Portfolio

CONTENTS

NIKE 2011 ANNUAL REPORT

GRAPHIC ARTS FOLDER

HARAJUKU LOVERS

MOBILE APP

WELCOME TO MY WORLD

THE CHI

RUSH HOSPITAL

WORLD WILDLIFE FUND

SNEAKER HEADS

NIKOLA TESLA

ROYAL TRU SODA

WOMEN & BREAST CANCER

Project is an Annual Report on Nikes company in 2011. Project contains information how the company was doing during the year as well as its financial status and sales throughout the world.

Cover Body page Letter from C.E.O. 2 financial pages


In scal 2010 and 2009, sales in the

United States including U.S. sales of

our Other Businesses accounted for

approximately 42% of total revenues,

compared to 43% in scal 2008. For

fiscal 2010 and 2009, our Other Businesses

were primarily comprised of Cole Haan, Converse,

Hurley, NIKE Golf and Umbro (which was

acquired on March 3, 2008). For scal 2008, our

other businesses were primarily comprised of

Cole Haan, Converse, Exeter (whose primary

business was the Starter brand business which

was sold on December 17, 2007), Hurley, NIKE

Bauer Hockey (which was sold on April 17,

2008), NIKE Golf and Umbro. We estimate that

we sell to more than 23,000 retail accounts in

the United States. The NIKE Brand domestic

retail account base includes a mix of footwear

stores, sporting goods stores, athletic specialty

stores, department stores, skate, tennis and

golf shops, and other retail accounts. During

fiscal 2010, our three largest customers

accounted for approximately 24% of sales in

the United States.

We make substantial use of our futures

ordering program, which allows retailers to

order ve to six months in advance of delivery

with the commitment that their orders will be

delivered within a set time period at a xed

price. In scal 2010 and 2009, 89% of our U.S.

wholesale footwear shipments (excluding

our Other Businesses) were made under the

futures program, compared to 90% in scal

2008. In scal 2010, 62% of our U.S. wholesale

apparel shipments (excluding our Other

Businesses) were made under the futures

program, compared to 60% in scal 2009 and

62% in scal 2008.

NIKE FactoryStores

NIKE StoresNIKETOWNsNIKE EmployeeOnly Stores

United States Market

12

ANNUAL REPORT2011

CORPORATE COMMUNICATION

Hello, my name is Mark Parker. I started off

as a shoe designer here and became the new

CEO of Nike in 2008 and let me tell you, it has

been quite and experience. My hopes for the

company are to keep NIKE running strong and

to build upon it to make it an even greater company. If there

are any goals I have in mind for the company, they would be

to increase sales by more than 40% by 2015, meet sustain-

able benchmarks, and grow earnings to 7%a year, but that

would be only a few of my many goals. Our main challenge

here at Nike is to use sports, design, and innovation to help

Nike grow. Nike is currently the number 1 sports retail

company and weve been going 5 years strong on that mark,

but just because that is true, that doesnt mean we are not

trying to make Nike even better. We have always obsessed

on performance and any way we can make our products

better for all. At rst we started our systems on building

better shoes, shirts and ads and events, but that had to change.

It took us a while, but we finally figured out what we

could use to make that environmental, labor, and social

change, and that would be design and innovation. After we

opened our minds up were able to discover our potential

to have a better in uence on waste reduction, climate

change, managing natural resources, renewable energy

and factory conditions. By take this step now, it would

help ensure our company will have a better future. With

ever new step and partnership we make, its out with the

old and in with the new thinking towards a more sustainable

future- nancially, environmentally, and socially.

If there is anything I would like for NIKE, it would be to

continue on and grow through the hard times we all face.

We may be at the top, but thavvt does not mean we do

not have challenges or that we will be at the tope forever.

As time goes on, there is more and more new technology

to help the company grow.

Lastly, I would like to thank our investors and consumers

who are also as big a part of our company as our employees,

with out which Nike would not be the great company that

it has become today.

Best Regards,

CEO of Nike With each new discovery and partnership, we willingly gave up old ideas to shift our thinking toward a better, smarter, faster and ultimately stable future: nancially, environmen-tally and socially.

15

NIKEs Class B Common Stock is listed on the New York Stock Exchange and trades under the symbol NKE. At July 16, 2010, there were 20,452holders of record of our Class B Common Stock and 19 holders of record of our Class A Common Stock. These figures do not include beneficial owners who hold shares in nominee name. The Class A Common Stock is not publicly traded but each share is convertible upon request of the holder into one share of Class B Common Stock. The follow-ing tables set forth, for each of the quarterly periods indicated, the high and low sales prices for the Class B Common Stock as reported on the New York Stock Exchange Composite Tape and dividends declared on the Class A and Class B Common Stock.

Fiscal

17

Dividends Declared

Common Stock


Fiscal

17

Dividends Declared

Common Stock

CORPORATE COMMUNICATION


Fiscal

17

Dividends Declared

Common Stock


Fiscal

17

Dividends Declared

Common Stock


Fiscal

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Dividends Declared

Common Stock


1st Quarter 2nd Quarter

3rd Quarter 4th Quarter

Revenue Performance*

* 5-Year Compound Annual Growth Rate (CAGR) based on Fiscal Year2005 Revenue of $13,740 million.

