Malwina Stepien Portfolio Service and Product Design Sustainable Design Behaviour Change Human -Centred Design Ethnographic Research
Mar 27, 2016
Malwina StepienPortfolioService and Product DesignSustainable DesignBehaviour ChangeHuman -Centred DesignEthnographic Research
The project started as a researchinternship for Happen, a London based innovation agency, focusing on eating habits during lunchtime in London and comparing it to other countries. Furthermore I was interested in investigating if packaging influenced our choice of food.
During my research I have observedthe enormous amount of foodpackaging waste produced after lunch-time in the central London.
As a result I was keen to improve lunchtime habits and reduce food-packaging waste. The investigation started by looking at the situations that encourage people to eat food-on-the- go and the relationship that people have with food in different circum-stances e.g. at the office, breakfast, on the way home from school.
Food on the goEnjoy your break, lunch, less waste
Also where is the food eaten, at the desk or park? Is packaging waste a concern when selecting food-on-the-go?My final project is targeting office workers and suggesting inspiring changes to their lunchtime eating habits and also designing a solutionto reduce waste. Balance speed and convenience with health and freshness. Linking up with People’s Supermarket, who expressed an interest in my project, the focus of the service was to help their customers to be even more responsible in their shopping habits. The service conceptis to introduce re-usable lunch boxes for ‘The People’s Supermarket’ to encourage customers to bring their packaging back to the store.
Lunch timeobservations-shadowing
Research Phase- develop research tools/gather data/analyse data
Interviews
Lunch time food Diaries
Generative sessions
Get deep insight in what are the needs and issues -too much food packaging waste after lunch time?
Identified stakeholders
Create profilesIdentify issues
PersonaService designtools
User experiencejourney
Testing the concept in the shop during the lunch time-Community Feedback.
RE-usable lunch box service for The Peoples Supermarket
Opportunity identification
Co-design session
LOCALOFFICE WORKERSS
RE-USE LUNCH BOX
RE-USE LUNCH BOXLOYALTY CARDLUNCH X 9= 1/2 price
+
brand
loyalty,
new
customers
help
customers
to
be
responsible
shoppers
reduce
waste
inspire, raising awareness
working together fora world without waste
support
health-
improving
diet
saving
money
Concept development- lunch box service
CHUSTKA NOŚNIK INFORMACJI
STRONA INTERNETOWA - INFORMACJE O USŁUDZE I MENU NA NASTĘPNY DZIEŃ
KARTA STAŁEGO KLIENTA
SERWOWANY LUNCH
CHUSTKA NOŚNIK INFORMACJI
STRONA INTERNETOWA - INFORMACJE O USŁUDZE I MENU NA NASTĘPNY DZIEŃ
KARTA STAŁEGO KLIENTA
SERWOWANY LUNCH
CHUSTKA NOŚNIK INFORMACJI
STRONA INTERNETOWA - INFORMACJE O USŁUDZE I MENU NA NASTĘPNY DZIEŃ
KARTA STAŁEGO KLIENTA
SERWOWANY LUNCH
Loyalty card
Website
Lunch
Concept: Re- usable lunch box service for The People’s Supermarket.Balance the need of fast and convenient meal during the lunch time with healthier choices.
Service elements:
Story board- Re-usable lunch box service
Pudełko wykonane z bardzo trwałego materiału, nie pochłania zapachu jedzenia, lecz jest bardzo cieżkie. Posiada, przypięty silikonowym elementem widelec, co jest świetnym pomysłem.
Analiza pudełka na jedzenie
kształt: płaski
wady: nie wygodny do umycia?
zalety:nie zajmuje duzo miesca w torbie - pakowny-nie powinno sie jednak przekrecacgo pionowo...
Klient: Emily
Pojemnik ze stali nierdzewnej z pomarańczową pokrywką. Dość mały, ale posiada dwie prze-grody - co jest zaletą.Niestety, nagrzewa się pod wpływem jedzenia i nie można go użyć w zmywarce czy mikrofalówce.
