Portfolio

PortfolioAnet te hiltunen

service design thinking 09 14

touchpoint | customer profile 15

studio butter-briceno 16

light as a feather 17

coatrack | flake 18

balustrade | kaktus 19

construction drawings 20

frispel 04 21

drawings 22

hobbies 23

curriculum vitae 1

master thesis| bang & olufsen 2

siemens healthcare 3

sterilcentral project 4

indi design 5

design thinking 6

participatory innovation 7

critical design 8

video design 9

design is a game 10

diss | interaction toy lamp 11

tangible business model 12

bachelor thesis 13 co

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education 08 | 2010 - 11 | 2010 it product design msc - user centered design research - interaction and user experience design mads clausens institute university of southern denmark soenderborg | denmark

01 | 2006 - 06 | 2010 product design ba kuopio design academy - product design - interaction and service design savonia university of applied sciences | kuopio | finland

laura anette hiltuneninteraction and user experience designer (msc.)

nationality: finnish location: denmark

email: [email protected]

03 | 2008 - 07 | 2008 erasmus exchange semester hochschule fűr gestaltung schwäbisch gműnd | germany

08 | 1998 - 06 | 2001 matriculation examination lapinlahti high school of visual arts lapinlahti | finland

short courses

08 | 2004 - 06 | 2005 construction drafter examination institute of construction engineering helsinki | finland

08 | 2004 - 06 | 2005 basic studies in art history 20 cr. helsinki open university helsinki | finland | 2005

08 | 2003 - 06 | 2004 art management mälardalens högskola eskilstuna | sweden

work experience

06 | 2012 - 11 | 2012 master thesis project bang & olufsen soenderborg | denmark

01 | 2011 - 05 | 2011 trainee siemens healthcare innovation think tank erlangen | germany

07 | 2011 - 09 | 2011 trainee indi design pune | india

curriculum vitAe

1

libri publishing ltd. | 2012

innovative methods in spatial design service design in well fare and tourism industry | 2010

customer profile touchpoint | the journal of service design | volume 1 | no.2 | 2009

stipends bhj-foundation scholarship | 2011

commercial councellor a.e aminoff‘s scholarship | 2011

commercial councellor a.e aminoff‘s scholarship | 2009

nominations “future healthcare innovations“ siemens healthcare | 2011

08 | 2002 - 01 | 2003 customer server selfridges co. eat ltd. london | england

voluntary activities

01 | 2005 - 08 | 2005 elderly care 4h finland helsinki | finland

publications bright future of indian design pool magazine | india‘s first internatio nal design magazine | 24th issue | 2012

The facets of design thinking articulating design thinking paul a. rodgers (editor)

07 | 2009 - 10 | 2009 intern hymy-experience wellbeing -new service platform and mobile user interfaces for leisure | tekes kuopio | finland

03 | 2009 - 06 | 2009 intern studio butter- briceno architects ltd. helsinki | finland

08 | 2005 - 08 | 2007 construction drafter engineer office pöysälä & sandberg oy helsinki | finland

language skills finnish, english, swedish, danish (good), german (basics)

skills model work, prototyping adobe photoshop, indesign, illustrator adobe flash professional rhinoceros solidworks archicad microsoft office arduino (basics) imovie

rendering programs flamingo, photoworks, archicad, artlantis (basics), v-ray (basics)

hobbies photography, volleyball, travelling, painting

curriculum vitAe

social Qualities for gesture-based interactionrecognizing suitable gesture styles possible for human-computer interaction is more often the explored area within gesture research. gesture usage should be designed also for human factors. therefore the main themes of this thesis were the social aspects such as developing social interaction and investigating what is socially acceptabtable when using gestures for controlling an interface. the process started with focusing on these two themes but through the explorative research the themes that influence on the named social factors evolved also towards product characters (pragmatic, hedonic) and emotions (pleasure, surprise). the platform to apply the results was a tv interface with