5-Year CAGR 7%*Revenue in millions

NIKE, Inc. Diluted EPS Performance*

* EPS amounts are not directly comparable as they include non-recurring expenses and bene ts such as impairment and restructuring charges, tax settlements and other items. To see comparable annual EPS amounts, please refer to our prior press releases and SEC lings.

** Diluted EPS amounts prior to Fiscal Year 2007 have been restated to re ect the two for one stock split that occurred in April 2007.

*** 5-Year Compound Annual Growth Rate (CAGR) based on Fiscal Year 2005 diluted EPS of $2.24.

Fiscal Year 2006-2010**5-Year CAGR 11%***

NIKE, Inc. Return on Invested Capital*

* Return on Invested Capital calculation is available in the nancialssection of our Investor Relations website, www.nikebiz.com/investors

Fiscal Year 2006-2010

Revenue Distribution

* The segment labeled Other Businesses for iscal 2006 represents revenues from Cole Haan, Converse Inc., Exeter Brands Group LLC, Hurley International LLC, Bauer Hockey Inc. and NIKE Golf. Fiscal 2010 includes revenues from Cole Haan, Converse Inc., Hurley International LLC, NIKE Golf and Umbro Ltd. Bauer Hockey Inc. and Exeter Brands Group LLC are not included in Fiscal 2010 as Bauer Hockey and the Starter Brand were sold in Fiscal 2008.

Common Stock Dividends Declared

1st Quarter 2nd Quarter

3rd Quarter 4th Quarter

Revenue Performance*

* 5-Year Compound Annual Growth Rate (CAGR) based on Fiscal Year2005 Revenue of $13,740 million.

5-Year CAGR 7%*Revenue in millions

NIKE, Inc. Diluted EPS Performance*

* EPS amounts are not directly comparable as they include non-recurring expenses and bene ts such as impairment and restructuring charges, tax settlements and other items. To see comparable annual EPS amounts, please refer to our prior press releases and SEC lings.

** Diluted EPS amounts prior to Fiscal Year 2007 have been restated to re ect the two for one stock split that occurred in April 2007.

*** 5-Year Compound Annual Growth Rate (CAGR) based on Fiscal Year 2005 diluted EPS of $2.24.

Fiscal Year 2006-2010**5-Year CAGR 11%***

NIKE, Inc. Return on Invested Capital*

* Return on Invested Capital calculation is available in the nancialssection of our Investor Relations website, www.nikebiz.com/investors

Fiscal Year 2006-2010

Revenue Distribution

* The segment labeled Other Businesses for iscal 2006 represents revenues from Cole Haan, Converse Inc., Exeter Brands Group LLC, Hurley International LLC, Bauer Hockey Inc. and NIKE Golf. Fiscal 2010 includes revenues from Cole Haan, Converse Inc., Hurley International LLC, NIKE Golf and Umbro Ltd. Bauer Hockey Inc. and Exeter Brands Group LLC are not included in Fiscal 2010 as Bauer Hockey and the Starter Brand were sold in Fiscal 2008.

Common Stock Dividends Declared

Project objective was to create a folder for the Harper College Graphic Arts Department to pres-ent their curriculum with. Project was chosen by Harper Colelge board and is used for production with Harper College Graphic Arts department.

Two sided Folder Inside Pocket on right page Inser ts of curriculum

COLLATERAL

1200 West Algonquin Road

Palatine, IL 60067-7398

GRAPHIC ARTSFOLDER

GRA 101 Introduction to Graphic Arts Technology

GRA 103 Digital Imaging I

GRA 111 Press Operations

GRA 112 Digital Illustration I

GRA 113 Digital Imaging II

GRA 120 Graphic Design I

GRA 130 Introduction to Photography

GRA 131 Digital Photography I

GRA 202 Advanced Color Management

GRA 211 Project Management, Scheduling and Estimating

GRA 212 Paper and Ink Technology

GRA 214 Digital Illustration II

GRA 220 Graphic Design II

GRA 221 Graphic Portfolio Design

GRA 230 Prepress Production

GRA 232 Digital Photography II

GRA 101 3hrs - Gives students and overview of the graphic arts industry. Covers various occupations including basic information for

making career and education choices. Builds the foundation for continuing education in the graphic arts program. Includes historical, cur-

rent and potential developments in the printing industry. Provides a comprehensive understand-ing of desktop Publishing software and the steps

related to producing printed materials

GRA 103 3hrs - Presents a clear under-standing of graphic desktop software and their many functions in the printing indus-try. Provides hands-on training using the

most current desktop publishing software. Focuses on project work, page layouts and

output functions.

GRA 111 3hrs - Covers fundamentals of professional image-editing software.

Emphasizes skills to manipulate photos using current software tools and special

effects filters. Explores program tools, color correct photos, channels, layers and

color separation.

GRA 112 3hrs - Presents vector graphics software and its applications to the graphic arts industry. Explores tools and functions

within the current software. Focuses on creating illustrations, working with type,

color, and all tools needed to create multi-colored illustration and separation. Empha-

sizes techniques to create illustration files for use in digital print production.

GRA 113 3hrs - Covers advanced func-

tions of digital image-editing software. Emphasizes advanced software functional-ity, color correction and color management

needs as well as commercial imaging practices in a prepress environment. Fo-

cuses on different types of image capture and file manipulation.

