Portfolio

Tommy Currit

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Tommy Currit

NIKEIDUTAH TAPVOLKSWAGENDESIGN & ART

NIKEID

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Tommy Currit

NikeiD

Mentorship with Wieden+KennedyArt Director, Web Design

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Tommy CurritNIKEiD

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Tommy Currit

The game day studio The Lounge

The final product produced by Wieden+Kennedy (print and posters hanging in Nike Town):

NIKEiD

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Tommy Currit

NIKEIDUTAH TAP

VOLKSWAGENDESIGN & ART

UTAH TAP

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Tommy Currit

Utah TAP ProjectCreative DirectorArt Director over Print, Radio

Illustrator

The BYU Adlab was selected as the agency of record for the TAP project in Utah. Our goal was to bring the people of Utah together under the worthy cause of saving the lives of children throughout the world. We extended the creative portion of the project to all artists in Utah, inviting them to portray a celebration of life and water through their selected medium: visual, music, installation pieces, etc.

Finally, something we can all drink to. Here’s to life.

Utah TAP

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Tommy Currit

Our main vehicle was a “drinking card.” In Utah, you have to be a memeber of a private club in order to be served hard drinks. During March 22nd-27th, you have to be a card carrying member of TAP to get water at restaurants.

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HERE’S TO LIFE.WHEN YOU EAT OUT DURING THE WEEK OF MARCH 17TH -24TH, YOU CAN DONATE ONE DOLLARFOR THE TAP WATER YOU WOULD NORMALLY GET FOR FREE AND PROVIDE A CHILD IN NEEDWITH 40 DAYS OF CLEAN DRINKING WATER. FINALLY SOMETHING WE CAN ALL DRINK TO!

U TA H TA P. O R G

HERE’S TO LIFE.WHEN YOU EAT OUT DURING THE WEEK OF MARCH 17TH -24TH, YOU CAN DONATE ONE DOLLARFOR THE TAP WATER YOU WOULD NORMALLY GET FOR FREE AND PROVIDE A CHILD IN NEEDWITH 40 DAYS OF CLEAN DRINKING WATER. FINALLY SOMETHING WE CAN ALL DRINK TO!

U TA H TA P. O R G

Utah TAP

These are a few of the print ads that I illustrated. The poem was written by Jimmy Pardi.

Print

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Web site

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Film: motion and graphicsWe created four motion pieces to promote the Tap Project. These spots played on 5 local television channels, spread virally through Vimeo, YouTube, and blogs, and played before every movie in theatres across Salt Lake and Utah Valleys.

art director, spot animator

Utah TAP

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Tommy Currit

Radio: original songs and adsWe gave Utah musicians the task of creating songs based on our cam-paign tagline and strategy. They went above and beyond our expecta-tions. After submitting their demo tapes, we got the musicians into the studio to record and master the tracks. Parts of the songs were used to open our radio spots and to accompany our motion pieces. The songs also made up our hour of content on tapprojectradio.org.

All media may be found at utahtap.org

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Tommy Currit

the buzz...Besides local news outlets, the word about Utah Tap spread nationally and virally. Our videos started popping up on blogs and social-networks across the nation, and even internationally. Below are just a few excerpts.

Utah TAP

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NIKEIDUTAH TAPVOLKSWAGENDESIGN & ARTVOLKSWAGEN

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Tommy Currit

VOLKSWAGENDESIGN & ART

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Tommy Currit

We had the privledge of working with CP+B to create a campaign for the launch of the new Volkswagen Beetle for our senior capstone class. We presented to Tony Calcao and the CMO from VW.

Introducing the 2011 Beetle:

VW

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The 2011 will be an icon of three types of LOVE:

LOVEof the ride.

LOVEof the people

LOVEof the earth

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Pre-Launch:

VW

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Tommy CurritVW

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print spreads:

VW

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Tommy CurritVW

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Tommy CurritVW

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Tommy CurritVW

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Tommy CurritVW

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Tommy CurritVW

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NIKEIDUTAH TAPVOLKSWAGENDESIGN & ART

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Offer available on select phones. 3G not available in all areas. Coverage is not available in all areas. See coverage map at stores for details. Limited-time offer. Other conditions & restrictions apply. See contract & rate plan brochure for details. Subscriber must live & have a mailing addr. within AT&T’s owned wireless network coverage area. Up to $36 activ. fee applies. Equipment price & avail may vary by mrk & may not be available from independent retailers. Early Termination Fee: None if cancelled in the first 30 days, but up to $20 restocking fee may apply to equipment returns; thereafter up to $175. Some agents impose add’l fees. AT&T Promotion Card: Card request must be postmarked by 10/31/09 & you must be a customer for 30 consecutive days to receive card. Sales tax calculated based on price of unactivated equipment. Speed and Power claim based on device’s processor and internal RAM. ©2009 AT&T Intellectual Property. Service provided by AT&T Mobility. All rights reserved. AT&T, the AT&T logo, and all other marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated companies. All other marks contained herein are the property of their respective owners.

$99.99 AFTER MAIL-IN REBATE

Pay $199.99 for device, and after mail-in rebate receive $100 AT&T Promotion Card^. 2-year wireless service agreement required.

· 3G/Wi-Fi · GPS · Windows Mobile 6.1® w/access to over 18,000 applications · World Phone

Introducing the new Samsung Jack, exclusively from AT&T.More speed. More power. And only on the nation’s fastest 3G network.

Go to att.com/samsungjack or visit your nearest AT&T store.

AT&T Promotion Card: Card valid for 120 days wherever major credit cards accepted. May be used to pay wireless bill. Not redeemable for cash and cannot be used at ATMs or gas pumps. Some restrictions and other charges apply. See terms at store or at att.com/wirelessrebate.

AT&T ad w/ BBDOThis is an ad I had produced while I was an intern at BBDO New York. It ran nationally in Time, GQ, Rolling Stone, and other magazines.