portfolio

FERENC L. PETHÖ// PORTFOLIO //

Concept, development and design. The university ice hockey club was looking to re-brand themselves after being reinstated from a three year hiatus. The club requested a new logo for ease of recognition, and to get the University of Utah students and fans excited about the reestablishment of the team. The mark plays off of the heavily positive influence of the local Ute Indian presence on and off campus.

// UNIVERSITY OF UTAH SKATIN’ UTES HOCKEY IDENTITY

// CRESIDIS LEGAL IDENTITY

Concept and design. A new take on tradition can be a difficult task, especially when dealing with the legal industry. Cresidis Legal’s mark needed to convey stability and tradition, but with a fresh and modern approach.

Design. Push Green is a Skogen Group initiative to help educate individuals about the environment and the impact society has on it, as well as providing alternate or “green” options to everyday situations.

// PUSH GREEN IDENTITY

Name, concept and design. Aerosol is a spray paint company focused on delivering high quality Pantone ink aerosol propellants for graffiti artists and designers.

// AEROSOL IDENTITY

// ATASI IDENTITY

Concept and design. Atasi is an apparel line branded for outdoor sportsmen and women.

// DOWN UNDER GALLERY IDENTITY

Name, concept and design. Australian Aboriginal fine art has been enjoying an increasing popularity. The gallery needed a distinctive mark for individuals to immediately identify with the gallery and the art displayed.

// TASKS

Uppercase Living has been supplying individuals with vinyl decorative expressions for the home for over three years. The introduction of the newly re-designed idea catalog has helped Uppercase Living become the leading vinyl product distributor in the continental United States.

// UPPERCASE LIVING CATALOGS

Project management, design, production and development

// TASKS // AWARDS

Four holiday ornaments and packages designed for clients to commemorate “The Year of the Moustache.” Ornaments and packages pay a tongue-in-cheek homage to a famous poet, dictator, millionaire and personal family relative.

// SKOGEN GROUP 2008 HOLIDAY STACHE PROMOTION

Concept, development, label/package design, copywriting and production 2009 Silver Addy

2009 AIGA 100 Show Merit Award

// TASKS

Concept, development and designThis concept focused on updating the current product label design to match the new implemented brand updates. The goals of the new design were to improve readability, credibility, and to keep all the product lines consistent.

// SYSTEMIC FORMULAS LABEL REDESIGN

// TASKS

Concept, development and designConcept design for a line of children’s liquid vitamins.

// SYSTEMIC FORMULAS - KIDZPLAY LABEL DESIGN

// TASKS

Concept, development and designTraditional high school graduation announcements can be boring. The client wanted something to stand out and memorable for his special day.

// HIGH SCHOOL GRADUATION ANNOUNCEMENT

// TASKS

ResearchUtah Power Credit Union needed a new web site to reflect their current position within the Rocky Mountain Power Company. This market research compared the design of their web site with other local credit unions in the surrounding area on various designelements and messaging. Utah Power Credit Union followed our recommendations; we were awarded the web site design.

// UTAH POWER CREDIT UNION WEB SITE STRATEGY

// TASKS

Concept, development and designA series of magazine ads focused on the key attributes of Torion products: ease and portability. Branded ads stood out from competitors and have been the top placing recalled ads among readers of this publication.

// TORION TECHNOLOGIES AD CAMPAIGN

www.torion.com

A micro-sized, high-speed capillary gas chromatograph provides high resolution separation of analytes. The miniaturized toroidal ion trap mass spectrometer enables highly sensitive and selective detection of a wide variety of compounds. The GUARDION-7 is not only a truly portable GC-TMS, but is also fast, reliable and easy to operate.

PORTABLE • It weighs only 27.7 pounds (12.6 Kg)• Is small at 18.5” (L) x 14” (W) x 7” (H)• Operates on 24 V 7.5 Ah lithium/sulfur dioxide batteries• Is equipped with a 90 cc, 2500 psig helium carrier gas cartridge

FASTReady to operate in ~ 3 minutes and supports run-to-run cycle times of ~5 minutes.