GRA 120 3hrs -Focuses on beginning

fundamentals of graphic design utilizing all design principles and involves an overview of design and layout rendering techniques.

Focuses on typography, images and graphics, utilizing design processes and

current graphic software for print. Projects are critiqued for aesthetics and production

for print.

Continued on back>

What We Do and Who We Are We help the world communicate, across a wide range of platforms. Ideas are created on the computer and carried through to a variety of platforms that can include the Internet as well as printed forms of many types and variations, from personalized digital imaging to long run conventional to the side of a bus. Many graphic communication jobs are high tech, highly skilled, high paying, creative, and innovative. They cover a wide range of positions from sales and job planning through production positions operating machines. Graphic communication companies are entrepreneurial and innovative. They range from small companies with a few employ-ees to large plant with several hundred people on multiple shifts. Nearly all have modern computerized equipment and stay current with technology changes. Overview Graphic communications is Americas most geographically dispersed manufac-turing industry and is a major force in the economy of every state. Every state has at least 60 printing plants, over 1000 employ-ees, and over $200 million in production. The average state has almost 800 printing plants, 22,000 employees, and over $3 billion in shipments.(Source: PIA/GATF through 2006) You can go virtually anywhere in the country and get a job working in the graphic communications industry. There are more people employed nationwide in the industry than there are working at the top three fast food restaurants combined! The top ten leading states in total num-ber of graphic communication employees are California, Illinois, New York, Pennsyl-vania, Texas, Ohio, Wisconsin, Minnesota, New Jersey, and Michigan. Graphic communication and imaging is one of the few industries which runs an an-nual trade surplus. (Source: International Trade Administration) While it is true that some of our production has been impacted by overseas markets, we are still going strong and have a solid future outlook.

GRA 101 3hrs - Gives students and overview of the graphic arts industry. Covers various occupations including basic information for

making career and education choices. Builds the foundation for continuing education in the graphic arts program. Includes historical, cur-

rent and potential developments in the printing industry. Provides a comprehensive understand-ing of desktop Publishing software and the steps

related to producing printed materials

GRA 103 3hrs - Presents a clear under-standing of graphic desktop software and their many functions in the printing indus-try. Provides hands-on training using the

most current desktop publishing software. Focuses on project work, page layouts and

output functions.

GRA 111 3hrs - Covers fundamentals of professional image-editing software.

Emphasizes skills to manipulate photos using current software tools and special

effects filters. Explores program tools, color correct photos, channels, layers and

color separation.

GRA 112 3hrs - Presents vector graphics software and its applications to the graphic arts industry. Explores tools and functions

within the current software. Focuses on creating illustrations, working with type,

color, and all tools needed to create multi-colored illustration and separation. Empha-

sizes techniques to create illustration files for use in digital print production.

GRA 113 3hrs - Covers advanced func-

tions of digital image-editing software. Emphasizes advanced software functional-ity, color correction and color management

needs as well as commercial imaging practices in a prepress environment. Fo-

cuses on different types of image capture and file manipulation.

GRA 120 3hrs -Focuses on beginning

fundamentals of graphic design utilizing all design principles and involves an overview of design and layout rendering techniques.

Focuses on typography, images and graphics, utilizing design processes and

current graphic software for print. Projects are critiqued for aesthetics and production

for print.

Continued on back>

What We Do and Who We Are We help the world communicate, across a wide range of platforms. Ideas are created on the computer and carried through to a variety of platforms that can include the Internet as well as printed forms of many types and variations, from personalized digital imaging to long run conventional to the side of a bus. Many graphic communication jobs are high tech, highly skilled, high paying, creative, and innovative. They cover a wide range of positions from sales and job planning through production positions operating machines. Graphic communication companies are entrepreneurial and innovative. They range from small companies with a few employ-ees to large plant with several hundred people on multiple shifts. Nearly all have modern computerized equipment and stay current with technology changes. Overview Graphic communications is Americas most geographically dispersed manufac-turing industry and is a major force in the economy of every state. Every state has at least 60 printing plants, over 1000 employ-ees, and over $200 million in production. The average state has almost 800 printing plants, 22,000 employees, and over $3 billion in shipments.(Source: PIA/GATF through 2006) You can go virtually anywhere in the country and get a job working in the graphic communications industry. There are more people employed nationwide in the industry than there are working at the top three fast food restaurants combined! The top ten leading states in total num-ber of graphic communication employees are California, Illinois, New York, Pennsyl-vania, Texas, Ohio, Wisconsin, Minnesota, New Jersey, and Michigan. Graphic communication and imaging is one of the few industries which runs an an-nual trade surplus. (Source: International Trade Administration) While it is true that some of our production has been impacted by overseas markets, we are still going strong and have a solid future outlook.

Stationery on the company Harajuku Lovers by Gwen Stefani. New logo developed with design elements that fits the companys style.

Logo Letter head 2 sided Business Card Envelope

HARAJUKU LOVERS

CORPORATE ID

40 W 25 St. New York, NY 10010


(212) 265 - 8885

www.hlfragrance.com

Gwen Stefani40 W 25th St.New York, NY 10010

(212) 265-8885

www.hfragrance.com


(212) 265 - 8885

www.hlfragrance.com

Gwen Stefani40 W 25th St.New York, NY 10010

(212) 265-8885

www.hfragrance.com


This level starts on Day 2 - 10:18:08. The player takes control of Derek "Frost" Westbrook, a Delta Force operator in New York. So far infor-mation indicates that the mission will involve a heavy firefight at the New York Stock Exchange, followed by a helicopter duel down Wall Street.

