Portfilio(Main)

“A great ad campaign can change the world.”

Brian Schiller

B

Advertising Portfolio

Table of Contents

Think before you ;-) pg 3,4,5

Bump Bloks pg 6,7,8

Bucikowo pg 9,10,11

Brunswick Zone pg 12,13,14

Fiat 500 pg 15,16,17

GiG-Get up Get fit Go Play (PSA) pg 18,19,20

Truvia pg 21,22,23,24

Think before you wink (PSA)

Teenage girls from the ages of 13 to 19 are the most susceptible to this danger and the campaign will primarily focus on them. To create an effective campaign the introductory length of the campaign will run 6 months with the possibility to recycle further past the campaign length. The advertising campaign will heavily focus on print and web media. Ads will be placed in nationwide teenage magazines such as “Seventeen” and “CosmoGirl.”

PSA Concept

The advertising campaign will heavily focus on print and web media. Ads will be placed in nationwide teenage magazines such as “Seventeen” and “CosmoGirl.” There will also be placed ads on billboards near Middle School, High School, and even some colleges, which will contain the message to be aware of Online Sexual Exploitation.

Target market:Women 13-19

Men 13-19

This print advertising is designed to warn teenage girls of the dangers of texting images to people they do not know.

This print advertising targets teenage girls to just be careful when chatting on the internet

Team Members:

Heidi Kushner Allana KernisBrian Schiller Kris Sanchez

Radio Spot #1

Guy#1: [Cell phone beeps – income message]Guy#2: Who’s texting you now?Guy#1: Man (inhale) this one chick, she’s so hot!Guy#2: Oh yeah?Guy#1: [Receive incoming picture] OH MAN!Guy#2: What? What is it?Guy#1: Check this out. [Shows guy#2 the picture]Guy#2: Oh man is right, she is beyond hot!Guy#1: See I told you!Guy#2: Dude, send that pic to my phone.Guy#1: AlrightGuy#2: [Cell phone beep – incoming message] Nice! Thanks man! [Guys high five]Once you hit send it is out of your control. This message brought to you by the Ad Council to

promote awareness of online sexual exploitation.

Radio Spot #2

SFX: Keyboard typing, instant messaging sound.Girl: [Giggling]SFX: Keyboard typing,instant messaging sound.Girl: [Giggling]SFX: Keyboard typing, mouse click. Instant messaging sound. Phone rings.Girl: Hello? What are you talking about? [IM sound]What do you mean there’s a picture of me online?Let me look it up. [Concerned]Girl: [Shocked] Oh my god.Girl: Mom, I’m sorry!Announcer: Once you send it, you can’t take it back. Think before you wink.

This message brought to you by the Ad council to promote awareness about teen online sexual exploitation.

Indoor billboards will be placed in malls and in schools. These are known areas were the target audience will notice and be effected by the important messages the billboards deliver. The use of the campaign logo, will create familiarity with the target audience creating an effective image that will tell teenagers to think before they ;-)

Web banners will be placed in social media outlets such as; facebook, myspace, and twitter. Also banner will be seen on popular search engines, along with magazine web sites such as Teen, Cosmo Girl, and Teen Vogue.

Do u want your fam to see that text??

“Build it Bump it”

In the market of toys for children, there is one consistent bigger is better. This important for two reasons, one being safety, and two bigger toys always get more attention in the eyes of a child. Knowing those facts Bump Bloks is the newest toy on the Children’ market. With the use of large shapes and bright colors, we feel confident Bump Bloks will grab every child’s attention and curiosity. The Bump Bloks campaign will focus on children who are 18 months and up. Also the campaign will target parents, to inform them of the fun their children can get from Bump Bloks.

Build it bump it

The second billboard, is a highway billboard designed to tie in the dynamic advertising, and the standard billboard. This will be a 3 dimensional ad using large Bump Bloks to create a Bump Block environment. The use of the logo at the center will unify the ad with the campaign texture, and various elements.

Target market:Boys 1-5 Girls 1-5

Secondary MarketWoman 30-45 Men 30-45

Dynamic Advertising:Instead of having a standard billboard blending in with highway advertising. Bump Bloks has decided to do something completely dynamic. The ad is a life size castle using enlarged Bump Bloks, that will be placed along some of the most congested highways. This ad can put children that are stuck in traffic into a day dreaming state, while create wonder and curiosity for both adults and parents alike.

