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Ray-Ban:

16 Page Booklet

4 “Page-spreads for 16-page booklet”

5“Page-spreads for 16-page booklet”

6

77Complete booklet with its packaging/container.

8

9

Capoeira

16 page booklet designed using the element of design (Line, texture, emphasis, space, rhythm and scale).

Project specifi cs:1. A duotone image.

2. A spot color.3. An engraving.

4. Spot UV coating.5. A die cut.

2

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what is capoeira

tThe begining of capoeira

capoeira movements

capoeira styles

the roda

A Brazilian Martial Art, Capoeira was born in the “senzalas”, the places

where the slaves were kept. It consists of a stylized dance, practiced in a

circle called the “roda”, with sound background provided by percussion

instruments, like the “agogo”, the “atabaqui”, etc. It incorporates

“maculele”, done with blades, and “maracatu”, done with sticks.

Highly acrobatic, energetic and difficult to master. Many people

see it as a martial art -- others as a dance, and there those who

believe that it is their religion and cultural identity.

It is a native Brazilian Indian word given to a small partridge

whose male is very jealous and engages in fierce fights with

its rivals. Capoeira blends elements of dance, music, rituals,

acrobatics, and fighting.

Anyone can find some form of identity in Capoeira. Let’s take

for instance somebody who lives in a big city like New York.

He will probably see Capoeira as a martial art or as a form

of self-defense. Because of the intensity of the city, and the

challenges that he faces everyday, it makes him a natural

“warrior” and he brings this instinct in to Capoeira’s circle.

Brazilians call Capoeira a game. Capoeira is “played”, not fought.

The game of Capoeira requires the use of intuition and foresight

and does not rely solely on the use of physical strength. During the

game the capoeiristas skillfully expose the limitations of their opponents

and engage in playful attacks and counterattacks thus better enabling

themselves to discover their personal power

3

10 Page-spreads for 16-page booklet

Capoeira does not focus on injuring the opponent. Rather, it emphasizes skill. Capoeiristas often prefer to show the movement without completing it though it could be finished to receiver, enforcing their superiority in the roda. If an opponent cannot dodge a slow attack, there is no reason to use a faster one. Each attack that comes in gives players a chance to practice an evasive technique.

Ginga

The ginga (literally: rocking back and forth; to swing) is the

fundamental movement in capoeira. Capoeira Angola and

Capoeira Regional have distinctive forms of ginga. Both are

accomplished by maintaining both feet approximately

shoulder-width apart and then moving one foot backwards and

then back to the base, describing a triangular step on the ground.

This movement is done to prepare the bod for other movements.

Attacks Capoeira primarily attacks with kicks, sweeps, takedowns, and head strikes. Some schools teach punches and hand strikes, but they are not as common. Lastly, striking with the hands is often seen as inelegant and disruptive to the flow of the game. Capoeira also uses acrobatic and athletic movements to maneuver around the opponent. Cartwheels called "aú" (a very common acrobatic movement), handstands (bananeira), headspins (pião de cabeça), hand-spins (pião de mão), handsprings (gato), sitting movements, turns, jumps, flips (mortal), and large dodges are all very common in capoeira though vary greatly depending on the form and rhythm.

Defenses

Capoeira defenses consists of evasive moves and rolls.

A series of ducks called esquivas, which literally means

"escape", are also staple of a capoeiristas' defensive

vocabulary. There are typically different esquivas for

every step of the Ginga, depending on the direction

of the kick and intention of the defender

capoe i ra MOVEMENTS

6 7

Capoeira history begins with the first black slaves brought from Africa to work on sugar

cane plantations and tobacco in Brazil.. Here, the mixture of different African cultures

formed the basis. Herethey learned capoeira tothe other slaves. Sunday – the rest day,

was the time when slaves had time to practice capoeira. On the plantation practice of

capoeira was changed. They added dance, music and rituals to hide the fact that slaves

were practicing a deadly martial art. Abolition of slavery took place in 1888.