MOBILE APP

Mobile application made for the Modern Warfare 3 game. App is designed to provide users with easy access to all the information in the game in a convenient, organized, one-stop place.

2 Phone displays 8 Screen views

COLLATERAL

Aquired at Level 50. Aquired at Level 4.

Project was done in Ar t Direction Class. Class subject delt with modern isolation in society. Project was design for the disability of hearing loss. Project was designed with words of confusion and frustration which presents thoughts and feelings of the deaf and hard of hearing community on a daily basis dealing with a society that is filled with all kinds of verbal communication.

Poster Packaging of ear plugs Gallery Image

WELCOME TO MY

WORLD

THE CHI

Social magazine with information based on the Chicago magazine. Features included is an article on Joahkim Noah and Lutz Bakery located in Chicago Illinois.

2 Spreads

EDITORIAL

The Bulls annual charity golf outing is a wor-thy, if predictable, affair, a day for duffers with the $250 entry fee to rub shoulders with Bulls players and personalities: Scottie Pippen, John Paxson, and the like. Noah doesnt play golf, but he agreed to come, and from the moment he stepped onto the course, the extent to which things have remained the sameand the degree to which theyve changedwas as striking as the height advantage he held over those around him.

The fashion sensibility persevered. Noah, who lives in the north suburbs, arrived wearing a fire-red Mets cap. Perched backward on his mop of hair, it resembled an expanding foil of fresh-off-the-stovetop Jiffy Pop. His plaid pajama cutoffs expired midcalf over white argyle socks.But unlike on draft night, the vibe thrown off by the giddy golfers who flocked to him wasnt Who is this bozo? Instead, they seemed to delight in both Noahs look and his presence. They invited him to take a swing, asked him to pose for pictures, thrust caps and scorecards at him to autographin short, lavished on him that special adulation.

From a shoot-from-the-lip goofball who floundered on court and aggravated his teammates to a fiery star anchoring the Bulls and drawing covetous looks from another team, Joakim Noah has accomplished one of the most dramatic turnarounds in pro sports.There was little suspense that night when David Stern, the

diminutive commissioner of the NBA, strode out of a stage left doorway, glanced down at an oversize Tindex card,

and stepped up to a lectern to announce the Chicago Bulls first-round pick in the 2007 draft. Up to that point, the selections had un-folded the way many had anticipatedthe Portland Trail Blazers grabbing center Greg Oden from Ohio State; the Seattle SuperSon-ics snapping up Texas forward Kevin Durant. The Bulls could have gone several ways with the teams pick, but Sternstanding before a hooting crowd of backward-capped fist-pump-ers in Madison Square Gardenconfirmed what many had guessed: The Chicago Bulls draft Joakim Noah, from the University of Florida! The seven-foot-tall Noah buried his head in his hands for a moment, then unfolded him-self from his chair and dived into a sea of hugs and high-fives, grinning broadly as he waded to the stage for the requisite grip-and-grin.Noah also carried baggage. His anticsincluding dancing a herky-jerky funky chicken after Floridas 2007 SEC titlebordered on the cringe inducing. His chest-thumping, primal-screaming style on court inspired passions ranging from adulation to ugly, deeply personal contempt. (Among the titles of the milder blogs and Facebook pages: Joa-kim Noah Is Garbage, I Hate Joakim Noah, and The Official Joakim Noah Hater Group.) His appearance that night not only failed to quell the concerns and perceptions, it inflamed them. Noahs getupfamous in the thick annals of lottery-night fashion blundersincluded a blinding cream-colored seersucker suit with sev-enties-vintage peaked lapels trimmed in tan satin piping. His hair, stuffed under a Bulls cap, sprang from either side of his head like the boughs of a parking lot Christmas tree recently liberated from twine. There were many pictures taken that night, but one in particular would come to haunt the Bulls and Noah. In it, he leans slightly to his right, his long fingers stretched in a peace sign, his mouth a cheek-straining grimace-grin that suggests a character instantly recognizable to anyone fa-miliar with The Simpsons: Krusty the Clown.

Joakim Noah with commisioner David Stern during the 2007 NBA draft.

Noahs prima-screaming style

With that slick seersucker look, a handshake for the commish! the ESPN commentator Mike Tirico ventured gamely as Noah gave Sterns hand a pump (see video below). But for Bulls fans watching at home, hoping for a return to the glory years, the sight was ominous. Who was this goofball, and what had the team gotten itself into?

TURN AROUND : Noahs Arc Page 6

In 1948 Mr. & Mrs. Fred C. Lutz founded the Lutz Pastry Shop, Chicagos first Konditorei, or pastry shop, in its present location.Initially, it occupied the corner store only, but through hard work and dedication to quality and high standards.