Product characters

Hedonic attributes

Unfamiliar coupling

Unexpected coupling

Speed-associated

Familiar coupling

Socially recognisable

Pragmatic attributes

ConsequencesGesture styleProduct features Situation

Metaphoric

Pantomimes

Joy

Surprise

Curiosity

Ease of learn

Convenience

Socially acceptable

Intuitive

Manipulative

Deictic

Emblems

Staged event

Content: Social

User+ SystemDesigner Spectator<

Presentation: Expressive interface

Functionality: Goal-achievement

Interaction: One moment of contacts

Gesture-based

Attitude: Extroverted Values: Benevolence, Universalism and Self-Direction

User <

a one moment of contacts interaction, coupled with goal-achievement actions. as a result i defined a framework for developing social interaction for gesture-based interfaces.

the process involved a focus group.the personality traits extroverted and introverted based on myers briggs type indicator and the definition of human values made by psychologist shalom schwartz (2004) were the reference points for defining the focus group. they functioned as guidelines for exploring the user perceptions of the gesture usage.

the research is done in collaboration with the user experience & user interaction team at bang& olufsen.

2 mAster thesis| BAng&olufsen

for guiding the user experience some of the game mechanics were utilized when developing the consepts since the hedonic attributes that empathize individuals’ psychological well-being and influence human motivation and behaviour are brought together in most advanced way in the game products.

since the modern tvs enable skype and facebook usage one of the ideas was to exploit the emoticons used in the chat-environment by using them together with the gesture recognition system. the gestures are coupled with animation effects that are activated simply by performing the gesture or a facial expression (picture on the right).

2mAster thesis| BAng&olufsen

future of healthcare together with my co-student oana secara i was invited to participate in a three months innovation camp titled “the future of healthcare”. this selec-tion was based on an international contest. 265 project proposals from 31 countries were evaluated by an inter-disciplinary jury.

the submitted project proposal was focused on designing a new system to manage medication. our interest was on designing a holistic experience in which the individual is completely in-volved and uses all its senses to set up a rhythm, a behavior regarding its medi-cation schedule. we wanted to take ad-vantage of its perception of the world, provide an engaging and interesting in-teraction and at the same time an easy

to use platform for both the patient and the caregiver.

we used design theories to form the basis of the project that we proceeded to do an extensive field research invol-ving patients and caregivers and also self-experiments with different ways to manage medication. afterward using all the information gathered we made a prototype proposal of a device.

the camp focused on the effects of technological advances and changes in society on today’s global healthcare systems. the team consisted of 20 stu-dents from all disciplines. at the camp we have facilitated multidisciplinary workshops and applied interaction de-sign methods in the product deve-lopment processes. in the end one of our projects got awarded as one of the best at the camp.

3 siemens heAlthcAre

exploring co-experiencei was working as a user experience de-signer in a welfare technology project called the “sterilcentral project”. it is one of several projects under the welfare tech region, the fully automatic cen-tralized sterilization center and pro-cedure packing project (defustepp) that explores the role of robot technol-ogy and automation in hospitals to in-crease efficiency of sterilizing medical equipment,while reducing employee attrition through automating repetitive work tasks.

the project includes five hospitals, se-veral companies and knowledge insti-tutions. the xperience design research group i was part of, is working to facili-tate the innovation process, especially the methods and techniques in under-

standing the current practices and pur-suing concepts for the next generation of sterilization centers.

i was focusing my studies on the social interaction between the sterilisation workers and the future concepts that we were developing as a co-design pro-cess with multiple stakeholders. one of the questions raised was : what is the impact of the automation and robots on the working welfare within the fu-ture sterilisation practice?

to investigate this i was employing the methods and techniques used in par-ticipatory design. results will be further developed together with the industrial designers and engineers involved in the project.

4sterilcentrAl ProJect

indian experiencesummer 2011during the summer 2011 i had an in-ternship at a design consultancy in india, called indi design. i wanted to explore a new culture and a way of thinking, especially in terms of design.

i have worked on multiple projects. one of the them was to create a strategy for an innovation process with the ameri-can business magazine forbes that launched a new edition in india. the as-signment was to find a way to improve the storytelling methods in their prin-ted indian edition. while negotiating the content, there was a juxtaposition between local and global. the result should represent india while simulta-neously be interesting from a global perspective. a process grounded on the

methodology of participatory innova-tion was created as a pathway to ease the tension between these two aspects. the process consists of a multi-and cross cultural participation facilitated by multiple partners around the world. the data will be synthesized through a virtual “media lab” that is organized by indi design.

i was also designing the user experience of an ipad app for the indian design magazine pool. the third project was a research project for the austrian motor-cycle manufacturer ktm. the company is designing showrooms to support the launching of new bikes in india. my role was to conduct user research. using methods and tools as observation, in-terviews and service blueprint.