Many blacks freed, were held on criminal gangs, and the luckiest of them, because of

the capoeira knowledge, were employed as body guards of politicians and businessmen.

Fearing the threat to political stability and social order it represented capoeira, the

government banned the practice, any practitioner of capoeira is shown expatriate.

Through the efforts of practitioners, the tradition was kept alive, and capoeira was more

readily accepted in the form of folk art.

In 1937, Mestre Bimba, one of the most important masters of capoeira, received the

invitation from the president to make a demostratie in the capital. The demonstration

was very appreciated and when to open the first school of capoeira in Brazil. This

was the first step in the evolution of modern capoeira. Afew years later was declared

a national sport in Brazil.

Today, capoeira has spread all over the world, earning increasingly more practical

through its beauty and uniqueness. In Brazil it is considered part of the culture, as

practiced in schools, universities, clubs and military academies.

The beginning of capoeira

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Rhythm is the heartbeat of capoeira and song is the soul. Musiccan make a game play fast and hard, call capoeiristas to perform acrobatic feats or remind them of old traditions and history. Without music, capoeira is not complete. mu s

ic & INSTRUMENTS

berimbau Berimbau music is almost synonomis with capoeira. Said to "command the circle", the berimbau detirmines the kind of game (angola, regional, etc.) by playing the appropriate rhythm or toque. Visit our rhythms section to hear some berimbau samples.The berimbau looks like a bow tightly tied with a steel wire, or arame, which is extracted from the inside of car tires. Noise is created by striking the arame with a slight wooden stick called a baqueta. A woven rattle called a caxixi usually accompanies the hand holding the baqueta.

atabaque Atabaque is a large drum used in capoeira rodas. The skin is made from cow hide, and tight ened through a system of metal rings, rope and wooden wedges. To tighten an atabaque, hammer the wooden wedges downward, but always take the atabaque out of its stand first. pandeiro A pandeiro is a large version of a tamborine. Small and portable, pandeiros are a common addition to capoeira rodas everywhere. Capoeira pandiero skins are generally made from streched animal skin. Some older pandeiros are even made from the snake skin! In Brazil, pandeiros are also an integral part of samba music. There are various methods for playing the pandeiro, but in capoeira the principle rhythm is almost always the same

10

capoeiracapoeiracapoeiraA circle is made, called a roda. Music is played, and everyone sings and claps while

two players interact in the center. The leading instrument is a berimbau. Also played is

a drum called an atabaque and a pandeiro (tambourine). A berimbau is a one stringed,

bow shaped instrument with a gourd attached to one end to give resonance.

This circle is the most exciting part of Capoeira.

The game of Capoeira requires the use of intuition and foresight and does not rely sole-

ly on the use of physical strength. During the game the capoeiristas skillfully expose

the limitations of their opponents and engage in playful attacks and counterattacks thus

better enabling themselves to discover their personal power.

It’s subtle blending of gymnastics and dance moves make the capoeira game unique in

the world of martial arts. The challenge for the player is to harmoniously meld together

in a powerful flow the balance

The roda is the center of Capoeira. To get a picture of a roda, imagine a spirited fight in

a high school hallway or right in the middle of the street. Immediately, the crowd forms

a circle around the combatants, shoulder to shoulder, shouting energy into the middle

to keep the fight interesting. A Capoeira roda has that circle of people, that environ-

ment. At the head of the roda is the bateria, the row of instruments that govern the

players and direct the members of the circle. Each instrument in the bateria takes its

place in a strict hierarchy,th

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12 13

12

Regarding styles, capoeira angola and capoeira regional are like soccer

teams – each of us has a personal preference and thinks the people

who root for the other team are totally wrong. This is normal and

healthy. Or, even better, angola and regional are like chess and

checkers: the board is the same (the roda) but the pieces, rules,

and objectives are different. You can’t have one player playing

checkers and the other chess. A chess player can play

checkers, but he must respect the rules of that game. So a

regionalista can enter an angola roda and play to the best of

his ability, but he must respect its rules, such as the toques and

the chamadas – and this also applies vise versa. As for

contemporary capoeira, it is NOT “neither” angola nor regional –

since if you take out the moves and toques from angola and the

moves and toques from regional, what have you got left?