Lutz bakery Chicago was started in 1948. An amazing selection of cakes, tarts, tortes, cookies and choco-lates are offered by Lutz Chicago bakery. With the use of traditional European recipes, all bites are created

in Chicago bakery, Lutz. An amazing selection of wedding cakes are offered by Lutz Chicago bakery that seem amazing and taste great on that special day. At Lutz bakery Chicago, you can get all Yummy bakery items such as pastry, bakery, cakes, strudels, baumkuchen, cookies, candies, marzipan, coffee and tea.

The store started small in a corner of West Montrose Ave. First German pastry shop, or Konditorei in Chicago was opened by Mr. and Mrs. Fred Lutz. The unique quality of the Lutz pastry and cake shop was that it used all natural ingredients to make traditional European recipes for its consumers. Lutz used to occupy a corner store only at that time, but with its effort and hard work, it became an indoor Continental Caf around196oz and it obtained a larger space for the bakery in 1977. Baumkuchen cake is a specialty of Lutz bakery Chicago. Over several hours, it is baked with successive layers and the Belgium and Swiss truffles just melt in the mouth like chocolate ice cubes.

Outdoor garden of Caf is Beautiful, where you can enjoy for some time with sip of Europe-an coffee, which is served in Viennese style with whipped cream. With individual-sized flaky ham and cheddar filled quiches or spinach crepes complete with hollandaise sauce, one can also enjoy a comforting lunch too. Now, ones special occasions, such as meetings, baby or bridal shower or birthday party are catered by Lutz. Now, the caf has become one of the heritage places in Chicago. Now, online shopping facility are also provided by it. Lutz Bakery in Chicago is one of the oldest bakeries in the cities. According to their page: Though our production methods sometimes

mean higher prices, we dont want to change our formulas jus to be able to use faster equip-ment. Our reputation depends on the taste and the freshness of our productsthats our top priority. Were known as an authentic German pastry shop and cafe. Thats what our custom-ers expect, and thats what we provide. A wide array of delicious food including cakes, pastries, strudels, baumkuchen, cookies, marzipan, candies coffee and tea are offered to its clients by Lutz Bakery Chicago. For the gift, Lutz Bakery gift baskets that includes choco-lates, almonds, fruits, cookies and coffee are offered by Lutz Bakery Chicago, you can choose a gift basket.

Lutz : Cafe & Pastry Shop Page 10

RUSH HOSPITAL

Collateral piece for Rush Medical Center in Chicago, IL. This design piece was made to make Rush look like an established, great, and comforting hospital for people if they will be coming to the hospital. and to provide people with information about the hospital. The folder is designed to hold all the booklet and brochure of the project.

Folder design 1 Booklet 1 Brochure Adver tisment Poster

COLLATERAL

Hospital Guide

MissionThe mission of Rush University Medi-cal Center is to provide the very best care for our patients. Our education and research endeavors, community service programs and relationships with other hospitals are dedicated to enhancing excellence in patient care for the diverse communities of the Chicago area, now and in the future. VisionRush University Medical Center will be recognized as the medical center of choice in the Chicago area and among the very best clinical centers in the United States.

ValuesRush University Medical Centers core values innovation, collaboration, accountability, respect and excellence are the roadmap to our mission and vision. These five values, known as I CARE values, convey the philosophy behind every decision Rush employees make. Rush employees also commit themselves to executing these values with compassion. This translates into dedication shared by all members of the Rush community to providing the highest quality patient care.

About Your Stay

Clinical Services

Welcome to Rush Medical Univer-sity Medical Center. Rush has been part of the Chicago Landscape for more than 150 years. During that time, Rush has established itself as a local and national leader in health care. Below you will find in a few of the many clinical services that we specialize in:

Cancer

Geriatics & Older Adult Care

Heart & Vascular

Neurology & Neurosurgery

Orthopedics

Pediatrics

Primary care

Surgical & Procedural

Womens Health

*** If you would like to inqure about other clinical services that the hospital provides, please call our customer service number at (312) 942-6979

Folder Cover Folder inside with all components

Contacts Mailing Address : 1653 W. Congress Parkway, Chicago, Illinois, 60612

To Make an Appointment : Call (888) 352 - RUSH or (888) 352 - 7874

Hospital Operator : Call (312) 942 - 5000

For Patient Information : Call (312) 942 - 5000

If you are Deaf or Hard of Hearing : Call 312) 942 - 2207 (TTY/TTD)

Brochure Outside

About

Rush University Medical Center is an academic medical center that includes a 613-bed hospital serving adults and children, the 61-bed Johnston R. Bowman Health Center and Rush University. Rush University is home to one of the first medical colleges in the Midwest and one of the nations top-ranked nursing colleges, as well as graduate programs in allied health, health systems management and biomedi-cal research. The Medical Center also offers more than 70 highly selective residency and fellowship programs in medi-cal and surgical specialties and subspecialties.

For nearly 170 years, Rush has been leading the way in de-veloping innovative and often life-saving treatments. Rush is a thriving center for basic and clinical research, with physicians and scientists involved in hundreds of research projects devel-oping and testing the effectiveness and safety of therapies and medical devices. Rush maintains a strong commitment to the community. Rush reaches out to the Chicago community through such offer-ings as the Rush Community Services Initiatives Program, an umbrella for several student-led outreach programs designed to address the social and health care needs of residents in neighboring communities.