Billboards are meant to create awareness of Bump Bloks and how much fun they can be. The first is a standard billboard, using the tag-line: “Build it Bump it.” This will create a fun environment for both parents and children depicting how much fun it is to build with Bump Bloks, but is just has much fun as knocking Bump Blocks down and starting over.

Print Advertisement:Magazines will be a key aspect of the Bump Bloks campaign. There are two different concepts appealing to both children and parents. The concept of using bright colors and fun graphic elements will reach children depicting a fun relatable environment. Both concepts will use a full and half page ad’s to recycle the campaign. The two ad’s will be placed in magazines that create the strongest awareness.

Build it bump it

Build it bump it LEARN

Build it bump it

“HOT Shoes HOTTER Prices”

(Professional Account)

During campaign Bucikowo was featured in fashion shows in the Chicago land area. Fashion shows include: August 2009 Rockahaulic Fashion Festival. October 2009 Fall to Winter Fashion Show November 2009 Latin Fashion WeekDecember 2009 MGO Magic Fashion ShowDecember 2009 Mark Wayne Intimate’s Fashion

Target market:Woman 19-26

Secondary MarketWoman 30-45

Campaign Length:August 13, 2009 - December 31, 2009

Fall into winter fashion show

Date: October 1, 2009Venue: SpyBar ChicagoProduced and Promoted event

Venders:Bucikowo.comFrewena Fashion

Sponsors:Sharon Daniel SalonTito’s Homemade Vodka

Contributors:MADA PhotographyMario Ink Body Paint

Models:Danielle DesimoneAnna ShilovElisa RoblesApril DotyBrenda MercadoChristina SchmittMary Jane Roxy WallaceThea FernandezJamie Lee Charpetta

Staff:Project Manager: Brian SchillerStylist: Fidel Gonzalez

This was the first fashion show Bucikowo shoes were featured. The project attracted a large crowd and created a positive image for Bucikowo, that translated into eventual sales.Print adverting created to be placed in Local Chicago fashion

magazines, and Cultural Journals.

HOT Shoes HOTTER Prices

BUCIKOWO

Latino Fashion Week

Date: November 2-8, 2009Promoted event Styled product

Direct marketing campaign Bucikowo.com

Venues:Green DolphinChicago Center of Performing artsDana HotelV-Live

Magic Fashion show

Date: December 17, 2009Promoted event Styled product

Direct marketing campaign Bucikowo.com

Venues:Edge Lounge

Postcards were used as direct marketing strategy. The postcards were handed out, given to VIP’s and used as ways to find and contact Bucikowo.

Catalog created to advertise product as an online store. Used in all fashion shows, and samples were given to promotional models.

New business cards are to be added to the campaign to enhance the new

Bucikowo image.

“It’s better than a game”

Target audience:Men 18-26 Women 16-24

Secondary audience:Boys 5-13 Girls 5-13

This ad will be target to informing consumers about how much fun bowling can be at Brunswick Zone. To appeal to the targeted audience were going to use imagery that is familiar with the audience. Using an image of a smart phone and a text message shows that not only is bowling popular, but Brunswick Zone the new place to be.

Print Advertisement:The ad will be targeted to children with the idea that the parents will be reading the ad, while the children will be interpreting the ad. This will build a base of customers at an early age and will be designed to keep these young bowlers as they grow up throughout their teenage years

The campaign will consist of 4 different executions that will describe and promote why Brunswick Zone is among the best of today’s forms of entertainment. The executions will consist of print, web, direct mail, and both indoor and outdoor billboards. As of December 31, 2008, Brunswick Zone had 104 bowling centers nation wide. Brunswick as a corporation provides recreational products worldwide, bowling is one the sports Brunswick features. The sport of bowling has been on a con-sistent down swing for nearly a generation. Although Brunswick bowling has been on the forefront in the improvement and growth of the sport of bowling, as a whole the sport still needs a stronger message to bring in new business and strengthen the overall name.

