sa Ha CS Ry Ha Cr St Be Ca Et Wo Cr Ou Wh De Ha Wa ThDe SwAmLC DMMo Mo Mo MoCCWa

SLATYFORDFOUR LANE ENDS

This vinyl sticker fits neatly above the windows on all standard buses, to help people follow the route and work out where to get off.

Individual stops are shown on this version of the route map, allowing users to head for a specific location and count down the stops as they pass.

Read in the direction of the bus destination indicated on the front of the bus.

The length of each street is roughly represented by its corresponding rectangle.

Coloured blocks represent the area the bus passes through. There is space for icons of facilities, tourist attractions and transport links here.

Area codes are given as an extra level of information for those who haven’t yet learnt the various areas of Newcastle.W1 = West, Distance from centre: 1

Rather than adding another feature to the site, this journey planner incorporates all the necessary features into one page.

Placemarks for start and end points can be dropped onto the map, similar to the Google maps directions feature.

Results can be printed or sent directly to a mobile phone via text message in a simplified format.

A map view of the entire bus route gives the user confidence, knowing what to expect of the journey ahead.

A live graphic shows a simple diagram of the selected journey option.

The search bar suggests results and scrolls map to location in real time, so there’s no more failed searches.

Bus numbers and destinations are shown as they look on the front of the bus, creating a visual link between the app and reality.

Touching the bus stop icon zooms the map to that end of the route for closer inspection.

When all the fields are completed, the results are displayed on active tiles which can be viewed at a glance. These show the bus stops you are looking for, with a distance and direction arrow and countdown to the next departure.

Bus options can be arranged by next departure, shortest walk or shortest bus journey.

JESSICA ARRIVES BACK AT NEWCASTLE AFTER A TRIP HOME FROM UNIVERSITY...

JESSICA USES THE MAP TO FIND A BUS WHICH GOES TO THE RIGHT POSTCODE AREA, AND FOLLOWS THE ROUTE VIEW TO FIND THE STREET SHE NEEDS!

Hmmm, not really enough for a taxi! What shall I do...

...I see a bus shelter over there!

...I can follow my route through town by looking out the window at the coloured signs!

SCENE 1

IT WAS DRY WHEN JESSICA WALKED TO THE CINEMA, BUT NOW ITS POURING DOWN...

Will this stop have a bus that goes back home?...

...Heaton, looks promising!

I can even work out where I am when it’s pitch black outside!

HOME AND DRY...

SCENE 3

FeedbackI presented the final document to Nexus in June and received very positive feedback. I went back to work with their graphic design team for a few weeks over the summer.

The Good JourneyIndividual Project, RSA competition5 Weeks

Improve the experience of a daily commute in the UK.

of London commuters are dissatisfied with crowding on peak rail services, according to a report by the London Assembly Transport Committee.

Two-thirds

Longer trains, more frequent services and new lines are all planned to deal with the huge demand for transport into London at peak commuting times, however these developments cost millions of pounds and could take decades to complete.

is a major issue throughout the UK at peak times, with routes in the South East reaching up to 10.5% PiXC (passengers in excess of capacity).

Rail overcrowding

Desired in Red - Actual in blue!

DESIRED Passengers spread evenly between available doors and carriages, reducing congestion on the train, and making use of available seating.

ACTUAL Passengers board the train at the platform entry point, and crowd around seating and information boards, neglecting certain doors and carriages.

DESIRED Those who can alter their choice of train are given the information required to choose a more comfortable service. Essential commuter services are kept quieter, and some commuters are persuaded to travel earlier or later to avoid the rush.

ACTUAL Customers buy tickets without de�nitive knowledge of how busy the train will be. Commuters, who must travel at a certain time, share the carriage with casual travellers who could have travelled outside of peak time.

2am

200

400

600

1000

1200

800

1400

6am 10am 2pm 6pm 10pm

Dai

ly O

yste

r Ent

ries

Entries by Time of Day

Rather than expanding infrastructure, existing rail capacity could be better utilised by spreading passengers over carriages and services. According to the Rail Safety & Standards Board, passengers are reluctant to move down carriages due to complex emotional and environmental issues.