Klient: Tom
Bardzo skomplikowanysystem zamykania, dość nieprzyjemny. Materiał też nie jest idealny.Podoba mi się fakt, że można jeden pojemnik przymocować do drugiego. Dość mały ale fakt, że jest okrągły sprawia, że dobrze się z niego jada.
Klient: Anna
Lunch box przypomina bardziej plastikowy pojemnik, w którym przechowujemy jedzenie. Nie zbyt przyjemnie się z niego je i nie czułam się zbyt komfortowo. Mycie i przenoszenie pojemnika było łatwe, gdyż jest bardzo lekki.
Klient: Kate
To jest bardzo duży pojemnik, na około600 ml i jak dla mnie za duży. Silikon sprawiał, że można go było zmniejszyć do przeno-szenia - to dość ważne przy tak dużym rozmiarze.
Klient: Susan
Bardzo prosty po-jemnik na jedzenie, szczelnie zamykany z przezroczystą pokrywką. Spełniał wszystkie funkcje i do tego był bardzo lekki, jednakże wolałabym pojemnik bardziej w kształcie koła - przypominający talerz, lub miseczkę, coś bardziej tradycyjnego niż plastikowy pojemnik.
Klient: Alison
Analiza pudełka na jedzenie
kształt: płaski
wady: nie wygodny do umycia?
zalety:nie zajmuje duzo miesca w torbie - pakowny-nie powinno sie jednak przekrecacgo pionowo...
Testing and feedback
Testing session at The People’s Supermarket. Customers gave feedback on the service and also different lunch boxes they were testing. It was very important step to design the perfect lunch box for The People’s Supermarket.
The general tone of the feedback received is that the service has a lot of potential and the goal of changing consumer behaviour could be accomplished.
Kate Bull CEO of The People’s Supermarket
I am really pleased and amazed by the response that we have received from the project on re-usable lunch boxes. I think it’s a great step forward for us because it will reduce waste going to landfill and it will also reduce packaging cost. We had a great deal of interaction with customers and I gave us another point of difference that moves us away from the traditional supermarket into a better place- a supermarket of the future and that's where we want to be.
Re- use lunch box instead of using lots of plastic foodcontainers every day.
Sketchingandprototyping
Testing existing lunch boxes with users
Finding inspirations
Identifying Lunch box shape
First clay model
Identified Opportunities-concepts
Understanding product life cycle
Community Feedback on the lunch box concept
Concept development - Design re-usable lunch box
Lunch box capacity
Rapid prototyping
Preparing final model
Product development& testing
Future- re-sable lunch box service available in TPS stores
Wrapping the lunch box Furoshiki
Lunch box design
Lunch box components
Philips Design- Experience flow
Collaboration with Philips Design People Research team.In the People Research team we are responsible to conduct frond end research and co creations sessions in strategic projects that focus on identifying future opportunities for Philips Consumer Lifestyle.
Airfloss Experience flow:
Capturing the experience of a single user:• Analysing the different phases: purchase, unpack, setup and usage• Opportunity identification
Experience flow helps withidentifying the opportunities to improve user experience. We can only fulfil people’s needs and desires when we truly understand what they are.
Designing Public Sector -Enabling fathers to play a greater role in childcare
Collaboration with Think Public-Social Design Agency from London.Using creative and innovative design- based approaches to help the public sector innovate and improve their services, and address social issues.
In this research I used co-design approach to identify opportunities for volunteering experiences in a childcare and early years setting.This involved mapping “typical” volunteer user journeys in order to identify and shortlist a range of innovative potential volunteering opportunities that would benefit day care centres, volunteers and the wider community. Also interviewing fathers, mother and Day Care setting to understand what are their needs and identified opportunity areas.
MAIN GOAL:
• to understand how parents, especially fathers could be more involved in childcare and Day care setting• to create a prototype service/ experience that excites andengages fathers to get involved• to design an engaging volunteering service/experience that canbe scaled across the UK and is capable of increasing volunteeringin an early years and day care settings.Focus on parents from disadvantaged backgrounds.
RESEARCH GOAL:
• to identify opportunities for volunteer experiences in childcare that would benefit day care centres, volunteers, children and thewider community.