The mission of Rush University Medical Center is to provide the very best care for our patients. Our education and research endeavors, community service programs and relationships with other hospitals are dedicated to enhancing excellence in patient care for the diverse communities of the Chicago area now and in the future.

Leading The WayFor more than 170 years, Rush has been leading the way in developing innovative and often life-saving treatments. Today, Rush is a thriving center for basic and clinical research, with physicians and scientists involved in hundreds of research projects developing and testing the effectiveness and safety of new therapies and medical devices.

This unique combination of research and patient care has earned Rush national rankings in 10 of 16 specialty areas in U.S.News & World Reports 2011 Americas Best Hospitals issue. Rush also is proud to be the preferred hospital and home to the team physicians for both the Chicago White Sox and the Chicago Bulls.

Brochure Inside

Admitting Procedures

On the day you are admitted to Rush, please come to the fourth-floor Atrium Building lobby, 1650 W. Harrison Street, across the street from the parking garage. Go to the Advmit-ting/Registration Department on that floor. Admitting staff will

ask you to sign a form that permits the hospital to release in-formation to your insurance company, Medicare or Medicaid. If you have any questions beforehand, call admitting staff at (312) 942-5700. Most insurance companies require that you notify them about a planned hospitalization before you check into the hospital.

Additional Information

If you are pregnant and plan to deliver your baby at Rush,

go directly to OB Registration on the sixth floor of the Jelke

Building, 1750 W. Harrison Street. You can reach the OB Registration desk from Elevator E. For information about preadmitting procedures and other information, call the Labor and Delivery/OB admitting desk at (312) 942-2374.

If you have questions about insurance coverage, hospital

benefits or the cost of your care, please call our financial

counselors in the Business Office at (312) 942-5693. Please do not bring Valuables such as cash, jewelry, credit

cards and checkbooks. We cannot be responsible for your belongings. If you must bring valuables, please ask to have them deposited in the hospital safe.

Please do not bring personal electrical appliances, such

as hair dryers, curling irons, electric shavers, heating pads, television sets, radios and cellular telephones

Before Youre Admitted Before Youre Admitted4 5

Your Room

Your MealThe Food and Nutrition Services Department is commit-ted to providing you with the highest quality service during your stay at Rush. A professional culinary team directed by our executive chef prepares your food. We will provide you with a variety of menu choices that will meet your nutritional needs and diet as ordered by your physician. Our floor hospitality staff is trained to assist you with your menu and make changes based on your individual needs. Please let us know if there is anything we can do to make your meal experience more pleasant.

Menu and SnacksEach day at breakfast, you will receive a menu designed to meet the dietary modifications ordered by your physician.

Menu substitutions are available. If you desire or require other food options please let your hospitality personnel know. We will be happy to provide you with a menu with a list of other foods that may for your tastes. Snacks between meals are available at 10:00 a.m., 3:00 p.m, and 8:00 p.m. Please let your nurse or hospitality staff know if you would like a snack. An evening snack cart also circulates most of the medical and surgical floors.

Nutrition counselingWe provide basic information about the diet your physician has ordered for you. If you would like additional nutrition infor-mation please let your nurse or hospitality personnel know so that we can arrange a diet instruction. Please consult the dietitian so we can ensure that those needs are met. We are here to serve you. Please call us at (312) 942-5200 if you need anything.

Your Room

Special Dietary NeedsIf you have special dietary needs that need to be addressed, please consult the dietitian so we can ensure that those needs are met. We are here to serve you. Please call us at (312) 942-5200 if you need anything.

About Your Stay About Your Stay10 11

COLLATERAL

Booklet Cover and Inside features

For Your Comfort

Managing PainThe doctors, nurses, pharamacists and other health care professionals at Rush care about your comfort and well-being while you are undergoing treatment, and they want that treatment to be as pain-free as possible. Not every patient will experience pain, but those who do can feel better with prop-er treatment. In fact, patients who get pain relief are better equipped to participate in their treatment and recovery. Thats why at Rush, pain is considered to be the fifth vital sign and is measured whenever your other vital signs are taken.

MedicationsThe medications you take during your hospital stay are

prescribed by your physician, dispensed by the hospital pharmacy and administered by a nurse. If you have any questions or concerns about your medications, discuss them with your physician, nurse or pharmacist. For your own protection during your hospitalization,please do not eat or drink any food or beverages or take any medications

that have not been ordered by your physician or arranged through your nurse. If you brought your own medications, please notify your nurse or doctor that you have done so.

Tests and ProdceduresDuring your stay, your physician may order special tests and procedures to help diagnose or treat your condition. If your authorization is needed for surgery or a medical procedure, you will be asked to sign a consent form. Talk with your

physician or nurse if you have any questions.

For Your Comfort


For Your Comfort

About Your Stay

Your Role in Safety and SecurityAt Rush University Medical Center, the entire healthcare team is committed to providing the highest quality care in the safest surroundings possible. You are the center of the healthcare team, and we ask that you help us by taking an active role in your care. We encourage you to speak up, ask questions and discuss any con-cerns about your care, the health care team or safety issues with your doctor or nurse.

Reporting Safety ConcernsWe want you to feel comfortable talking with any member of the Rush staff if you have safety concerns and encourage you to speak with your nurse or doctor about them. If the issue is not resolved to your satisfaction, please call a Rush patient representative at (312) 942-6979, or dial 0 on the phone in your room and ask for the administrator on call. The Rush leadership team also is involved directly with patient concerns, so if you still are not satisfied after first contacting

the aforementioned personnel, please dial 0 and ask for the executive on call.

