2567 QCA Graphic Design 1 Jacinda Baird s2813808
Feb 23, 2016
2567 QCA Graphic Design 1
Jacinda Baird s2813808
Jacinda Paige Baird I am a full time Graphic design student in my second year. I love all things Type and design. In this portfolio all the heading logo type has been created by myself through many time consuming sketches. I have huge dreams to be able to work over in New York once I graduate as well as possibly studying my postgraduate degree in America.
I am someone that dedicates themselves on working hard and making sure I get the best possible results and grades possible. I am all about loving what you do in your life and honestly can’t imagine spending my life doing anything else.
My company name is Paige & Co. My dream is to be able to develop this company into a design studio that people come to for inspirations.
Assignment 1 Branding for Funk Fitness This branding assignment was chosen as 2nd place from the owner of the business and I am now working on the social network marketing and assisting on design developments.
Wording cut out and scaned in Vector of the letters.
First attempt at creating the logo Trying to add a secondry element
The First Phase Funk is all about the way you feel, to me this means sharp movements and being unique. There is no other typeface out there like this one. It was created out of cutting shapes out of paper multiple times until the desired shape was found. These shapes were then scanned into the computer to be made as vectors. Once this process was perfected it was time to create the visual appeal to the logo. There were many variations that were created but it came down to the idea of using colour and shape to create that feeling of funk and positivity.
Colour is a major part in representing a business. Colours are all about personality. The brief was to create a funky logo for the business to have a fun and enjoyable personality. The Two colours that I feel represent this best is Green and Orange, they are both fun and bright, they instantly put you in a great mood. This is somewhat important in a gym as you need to feel motivated to continue on.
Eye for Colour
Spot Colour Pantone - P20-8C
CMYK Profile C - 0%: M - 47%: Y - 100%: K - 0%
RGB Colour range R - 248: G - 152: B - 28
Hexadecimal # F8981C
Spot Colour Pantone - P1-1C
CMYK Profile C - 0%: M - 0%: Y - 0%: K - 0%
RGB Colour range R - 255: G - 255: B - 255
Hexadecimal # FFFFFF
Spot Colour Pantone - P160 - 8C
CMYK Profile C - 35%: M - 0%: Y - 100%: K - 0%
RGB Colour range R - 178: G - 210: B - 52
Hexadecimal # B2D234
Style Guide Colour Profile
Standard Logo
Small Logo
Complete horizontal Logo
Complete Vertical stacked Logo
Style Guide Logo
The Logo is the First Identifier that a consumer sees when looking at the business , it is what they con-nect the business name to. This is why the logo needs to be well crafted and appeal to the masses.
Standard Logo - This logo is the one that should be used where possible. This is the main logo for the Business and should never be stretched or distorted.
Small Logo - When creating a small sized logo, care must be taken to make sure that quality of the image isn’t lost through being un even or distorted.
Complete horizontal Logo / Vertical stacked Logo-These Logos should be used when the Standard logo does not suffice or fit with the application it is being applied to.
Files that should be used - Only the original files from AI which are vectors should be used when creating a new publication with the logo on it. In no case should the logo come from a scanned image or drawn from hand.
These logo variations are for when the original standard logo is unable to be used. These are the colour combinations that can be used for black and white documents as well as one colour documents.
Full Black Logo - This logo is only one single colour and should only be used on a white or light coloured background. This logo is fully black and no tints should be used.
Grey Scale Logo -This logo is for when the logo is placed on a document that would be black and white and if the document needed a bit of depth. This logo should not be used if the other variations can be used first.
Full Green Logo -This logo is only one single colour and could be used on a dark solid background. Tints must not be used as this logo as it is a solid colour.
Full Orange Logo -This logo is a solid colour and can be used on a white background if the whole document is going to be in the orange.
Full Black logo
Grey Sclae logo
Full Green logo
Full Orange logo
Style Guide Logo Colour Variations
Corporate typeface Helvetica Neue Ultra Light Helvetica Neue Ultra Light Italic Helvetica Neue Light Helvetica Neue Light Italic -Helvetica Neue Regular-Helvetica Neue MediumHelvetica Neue BoldHelvetica Neue Bold Italic Helvetica Neue Condensed Bold Helvetica Neue Condensed Black
Arial Regular Arial Italic Arial Bold Arial Bold Italic Arial Narrow Regular Arial Narrow Italic Arial Narrow Bold Arial Narrow Bold Italic
Substitute typeface
TypefacesHelvetica Neue Regular is the Funk Fitness corporate typeface. This typeface should be used at all times, when available.
Arial is the Funk Fitness substitute corporate typeface. This typeface should be used as a substitute if Helvetica can not be found.
