ADM ILLUSTRATIONS FOOTE CONE & BELDING
May 12, 2015
ADM ILLUSTRATIONS FOOTE CONE & BELDING
FOOTE CONE & BELDING
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BOEING PRINT
DRAFTFCBDOW CHEMICAL PRINT FOR NATIONAL GEOGRAPHIC
201519951990
MORE THAN 2/3 OF THE EARTH’S SURFACE IS COVERED BY WATER.
• The majority of that—97.5%—is salt water, leaving only 2.5% as fresh water.• Nearly 70% of the fresh water is frozen in the icecaps of Antarctica and Greenland. That means less than 1% of the water supply on earth can be used as drinking water.• This 1% is the water found in lakes, rivers, reservoirs and those underground aquifers that can be tapped at an affordable cost. Only this amount is regularly renewed by precipitation and is therefore available on a sustainable basis.
1.1 BILLION PEOPLE WORLDWIDE DO NOT HAVE ACCESS TO SAFE DRINKING WATER. THAT’S ROUGHLY 20% OF THE WORLD’S POPULATION. MOST OF THE WORLD’S PEOPLE MUST WALK AT LEAST 3 HOURS TO FETCH WATER.
• 2.4 billion people worldwide lack access to adequate sanitation services• Nearly 5,000 children die every day from diseases associated with unsafe water and poor sanitation and hygiene.• Unsafe water and poor sanitation also cause an estimated 80 per cent of all diseases in the developing world.
MORE THAN 2/3 OF THE EARTH’S SURFACE IS COVERED BY WATER.
• Some countries use less than 10 litres per person per day. Gambia uses 4.5, Mali 8, Somalia 8.9, and Mozambique 9.3.• By contrast the average US citizen uses 125 gallons of water per day for drinking, cooking, cleaning and hygiene. One flush of a Western toilet uses as much water as the average person in the developing world uses for a whole day.• 340 billion gallons of water are used every day in the United States. This total includes water used in irrigation, in industry, and in fire fighting and street cleaning.
HOW MUCH WATER DOES IT TAKE...?
• Washing your hands can use up to 3 gallons.• Leaving the water running while you brush your teeth can waste up to 5 gallons.• The average toilet uses 5 to 7 gallons per flush.• Cutting one minute off your shower time can save about 700 gallons per month.• Automatic dishwashers use about 15 gallons per load.• The average bath takes about 36 gallons.• It takes 1,500 gallons of water to process 1 barrel of beer.• It takes 39,000 gallons of water to manufacture a new car.
1985
PERCENT OF POPULATION WITHOUT ACCESS TO SAFE DRINKING WATER
1%-25%
26%-50%
51%-75%
76%-100%
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DRAFTFCBHERRADURA TEQUILLA SALES BOOKLET
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HISTORY OF THE HACIENDALegend says fate led Feliciano Romo to notice the sun glinting on something metal in a field. What he found was a horseshoe encircling a sprouting agave plant. Romo took this discovery as a sign of good fortune and decided to name his tequila “Herradura,” which means “horseshoe” in Spanish.
LEGENDARY CRAFTSince 1870, Casa Herradura has followed the same handcrafted, old-world production process originally used at Hacienda San Jose del Refugio in Amatitan, Jalisco, Mexico–clay ovens, natural fermentation, natural aging–to craft the finest, most authentic tequilas in the world.
THE ORIGINS OF TEQUILAAs North America’s first distilled drink, myths about tequila’s origin abound. The most popular says the Aztecs discovered
the fermented sap of the agave plant after lightning struck an agave field. The plants burned and out of their hearts flowed an aromatic nectar. They believed it was a “gift from the gods”. This nectar was called “Mezcal.”
Over time mezcal was replaced by “tequila” which earned its name from the little village where its production originated. True tequila can only be made from “Blue Agave” grown in the “denomination of origin”.
Tequila is categorized by agave content and maturation. The two basic categories of tequilas are: “100% agave” tequilas (made with 100% blue agave) and “Mixto” tequilas (made with 51% Blue Agave). Maturation refers to the amount of time tequila is aged in barrels. For Reposado, which means “rested” or “matured” in Spanish, the tequila is aged in toasted white oak barrels to give them a naturally derived copper/golden color.