Contemporary capoeira is a mixture of both; like a milkshake, it is

blended together and becomes a new thing.

The movements of capoeira regional can be divided into four categories:

1) Basics (aú, negativa, cocorinha, rolê, etc.) – the “esquiva” as in contemporary

capoeira was not a part of Bimba’s regional; according to Itapoan, the problem with

it is that it contains no counterattack. 2) Traumatic blows (kicks). 3) Unbalancing blows

(sweeps, trips, bandas). 4) Projection movements (throws) – these throws were NOT

grappling, they were designed to free one from an adversary who grabbed you

CAPOEIRA styles8 9

13Complete booklet with its packaging/container.

14

3 Book jacket project

Each book cover is inspired by diff erent designers and design periods.

1. Inspired by Saul Bass.2. Inspired by graphic design in the 60’s.

3. Inspired by typographer Adrian Frutiguer.3. Inspired by typographer Adrian Frutiguer.

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ques; Aven

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in addres

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Kobayashi [2

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light w

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heavy w

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Jimena Angel

18 Redesign for an existing newsletter.

19The world in our hands.Two layout options for the same article.

20

Wedding Invitation:

1. Invitation2. Save the date

3. Wedding favors

21I den t i t yIdentity

22

Cosmetics

Atlanta Heating and Air

USA Export

USA Export

USA ExportLogos

23

Este Logo es mas “universal” y mas serio donde la idea es mostrar el concepto de exportaciona travez de �echas que se dirigen hacia varias partes.

USA ExportGeorgia Animal ProjectA sound solution for animal overpopulation

A sound solution for animal overpopulationGeorgia Animal Project The Mayan

CommunityÊHeritageÊProject

24

Cosmetics

Brosia Cosmetics: Brand Identity

Brosia Cosmetics is a fictitious company located is Roswell, GA.

Designs include:

1. Logo2. Letter head

3. Envelope4. Packages5. Billboard

6. Magazine ad.

25

52 Magnolia st, Roswell Ga. 30075

404-246-8493 www.brosiacosmetics.com

Jimena AngelOwner

26

2727

28

29BrosiaÊcosmetics...forÊtheÊgoddessÊinÊyou

whyÊbeÊpretty,ÊwhenÊyou

canÊbeÊa goddess

www.brosiacosmetics.com

30

Campaign designConcept 1

The Georgia Animal Project is a non-profit organization dedicated to providing low-cost spay and neuter services for

dogs and cats throughout North Georgia.

Georgia Animal ProjectA sound solution for animal overpopulation

31

A sound solution for animal overpopulation


Fix their lives.

Cindy FosterFounder

P.O. Box 689 Holly Springs, Georgia 30142 Website www.theanimalproject.org

[email protected]: 770-704-PAWS


P.O. Box 689 Holly Springs, Georgia 30142 Phone: 770-704-PAWSE-mail: [email protected] Website www.theanimalproject.org

32

Georgia Animal Project

Fix their lives.

Low cost Spay - Neuter


The Georgia Animal Project is a non-pro�t organization dedicated to providing low-cost spay and neuter services for dogs and cats throughout North Georgia.

The costs associated with our clinics are signi�cantly reduced from what aveterinarian will typically charge. The fee we quote for our services can

vary depending upon your ability to pay.

TC Country, 100 Heritage Town Parkway, Canton, GA [email protected] 770- 704- PAWS. theanimalproject.org

Be part of the solution.

Posters

33

Bella:Ê1ÊYear.

Sweet,Êhealhy,Êloyal.

