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Paulina Cantú: Creative

Paulina Cantú Bio and Credentials

Paulina Cantú: Education

• BA Degree, Journalism and Literature ; MA Degree, Communications. University of the Incarnate Word, San Antonio Texas - Rated among the Southwest’s top liberal arts schools.

• Diplôme, Université Catholique de l'Ouest, Angers, Pays de la Loire, France - Accredited by the Ministère de l'Enseignement supérieur et de la Recherche, France. TEF (test d’évaluation de français) and TCF (test de connaissance de français)

• High School Diploma and IB: International Baccalaureate, American School Foundation, among top private institutions worldwide.

• Other studies: Primary school, Alexander Bain Institute, among the top bilingual English programs worldwide.

• English Literature Program, Guildhall School, London, UK.

• MAS Consulting Group, New Media and Client Services

• Computer Solutions, Web Content supervision and strategy, application development

• Univision Communications, Univision Radio: Website manager and content producer for AMOR 95.1, 98.5 THE BEAT, ESTEREO LATINO 92.7, and KXTN Tejano.

• HBC: Hispanic Broadcasting Corporation/NETMIO.COM, San Antonio City Guide content writer

• USAA: Technical and Grant writer, Bank.

• Global Hue Advertising Traffic coordinator

• Guerra DeBerry Cody, Garcia LKS: Internship

• The Logos, UIW’s award winning newspaper: Style and Arts editor

• Sin Fronteras, Editor, Award winning Literary Magazine, ASFG

Work Experience

MAS Consulting Group

• Social Media creation and integration, PR/ direct mail design and copywriting for our international clients, both in English and Spanish

• Management and integration of MAS website, social media, and blog

• Account Management and Client Services

• Copywriting, Creative, Promotion, Event Planning and Public Relations for our clients world wide

• Web content writing and design

• Proofreading, back translation and editing of copy

• Pollie award winner for collaboration in HRT “Intro” spot.

social media

PR/promotional mailers, database management: Design, copywriting (EN/SP)

PR/promotional mailers, database management

promotional mailers, database management, Mexico (PR)

• Evaluation of client’s website, based on creative brief.

• Consultation on client’s current website site and online needs (both front and back end)

• Optimization driven content

• Project management and coordination with Comsol application development teams both locally and in Europe.

content writing, site strategy, consulting and app/dev support

website management, content writing and promotion

• Responsible for the writing and updates for the Univision Radio websites.

• Web design and splash page creation for our stations and our sponsors, utilizing front/back end user friendly content management system.

• Collaboration with Sales Department in regards to , creation of banners and splash-pages, based on client’s creative brief.

• Collaboration with Production Team for event promotions, coverage of radio events for the web.

• Brainstorming with programming department and top DJs to discuss website features, contests and promotions

• Optimization driven content both for Univision and its sponsors.

site management98.5 THE BEATthebeatsa.com

site management KXTN TEJANO kxtn.com

Back Translation (SP/EN) Ascensión Latorre Designs, Valencia Spain

Translation of website, facebook page and legal contracts.

Back Translation Ascensión Latorre Designs, Valencia Spain

Translation: FB page and legal contracts

Back Translation (EN-SP)

Pollie AwardWinning HRT Intro Video

copywriting

copywriting

copywriting

copywriting

pro-bono creative/PR and talent

• Through my previous work with the SA Humane Society and SNIPSA, I was approached by renowned Alamo Heights City Member, Laurie Saunders, to help with marketing efforts to raise funds for a centrally located dog park in Alamo Heights.

(That’s my pup,

Clicquot!)

Kitten voice:Voice over work for

Humane Society“Adoption Voices”

RESULT! Press Release and media pitch got an appearance in Great Day SA, as well as other outlets. The silent auction at the event promoted raised enough funds for the City of Alamo Heights to release the land needed - and the dog park is now a reality.

16 enfoque September 25, 2008 • CONEXION

We all know the scene —your mom or grandmapulling out that old piece

of foil at the restaurant for her left-overs. Maybe she takes the plasticware, too. “Para no desperdiciar,”she says.

Now we hear about the trend of“going green.” What you may notrealize is that you have probablybeen doing it all along, but nowmaybe it’s time to take that extrastep and be a little greener.

