Portfolio 02

Portfolio

The Art of Jostling

am trying to demonstrate how we could cope with the problem of the dense crowd and that prevents us from reaching our destination at an acceptable speed, which then of course causes stress. My aim with this book is to make people realize that the problem, we might have

The first part of the project is a book that introduces us to the problem of walking stressfully on a crowded street. The second part is a guidebook that works similarly to a book that is trying to teach us new skills, like doing Yoga. In a sarcastic and funny way, I

gotten used to, is actually something we do need to deal with in order to make our life less stressful.

The Art of Jostling

Illustration Book

The Art of Jostling — Illustration Book

The Art of Jostling — Illustration Book

The Art of Jostling — Guide Book

Guide Book




The Art of Jostling / Illustration Book

Stress Lanes

they will understand whatthe lanes represent. The ribbon at the finishingline says:

‘The faster you run,the faster you’re done.Stress makes life shorter.’

The aim of this project isto make people awareof their stressful life.When people walk (or run)on these running lanes,it might create a sense ofcompetition. They mightnot understand the.meaning at first, however,once they reach the end,

In collaboration withYouness Benali

Stress Lanes — Oxford StreetThe faster you run, the faster you’re done. Stress makes life shorter.

The faster you run, the faster you’re done. Stress makes life shorter.

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Stress Lanes — Piccadilly Circus


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Stress Lanes — London BridgeThe faster you run, the faster you’re done. Stress makes life shorter.


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Stress Lanes — Finishing Line

Stress Counter

these huge numbers and creating interest that would motivate people to go to the web address, where they are faced with the meaning of the numbers. This project was part of ‘Stress Lanes‘ one , but had been separated to

When people are stressed their body values start to raise causing all kind of illnesses. Stress Counter’ is a website where you can see what stress is causing to you. A series of posters were designed to promote the website. We focused on the body values by having

an own project.


Stress Counter — Posters

Stress Counter — Posters

Stress Counter — Website

Stress Counter — Website

Homlessness

to be normal. As it is not ob-vious that it is a direct mail, there is a better chance that people will have a look at it. On the surface of the soap, which is white, is embossed the word ‘today’. However like a Trojan horse, something lurks out when the soap is used. The outer

Crises, D&AD 2009 The brief was to create an innovative piece of direct mail that raises public awareness of homelessness and the work of the home-less charity Crisis.The idea is to send outa bar of soap that appears

white layer is removed to reveal a black inner core, embossed with the word‘tomorrow’. This black core will leave black ink on your hands, symbolizing the fra-gility of our comfortable life.

Homlessness

Homlessness

Homlessness

Dyslexia

because the way a dyslexicperson’s brain is trying toprocess individual lettersis as if the letters wereindividual objects in 3d.On the other hand, theimage processing ofa dyslexic person is farbetter, and even froma tiny little clue they can

This project shows how adyslexic person perceivescertain things in life,especially in terms of howthe two sides of the brainprocesses the images.The left side is responsiblefor reading, the right sideis for image processing.The reading is difficult

deduce to the actual object which is partly shown.

Dyslexia

Dyslexia

Dyslexia

Dyslexia

Faber & Faber

flat white background,(like a cinema screen)and text in the form ofmoving LED lights.The LED displays areintegrated into the frontcover and the spine.A different typefacesymbolizes each series,which is transformed intoa pixel font that can beshown on the display.

Faber & Faber, D&AD 2009

The brief was to create aseries of film-related bookcover designs usingtypography. It wasimportant that the designcould be changed andadapted for different titles.The idea was to havecommon themed covers.All of which consist of a

The series are also colourcoded. When the logo ispressed the title startsoperating. It was part ofthe brief to integrate theirlogo in to the design.The spine widths can bemodified. The inside layoutadjusts to the cover.The headers simulate amovement.

Faber & Faber

The Making of Memento — James Motram

Book types expressed by different typefaces

Faber & Faber

Faber & Faber

Faber & Faber

PicNic

PicNic

®

PicNic

®

®

PicNic

S.O.S. H2O


The project is an answerto a brief called wordlesswhere spoken or writtenwords could not be usedto communicate with theaudience. As words could not be used, we thought of making the taps com-municate by using them to transmite S.O.S with Morse code.