The corporate typeface is used for the business cards, letterhead, all other stationary and promotional items. The point size is 11 for all body copy longer then 100 words.
Style Guide Typefaces
Corporate Branding
Front of Business card Back of Business card
The concept of creating a brand for a company starts with the logo but is completed through the branding and application of that logo. The strength of a com-pany is only as strong as its branding. The corporate branding for Funk Fitness includes business cards, swipe cards, letter heads, email footer, sign in sheets and many more aspects.
Style Guide Branding
please return to Funk Fitness on Capri if found
please return to Funk Fitness on Capri if found
David Baird
Front of full size swipe card Back of full size swipe card
Front of Key ring swipe card Back of Key ring swipe card
The correct way to display the Letter Head The incorrect way to display the Letter Head: over stretched
The incorrect way to display the Letter Head: too small, stretched, too high and the address on the wrong side.
The incorrect way to display the Letter Head: logo in the middle of the header, address on the left hand side instead of the right.
The correct way for the run on pages to the letter head to look.
Email footer.
StationaryLetterhead, email footer, sign in sheet & sign up sheet.
Style Guide Stationary
The front of the sign in book Sign in pages that go into the book
Sign in sheet
Sign up sheet
Sign up sheet for new members
Sign up on the Ipad for new members, This was discussed at a client meeting and the client told me that when the staff member is away from the desk, he wants people to still be able to register to become an instant members. The quickest way to do this is through Ipads, because it can be sent straight to the company and banking details would be instantly on file.
Style Guide sign up & sign in sheets
Style Guide Car branding
Car Branding The client specified that he was after a 51’ Chevy pickup truck, I decided to go with a black one to represent the black board and added accents of orange to compliment the logo.
Staff Uniforms The staff uniforms are simplistic and are not motion restrictive, this is so that the staff can move freely when showing a guest how to do an exercise. The staff uniform is a branded T-shirt with the staff logo on the back, as well as shorts or 3/4 pants for the woman and a pair of green running shoes to match the logo. The uniform is not complicated and is minimal to allow staff to add their own unique and funky style to it. You don’t want all the staff walking around like robots looking exactly the same.
Female staff uniforms
Male staff uniforms
Style Guide Uniforms
Promotional Packs This Promotion pack is for the new members that sign up for the gym. This pack includes A stylish black gym bag packed full with a branded towel, headphones, funky sweat bands and a great Iphone case. These are all practical items that can be used in everyday life. pratical items for use at a gym.
Style Guide Promotional pack
Signage Level 1 The level one signage for the gym site would be displayed on the front and side of the building. The front where the wooden slats are located would house the major locating sign that resembles the exact logo. This sign would run the length of the slats and would be large enough to see from the road. The other level 1 sign would be located on the side of the business and would be a light box that lights up at night so that it can be seen by people trying to find the gym.
The look for level 1 signage
Style Guide Level 1 signs
OPEN 24 HOURS WELCOME
5 m Wide
3m High
5ft 10Õ tall
Level 1 signage for the woodern slat entry lit from
underneath printed on metal
Level 1 Billboard
14m Long
4m High
Signage Level 2 The level 2 signage for the gym site would be displayed on the windows of the gym. They would be stickers that were back lit from in the gym. These large vinyl stickers would be easy to read day and night.
Style Guide Signage Level 2
OPEN 24 HOURS WELCOME
9m long vinal stick on
Side of the building vinyl stick on lit form behind.
Style Guide Level 3 signs
NOWTRAIN HARD WITH US9m Long
0.5m high
Back of the building Signage printed on vinyl and back lit from inside the building
Signage Level 3 The level 3 signage is for the welcoming area and doors as well the sign to tell which level the gym is on.
This sign is made out of metal and vinyl stick on.
Style Guide Signage Level 3
Chevron Island Complex
Level 1
Level 2
mplex
Ice cream one stop shop Butcher Fish and seafood Cafe Coffee
Funk Fitness
1m High
1m Wide
5ft 10’ Tall
Inside foyer to show what level the gym is on. vinyl on glass.
Signage Level 4Level 4 signage is for the group room doors and other promotional signs around the gym.
Style Guide Signage Level 4
5ft 10’
1.4 m Long
2.1m High
Glass doors for the group fit-ness room vinyl stick ons, easy
to take off.
5ft 10’
1m Long
1.9 m High
Promotion Banner for class activities.
Style Guide Signage Level 4
Signage Level 5Level 5 signage is for all the bathrooms, exit and health hazard signs.
5ft 10’
1.9 m High
Bathroom doors vinyl stick on
1.9 m High
Style Guide Signage Level 5
5ft 10’
210mm Wide
Rule list sign
297mm high
100mm Wall dividing signs made out of vinyl so that you can tell where the different
sections are.