Passengers need up-to-date information about crowding on rail services, both in advance and at stations, in order to help them plan safe and comfortable journeys.2

“The best opportunities to Influence on-train crowding are at the station and platforms.”1

Currently, customers lack the resources to make an informed decision to avoid crowded trains and routes. 1. Rail Safety & Standards board - ‘Crowd Management on Trains: A Good Practice Guide’ 2. Transport Commitee - ‘The Big Squeeze: Rail overcrowding in London’

London Bridge

Departures

Bedford

Chichester

London Victoria

London Victoria

London Bridge

Lewes

Southampton Central

Eastbourne

2

07:46

07:42

7

07:44

08:03

07:55 2

ON TIME

07:57 5

08:19 5

ON TIME

08:02 4 ON TIME

08:02 2 ON TIME

08:10 7 ON TIME

ON TIME

08:15 3 CANCELLED

TIME DESTINATION PLT DUE FILL

1.

2.

3.

CAPACITY: CARRIAGE CAPACITY/INFO:

Via: Hove, Portslade, Southwick, Shoreham-By-Sea, Laning, Worthing,

Via: Preston Park, Hassocks, Burgess Hill, Wivelsfield, Haywards Heath,

07:42 DUE: 07:44

ON TIME

LONDON BRIDGE

07:55 CHICHESTER

Via: Preston Park, Hassocks, Burgess Hill, Wivelsfield, Hay... 1of2

1of2

ON TIME08:02 LONDON BR.

1of2

F E D C B A 1st

2

1

3

Overall capacity indicator: This can be used to compare different trains and choose a quieter service if it fits the customer’s plans. The icon fills up, turning orange when only standing room remains, and red when suggested peak capacity is reached.

Carriage fill indicator:This shows how full each carriage is expected to be when it arrives at this station. The simple display is monochrome to avoid confusion with the adjacent colours, and also shows train direction and the carriage letter - for finding reserved seats quickly!

Platform Display:Here, coloured lines reflect their respective platform markings - linking up the display board information with the real world. This is flexible to accommodate different lengths of train or platform, and includes best positioning for wheelchair or bicycle access.

To better inform passengers of service details and carriage crowding using platform information displays, spreading passenger load and reducing boarding times.Solution:

Platform Markings.High contrast marking on the platform display door locations and match up with the information boards. Coloured signs duplicate this information for incidences when the floor markings are out of sight.

Passenger Counter

PREDICTEDREAL

122+32 passengers 154 -11 passengers122 passengers 143+26 passengers

+32 B A 1stCAPACITY: CARRIAGE CAPACITY/INFO:

Via: Hove, Portslade, Southwick, Shoreham-By-Sea, Laning, Worthing,

Via: Preston Park, Hassocks, Burgess Hill, Wivelsfield, Haywards Heath,

07:42 DUE: 07:44

ON TIME

LONDON BRIDGE

07:55 CHICHESTER

Via: Preston Park, Hassocks, Burgess Hill, Wivelsfield, Hay... 1of2

1of2

ON TIME08:02 LONDON BR.

1of2

F E D C B A 1st

London Bridge

Departures

Bedford

Chichester

London Victoria

London Victoria

London Bridge

Lewes

Southampton Central

Eastbourne

2

07:46

07:42

7

07:44

08:03

07:55 2

ON TIME

07:57 5

08:19 5

ON TIME

08:02 4 ON TIME

08:02 2 ON TIME

08:10 7 ON TIME

ON TIME

08:15 3 CANCELLED

TIME DESTINATION PLT DUE FILL

London Bridge

Departures

Bedford

Chichester

London Victoria

London Victoria

London Bridge

Lewes

Southampton Central

Eastbourne

2

07:46

07:42

7

07:44

08:03

07:55 2

ON TIME

07:57 5

08:19 5

ON TIME

08:02 4 ON TIME

08:02 2 ON TIME

08:10 7 ON TIME

ON TIME

08:15 3 CANCELLED

TIME DESTINATION PLT DUE FILL

CENTRAL STATION

Online advance ticket sales can be added to average usage figures to achieve a more accurate prediction.

TrainFX passenger counters can detect flow of passengers to over 97% accuracy. They can be fitted to new rolling stock or retrofitted to current trains. The DfT are requiring all rail operators install similar systems in the near future for statistical purposes.

