Portfolio

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My vision is based upon my personal experience on practicing many types of sports and compet-ing, trying to improve everyday and looking for perfection.

I like to pay attention on the detail and the finish of the products. Moreover I believe in beautiful and simplistic products. I think no more than 2-3 colours can be part of a great and simplistic product.I consider prototyping more useful than thinking about a concept and non-material things. I enjoy more learning by doing than learning by thinking.

I have a dream; my dream is to become a foot-wear designer in a global sportswear company. I have left many things behind in Spain, but I am

here to reach that goal and I am willing to do all I can to see how far I can get. There is no room for failure, because already trying is a success. I want my passion for sports and my knowledge to contribute in sportswear design. I feel that I am helping to improve people’s performance when practicing sports. I want to feel part of the users; people that have the same passion for sports as much as I do. I have been practicing everyday sports since age of 4 and I know what a sportsman wants and needs.

The reason why I came to Holland is because of the global footwear companies; they have their headquarters based in this country and I would like to work in one of them in the future.

VISION

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PROJECTSEUROPEAN DESIGN INSTITUTE 2009 1m2 2010 Final Bachelor Project

TECHNOLOGY UNIVERSITYOF EINDHOVEN 2012 SIGNUM 2013 Bat-Manta Ray 2013 The 3CG project 2013 Hi-Tec Internship

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1m2The project is named after the space available for the students to show their work. We were divided into different market sectors, to make research and be able to develop a complete col-lection. I chose to work with “The New Dandy” theme. This project is inspired in Roger Federer, who I consider in a way the new dandy of this last decade. The colours are mainly white and green keeping a close relationship with the Grand Slam tournament of Wimbledon, which every tennis player has to wear mainly white

outfit during the matches. It is a sport collection focused for the practice of tennis, but with high elegance aspects that can make the clothes also be used for casual wear. The name of the brand “Karalius” means king, also relating this term to Roger Federer the current king of tennis.

The project was based on 40 looks express-ing the previous explanation, and being able to make at least 3 of the looks designed.

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FINAL BACHELOR PROJECT

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The final bachelor project was the most personal project of the entire bachelor degree. It consisted of using the best weapons learned in the three years of bachelor.The theme of the project was free of choice; each student decided a theme in which they felt most identified with and be willing to do in the future after finishing the bachelor degree.

Since I started practicing sports I was attracted to sport apparel and more strongly attracted to sport footwear design. After the three years of bachelor mainly talking about what fashion was about, I de-cided to use that knowledge and go one step fur-

ther by deciding to develop a sport focused total-look collection; the first student to do this in the last 5 years.

My final bachelor project was chosen as one of the ten best projects of the year and head-hunters from several top fashion companies attended to my presentation.

I received an “Honorable Mention” diploma from the coaches committee to my work in the last two years of degree.

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ADVERTISING CAMPAIGN

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COLLECTION

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COLLECTION

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COLLECTION

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COLLECTION

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The SIGNUM project was a project based on the “Light, Time and Space” section of the University. It was a first year second semester project. The theme of the project were the “glow-worms”, who are little creatures whose bodily parts can glow and pulsate communicating with other glow-worms as well as with the environment.The project aimed to create a set of light artefacts that could imitate these animals.

The word SIGNUM comes from Latin language; it means “constellation”. The name was chosen because of the group artefacts with star shape.

These star shape artefacts react to movement; each one has a proximity sensor and the star opens up when it receives a stimulus of proximity. With this opening movement, the light hidden just behind the star is ex-

posed causing a reaction from the user. Other stars also move with this stimulus from a single star, they com-municate. The stars that are next to the star that is re-ceiving the stimulus open half way through. Giving this a more collective behaviour.

The project was aimed for a public or private client to be placed for example in waiting rooms, bus stops, train stations to make them more entertaining and interact with the people.

The municipality of Eindhoven nominated the project for the “Social Design Talent Award”. Achieving 7th place out of 44 other projects, most of them master degree students or third year of bachelor degree stu-dents.

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Bat-Manta Ray2nd YEAR FIRST SEMESTER

ASSIGNMENT “Basic Formgiving Skills”

The final deliverable of the assignment was an exercise that had to integrate form analysis, form integration and the use of form families.It had to be a extension cord – plug & socket-strip. I chose to build a Manta Ray inspired by the Bat-Mobile.

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the material used for this exercise was wood.I used the cable and the plug as the “tail” of

the manta ray.

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I found very intersting the gills of manta ray. I made perforations into the device to let the light go through and this way see the light projected in the ground when the device is on its normal position.

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The device has three supports: two are in the “arms” that are in the front and the thirs is where the “tail” starts, making both “wings” stay suspended in the air

a couple of milimeters giving the impression that its floating.

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3CGProfessional athletes spend many hours training for years on end to become the best in their cho-sen field. However these hours can be wasted if the training is not tailored to create a specific in-crease in performance. Little is still understood about the precise training methods that create the best outcomes for the athletes. Therefore the key to gaining outcomes for athletes is to know the relationship between training load and bodily response.