5 indi design

making aging moreattractive“how can the design of products, spaces, and services make growing old seem more attractive and invit-ing?”. this was the briefing question set by the design thinking research symposium 2012 (dtrs 2012), en-titled as “articulating design thinking”.

our team was composed by interac-tion designers, industrial designers, multimedia designers and business graduates. our interest as a team was to investigate how the various ap-proaches existent in design practice (f.e provocative, proactive and visionary) can lead to extremely different kind of outcomes and consequences when ap-proaching such a big issue like aging.

when collecting data the project had a strong focus on global user research, con-ducted through interviews and work-shops with people of all ages worldwide.the approach and activities de-scribed led to the development of the four very different kind of design concepts that could contribute in addressing or understanding the is-sues related to ageing in general

our research called “the facets of design thinking” was presented at the design thinking research symposium 2012, in england, april 2012. the paper got published inthe book called “articulating de-sign thinking” , editet by paul a. rodgers and published by libripublishers, oxon in 2012.

6design thinking

reframing lokal-nitpd semester 2the main activity of the course partici-patory innovation was a project where we worked in mixed multidisciplinary teams of innovation & business and it product design students. the goal of this course was to learn how to work in a professional user centred innovation project alongside with a company. the company we worked with was lokal-n which is a growing offshore software development organisation in denmark.

our assigment in the company was the user interface development for the lo-cal news and advertisement services that would run on smartphones and pads.

during the collaboration the team no-

ticed that lokal-n can get stuck with their ideas and then try to develop or justify them without doing any real research on them. our team chose a different approach. thinking beyond the initial idea of the lokal-n concept, some key ideas were identified. ideas that might not act as profitable stan-dalone concepts but rather function as provotypes, inviting lokal-n and their partners to reframe their business idea and the process and go deeper into a discussion about how to create a valu-able product with a strong user base.

when involving the users we applied methods such as workshops, cultural probes, interviews and paper prototyp-ing. a focus group which consists of “extreme” users and multiple stakehold-ers was involved during the process.

7 PArticiPAtory innovAtion

start thinkingitpd semester 1the aim of critical design is to question the rapidly evolving affirmative view of the world. it challenges industrial agen-das, and rejects the notion that how things are now is the only possibility. it makes people think and reflect by cri-tiquing their social, cultural, technical and economical values. empowering the thought that the real is just one li-mited possibility of many.

as a part of an intiative in the spire re-search centre, we were working on a project called ‘indoor climate and Qual-ity of life’. the project is run in collabo-ration with 5 partners from the building industry (grontmij carlbro, nilan, velux, window masters, isover).

the idea was to design ‘provotypes‘ , provocative prototypes that expose tensions and contradictions in the way that people relate to their practice (in this case of indoor climate).

the company we collaborate with was nilan which develops and manufactu-res ventilation and heat pump solutions. the project was completed in a team of two. the deliverables were an analysis of the values and understanding of the partner company. we designed also a provotype in relation to our findings about the company. after the company confrontation about the provotype we made an analysis which described what reactions the provotype provoked.

8criticAl design

video design hopscotchitpd semester 1in this project we focused on the main challenge in user-driven innovation: how an understanding of the users and their practices can help generate inno-vative solutions? video material is extre-mely valuable as design inspiration be-cause of its ambiguous nature; different viewers can observe different things, thus it can also work as a requirement spec for what to be designed.

the target users were people suffering from arthrithis with a focus on their hands. we interviewed and videotaped people about their daily challenges. then we edited the videos for various design processes.

as a final result we created a dvd with short videos that can engage designers in innovating new products.

the course was called video design hopscotch because it has five simple steps:

1. Video Notes- capturing needs2. Video Cards- setting conditions3. Video Wall- mapping specs4. Video Specs- creating solutions5. Video Prompts- uncovering risks

my task was also to organise and facili-tate a workshop for professional de-signers and the end users with different kind of participatory tasks. the work-shop was organised and facilitated to-gether with my colleague oana secara.