Enabling fathers to play a greater role in childcare
Metropolitan Works Competition in London- Winner. Innovative product ideas to take through the develop-ment process, from the drawing board to realisation for London Design Festival 2010.
Box & Rox
Box and Rox is a way of keeping balance between physical exercise and stationary activity.
Rox & Box is under the controlof the parent.
The idea of Box and Rox is for thechild to collect bonus points through physical exercise in orderto trade them for computer or television time.
The 5 till 9 years old children wouldbe given an activity monitor, which is suggested to be worn as a bracelet with a motion sensor inside.
Also, Box and Roxconsist of an energy transformerbox, translating activity to stationary time.
Solution:Technology could be used to en-courage children to stay fit and healthyChildren could incorporate activity to their virtual game playing.
Roxbracelet
energy transformer
TVComp.X box
web-site
monitoring unit which
stores data about energy
Box
USB
communication
Box & Rox
Final Concept, LED display
Diet book- application
Diet book application helps to find the right productsfor user with special diet needs, food allergies.
Finding the right product is difficult and it’s easy to do wrong shopping decisions, the consequences are overbuying, overeating and wasting food. One third of all food bought in the UK ends up being thrown away, especially single house holders are wasting a lot of food.
User criteria:Special diet requirements Single householdRegular supermarket customersDesire to change habits
Main design objectives:Encourage of healthy eatingProvide easier access to suitable productsReduce food wasteImprove customer loyalty
Solution:I -phone application to assist with responsible shopping.
THE SERVICE
What are the benefitsfor user, partners andenvironment?
create habit of healthy eating
provide easier accessto suitable products
improve customerloyalty
reduce food waste
Improving quality of life:
diet plan shoping list provide cookingrecipe
less food waste
brand lin
k
brand lin
k
brand link support
loyalty
loyalty
customer loyalty
customer loyalty reduces c
ost for N
HS
dietservice
User
provide userswith application
promotei-phone
designer toprovide user friendly interface
’Finding the product that is right for me’ The resourcefull supermarket.
Grow it yourself- vegetable packaging concept
The Local Library: The University of The Street Corner
Peckham Library Group ProjectThe team has worked closely together to identify current issues in and around the library. We were up to date with information on local issues affecting the performance of the library and community.We were actively working on ideas to solve these issues long term by visualising the future and bringing the community and the library together.Our research took us outside the library, we engaged ourselves with the local community and started listening to what people really thought and wanted from their library.Then we started seeing the library in a different light and instead of being a public space run by the council it was more about being part of the community.
library
LocalCouncil
Gap of
commu
nicati
on
No Art centre
Role play
Visualising
Interview
Feedback
Art andDesign
Closed downArt centre
localArtists
LocalCouncil
library
localPeople
Taking good care of our clothes- eco laundry service
How to take good care of our clothes andmake it last longer?
Main problems identified during the research:• The carboon footprint of a load of laundry in the UK is 3.3 kg CO2! • Users don’t check wash care labels or don’t understand the meaning of it.• Over washing or too high washing temp, it damages the clothes and waste a lot of energy. • Users need some washing or stains removing tips.
How to raise awareness and extend the life cycle of clothes?
The goal of Eco Laundry Service is to improve washing habits and give a user some green washing tips. The benefit could be also the environ-ment: saving energy, water and reduce clothes waste.
ECO LAUNDRY SERVICE
DELICATES
WOOL COTTONS
SYNTHETICS
DELICATES
WOOL COTTONS
SYNTHETICS
iPhone APPLICATION:this will state the origin,where it’s been sold, distributed and manufactured and the carbon dioxide, and more information on how to care for clothes.eco washing tips using naturalresources.
ECO LABEL: wash care labels will give a simpleinformation how to wash.Scanning barcode and access iphone application.
WASHING MACHINE STICKERwashing machine stickers will be given free at M&S to raise awareness of the importance of good clothes washing and advertise the service. The labels will be colour coded for
ironing, bleaching, tumble dry etc.
LAUNDRY SYMBOLS
wool 100%coming from:
ECO LAUNDRY SERVICEwash in low temperature