interactive print site easy-to-use quote & file upload process. hartley press decking out the battlegrounds promoting a freestyle battle & product. web & print packaging sexy wine bottles a contraversial seminar. interactive portfolio sensualizing reds & vitalizing whites. fresh talent & sweet excperts. information architecture wit flare. freestyle battle puravida videos web video portfolio showcasing a new service. pola ris marina brand o f d e s tina t ion not your typical marina.. Greener Gadgets. Newsletter exhale magazine. a sustainable mag. athletic identity logo & apparel. runsmart academy mother earth O’Connor sydney la fair
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i n t e r a c t i v e p r i n t s i t eeasy-to-use quote & file upload process.
hart
ley
pres
s
decking out the battlegroundspromoting a freestyle battle & product.
web & print
packaging sexy wine bottles
a contraversialseminar.
interactiveportfolio
sensualizing reds & vitalizing whites.
fresh talent &sweet excperts.
information architecture wit flare.
free
styl
e ba
ttlepu
ravi
da
vid
eos
we
b v
ide
o p
ort
foli
osh
owca
sing
a n
ew s
ervi
ce.
polaris m
arina
bra
nd
of d
estin
atio
nnot you
r typical m
arina
..
Greener Gadgets.
New
slet
ter
exhalemagazine.
a s
usta
ina
ble
ma
g.
athletic identitylogo & apparel.
runsma
rt aca
dem
y
mother ea
rth
O’Connor
sydney la
fair
I worked very hard on this portfolio.There were sleepless nights, gallons of coffee, and red, itchy eyes. I would like to thank aspirin, starbucks,& visine for giving me the support I needed to tap into my creative genius.
hope you like.
hartley press
easy-to -use quote & file upload process.
overviewhartley press is the leading printing press in jacksonville.
challengehartley already had a identity their clients knew. Although they had a website, they did not have a web presence.
solutionAn updated logo& website. The logo was updated with a new typeface still based on the original design. The site was rebuilt with an step-by-step file upload process that helped clients with calculating costs, selecting paper &specialty services.
simaltaneos promotion of an event & product.
overviewRubber Color teamed
up with five of big BMX names for a freestyle
battle to promote their new line of
colored bike tires.
challengeTo create a desire for colored bike tires within the BMX freestyle scene.
Decking out theBattlegrounds.
solutionInspired by the 80’s the color palette is loud and bright. The Comic illus-trations are messy and rebellious, inspired by the brands angsty target audience.
RUBBER COLORsponsored by:
exhalecreativity & sustainability magazine
overviewFrom the makers of ID came a new magazine
based on zero footprint.A magazine that appealed
to the treehugger.
challengeTo create a new experience
of the over saturated green movement .
CreativSustainabil
1 A Bre
ath
e o
f Fresh
Type
fac
e A
ug
21
ity
11 Editors note
D e a r C r e a t i v e ,
S t a r t a p o t o f t e a f o r y o u r i n k a n d S i t
b a c k i n y o u r n i c e a n d c o m f y c a r d b o a r d
c h a i r . C l o s e y o u r e y e s . Ve r y g o o d .
Ta k e a d e e p b r e a t h e .
I n h a l e . .
.
E x h a l e .
N o w o p e n u p t h e w i n d o w t o s u s t a i n a b l e
t h i n k i n g a n d f i l l y o u r l u n g s w i t h s o m e
f r e s h d e s i g n s .
E x h a l e i s y o u r b r e a t h e o f f r e s h a i r .
N e t w o r k s a c r o s s t h e g l o b e a r e e x p l o d i n g
w i t h i n v e n t i o n s t o k e e p t h e g l o b e b e a u t i -
f u l . I t o p e n w i n d o w s i n a r c h i t e c t u r a l , i n t
e r i o r , l a n d s c a p e , g r a p h i c , a n d t e x t i l e d e -
s i g n s . O u r g o a l i s t o t a k e i n s p i r a t i o n t o
t h e f a r r e a c h e s o f t h e w o r l d w h e r e t r a s h
h e a p s a r e c a l l e d h o m e . O p e n y o u r m i n d
a n d y o u r h e a r t .
W i t h E x h a l e c o m e s a n e w h u e o f e n v i -
r o n m e n t . W e a r e s e t t i n g t h e s t a n d a r d s i n
b l u e d e s i g n . W e g i v e y o u t h e k n o w l e d g e
t o g r o w a n d p l a y .
E x h a l e i s p l e a s e d t o i n t r o d u c e t h e w i d e s t
r a n g e o f i n s p i r a t i o n .
K e e p i t c l e a n ,
Oops-a-Daisee
22Table of Contents
19
10
22
26
25
21 3
11Ze
ro F
oo
tprin
t
Inte
rvie
w w
ith
CE
O R
on D
embo
.
Cre
atin
g a
type
face
from
Key
ring
s.
Insight from the masters.
Friendly little eco thingamajigs.
How to play clean.
A preview of what’s to come.
We all make mistakes.
A n
etw
ork
of g
reen
pro
duct
s.