RELIABLEDesigned to operate as reliably as a laboratory instrument in � eld and plant environments under harsh conditions.

EASYThe user interface provides step-by-step operating instructions and is supported byon-board libraries for automated target compound identi� cation.

Visit our website to learn more about the portable GUARDION-7 GC-TMS.

The GUARDION-7™ is the world’s smallest and most portable GC-TMS.

When we say portable we mean portable

www.torion.com

CUSTODION Syringes are a novel solid phase micro extraction (SPME) based sample collection and injection device. Sampling and GC injection are quick, easy and reliable with CUSTODION™-10 or CUSTODION™-12. The CUSTODION SPME Syringes are fabricated with injection molded plastic components that resemble a large ball point pen with a Supelco Analytical™ SPME � ber assembly mounted inside. The push button trigger on top of the syringe enables the SPME � ber to be extended into the sample and GC injection port or withdrawn into a protective metal sheath after sampling. This allows for single handed operation even when wearing a protective glove.

QUICK• SPME � ber quickly traps analytes in the easy to operate syringe.• Minimal sample preparation required.

EASY• Single handed collection and injection of analytes.• Can be used with any GC or GC-MS.

RELIABLE• Integrated microchip for reliable collection, storage and retrieval of

metadata such as date and time of sampling.• Multiple SPME phases available for e� cient collection of a wide

variety of compounds.

Look Mom! One hand.

Order CUSTODION™ SPME syringes by calling sales at 801.705.6600or email [email protected] or through Torion’s website

The CUSTODION™ SPME Syringe collects, preps and protects your sample with easy one handed operation.

CUSTODION™-10

CUSTODION™-12

The GUARDION-7 combines a high speed GC with a miniaturized toroidal ion trap mass spectrometer (TMS) to provide a fast, reliable, and easy to operate GC-TMS. The capillary GC provides rapid, high resolution separation of analytes, while the TMS supports highly sensitive and selective mass-based detection of a wide variety of compounds, all in a lightweight, fi eld-portable instrument.

PORTABLE The G-7 weighs <30 lbs, is the size of a brief case, operates on battery power, and has an on-board disposable helium carrier gas cartridge

FASTReady for analysis in 3 minutes with run-to-run cycle times of 5 minutes orless per sample

RELIABLERugged design allows the G-7 to operate in the fi eld under harsh conditions as reliably as a laboratory instrument

EASYStep-by-step user interface with on-board chemical libraries for automated target compound identifi cation

The GUARDION™-7 is the world’s fastest and most portable GC-TMS

When we say portable we mean portable

www.torion.comOrder the GUARDION™-7 by calling sales at 801.705.6600or email [email protected] or through Torion’s website

// TASKS

Concept, development and designThe new brand elements were designed for the updated brand and applied to the company’s fleet of trucks. The trucks are distinct and have been a valuable tool for brand recognition and according to the owner, have aided in new pool sales.

// PERFECT POOL TRUCK GRAPHICS

// TASKS

Skogen Group web site redesign was the first phase of a re-branding initiative. The new design showcased current work and updating messaging.

// SKOGEN GROUP WEB SITE

Concept, development, design, and copywriting

// TASKS

Concept, development and designMarket research provided the understanding and direction for the web site redesign and new credit union messaging. The launch of the new web site was met with overwhelmingly positive feed back from executives and more importantly, from credit union members.

// UTAH POWER CREDIT UNION WEB SITE

// TASKS

Walker Insurance specializes in providing insurance to individuals and small to medium size businesses. Web site design conveys trust, integrity and principles, while catering to the specific insurance needs of individuals and businesses.

Concept, development, and design

// WALKER INSURANCE WEB SITE

// TASKS

Concept, development and designCresidis Legal is a newly established law firm that wants to change the way traditional law firms operate. A fresh non-traditional web site design was chosen to convey trust and stability while communicating their mission of effective, personalized service and convenience for potential clients.

// CRESIDIS LEGAL WEB SITE

FERENC L. PETHÖ201.669.0695 // [email protected]