9 video design

design is a gameitpd semester 1game playing is a wonderful metaphor for understanding design. roles, rules, turn-taking can help us observe de-sign moves and framing in real life. the goal of this project was to learn about the design and innovation processes through designing a physical boardga- me together.

studies were focusing on practices of professionals and to identify a dilemma that arises on their work. we trained in-terview techniques, documentation of what we have learned, and analysis. our team consisted of a product designer, design engineer, computer scientist and economist. my role appeared to be the person with a holistic viewpoint who was able to transfer the abstarct

data into materialistic form. i was also able to take the user experience into account and visualise the concept. the project was made in collaboration with “secretary 2017“ , an institution that has the goal of developing an application for soenderborg to become the ‘euro-pean capital of culture‘ in 2017.

design is A gAme 10

interactive lamp projectitpd semester 1the interactive lamp project was the final project in the course called “design skills“.

the task was to design and build an intercative hand-held lamp that will fit on a desk. the interaction of the light was required to be simple but innovative, symbolic and well explained. the electronic components, leds and the programming with ardu-ino had to be self built.

diss is a playful meeting of lights that explores the nature of the interaction between this set of creatres. by moving the lamps closer to each other the function of the lights tells you the nature of the interaction.

11 diss | interAction toy lAmP

each lamp responds to other lamp and senses its surrounding by ultrasound sen-sors and changes its speed of blinking and colour accordingly. the users can inter-act and play together with the lights and unfold a lot of surprising patterns.

diss | interAction toy lAmP 11

transferrable knowledgethe marble represents the know-ledge that can be transferred from a partner to another

obstacles these parts represent the obstacles that might occur when transferring knowledge. the obstacles are being identified by the company.

solutionsduring the discussion the company, in collaboration with the group, will come up with solutions to the obstacles that are covering the holes.

business of designitpd semester 1a core difference between ‘design‘ and ‘innovation‘ is that innovation is not just the ‘thing‘ to be designed; it also includes business and realization. busi-ness modelling has become a vital in-strument in innovation in the dynami-cally changing business environments of today.

business modelling is not a straightfor-ward analytic and systematic activity,rather it is an open-ended design pro-cess. in this project we went even fur-ther: using design methods we found ways of turning business modelling tangible in order to better engage stakeholders in discussing their busi-ness.

the project was organised in coopera-tion with the africa cluster- a group of small, local companies in soenderborg area, who are all involved in the african market.

our group consisted of product desig-ners and business students. the compa-ny we worked with was danimer com-munication which is a global distributor of communication equipment and has more than 40 years trade experience in africa.

initially, an introduction to the compa-ny and it‘s business model was given and after discussing the business case, we indentified knowledge transfer as a dilemma when doing business in afri-can countries.

12 tAngiBle Business model

different dilemma issues were dis-cussed, ideas for tangible business models were sketched and a final mo-del was chosen.

the tangible business model visualises how knowledge is lost when transferred between denmark and afirca. when in-teracting with the model a discussion on the matter should arise and thus solution should emerge. when these solutions have been employed within the company, the model will show how knowledge is transferred more efficient.

my role was strong when identifying the main dilemma inside the company and when transferring the research into a tangible form.

business design workshop was held to present the tangible business models and posters. it facilitated a discussion about business opportunities with the company executives and invited guests in a format that allowed participants to experiment and get hands-on experi-ence.

tAngiBle Business model 12

experimental space with innovative methodsthe main target of my thesis work “experimental space with innovative methods“ was to develope service de-sign methods in interior design and test their suitability. the development process included three workshops for designers and users. bodystorming, ob-servation, experience prototyping and context mapping were the methods used.

i used tools such as experience cards, storyboards, desktop walkthrough and persona cards. through the tools parti-cipants tested and evaluated the ser-vice journey with all its touchpoints.

BAchelor thesis13

the result of the process was an inter-active and experimental service and in-terior concept of the hotel lobby using hotel cumulus as a target. my focus was on experience and interaction.

my aim was to develop my professional role as designer in a new way and try to have a holistic vision of a project. these approaches towards designing with people challenged me to consider the design process as part of wider struc-tures and systems. the research of the method‘s suitability has been published in a book “service design in wellbeing and tourism industry“.

the last step at the project was to com-municate visually the complex findings and generate the service journey with its improved user experiences.