DISCOVER MExICO’S AUTHENTIC TEQUILAS
*
*Source ACNielsen (modern channel) & ISCAM (RYAM06-08)
CASA HERRADURADISTILLER OF THE YEAR 2007
(WINE ENTHUSIAST MAGAzINE)
TEQUILA HERRADURATHE SMOOTH, DISTINCTIVE AGAVE
WILL AWAKEN YOUR SENSES
The first “Reposado” in the world, Herradura has always been a pioneer in its category, winning more than 16 gold medals in the most prestigious international competitions, including “Distiller of the year,” a first for a tequila maker.
Crafted to be enjoyed as a sipping tequila or in premium cocktails, Herradura is meant to be savored. Every sip is a discovery of the exceptional quality and smooth agave flavor that has been admired for almost 140 years. Every bottle is the result of this storied dedication to handcrafted, old-world production processes.
Herradura Reposado is aged for 11 months (five times the norm) in toasted white oak barrels. Its color is bright and brilliant, with pale amber tints of mild intensity. And its flavor is silky and full, confirming the cinnamon, boiled agave and hints of spice. Herradura Reposado is a 100% Agave, premium tequila that delivers the most authentic tequila experience.
HERRADURA – TINI
• 2 oz. Tequila Herradura Reposado• 1 oz. orange liqueur• 1 oz. orange juice• 2 oz. Lemon Lime Soda• ½ oz. Lime Juice• Splash Olive Juice
Pour all ingredients into a large cocktail shaker filled with ice. Shake and strain into a large martini glass. Garnish with jalapeno-stuffed olives.
PALOMA NEGRA
• 2 oz. Tequila Herradura Reposado• 5 oz. Cola Soda• Squeeze of lime• Pinch of salt
Pour Herradura Reposado and Cola Soda in a tall glass with ice. Add a squeeze of lime and a pinch of salt. Garnish with a lime wedge.
AUTHENTIC PALOMA
• 2 oz. Tequila el Jimador Reposado• 5 oz. Grapefruit Soda• Squeeze of lime• Pinch of salt
Pour el Jimador Reposado and Grapefruit Soda in a tall glass with ice. Add a squeeze of lime and a pinch of salt. Garnish with a lime wedge.
PALOMA FRESH
• 2 oz. Tequila el Jimador Reposado• 5 oz. Lemon Lime Soda• Squeeze of lime• Pinch of salt
Pour el Jimador Reposado and Lemon Lime Soda in a tall glass with ice. Add a squeeze of lime and a pinch of salt. Garnish with a lime wedge.
EL JIMADOR100% AGAVE. 100% REAL.
THE NO1 SELLING TEQUILA IN MExICO
el Jimador is a premium, authentic tequila from Casa Herradura, established in 1870, that captures the spirit of real tequila.
el Jimador is the name given to the experienced farmer who cultivates the blue agave that is the foundation of el Jimador tequila. His knowledge and passion are key to the natural production process of crafting tequila using 100% blue agave. The fruits of his labor give this estate-bottled tequila it’s exceptionally smooth and balanced taste.
Reposado, which means “rested” in Spanish, refers to the two months of aging which gives el Jimador Reposado tequila its naturally deep color and distinct aroma that impresses with sweet notes of cooked agave and delicate hints of vanilla and spice.
Gold Meda l 2006 San Francisco World Spirits Competition
Enjoy 100% Responsibly.Alc. 40% by Vol. (80 proof) Tequila imported by Brown-Forman, Louisville, Kentucky ©2009
*Source ACNielsen (modern channel) & ISCAM (RYAM06-08)
el Jimador Reposado #460360 – $31.20
Please enjoy our handcrafted tequila responsibly.Alc. 40% by Vol. (80 proof) Tequila imported by Brown-Forman,
Louisville, Kentucky ©2009
Herradura Reposado #452615 – $59.85
HERRADURA & EL JIMADOR FSI
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SC JOHNSON PLEDGE PRINT
SC JOHNSON RAID OUTDOOR (BUS)
S:17.625 in (141 in)
S:3
.37
5 in
(27
in)
T:18 in (144 in)
T:3
.75
in (3
0 in
)
B:18.125 in (145 in)
B:3
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5 in
(31
in)
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