“I think most Latinos are morein touch with that concept of doingwith less because it’s not that far inour past,” said Adrianna Quintero,director of La Onda Verde, an ini-

tiative by the Natural ResourcesDefense Council to educate Latinoson environmental issues.

When most people hear aboutgoing green, they think they needto buy a hybrid car or buy productsthat are more expensive, but Quin-tero says going green can actuallysave you money.

“There’s a misconception that it’sexpensive or it’s hard work (to begreen) when really it shouldn’t be,”Quintero said.

Quintero says Latinos who arefamiliar with remedios caseros, orhome remedies such as using bak-ing soda to scrub sinks and tubsand using cinnamon sticks to keep

ants away, have likely been savingthe environment one remedio at atime.

“Those are things that we havebeen doing for years that we neverreally thought about and they’reextremely effective in helping toprotect the environment,” she said.

Here, you’ll find the stories ofLatinos making a positive impacton the environment and learn howyou can too, one green step at atime.

Here is a look at some Latinas and a local or-ganization who have made a positive difference onthe environment.

MARIA DURANWho is she: A 23-year-old graduate of the Universi-

ty of the Incarnate Word. Maria began theschool’s first recycling club her last semester atthe university during the 2006-2007 school year.

How it got started: With one bin for paper, donatedby one of Maria’s professors, she and her cousinwould drag the bin daily to the baseball fields toempty them.

Why she did it: An Army brat, Duran grew up inplaces where recycling was a part of daily life.When she couldn’t find a single recycling bin oncampus, she knew something needed to be done.“This is the lifestyle I’m used to,” she said.

The effects: Now the university has bins not just forpaper, but also for aluminum, plastic and card-board. Partnering with Vista Fibers, The Recyclersat UIW now has 18 members, mostly made up offreshmen who will carry the torch. Other univer-sities have taken note, particularly neighboringschool Trinity University. UIW and Trinity nowshare resources to compact recyclable material.

What she thinks: “It’s not just a problem we can over-look. It’s a problem we can fix,” she says. “I was

really surprised I made such a ripple in thewater. What I’ve learned is if you speak up,

there’s bound to be one person that willjoin you.”

REP. HILDA SOLIS, D-CALIF.Who is she: Congresswo-

man from Californiawho has spearhead-

ed legislation thatprotects the envi-ronment, espe-cially the one

that surroundsLatinos and

other mi-

norities. How she got started: As a California state senator, So-

lis won environmental protections for minoritycommunities, saying polluting projects were dis-proportionately located in minority and low in-come neighborhoods.

Why she did it: Environmental hazards such asholes the mining industry created and major land-fills in the district she represented were creatingmajor health hazards.

The effects: She became the first woman to receivethe John F. Kennedy Profile in Courage Award in2000. Now a congresswoman, Solis has sponsoredlegislation such as the Green Jobs Act of 2007,which authorized $125 million to train workers forgreen jobs.

What she thinks: “Has California solved our environ-mental justice problem? No, but state agencies canno longer ignore the issue again,” Solis said dur-ing her acceptance speech of the award. “Environ-mental justice has yet to be achieved. We have notwon the battle.”

THE J.T. BRACKENRIDGE NEIGHBORHOODWhat is it: San Antonio’s first entirely green neigh-

borhood, located on the West Side. A conglomerateof non-profits, including the Avenida GuadalupeAssociation, the San Antonio Alternative HousingCorporation and the Neighborhood Housing Ser-vices of San Antonio, is building the 59 homes.

How is it green: The homes, which are for familieswho earn less than 80 percent of the area medianincome, have energy-efficient appliances, tile orconcrete flooring and paint with low levels of or-ganic compounds.

Why the homes were built green: Because the houses arelow-income homes, the non-profits wanted thehomeowners to save on their energy bills andhave sustainable homes. “The idea would be thatthey are energy efficient so they are able to affordit and stay in these homes longer,” said Oscar Ra-mirez, Avenida Guadalupe Association executivedirector.

The effects: About 20 homeowners who have movedin see at least a 25 percent decrease in their utilitybills. At least one of the non-profits, Avenida Gua-

dalupe Association, plans to make the areaeven greener by constructing two commercialgreen buildings.

So you have a little information on how to help theenvironment, but if you want to look into it even morehere are some good resources and upcoming events.