S.O.S. H2O

S.O.S. H2O

S.O.S. H2O

Sam

could potentially improve our time management would be having this device “Sam” on our wrist which is always accessible. This device, besides showing the actual time, would also display the remaining time we have left for our next appointment. This system

This project is a result of the Jostling Project. One of the many reasons why we live a stressful and rushed lifestyle is due to bad time manage-ment. Digital calendars are only visible on our laptops or on our advanced mobile phones, like the iPhone. Therefore one solution that

would help us to organize our limited time we have left in a 24 hour day in a much more efficient way.

Sam

Sam

Magnetism

The fridge door is used as a stereotype for how we think about magnetism. However there is much more to it than meets the eye. The section on the right explains how many unex-pected everyday objects contain magnets. In order to reveal this a simple reader

This A2 sized broadsheetexplains magnetism to12-year-old children. The idea is to entertainthem in order to makethem listen. Thereforethe poster is interactive.It shows a fridge door with a general description on the left explaining magnetism.

has to be used that contains metal powder. The images and the text are printed with magnetic ink.

Magnets are very fascinating and interesting elements they

have been used for so many functions you would not think about

as well as for having fun. Magnets are any objects be it a

permanent magnet or an ekectromagnet, which has a magnetic

field.

Magnects are attracted or repelled by other objects. When that

object can attract or repel a magnet is said that such object have

high permeability, iron and steel are examples of those.

All types of magnets have two poles, tumed bipoles, they are

south pole an north pole. Even if a magnet is reduced to a

molecular size there would still be two oposin poles.

Similar poles would repel one another while dissimilar poles would

attract eachother and make them stick together.

An electric current will always produce magnetic field. Magnetism

made in this way is called electromagnetism; a magnet created

in this way is called an electro magnet. Permanent magnets do

not need electricity, so why would anyone want to use a magnet

that works only when a current passes through it?

In fact, electromagnets can do many things that permanents

magnets cannot. You can switch an electromagnet on and of, so

that, so it works only when you want it to. Also, changing the

strength of the current alters the strength of the magnetism.

www.hiddenmagnetism.com

Many thingss around you use magnetism that you would not think about

5284 6450 5984 1055

KARL BUTTLER

03/12

One use of electromagnetism is in electric doorbell.

When visitor rings, a current flows through the

electromagnet. An iron bar linked to a hammer is

attracted by the magnetic field, and the bell is struck.

The circuit is now broken, the magnet is now

switched off, and the iron bar springs back. The whole

process repeats rapidly to make a continuous ringing

sound.

As well as electricity make magnetism,

magnetism can make electricity too.

This is used by vending machines to

recognize coins. The coin passes through a

magnetic field. This sets up an electric

current. This inturn produces a magnetic

field which shows the coin down. Genuine

coins are slowed by just the right amount to

fall into the next part of the machine. Other

coins fall into a reject chute.

An electromagnetism can tell car drivers

how much petrol they have left.

An electromagnet sits inside a permanent

magnet. A current flows through the

electromagnet, which than turn towards

permanent magnet. The amount it turns

depends on the strength of the current.

Inside the petrol tank, a float moves a

variable resistor to control the current

flowing through

the fuel meter. When the fuel

level is high, a high current

flows, causing a large

defection of the

pointer.

In an airport, you may have to walk through a metal

detecting arch on your way to the plane. Inside the

arch are large coils of wire carrying an electic

current. If a person walks through the arch with a

gun concealed in their pocket, the metal in the gun

alters the electromagnetism produced by the coils.

This change can be detected and an alarm will

sound..

ELECTRONIC BELLVENDING MACHINECAR FUEL GAUGE

METAL DETECTOR

A loud speaker changes electrical signals into sound waves. The

signals pass through a coin which is wound around the neck of a

paper cone. This coil acts as an electromagnet. Nearby is a strong

permanent magnet. When the current flows one way, the magnetic

forces push the elctromagnet and the cone outwrds. When the

current flows the otherway, the cone is pulled inward. The vibration

of the cone form sound vawes. The microphone has the same

concept but is done in a reverse manner.