BAchelor thesis 13

4. year | second internshipthe thesis work process started with this internship period. my second in-ternship period was made with a service design research project “hymy- experi-ence wellbeing - new service platform and mobile user interfaces for leisure“, in kuopio. tasks included preparing one of the workshops of a conference called “service design thinking“. it was held 7-9.9.2009.

conference included three workshops. the workshop called “fusion of experi-ence design and service design - new tools for interactive service design“ thought me how to use and apply em-pathising methods in designing cus-tomer-oriented services.

14 service design thinking 09

4. year | second internshipfor empathising comic strips, persona cards and experience cards were the tools used. the task at the workshop was to design innovative, interactive and experimental services for the lobby of hotel cumulus in kuopio. this work-shop was also the first of my three the-sis workshops and used the same tools, which were further developed for the next workshop.

visualisation of the tools was created as a team together with my colleague manar ameli.

service design thinking 09 14

touchpoint | volume 1 | no.2customer profiletogether with my colleague reetta ke-rola we made a research of the situation and wishes of the finnish elderly peo-ple and their home nurses.

based on the research we created a customer profile story, which included relevant services for elderly and family care takers.

the customer profile was published in touchpoint , which is an international journal of service design.

15 touchPoint|customer Profile

3. year | firts internship my first internship period took place in studio butter-briceno architects ltd. in helsinki. i was mainly involved in the conseptual development of a tradito- nal house, including an extension and a new guest house inside the loft. these renderings, made with archicad, describe the renewed kitchen.

studio Butter-Briceno 16

erasmus 08 | germanyhfg schwäbisch gműndthe basis on the course "light from above" was to create a story for a light concept and to design a led-light that complements the story.

my project "light as a feather" tells about the opposites soft and hard, lightness and heaviness. i chose materi-als which have symbolic value and in that way tells a story to everyone.

through model working i developed the idea to a usable led-light.

here are pictures of some models i made.

light As A feAther17

the structure under the feathers is made with a rapid prototyping ma-chine. you can freely place the position and the posture of the light. to tighten the string you wrap it around the weight. you set the hight of the lampshade by moving it along the string.

the concept includes other changeable lampshade models.

light As A feAther 17

2. year | semester 2.the task was to design a upright coatrack for public interiors. the aim was to make it collapsible and easy to pack, also steady, practical and innovative.

based on the plan i built a prototype 1:1. the hanger part is rotating, that improvesthe usability at cloth hanging. the flake is made of bended plywood, other parts are metal. modelling rhino 4.0, rendering flamingo 1.0

coAtrAck | flAke18

coAtrAck | flAke 18

3. year | semester 1.the task was to design a modular balustrade / handconductor for ergo- furniture. it´s made for interior use in public places. inside i placed a led- band that makes it luminous. used materials are corian, merbau and metal. i built a 1:1 model.

BAlustrAde | kAktus19

modelling solidworksrendering flamingo1.0, photoworksphotoshop cs3

BAlustrAde | kAktus 19

work experience i‘ve been working as a construction drafter and a design assistant at the engineer office pöysälä & sandberg oy inhelsinki. projects were mostly focused on industriel construction design. i drawed among other things reinforced concrete constructions, sheating and reinforcement drawings. during the summer of 2007 my assigment included an interior and furni-ture design for the company‘s main office in helsinki.

in 2005 i accomplished my construction drafter examination with the institute of construction engineering in helsinki. as advanced special studies i had interior design and cad-drawing.

structure drAwings20

frispel 04 | mälardalens högskolai lived 2 years in sweden and studied swedish language and art management at mälardalens högskola, that was a 40 credits course where i studied cultural mana-gement and production.

as a main project the group arranged a cultural event frispel 04 for the middle school students together with the local academy of music in the city of eskilstuna.during the two days we organised different kinds of workshops liketheater, art and music. my responsibility was the art workshop.

frisPel 04 21

product- and interior drawingsmarkers, pastelchaulks andcrayons as techniques.

drAwings22

hobby worksmetal -and wood carving, oil colours and crayons as techniques .

hoBBies 23

Anette hiltunen

email: [email protected]