Portfolio

University of North TexasSchool of Merchandising and Hospitality

Management

Cori Laine Gibson

Summary of Qualifications•Trained in all current Microsoft programs•Trained in Adobe Illustrator, Photoshop and Design•7 years of customer service experienceEducation•Bachelor of Science in Fashion Merchandising May 2012University of North Texas

Denton, TXEmployment Experience Bartender / Day time Manager January 2012- Present Hooligans Denton, TX•Provide excellent customer service•Demonstrate the ability to multitask •Balance cash and credit card receipts Distributer and Consultant March 2011- Present Vault Denim

•Attain Clients•Assess inventory needed for each individual client•Schedule events Nursery Attendant June 2008- Present Denton First Church of the Nazarene Denton, TX•Oversee children between ages of newborn to 3 years•Adapt lessons and games suited to each child to further their development•Demonstrate the ability to multi task as well as patience Server, To-go and Hostess June 2008- March 2011 On The Border Denton, TX•Interacted with customers to provide quality customer service•Coordinated waitlists and seating rotations while delegating duties to fellow hostesses •Budgeted time to prepare to go orders placed in store, by phone and online Sales Associate June 2008- February 2009 Dillard’s Denton, TX•Communicated with customers•Encouraged additional purchases•Created displays and floor plans

SMHM 2360Aesthetics &Environment

Design Element 1

Color Analysis

ObjectivesTo discern color range, intensity, scheme and

composition of a work of art.To develop a color palette based on a specific

inspirational pieceTo understand the various color relationships.To understand the emotions tied to various colors.To identify examples of color relationships in fashion

(home furnishings) that elicit the feelings and emotions discussed for each color.

Learning outcomesThe color relationship is analogous.The inspirational piece was “Evening lounge “ which

gives us a feeling of sophistication and confidence as well as the feeling of waiting and longing.

The new color forecast uses Passion Fruit, Nectarine, Dirty Martini and Licorice.

Each piece represents the use of both the new forecast colors and the use of analogous color with neutrals.

Pass

ion

fru

itN

ect

ari

ne

Dir

ty

mart

ini

Lico

rice

SHADE

TINTTINT

SMHM 2360Aesthetics &Environment

Design Element 2

Line and Space

ObjectivesTo comprehend how important a role Line plays in the

creative process.To understand how Space affects a work of art.To appreciate how Line expresses feelings and

emotions.To recognize how Line and Space can communicate

symbolic meanings.To value how products convey the intended image.

Learning OutcomesThe diagonal lines create an energetic theme moving

your eyes around and giving a sense of constant movement.

The diagonal lines on their own create a sense of strength and motion, but the variety of weight and random spacing of the lines throughout the page help create the dynamic emotional sensation.

Each element of the page is layered or shadowed to create the sense of implied space making it feel like there is some depth to the flat surface.

Mov

ing i

n All D

irecti

ons

SMHM 2360Aesthetics &Environment

Design Element 3

Shape and Form

ObjectivesTo recognize how shape and form can communicate

symbolic meaning.To value how products convey the intended shape and

form.To create the intended shape and form to capture an.

Attractive impression through aesthetic experience.

Learning OutcomesThe theme is abstract created by the inspirational piece

Passport Bora Bora depicting a sunset over the ocean which would be easily recognized by anyone, but taking out the important colors and shapes to exaggerate the importance of them.

The shapes created are abstract taking a recognizable shape such as the shoe such as the Christian Louboutin shoe featured and turning it into something that is not immediately recognized as such.

SMHM 2360Aesthetics&Environment

Design Element 4

Texture

ObjectivesTo identify the importance of using the various textures

in promoting one overall image or mood.To discover new and upcoming texture trends in the

fashion and home furnishings industryTo comprehend how textures convey expressive and

symbolic qualities.To understand the difference between tactile and visual

texture.

DescriptionsRuching is a fun way to add interest to a garment while

keeping it sexy and showing off curves. Though ruching can be found in garments for any age group they are best fitted for the younger adult woman.