WEIGHTS
300mm
CARDIO
GROUP FITNESS
5ft 10’
Style Guide Signage Level 5
Website layout
Education entry General entry
Home page
Our story
Members
Members page
Group timetableFacilities
Contact
Style Guide Web site
SHOW YOUR INTEREST
Style Guide Web site
Style Guide Web site
Style Guide Web site
We are unlike any other gym, We love space and colour. There are two or more of the most popular machines. With so many pieces of equipment there’s no more waiting – allowing your workout to be quicker and more
range of the latest cardiovascular equipment to help you
elliptical cross trainers, recumbent bikes, upright bikes, rowers and steppers.
There are NO TIME LIMITS on any machines, so you can have your ultimate body sooner. We have classes to suit
Studio and the Cycling Studio. The Group Fitness Studio is fully airconditioned and private for your comfort.
We are unlike any other gym, We love space and colour. There are two or more of the most popular machines. With so many pieces of equipment there’s no more waiting – allowing your workout to be quicker and more
range of the latest cardiovascular equipment to help you
elliptical cross trainers, recumbent bikes, upright bikes, rowers and steppers.
There are NO TIME LIMITS on any machines, so you can have your ultimate body sooner. We have classes to suit
Studio and the Cycling Studio. The Group Fitness Studio is fully airconditioned and private for your comfort.
Style Guide Web site
Style Guide Overal branding
Overall Branding This is the overall look and feel of the company branding. It has a feeling of working well together and all has the exact same feel.
Mood Board
Company front desk idea
garden on the desk
Style Guide Mood Board.desk
SO YA LIKE SOY
This assignment was created for the Southern Cross Packaging awards.
There is nothing worse then having to waste food and drink when you think about all those in the world that go without.
The problem discovered was that a one Liter bottle of Soy milk would go off before all of it could be drunk. This then leads to it having to be poured down the sink and the carton being thrown out. There was a gap in the market for individual servings of soy milk and the ones that are on the market are bulky and take up room in a handbag or backpack. There needed to be individual servings that are like a bladder or goon bladder which does not take up too much room in a bag and is more accurate in serving sizes.
Part of the rationale
The Solution The final concept behind the new Soy containers was convenience and being able to recycle at least part of the containers.
Technical drawings with dimensions. From 3 different sides
Wire frame with dimensions
Wire frame with branding
Hand drawn draft logo ideas
Perspective drawing
Final Logo
Final Logo 3D drawings of the box open and closed
3D PerspectivesFront of box with contents and side of box
3D Perspectives Back and side of the Box
Assessment: Marks & Feedback
The following items were included in your portfolio:
Item One: Corporate Identity: weighting 50%
Criteria Criteria weighting Mark (0–10)
Creativity and Innovation 40%
Technical Standard 30%
Presentation Quality 30%
Feedback and comment
___________________________________________________________________________________________________________
___________________________________________________________________________________________________________
___________________________________________________________________________________________________________
___________________________________________________________________________________________________________
Item Two: Packaging: weighting 50%
Criteria Criteria weighting Mark (0–10)
Creativity and Innovation 40%
Technical Standard 30%
Presentation Quality 30%
Feedback and comment
___________________________________________________________________________________________________________
___________________________________________________________________________________________________________
___________________________________________________________________________________________________________
___________________________________________________________________________________________________________
___________________________________________________________________________________________________________
Marking criteria
0 No Submission; 3 Poor; 4 Below Pass; 5 Pass; 6 Sound Performance; 7 Good Performance; 8 High Performance; 9 Very
High Performance; 10 Exceptional Performance
TOTAL MARK
2567QCA Graphic Design 1
Assessment: Marks & Feedback
The following items were included in your portfolio:
Item One: Corporate Identity: weighting 50%
Criteria Criteria weighting Mark (0–10)
Creativity and Innovation 40%
Technical Standard 30%
Presentation Quality 30%
Feedback and comment
___________________________________________________________________________________________________________
___________________________________________________________________________________________________________
___________________________________________________________________________________________________________
___________________________________________________________________________________________________________
Item Two: Packaging: weighting 50%
Criteria Criteria weighting Mark (0–10)
Creativity and Innovation 40%
Technical Standard 30%
Presentation Quality 30%
Feedback and comment
___________________________________________________________________________________________________________
___________________________________________________________________________________________________________
___________________________________________________________________________________________________________
___________________________________________________________________________________________________________
___________________________________________________________________________________________________________
Marking criteria
0 No Submission; 3 Poor; 4 Below Pass; 5 Pass; 6 Sound Performance; 7 Good Performance; 8 High Performance; 9 Very
High Performance; 10 Exceptional Performance
TOTAL MARK
2567QCA Graphic Design 1