Nick Nack
Creatives Talk Toolbox
Next Time Around
Oops-a-Daisee
A b
rea
the
of F
resh
Typ
efa
ce
Gre
en
Ne
t
breathe betweenthe lines.
solutionExhale was inspired by the zero footprint theory. The idea of leaving the least amount of waste behind.This was accomplished in two unique approaches. An original typeface was created called oxygen. Combined with an airy color palette, the cover of exhale floats off the page. Circle cuts were scattered translating the light as air identity . Using these two approaches lifted the magazine. It transformed crowded articles into refreshing and spacious.
greener gadgetsdesign competition overview
The Greener Gadgets Design Competition was
full of new & exciting green inventions .
challengeTo create a following for
next years greener gadget competition in the
design community..
an earth-friendlynewsletter.solution
By using recycled paper and tea inks the greener
gadget newsletter put it’s inventions to work.
brand & apparel.
overviewA new brand of shoesthat can go anywhere.
challengeCreating an identity for a new brand that could be used for apparel & shoes.
solutionan identity that would communicate smarter way of exercising.
athletic identity
Triathlon
triathlon 51856
LL rubber 3562
triathlonlemon limerubber51856
order no. 3562
SIZE M 9 W 8US $49.99CA $54.99
runsmart.com
overviewSurfer & videographer Dustin Estes combined work and play. He found a niche in video production: vacation surf videos in Costa Rica.
challengean identity that would communicate the “work hard, play hard” attitude he and his crew lived by.
pura
vid
a v
ideo
s s
how
casi
ng a
new
ser
vice
:
A ONE MAN BANDEvellabo. Loremol orehendit hitatium lam reperia incidi im eaquas ut provit latus repedisi ariaestrum ius dolorem ipsunt que quam untis volore, quo dolorro mo optibus dolessum ipsusdam voluptatur,imusape rroria doles di officiatem. LUKAS WELCH
Lestiae eost lit as et officil luptas nias ex etur sum reperit vendam es as res aut et vellenim qui cus. Otatem quodis parum acea nobis est et ent, invenitat ipsaectatet volore moluptur? Orendes nonserspel ipiet que voluptur as voluptat. Evenit aut quidio con pre nest, nusdam cusci m as et quis dolorro elenias sequas aute voluptati re iliciliberum
v id e o s
wa
ve b
rea
king
DV
D p
ack
agi
ng. solution
On the island locals had a saying “Puravida” meaning pure life. The cool waters of the ocean inspired the color pallete. Puravida transform into the still frames of a wave breaking to rep-resent motion. The logo is reflected, inspired by the crystal clear waters of Costa Rica.
v id e o s
POLAR BEAR SURFEvellabo. Loremol orehendit hitatium lam reperia incidi im eaquas ut provit latus repedisi ariaestrum ius dolorem ipsunt que quam untis volore, quo dolorro mo optibus dolessum ipsusdam voluptatur, JAIIME FORKIS imusape rroria doles di officiatem. Lestiae eost lit as et officil luptas nias ex etur sum reperit vendam es as res aut et vellenim qui cus. Otatem quodis parum acea nobis est et ent, invenitat ipsaectatet volore moluptur? Orendes nonserspel ipiet que voluptur as voluptat. Evenit aut quidio con pre nest, nusdam cusci m as et quis dolorro elenias sequas aute voluptati re iliciliberum
v id e o s
Evellabo. Loremol orehendit hitatium lam reperia incidi im eaquas ut provit latus repedisi ariaestrum ius dolorem ipsunt que quam untis volore, quo dolorro mo optibus dolessum ipsusdam voluptatur,imusape rroria doles di officiatem. Lestiae eost lit as et officil luptas nias ex etur sum reperit vendam es as res aut et vellenim qui cus. Otatem quodis parum acea nobis est et ent, invenitat ipsaectatet volore moluptur? Orendes nonserspel ipiet que voluptur as voluptat. Evenit aut quidio con pre nest, nusdam cusci m as et quis dolorro elenias sequas aute voluptati re iliciliberum
2MEN ON THE ROAD TO GREATNESS
JUSTIN LAMBERT
overviewThe North Poles’ marina is a prestine destination where all types of vessels converge.
challengeTo develope an identity that communicates a safe destination for travelers of all sorts to drop anchor and unwind.
polaris m
arina
brand
ing an d
estination
solutionInspired by the north star and
where all sailors look to for guidance Polaris marina was derived. The definition of an
marina is where all vessels converge. Repeating the front of the ship in into a star shape
communicates the polar star as well as attraction to the
marina. The color palette ius inspired by the treditional
nautical colors.
a nautical refreshed
m a r i n a
m a r i n a
overviewThe University of California Seminar sought to attract fresh talent to explore the morality & ethics in Flannery O’Connors’ short stories.
challengestart a buzz and spark curiosity about O’Connors’ work in the community.
O’Connor
Capturing one womans life work.
solutionThe poster acted as a “soap box” for the seminar. A compilation of O’Connor’s contravesial writing and suggestive imag-ery sparked discussion and curiosity about the Seminar.
Fresh Talent &Sweet Excerpts
overviewAn old vineyard in the heart of Lodi CA is sufficated by it’s old design and needs to be repotted into a new desig n that can thrive and grow from local to international.
challengeLodi wants an identity that willdeliver the beauty Lodi’s vineyard to housewives internationally. Because of the language barrier of interna-tional distribution, It needs to communicate without words.
mother ea
rth
packaginga sexy vineyard.
solutionAbsorbing the the Lodi vineyard, Mother Earth is like a womon; Delicate yet tantalizing. They are naturally beautiful. The wine shines through to give life to the sketches. They invite woman to to transform from housewive to exotic goddess.
Sensual Reds & Vitalizing Whites.
overviewa model you recently moved from spain to the united states needed to find her niche in the ever local artist scene.
challengeTo create and identity for sydney to grow with but also represented her unique roots in spain.
solutionInspired by the elegant tapestries in Spain and her beautiful red red hair Sydney la fair was created. The lock of hair in her logo was translated into the information architecture of her interactive portfolio.