ANASTASIA BUCHINSKAYA
May 26, 2015
ANASTASIA BUCHINSKAYA
TABLE OF CONTENTS
BRAND MANAGEMENT PROJECT
Main goals of the project:
• analysis of the current situation on the market of high-end clothes;
• market research - the right niche, competitors, SWOT analysis;
• create the proper brand name and logo;
• recognizable brand DNA;
• target analysis;
• trend analysis, research of Italian and French fabrics suppliers;
• product development - creation of the collection for AW 2013 /14 season;
• timing process;
• budgeting, creation of business and plan;
• communication strategy;
• packaging;
• innovations for the business process of high-end brand creation.
BrANd mANAgemeNT projeCT.ColleCTIoN
prINTS for fABrICS
mATerIAlS of ColleCTIoN:SIlK, leATHer, velveT, wool emBroIderY,prINTS
red vAleNTINo projeCT. Neo romANTIC ASIATIC STorY
Workshop Domus Academy with Red ValentinoDesignandelaborateamini-collectionforRedValentino.Thecollectionisstructuredasfollow:2jackets,3pants,5dresses,4skirts,2shirts,2tops,2coats.Projectandsetamini-collectioninterpretingkeyelementsRedValentinocollectionsbasedonthereferringAsiaticMarketCustomers.Lastbutnotleast,itwillberequestedtothinktoasuitablepackagingandadequatecommunication strategy for the collection proposed.
RED VALENTINO PROJECT. COLLECTION SKETCHES
MATERIALS:SILK, COTTON, SATIN, PANAMA WOOL,TAFFETA,EMBROIDERY
deSIgN of meN CloTHeS.oSTIN rUSSIA
TeCHNo lAdY ColleCTIoN
• 3dplaceinthenomination
“Avant-garde”,Collection
“Techno-lady”,13thInter-
national Content of young
designers“TheAdmiralty
Needle”,2007S.Petersburg)
• 1placeinthenomination
“Avant-garde”,Collection
“Techno-lady”,8thGradu-
ateFashionWeek“The
AssemblyofFashion”2008
Moscow)
KNITweAr ColleCTIoN.moodBoArd
TexTUre
SofTNeSS
volUme
CoNTemporANITY
HerITAge
KNITweAr ColleCTIoN. SKeTCHeS.
KNITweAr ColleCTIoN
KNITWEAR COLLECTION
MATERIALS:WOOL,COTTON,VISCOSE HAND MADE COLLECTION
KNITWEAR COLLECTION.PATTERNS
GRAPHIC WORKS
fASHIoN IllUSTrATIoN
fASHIoN SKeTCHeS wITH prINTS
prINTS for SIlK
pATTerNS for fABrICS/SIlK/SATIN
ART WORKS
STYLISH GIRL LOVE
Collage, acrylic gouache, paper Acrylic gouache, paper
ABOU T MYYSELF
STYLISH LOVE
Work experience
Product manager, Mila Anufrieva Lifestyle Atelier Milan, Italy, 12/2012-today
Master Thesis, Domus Academy Milan Italy 09/2012-12/2012
Domus Academy workshop with Red Valentino Milan Italy 03/2012-04/2012
Designer of men clothes O'stin Moscow, Russia 07/2010-12/2011
Designer of women clothes ReLaif Moscow, Russia 01/2010-07/2010
Internship Vereteno Moscow, Russia 06/2010-08/2010
Education
Domus Academy, Master of Fashion Management, January 2012 – December 201275/100 (distinction)
Brand management, product management, buying, visual merchandising, fashion communication.
Moscow State Textile University, Master of Fashion Design, September 2005 – June 20105/5 (distinction)
Drawing, painting, costumeʼs graphics, colour in a costume, technology of manufacturing knit clothes, technology of sewing, collections development, modeling/prototyping, hand-drawing, research & design, pattern cutting, grading and garment construction, economics, management.
Languages Computer
Russian native Microsoft Office: Word, Excel, PowerPoint, Windows & Mac Operating SystemsEnglish fluent Adobe Photoshop, Illustrator, InDesign,Imovie, Pages Italian intermediate French basic
Awards
1place in the nomination “Avant-garde”, Collection “Techno-lady”, 8th Graduate Fashion Week “The Assembly of Fashion”2007 Moscow)
3d place in the nomination “Avant-garde”, Collection “Techno-lady”,13th International Content of young designers “The Admiralty Needle”, 2007 S.Petersburg)
Addressviale San Gimignano 2/1
Milano, Italy 20146
+39 320 837 34 [email protected]
Art lover. Absolutely Fashion lover. Music lover. Life lover. Love lover. I'm a good person. I was raised well, but I'm not the girl next door. I want to travel the world. I appreciate the little things. My favorite color is red. My lucky number is 7. I realize that friends come a dime a dozen, but good friends come once in a lifetime. I live for brief moments. Life is short, so am I.