9TH ANNUAL RENEWABLE ENERGY ROUNDUP & GREEN LIVINGFAIR

Where: Market Square, Fredericksburg

When: Sept. 26-28; Friday: 12 p.m.-6 p.m., Saturday: 9a.m.-6 p.m., Sunday 9 a.m.-3 p.m.

How much: Friday or Sunday-$10, Saturday-$12 or a threeday pass for $20. Children 12 and younger are free.

For more information: www.theroundup.org

SAN ANTONIO BUILDER’S EXPO

Build San Antonio Green will be on site withgiveaways and information

Where: Alamodome

When: Sept. 26-28; Friday and Saturday: 10 a.m.-8 p.m.Sunday 11 a.m.-6 p.m.

How much: $5 for adults 12 and older, children free

HELPFUL WEBSITES

www.greendimes.com

What it’s for: With this website you can stop up to 90percent of the junk mail you get.

How much: The free version lets you go through eachcompany that sends you mail and cancel what youdon’t want. You also get a catalog screener. .

www.treehugger.com

What you’ll find: Read articles on how to go green in allaspects of your life including your food, your fashionand even your funeral.

www.laondaverde.com

What you’ll find: Information on going green in Spanishfrom the Natural Resources Defense Council. You canfind the English version at www.nrdc.org

www.buildsagreen.com

What it is: You can find information on local greenbuilders and designers, workshops and localinformation on rebates and incentives.

Be green on the cheapAt home:Instead of an all-purpose cleaner, use vinegar andbaking soda with warm water to clean almostanything.

Instead of using plug-in air fresheners, boil cinnamon,cloves or other herbs as a homemade air freshener.

Don’t just toss your old furniture. Sell it on Craigslist,eBay or just put a ‘free’ sign on it on the curb.

Wear your clothes more than once and then washthem. And remember to wash your clothes in coldwater and hang them out to dry. Avoid dry cleaningif you can, since the chemicals that are used arehighly damaging to the environment — and people’shealth.

On the road:In addition to carpooling, try to work from home ifpossible. With the technologies available today suchas instant messaging, teleconferencing and videochat most times you can work from almost anywhere.

Go easy on the brakes. When you make suddenstops, not only do you put yourself in danger but youalso waste gas. Keep your engine in the 1,2000-3,000RPMs, and up-shift between 2,000-2500 RPMs.

Drive part of the way to your destination. If catchingthe bus from home just isn’t an option, just drive to astop that is. Or park your car further from work andwalk or bike the rest of the way.

At work:Bring your own lunch. You hear this tip is helpful forlosing weight, but it can also be good for theenvironment. When you order out, chances are you’llget all the unnecessary packaging that comes with it.Use reusable plastic containers to store your food.

Instead of setting your computer to hibernate, shut itdown completely. Better yet, make sure the powerstrip is turned off.

Use your computer as much as you can. Keep yourfiles on the computer instead of in an old filingcabinet, and review what you can on the screeninstead of printing it out. Also, relying on e-mailsinstead of traditional letters is the way to go.

TOM REEL/[email protected] AP FILE PHOTO HELEN L. MONTOYA/[email protected]

LEFT: Maria Duran (left) leads the effort to recycle cardboard at the University of the Incarnate Word. With her are Erica Ro-driguez (center) and Rachel Cywinski. MIDDLE: Rep. Hilda Solis, D-Calif., speaks at the Democratic National Convention inDenver. RIGHT: Oscar Ramirez is executive director of the board of directors of the Avenida Guadalupe Association.

Being goodto the envi-ronment isnot as hardor expensiveas somepeople maythink.

HELEN L. [email protected]

LEFT: The blog Treehug-ger.com offers plenty ofgreen tips. RIGHT: Aro-matherapy cleaningproducts, made withbiodegradable ingre-dients and essential oils,are being sold at healthfood stores and otherretail outlets. They canalso be made at homewith a few ingredients.

COURTESY PHOTO KRT FILE PHOTO

Going Green: Representing Latino Recycle Efforts in San Antonio

Conexión Magazine:Cover and Center Spread

Anual Percentage Yield (Tasa de Rendimiento Anual). La tasa APY es efectiva a partir del 3 de Septiembre de 2008 y está sujeta a cambio sin

Publications

• Boots n’all Travel

• Campaigns and Elections Magazine

• Scene in SA Magazine

• Conexión

• SA Express News

Publications

Clients

recommendations

______________________________________________Contact: Paulina Cantu

[email protected]/240.1609