To keep training on the edge, the Dutch Olympic Swimming Team and Innosportslab NL are always looking to improve and tailor training programmes for their swimmers to get the best results. Innos-portlab NL is proposing to use detailed Heart rate data from an Electrocardiogram (ECG). It is hypoth-

esized that an insight into heart while training will give scientist a better insight on athlete response to training. This could lead to further personaliza-tion of training for individual athletes. This project looks at the development of device or swimming suit (or both) for the Dutch Olympic Swimming Team that will record detailed ECG data about the athlete underwater while training.

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The Innosportslab comes under the umbrella of In-nosportNL, a company set up to provide innovative products, services and support to professional Dutch Athletes. Innosportslab works directly with the Roy-al Dutch Swimming Federation to improve sporting performance.

The 3GP project was developed with the support of Rik Vullings; an expert in obtaining and processing signals in medical fields. Rik processed and filtered the data into a useable format to be analysed by In-nosportslab.

In representation of the Innosportlab was Sander Ganzavles; the stakerholder in this project. He has been an Embedded Scientist at the InnosportsLab, for the past 3 years and focuses on human movement sciences and athlete performance. He was a profes-sional swimmer for the Netherlands until 2004.

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The suit was designed and developed through a process of many different pattern shapes, sewing techniques, textiles and compression systems to minimize the friction and vibration of the suit while swimming in order to get more precise ECG signal.

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The integration between technology and the suit had to be perfect; I used many kinds of conductive materials and shielded wires to deliver the final prototype.

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INTERNSHIP

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INTERNSHIP IN HI-TECAs a student in the Technology University of Eindhoven I did a semester during my third year first semester of study. This internship’s structure consisted in three dif-ferent but linked themes; One was to design an after sport shoe that will improve the recovery of the user when finished exercise. Second theme was to design a J hook device that will display de product and the third theme was to follow the design and development pro-cess of the Product Team of the company throughout the collections.

My main goals described in my internship proposal were:

- Adapting my artistic skills to meet those skills needed to become a footwear designer. - Experience the design process from its first stages to functional footwear design and real product.

- Learn how to produce technical drawings for footwear design (I have done that before, during my fashion de-sign studies and only related to clothing). - Discover and hopefully experience the whole of the footwear design market, the processes that it involves and how it is developing.

To fulfil every goal, my company coach consulted the creative director and he handed me a brief with the pro-jects that I would be doing.

Along with the constant follow up of the entire Product Team with their daily basis activities, I had to focus on two project; design a second version of the “Zuuk” an af-ter sport shoe launched in SS13, with over 160 thousand pairs sold worldwide and design a hook that will be used to display this product into retail.

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J HOOKDEVICE

HI-TEC’s current j-hooked device does not com-municate any brand message in any way regard-ing the shape, colour, material, and functionality. The Zuuk model has been the first Hi-Tec shoe to be in this type of display platform, not even san-dals had been displayed in a J-hooked format. Be-cause of the high demand they chose the fastest, cheapest, available product that was in the mar-ket to display the Zuuk’s. This was in SS13, there was supposed to be a research project about the j-hooked device but it was never made.

My goals were to design a j-hooked device that fits all Zuuk’s and sandals that transmitted the brand message not just by the shape but also find a way to transmit it by the material used and usability. The company wants to approach the customer in a different way to distinguish themselves from the other companies with j-hooked displayed prod-ucts.

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PROTOTYPE 1 PROTOTYPE 2 PROTOTYPE 3

PROTOTYPE 6PROTOTYPE 5PROTOTYPE 4

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PROTOTYPE 7 PROTOTYPE 8 PROTOTYPE 9

PROTOTYPE 11PROTOTYPE 10

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ZUUK WIMBLEDON

For the inspiration for the new Zuuk I focused on a big value in the company: Heritage. Since I have a strong background in tennis, when you talk about heritage and tradition the word that comes to your mind is Wimbledon; the oldest and most prestigious tournament in the world of tennis. Since the Chairman is an active tennis player, I asked if Hi-Tec never sponsored the tournament or some top player that played in Wimbledon. Certainly Hi-Tec was the official footwear sponsor of the tournament during the 90’s, in fact it did sponsor as well one of the most talented players those days: Henry Leconte, a Frenchman former No 6 in the world.

Henry Leconte played Wimbledon in 1994 with the Hi-Tec’s ABC Wimbledon, a symbol for the brand. Automatically I got my hands on that product and used it as a reference for the design of the Zuuk. What would Henry Leconte wear af-ter his matches? That was question I needed to ask myself to have a solid and coherent design for the next Zuuk.

When looking for inspiration, I got my eyes on the Nike Presto; they are a very confortable product, very fresh look even though it is a design from 2000.

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PROTOTYPE 1

PROTOTYPE 2

PROTOTYPE 3

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FINAL PROTOTYPE

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MORE DESIGNS

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