ÊScared,Êlonely,Êdead.

Her only fault:BeingÊHomeless.


LowÊcostÊSpayÊ-ÊNeuter

LastÊyearÊ6000ÊDogsÊandÊCatsÊ

wereÊturnedÊinÊtoÊtheÊCherokeeÊCounty

AnimalÊShelter.Ê3600ÊofÊthoseÊanimalsÊ

wereÊeuthanized.

Fix their Lives

Be part of the solution.Ê(770) 704- PAWS (7297

http://www.theanimalproject.org/


We also need help.

VOLUNTEER OR DONATE

Fix their Lives

Be part of the solution.Ê

The money you contribute will go directly toward supporting our Spay and Neuter Clinics and helping

animals in North Georgia.

(770) 704- PAWS (7297)http://www.theanimalproject.org/


34

Tri-fold brochure.

35

Fix their lives.

Low cost Spay-Neuter.

(770) 704- PAWS (7297)

.http://www.theanimalproject.org/

Be part of the solution.



Georgia Animal ProjectFix their lives.A sound solution for animal overpopulationBe part of

the solution.

http://www.theanimalproject.org

(770) 704- PAWS (7297)

36

Campaign designConcept 2

The Georgia Animal Project is a non-profit organization dedicated to providing low-cost spay and neuter services for dogs

and cats throughout North Georgia.


37



P.O. Box 689 Holly Springs, Georgia 30142 • [email protected] 770-704-PAWS • www.theanimalproject.org

One act of humanity can save thousands of lives. Act now. P.O. Box 689 Holly Springs, Georgia 30142. Website www.theanimalproject.org

[email protected]. Phone: 770-704-PAWS


Cindy FosterFounder

One act of humanity can save thousands of lives. Act now.

38


The Georgia Animal Project is a non-pro�t organization dedicated to providing low-cost spay and neuter services for dogs and cats throughout North Georgia.The costs associated with our clinics are signi�cantly reduced from what aveterinarian will typically charge. The fee we quote for our services can vary depending upon your ability to pay.

TC Country, 100 Heritage Town Parkway, Canton, GA [email protected], (770) 704- PAWS (7297)

.http://www.theanimalproject.org/

Low cost Spay - Neuter


Posters

39

Last year 6000 Dogs and Cats were turned in to the Cherokee County Animal Shelter. 3600 ofthose animals were euthanized. It is time to act. They need us,they need you.


Low cost spay-neuter. www.theanimalproject.org 770-704-PAWS

Do you know how his life is going to end?

No tag. No name. No family.VOLUNTEER OR DONATE

Georgia Animal Project is predominantly a volunteer organization. The money you contribute will go directly toward supporting our Spay and Neuter Clinics and helping animals Clinics and helping animals in North Georgia.


Low cost spay-neuter. www.theanimalproject.org 770-704-PAWS

We also need help.

40

Tri-fold brochure.

41http://www.theanimalproject.org/

(770) 704- PAWS (7297)

One act of humanity

can save thousands of lives.

Act now.






770- 704- PAWS theanimalproject.org



42

Poblanos Mexcan grill Web siteMexican Restaurant Logo and Website design

Location: Acworth, GA

Programs used: Adobe Dreamweaver, Photoshop

Poblenos Mexcan grill Web siteA project made on Dream-weaver.

43

44

Self Promotional website:www.jimenangeldesign.com

Programs used: Adobe Dreamweaver, Photoshop

45

46

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clockwise to close.

INGREDIENTS: Water, Mineral Oil, Glycerin, Carbomer,

Phenoxyethanol, Ceteareth-6, Methylparaben, Sodium CitrateFragrance,

Stearyl Alcohol, SodiumCitric Acid, Ethylparaben

, Propylparaben, Glyceryl Oleate, Squalane

Citrus Lemongrass.Designing package for a non-packaged item worth $1.00Page should make product look more expensive.