Live information can be transferred via train’s Wireless Internet connection, updating as people board or move between carriages.

Passenger A arrives at the station at 07:15 for his morning commute...

The screen on the platform suggests that coach E - by the yellow markings - is the quietest carriage.

Checking the departure board, he decides to wait 10 minutes for a train with seats free.

Passenger A boards the train and finds a place to sit and read before the busy day ahead.

The abundance of passenger information collected by this system can be displayed on different media and utilised by train operating companies to increase profits and efficiency.

Adding the train capacity indicator to the ‘Live Departure Board’ allows customers to check the status of their train before leaving for the station and on the move, and adjust their journey accordingly.

Estimated train capacity can be displayed on the National Rail website alongside ticket purchase. This allows customers to make informed decisions to avoid busy services and ensure they get a seat, benefitting both train operator and customer.

‘Information on train loads can also provide extremely valuable information to exploit opportunities for revenue growth and to plan the timetable’3

3. AECOM - ‘Integrated Passenger Information: Delivering the Rail End to End Journey’

The New EverydayGroup, with Sanjan Sabherwal & PHILIPS3 Weeks

Project considering how our smartphones and computers could interact with other electronic devices in the near future.

Making personal bookmarking more enjoyable...Devices currently encourage sharing as a default behvaiour, promoting the public image. We wanted to create a space for the personal thoughts and interests to be displayed offline, in the home.

“”

PinBoard is an interactive digital display that allows you to present and enjoy all types of media file within your home.

Visit: vimeo.com/40872222

Collect and ‘Keep’ notes, photos, videos and articles on all your devices throughout the day, instantly sending them to your Pinboard at home to display.

This main output of this project is in the form of a video -

In 5-10 years, low-power OLED technology will become available at a low enough cost to allow large, thin screens to be used as wall decoration in the home. The simple function of the PinBoard could easily be run by a small processor hidden behind the screen.

Day 1

Day 3Day 7

Single tap enlarges content to keep it at the front of the board.

Double tap activates media-specific actions, such as playing video or music.

Two fingers can be used to move and rotate items on the Pinboard.

InteractionThe Pinboard uses simple gestural interactions. Icons and graphics are kept to a bare minimum to show off the media to its full potential.

Content is constantly fading into the background unless pinned or archived, reassuring the user that it is alright for digital files to be temporal and enjoyed in the moment.

A folder icon allows you to archive to your PC. Pinboard acts as a filter, reducing the data we collect to the stuff we really want to keep.

Music shows as greyscale album art, changing to full colour whilst playing.

Dark bands denote a video clip, which dissappear when the video enlarges to play.

Bird boxIndividual Project4 weeks

A bird box for the RSPB, aimed at increasing family involvement in the charity.

BuildBoxBuildBox is a bird box for the RSPB, who wanted a product that would increase family involvement in the charity, improving their brand image and increasing membership.

The simple changes to the nostalgic bird box shape fit in with the asymmetry of nature, and the colours are reminiscent of kids’ building blocks.

42 Pegs27 Minutes

10 Pieces

4 Colours

3 Different configurations

1 BuildBox

Portable speakerGroup of 3, with BOWERS & WILKINS5 Weeks

Designing a portable, bluetooth speaker system for high-end audio manufacturer, Bowers and Wilkins.

Bowers and Wilkins asked us to design a portable speaker or speakers to compete with current market leaders - Jawbone Jambox, Bose Soundlink and Arcam R-Cube.

The product should both be appealing to B&W’s current young professional/audiophile market and also help the brand break into new markets.

Speaker size and sound quality are fundamentally connected, so products of different sizes promote different usage situations and different users.

Chris29yrsMarketing Director

Purchase Priorities:High portability, refined style

Chris has moved up in the business to be earning good money, and Bowers & Wilkins products appeal to his sense of quality and refinement. He travels often for meetings with clients, and needs a speaker than fits neatly in his briefcase for when he gets back to his hotel room.

Jane46yrsJournalist

Purchase Priorities:Moderate portabilty, simple & robust

Jane often works from home, and likes to sit in the garden with her laptop on nice days. She doesn’t see the appeal of a complex hi-fi setup with all the cables and clutter. Jane enjoys the simplicity and durability of old radios - just turn on and listen.