A surgeon may use an

electromagnet to remove steel

splinter from a person’s eye.

Once the electromagnet is in

the right place, a current is

passed through it. The

powerful magnetism pulls the

metal from the eye.

SPEAKER

MAGNET STRIP

E

F

ALARM

MAGNET STRIP

ATM, credit and debit cards

also employ a strip of magn-

etic field on its backside.

This magneti strip contains all the

information needed to access their

accountsand financial institutions

that’s concerned with the card.

COIN INSERTED

THE MAGNET PRODUCES MAGNETIC FIELD

NON METALIC OBJECT ARE NOT SLOWED DOWN SOTHEY HIT THE UPPER PLATEAND FALL INTO THE REJECT CHUTE.

SOME COINS OF THE WRONG METALSLOW DOWN TO MUCH AND FALL INTO THE REJECT CHUTE.

COINS OF CORRECT METAL SLOW JUST ENOUGH TO PASS OVER THE REJECT CHUTE INTO THE NEXT PARTOF THE COIN CHECKING MECHANISM

Magnetism

Hidden LayoutPoster

Henryk Górecky

Symphony no.3 is a Classi-cal music about the horror of Word War II. This booklet has two different parts, one contains the lyrics and the other one the background story.

Henryk Górecki – Symphony No.3

Henryk Górecki – Symphony No.3

Futura

Posters that represent theFutura typface designedby Paul Renner.

Futura

Fractures from Anxiety

Book cover design for Mar-cus Bastel’s short stories Fractions of Axiety. With the design I am trying to express the mood of the book and how the caracters are controled by faith.



Mana

Mana

Salamon

Salomon SnowboardCompetition

This was a competition entry work for Salamon snowboard. The aim was to express its extremeness with a cool but simple piece of design. I wanted to have an idea rather than just a

piece of design created with lines and vector shapes. My solution was basically a big plaster. Their logo became part of the design.

Salamon

Bug

Salomon SnowboardCompetition

This was a competition entry work for Salamon snowboard. The aim was to express its extremeness with a cool but simple piece of design. I wanted to have an idea rather than just a piece

of design created with lines and vector shapes. My solution was basically a big plaster. Their logo be-came part of the design.

Dear Mr. Jonathan Smith

Dear Jonathan Smith

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut ac arcu nec nisi aliquet portti-tor. Nunc tempus leo vitae urna porttitor interdum at vitae massa. Nulla facilisi. Morbi in turpis ac magna tincidunt scelerisque. Vestibulum quampurus,volutpat ut pretium eu, lacinia vel neque. In massa dui, lobortis id consequat in, sodales sed est. Cras ante dolor, fermentum a cursus in, egestas eget eros. Praesent gravida aliquam nulla a lacinia. Sed a sem purus. Fusce lacinia porta sagittis. Curabitur malesuada, arcu et consectetur varius, nisl nisi tristique erat, nec vulputat augue turpis eget felis. Nam risus mauris, molestie at lobortis et, pharetra id mauris.

Curabitur ut libero bibendum urna adipiscing aliquet eu et augue. Phasellus lacus sapien, vehicula a aliquam eget, condimentum in sem. Mauris porttitorPraesent gravida aliquam nulla a lacinia. Sed a sem purus. Fusce lacinia porta sagittis. Curabitur malesuada, arcu et consectetur varius, nisl nisi tristique erat, nec vulputat augue turpis eget felis. Nam risus mauris, molestie at lobortis et, pharetra id mauris.