For Your Comfort

IdentificationAll Rush healthcare employees doctors, nurses and all other staff members must wear name badges with photo identification while on duty. Dont hesitate to

ask to see the ID badge of anyone who approaches you without one. Your hospital wristband serves as an important part of your identification while

you are in the hospital. You also will be asked two questions your name and date of birth to ensure your proper identification. Nursing StaffWashing hands or using hand sanitizer is the single most important thing that any-one can do to prevent the spread of germs. Feel free to remind staff members towash or sanitize their hands before touching you. Preventing Falls We all play a role in fall prevention. Many patients do not even realize that theyare at risk for falling when it can happen to anyone. If you use equipment like acane or walker at home, you should use it while you are in the hospital. Be sure to tell your doctor and nurse if you have poor vision, or if you begin to feel weak or dizzy. Do not hesitate to use your call light to ask for assistance.


Leading The Way

For more than 170 years, Rush has been leading the way in developing innovative and often life-saving treatments. Today, Rush is a thriving center for basic and clinical research, with physicians and scientists involved in hundreds of research projects developing and testing the effectiveness and safety of new therapies and medical devices.

This unique combination of research and pa-tient care has earned Rush national rankings in 10 of 16 specialty areas in U.S.News & World Reports 2011 Americas Best Hospi-tals issue. Below you will find in a few of the many clinical services that we specialize in:

Cancer

Geriatics & Older Adult Care

Heart & Vascular

Neurology & Neurosurgery

Orthopedics

Pediatrics

Primary care

Surgical & Procedural

Womens Health

*** If you would like to inqure about other clinical services that the hospital provides, please call our customer service number at (312) 942-6979

RUSH HOSPITAL

Advertisment Poster

Advertisment pieces for the World Wildlife Fund. Mailer is an invitation to a fund raiser held in chicago. Adver tisments are aimed towards the Panda home endangerment field of the World Wildlife Fund company.

3 page Mailer Main Adver tisement Display Images

for those who have no voice

World Wildlife Fund1250 24th Street, N.W. 20037

You are invited to the Annual World Wildlife Fund fundraiser held in McCormick Place Chicago, IL. Come help support us and find out how you can start to help make a difference in the world today.

Location: McCormick Place 2301 S. Lake Shore Dr. Chicago IL, 60616

Date/Time: June 16, 2012 12:00 p.m - 3:00 p.m.

R.S.V.P: by May 21st, 2012 by phone: (202) 293-4800 @ www.worldwildlife.org

for those who have no voice

World Wildlife Fund1250 24th Street, N.W. 20037

WORLD WILDLIFE FUND

SNEAKER HEADS

Sneaker Heads is a website for shoe enthusiasts to find information on all kinds of sneakers. The term sneaker heads comes from the idea of people who are obsessed with collecting and wearing sneakers. Project goal was to established a site where you can find information and sales on multiple shoe companies and the shoes they produce as well as a community site for shoe enthusiasts as well as new comers.

Home page 4 Sub pages

USER INTERFACE

The second installment of Dereck Rose signature shoe, the adidas

adiZero Rose 2 is now available. Today we give you an up close look

with some tech info. As you may know, two colorways are available;

black/red-white (featured) and white/red-black. Retail is $110 for adult

sizes and $90 for kids. A full performance review is coming soon.

Adidas AdiZero 2 December 5th, 2011

Bape

In our comprehensive SNEAKTIONARY, you can find sneaker information on all brands including the great Nike, Air Jordan, Adidas, New Balance and much more. We have all the history from when the brands first started, to where they are now.

12 E. Houston St.New York, NY60012

Ring 212 - 346 - 2289


Ring 212 - 346 - 2289


Stationery project for client Nikola Tesla. Project was designed to fit the profile of the client. A mark was made for presentation of the client. Graphic Standards Manual shows process of creating the mark as well as process of creating the logo for Tesla.

Logo Letter head 2 sided Business Card 2 sided Envelope Nikola Tesla Graphic Standards Manual

NIKOLA TESLA

CORPORATE ID

The mark I choose to represent Nikola Tesla was based on the The Tesla Tower. Amongst his work, I though it was the best piece to use because I thought it was the most iconic. At first I constructed my own design of the tower but redesigned the mark to be more abstract and symbolic. The middle represents a symbolic image of the tower while the lines around the top help represent its power. To further associate them mark with Tesla, I made the lines surrounding the top of the tower to look like resistors from an alternating current diagram and included the inventors name at the bottom. To help make the piece look iconic and symbolic, I choose to incorporate the background and made the tower and lines white. I choose blue as a color choice because it helped represent the idea of electricity and white to emphasize the symbol.

2.25 2.25 1.25 2.2 .34

2.75 3 3.5 2.25

Color Usage

Electrical Bolts

Base

Top of Tower

Tower Support

Name

Blue C=98 M=17 Y=6 K=0

BlackC=0 Y=0 M=0 K=100

WhiteC=0 Y=0 M=0 K=0

Bank Gothic was used for the Logotype of Nikola Tesla. The font type was also used for the headers of the graphic standard manual, as well as the stationery pieces and the mark. For the body text of the Graphic Stan-dards Manual, the Eurostile font type was used in assocation with Bank Gothic as they both are san-serif fonts. The choices of these font types were to promote a professional and sophisticated look that represents the client, Nikola Tesla.