Freddie24yrsTrainee Accountant

Purchase Priorities:High volume, bold styling

Freddie has recently graduated from university, and after a year in his new job, is enjoying having some disposable income. His high end gadgets make a statement about his confidence and style, and his hi-fi needs to be big and bold, for when he has friends round for drinks.

In styling the products, we sought to return to the brand’s heritage in high-end studio equipment.

These products have an eccentric beauty which we felt had been lost somewhat in their newer consumer products.

B&W P10The P10 features two large speakers, which can be docked on their stand for moving around the home, or taken off for better stereo separation. The unique shape is visually striking and also gives an ideal acoustic chamber for both the high and low frequency speakers.

B&W P8The P8 is a robust, medium sized speaker, made from wood and chrome plated steel. This product is the ultimate in simplicity, with a single switch to turn on and automatically connect to an airplay network.

B&W P6The P6 is the smallest device, but still provides the great stereo separation of two speakers. Bowers and Wilkins chose the P6 as their favourite concept, praising the innovative idea of using a case/charger to hold the two speakers together.

The tough outer casing means speakers can withstand being knocked around in a backpack or suitcase.

The empty case can be used as a laptop stand, offering ventilation and raising the keyboard to a comfortable angle.

Style cues are taken from B&W studio kit, such as the glossy black finish and yellow kevlar speakers.

Chris, a 29 year old marketing director is our suggested customer profile for the P6, although we feel the product will appeal to younger customers as well.

P 6

Additional workVarious

With the previous five projects I have tried to present my design process and thinking. This work is a selection of other projects I’ve undertaken over the last two years.

UnileverGroup of 7, with UNILEVER - Confidential6 Weeks

- Designing structural packaging and promotional strategy for a new product technology.

- Learnt how to communicate technological innovation, through packaging form, graphics and film.

- Gained valuable experience presenting ideas at Unilever research labs in Port Sunlight, with very positive feedback.

Mamas & PapasIndividual Project, with M&P’s - Confidential3 Weeks

- Finding insights from research into user needs, buyer behaviour and market competition.

- Designing a new product from these insights, with lots of sketch model making and fast iteration.

- Learnt to work to a budget, focussing cost and quality on points of value to the consumer.

PensThis project was a short exercise in sketching, GraphiteTM line work, and rendering in Photoshop. The final pens were designed to be a design sketching set for the brand Staedtler®

Shower GelAs an exercise in brand understanding, I took a brand and designed a shower gel bottle and advertisement to fit their style and brand values. This bottle and advert reflect the bold, playful style of Stabilo®

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R 7.80 7.17R 73.60

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SCALE 06/02/1206/02/12 B SCREW HOLE

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PEG HEIGHT ISSUE DWG NO: 12/205/102

CASE BOTTOM

A

DATE A 03/03SHEETEDITION

CHECKED:

REVISION1:1

LEWISCORP.

DRAWN BY:R. LEWIS

DATE06/02/2012

[email protected]

PROJECTION

CLIENT:S. BAILEY

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[email protected]/02/2012DATE

R. LEWISDRAWN BY:

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1:1 REVISION

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EDITION SHEETA

SCALE 06/02/12DATE

A BATTERY GAP ADJUST

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DATESCALE 06/02/12

A 02/03SHEET

CHECKED:

REVISION1:1

LEWISCORP.

DRAWN BY:R. LEWIS

DATE06/02/2012

[email protected]

PROJECTION

CLIENT:

CASE BOTTOM

EDITIONCOLOUR:

MATERIAL:

TOL. 2DP: +0.25 -0.25

ABS

BLACK

DO NOT SCALE

1.50+0.25-0.00

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CAD SpecificationUsing Ashlar-Vellum GraphiteTM I made fully dimensioned and toleranced technical drawings of a television remote, learning the detail and consideration needed to spec a product for manufacture.

SW Master ModellingThis was an exercise in learning to use the ‘Master Modelling’ technique in Solidworks, where parts are built on top of a master sketch, creating a robust and easily editable model.

Thank you for your time E: [email protected]

Content © Rhydian Lewis, 2013