Curabitur ut libero bibendum urna adipiscing aliquet eu et augue. Phasellus lacus sapien, vehicula a aliquam eget, condimentum in sem. Mauris porttitor massa vel lacus pretium iaculis. Proin tristique ipsum ut dolor ullamcorper vitae dignissim libero porttitor. In cursus pellentesque odio ut iaculis. Vivamus ut convallis lacus. Pellentesque vel imperdiet odio. Proin egestas, lectus sed porttitor tincidunt, nisi nulla sodales felis, vel congue turpis odio semper augue. Cum sociis natoque penatibus et magnis dis part massa vel lacus pretium iaculis. Proin tristique ipsum ut dolor ullamcorper vitae dignissim libero porttitor. In cursus pellentesque odio ut iaculis. Vivamus ut convallis lacus. Pellentesque vel imperdiet odio. Proin egestas, lectus sed porttitor tincidunt, nisi nulla sodales felis, vel congue turpis odio semper augue. Cum sociis natoque penatibus et magnis dis parturi-ent montes, nascetur ridiculus mus.

Nam dignissim suscipit odio elementum rhoncus. Fusce sodales, ipsum in suscipit gravida, dolor odio aliquam erat, et tincidunt massa velit blandit erat. Suspendisse et libero eget nisi posuere blandit fringilla venenatis sem. Mauris euismod ultrices justo sed porttitor.

Praesent arcu ligula, molestie ac varius ut, pellentesque vel mauris.

Sed ullamcorper orci ipsum

Yours Sincerelly

+ 36 1 2148664+ 36 1 [email protected]

T:F:E:

Aladar utca 4Budapest,H–1016

Jewel with sense

Bug Jewel with sense

+ 36 1 2148664+ 36 1 2148652

Aladar utca 4Budapest,H–1016

T:F:E: [email protected]

Bug Jewel with Sense

Uniscore

Uniscore is a company which aims to recruit talented fashion graduates to create clothes at a high standard.

The Uniscore logo incorpo-rates the letters U and S from the name and shows the collaboration between the designers.

Dear Mr. Jonathan Smith

Mr. Jonathan Smith 235 Toller Street,London,SE23 0ND

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut ac arcu nec nisi aliquet porttitor. Nunc tempus leo vitae urna porttitor interdum at vitae massa. Nulla facilisi. Morbi in turpis ac magna tincidunt scelerisque. Vestibulum quampurus,volutpat ut pretium eu, lacinia vel neque. In massa dui, lobortis id consequat in, sodales sed est. Cras ante dolor, fermentum a cursus in, egestas eget eros. Praesent gravida aliquam nulla a lacinia. Sed a sem purus. Fusce lacinia porta sagittis. Curabitur malesuada, arcu et consectetur varius, nisl nisi tristique erat, nec vulputat augue turpis eget felis. Nam risus mauris, molestie at lobortis et, pharetra id mauris.

Curabitur ut libero bibendum urna adipiscing aliquet eu et augue. Phasellus lacus sapien, vehicula a aliquam eget, condimentum in sem. Mauris porttitor massa vel lacus pretium iaculis. Proin tristique ipsum ut dolor ullamcorper vitae dignissim libero porttitor. In cursus pellentesque odio ut iaculis. Vivamus ut convallis lacus. Pellentesque vel imperdiet odio. Proin egestas, lectus sed porttitor tincidunt, nisi nulla sodales felis, vel congue turpis odio semper augue. Cum sociis natoque penati-bus et magnis dis parturient montes, nascetur ridiculus mus.

Nam dignissim suscipit odio elementum rhoncus. Fusce sodales, ipsum in suscipit gravida, dolor odio aliquam erat, et tincidunt massa velit blandit erat. Suspendisse et libero eget nisi posuere blandit fringilla venenatis sem. Mauris euismod ultrices justo sed porttitor.

Praesent arcu ligula, molestie ac varius ut, pellentesque vel mauris.

Sed ullamcorper orci ipsum

Yours Sincerelly

www.uniscore.com112 Aldleigh Street, London, WE12Hwww.uniscore.com112 Aldleigh Street, London, WE12H

UNISCORE PLC

112 Aldleigh Street,London, WE12H

telephone:080 9255 0487

mobile: 075 5847 0458

e-mail:[email protected]

www.uniscore.com

Thomas SmithManagement Director

Uniscore

www.andrasoravecz.com

Portfolio 02

Documents

faster youre

life shorter

stressful life

stress lanes london

whatthe lanes

portfoliothe art of

people awareof

project isto