49

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LandscapeCall us Now216-738-5600

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Hours of operation:

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Gro

win

g our services just for you...


Fertilization

Garden clean-ups

Plant and tree removal

Mulching and chipping

Irrigation and drainage systems

Weed control, including hand weeding

New lawn and garden design and installation

Tree and shrub planting, pruning and disease control

Existing lawn and garden alterations and maintenance

Seasonal and perennial flower planting and maintenance

216-738-5600

“Don’t forget to ask about our

custom designed packages.”

51i l l u s t r a t i onillustration

52

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Jimena Angel

We are the Visual Arts T-Shirt and Bookmark:

Promotional Tees for student recruitmentinto the Visual Arts at KSU

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54

Beyond the profit motive, conserving or sustaining natural

resources is often given as

a reason why an

entrepreneur has chosen the recycling industry in which to start a business.

Chris Martin, the founder and president of

Seattle-based Clean Scapes, has entered the recycling industry because of a desire to

make urban neighborhoods more appealing places to live.

There is a sustainability aspect, says Martin, because living in cities can provide an alternative to

Creating a more pleasing urban landscape has prompted seattle’s clean scapes to become involved in collecting recycables and solid waste.

suburban sprawl. So Martin has been doing his part to make cities more attractive places to live by offering CleanScapes’ unique combination of services.

TAKING BACK THE ALLEYSCleanScapes, Martin says, "was founded in 1997 to enhance the residential and commercial sustainability of urban neighborhoods through innovative and efficient waste reduction and streetscape management services."

Specifically, Martin’s attention was focused on Seattle’s Pioneer Square Historic District, where, he says, overflowing and graffiti-covered collection bins "choked alleys and provided cover for illicit activity."CleanScapes offered what it calls its "Clear Alleys/Dumpster-Free

Program," designed to eliminate the bins and containers from the alleys while also "promoting increased waste diversion."

Many of the stakeholders in the near-downtown neighborhood appreciated the CleanScapes vision, says Martin. "The neighborhood was fairly supportive, and actually there was already a neighborhood plan from the 1980s that had asked property owners to develop alternative waste management programs to return alleys to their intended pedestrian and utilitarian purposes."

Seattle’s city government was supportive as well, says Martin, and "ultimately gave us a grant as a pilot project."

There isn’t anything revolutionary about what CleanScapes does, according to Martin. "What we do is collect things at the curb in color-coded bags: blue for

recycling, green for garbage and orange for compost," he says. "We do this in places where previously 15 to 20 [bins] were placed in each alley, often leaking and graffiti-covered, with inappropriate behavior taking place behind them. The phrase, ‘I wouldn’t want to meet that guy in a dark alley’ comes to mind."

The "before and after" difference in the alleys is noticeable, according to Martin. "Now, police have lines of sight down the alleys, fire engines can get in and out, and delivery truck drivers can make deliveries without stepping over who knows what on their way to the door."

For Martin, the goal was making the central city a better place to live and work. "One of the big goals, from a sustain-ability perspective, is we want people to live in urban settings; one of the reasons people don’t is because they are dirty and

perceived as unsafe."In founding CleanScapes as a way to

improve urban alleys and streets, Martin also became a contract hauler of solid waste and recyclables.

COLLECTION DUTIESThrough its Clear Alleys program, CleanScapes became familiar with collection, route scheduling and hauling, and the company has increased its activity in those sectors throughout this decade.

The company now has two sizable municipal collection contracts—one with the city of Shoreline, Wash., and the other serving portions of the city of Seattle.

In addition to collecting solid waste and compostable materials, the company collects what Martin calls commingled recyclables for processing at MRFs run by other companies.

Clear MotiveCover Story Cover Story

www.RecyclingToday.com42 RECYCLING TODAY // SEPTEMBER 2009 RECYCLING TODAY // SEPTEMBER 2009 43www.RecyclingToday.com

Clear Motive Illustration.Illustration design for a magazine article.

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