The trend of ruching seems to be one that will stick around for a while. It can be done in so many different ways that it can be appropriate for almost any garment from shoes to jackets to formal dresses.

Ruching makes a tactile texture with the fabric and can be done with a variety of fabrics. The fabrics shown on the board were all selected based on their ability to be pliable and therefore capable of being used for ruching. The fabrics most appropriate for ruching are satin and silks which are the most flexible and have the best drape to work with, but not limited to those. Leather is also a great edgy material to use ruching on as seen with the boots and the jacket.

Feminine and edgy would best describe the expressive qualities in this trend board. The ruching can make a dress such as the little blue one on the top left or the black leather jacket center bottom a little more edgy while the flowing metallic gown in the center and the red gown to the left are very feminine.

SMHM 2360Aesthetics &Environment

Design Element 5

Balance, emphasis & rhythm

Objectives To identify the important relationship between

Balance, Rhythm and Emphasis.To understand the variety of Balance, for example,

symmetrical, asymmetrical, horizontal, vertical and radial balance.

To understand types of rhythm, for example, metric, flowing, swirling and climatic rhythm.

To understand how Emphasis can be achieved by color, light, shape, and created by contrast, isolation and placement.

Learning outcomesBalance can be shown through many different ways

in design from balancing the weight and shape of a design or the color.

Emphasis is done by changing the color on the belt as shown in the picture to emphasis the waist of the model.

Rhythm is shown through the repetition of the rectangular sequins in the models dress.

EMPHASIS

SMHM 2360Aesthetics &Environment

Design Principles

Unity & Variety

Objectives To assess how Unity is achieved through similarity in a particular design

element. To recognize how Variety can be achieved through contrast of the design

elements. To comprehend how unity and variety are displayed in apparel. To create the intended unity and variety to capture an attractive impression

through aesthetics

Learning outcomes Unity can be shown through several different ways in design such as color,

line or shape. The dresses across the top show unity through the same hot pink color.

Variety is shown through mixing up the style, pattern, shapes and colors. The dresses across the bottom left all show variety through the unique shapes as well as the unusual patterns of different colors.

VarietyIs the Spice of

Life

SMHM 4660Advanced Merchandising Applications

The Labb sports bar

ObjectivesTo identify problems in a company.To offer realistic solutions to these problems within

a business.

OutcomesThe Labb had problems related to promotion and

utilization of their space and patio.Solutions were offered to directly solve the

problems presented in the initial meeting.

Strengths•Location•Size•Patio•Sporting events

Weakness•Prior ownership•Lack of awareness

Opportunities•Promotions•Utilization of the patio for parties•Chance to target the desired age range

Threats•Attracting unwanted clientele •Competition•Litigation

SWOT Analysis

SMHM 3850Promotion of Apparel and Home Furnishings

Urban Outfitters

ObjectivesTo reposition a brand through marketing.To create a new campaign for the company

aligned with the new position desired for the brand.

OutcomesUrban Outfitters home furnishings line was

given a new promotion.The brand image remained that of quality,

creativity and valuable.

+ Interactive Media

Customers can visit Urban Outfitters Furniture Collection and select furniture, accessories and colors recreating a new room.Customers are able to be directed to furnishing that fit their style and have fun with decorating their space before making the purchase

Consumer Studies in Apparel and Home Furnishings

Anthropologie

ObjectivesPinpoint, analyze, predict and deliver on

customer needs, wants and desires.Understand the consumer and tailor

shopping experiences, products and marketing efforts for the specific demographic

OutcomesThe demographic of the Anthropologie store

located in North Park Mall in Dallas, TX has a slightly lower age group than the target of the company as a whole.

The most commonly purchased items from this younger age group were from the home furnishings line.

New visual merchandising would wind the home furnishings throughout the store and have every display incorporate apparel and décor.

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We feel that there is still a need for some separation of the apparel and furnishings, but overlapping the two areas can double chances for purchases.