ROYAL TRU SODA

Royal Tru Soda is a soda made by the Coca Cola company. Project was composed of making a new logo design and new label for the companies soda products. 3 of their available flavors were used in the design. Product design was made to reflect sales demographic and region.

New logo 3 Labels Final Product Images

PACKAGING

12 FL OZ(355 ml)

12 FL OZ(355 ml)

12 FL OZ(355 ml)

WOMEN&

BREAST CANCER

Project is a based on breast cancer and informs women of risks, symptoms, self help exams, as well as types and statistics. Project was made to not only be informal, but also visually appealing.

2 pages

INFOGRAPHIC

LUMPS CHANGE INSIZE OR SHAPE

CHANGE IN SKIN SUCH AS A DIMPLE

BLOOD FLUIDFROM NIPPLES

CHANGE IN THE NIPPLE OR SCALING SKIN

CHANGE IN THE COLOR OF AEROLA

OBESITY

Being over weightand obese.

ALCOHOL

High daily intakeof alcohol.

AGE

Being over 65

LIFESTYLE

Lack of excersizeand fatty diet.

BEFORE A MIRROR

Inspect your breasts with your arms at your sides. Next, raise your arms high overhead. Look for any changes in the contour of each breast, a swelling, a dimpling of the skin, or changes in the nipples. Then rest your palms on your hips and press firmly to flex your chest muscles. Left and right breasts will not exactly match-few women's breasts do.

LAYING DOWN

Place a pillow under your right shoulder and put your right arm behind your head. With the fingers of your left hand flat, press your right breast gently in small circular motions, moving vertically or in a circular pattern covering the entire breast.

IN THE SHOWER

Fingers flat, move gently over every par t of each breast. Use your right hand to examine the left breast, left hand for the right breast. Check for any lump, hard knot, or thickening. Carefully observe any changes in your breasts.

MENTRUAL CYCLE

Early mentrual cycleor late menopause.

BIRTH CONTROL

Using birth controlfor 10 years before becoming 35.

REPRODUCTIVE

Not having a childor not having a child before being 35 years old.

FAMILY HISTORY

A family history orsister who has hadbreast cancer.

Breast Cancer is a disease where cancer cells form in the breasts. It is considered as a heterogeneous disease and is different from individual and individual as well as age group and ethnicity and types. Although breast cancer does not only affect women, it is the 2nd most diagnosed type of cancer for women next to skin cancer. It is estimated that 250,000 women will be diagnosed and 40,000 of these women will die annually. Through the knowledge of recognizing early symptoms, as well as having the knowledge of risks factors, and through the advancement of treatments, we are able to save more and more lives every year.

AFRICAN AMERICAN

HISPANIC PACIFIC ISLANDER

AMERICAN INDIAN

NON - HISPANICWHITE

ASIAN

Breast Cancer is the most common cancer diagnosed in the U.S next to skin cancer and is also the second leading death of women next to lung cancer. Deaths due to breast cancer have been decreasing by 2% since 1990 and are most likely due to early treatment as well as advancement in treatments.

DCIS is a type of early breast cancer confined to the inside of the ductal system. It is the most common type of inavasive breast caner. It is usally refered to as non-avasive because it hasnt spread beyond the milk ducts into any normal surounding breast tissue.

DCIS Ductal Carcinoma In-SituIDC is the most common type of breast cancer representing 78% of all malignancies. These lesions appear as stel late (star l ike) or well-circumscr ibed (rounded) areas on mammograms. The stellate lesions generally have a poorer prognosis.

IDC Infiltrating Ductal Carcinoma

Medullary carcinoma accounts for 15% of all breast cancer types. It most frequently occurs in women in their late 40s and 50s, presenting with cells that resemble the medulla (gray matter) of the brain. It can occur in any age ant it is called medullary carcinoma because the tumor is a soft, fleshy mass that resembles a par t of the brain called the medulla.

MC Medullary Carcinoma

Infiltrating lobular carcinoma is a type of breast cancer that usually appears as a thickening in the upper-outer quadrant of the breast. This breast cancer type represents 5% of all diagnosis. Often positive for estrogen and progesterone receptors, these tumors respond well to hormone therapy.

ILC Infiltrating Lobular Carcinoma TC Tubular Carcinoma Making up about 2% of all breast cancer diagnosis, tubular carcinoma cells have a distinctive tubular structure when viewed under a microscope. Typically this type of breast cancer is found in women aged 50 and above. It has an excellent 10-year survival rate of 95%.

Inflammatory breast cancer is a rare and very aggressive type of breast cancer that causes the lymph vessels in the skin of the breast to become blocked. This type of breast cancer is called "inflammatory" because the breast often looks swollen and red, or "inflamed". Inflam-matory breast cancer accounts for 1% to 5% of all breast cancer cases in the United States.

IBC Inflammatory Breast Cancer

113.0

90.2

81.6

91.7

123.5

81.6

33.0

15.5

12.5

14.3

23.9

12.5

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