Its better than a game

Web banner:The web banner will be placed in social media outlets, such as facebook and myspace. Also we will place the banners on popular search engines that generate high volume such as google and yahoo. We also want to use society pages such as the Chicago land site metromix.com, as a way to inform the target audience about the excitement of Brunswick Zone.

Billboard:The Billboard campaign will be designed to be informative outdoors, but dynamic and entertaining indoors. The use of text message style copy will help relate our target audience to better relate that Brunswick Zone speaks to them

Direct Mail:The direct mail campaign will focus on neighborhoods surrounding current Brunswick zone centers. Many of these mailers will have promotional copy such as: “Bring this mailer in for a free game.”

PRSRT STDUS POSTAGE

PAIDPERMIT #364

John Smith1234 Fake StreetDes Plaines Il, 60708

Bowling at Brunswick Zone has be-come the hottest place to hang out, compete and party the night awaw.

Serving great drinks, spicy musjc, and a unique experience few can offer.

So put on your bowling shoes, and come out and play at Brunswick Zone!

Its better then a game

Creative copy writing and imagery will speak to the target audience by using clever phrases and spelling that young people will understand.

Fiat fever catch it

Wanna go for a ride?

Movie Poster: The Fiat 500, will have product placement in some of today’s most exciting movies. This will create brand awareness, and create exciting image of the car, and how it can perform.

To attract the target market, the Fiat will use some sex appeal to create interest and buzz about the car. This half page print ad is a perfect example of this concept.

Target Market:Men 21-26

Women 19-25

Chrysler and Fiat have teamed up to the release of the European classic, the Fiat 500.

To catch the new target market’s attention a new exciting logo will needed to be created that will display this a new and exciting new Fiat in the best possible image.

The big idea to open the campaign will be movie placement. This will create buzz and excitement about the car, which in return creates interest and eventual sales..

RebrandOld Logo

Billboard advertising will be placed in highways, and malls. These high volume area, will target toward men and women, and place them in a exciting environment that relates to them. The tag line: “Fiat fever,” will be used with these kind of advertising to create buzz, and curiosity about the car.

Bus advertising will also use the Fiat fever concept, but also challenge consumers who use the bus, to try driving the Fiat 500.

Today children are more likely to develop eating disorders, become overweight, and even worse social outocast. The Ad Council educates the importance of play, and an active life. 

F tGet

iA push for a healthy America!

www.letsmove.gov

i LLL

et up

LL

o playG

G(PSA) Get up Get Fit Go play

Today children are less likely to simply go out and play. With the options of television, internet, and video games, its very common for most children to develop poor eating habits, a poor active life, and eventually become over weight.

G.I.G. is an organization created to help encourage, parents and children to get up, and go play. With the use of fun typography, and neutral colors, speaks to both boys and girls.

Target Audience:Boys 5-13 Girls 5-13

Secondary Audience:Men 29-40 Women 27-40

Print Advertisement:This type dominant ad, introduces the campaign logo “GIG.” The full page advertisement is a call to action to both children and parents about how important it is for children to play, and stay active.

This full page ad is a perfect example of the problem among today’s children. The look of boredom, shows that generally children are bored, and not stimulated. Like the type ad this advertisement is another call to action to get children to get up and play.

This billboard is used to push the campaign logo, and the call to action. The billboard ties in the print campaign and reminds the target audience of the logo, and the organizations behind the campaign.

The web banner is an animated banner that uses the campaign logo as a call to action to the target market.

Out of shape figure standing confusedInformative copy describing the problem

Out of shape figure walking to couch Out of shape figure sits on couch watches other kids play and football passes by figure.

Informative copy detailing the problem. Out of shape figure is offered to play and declines while copy enters frame calling to action children and parents of how important play is.

Campaign logo, along with orginization logo comes into frame

Today children are more likely to develop eating disorders such as obesity due to an

inactive life.

Due to many factors such as television, the internet, and video games, children have

become less motivated and lesswilling to play.

All children need at least two hours of play a day. The Ad council teamed up with

letsmove.gov will be spreading the message of how important it is for children to go out and

play.

This 30 second commercial is designed to be consistent with the print campaign. The commercial shows how children have become disinterested, and are less likely to go out and play. The ad is a call to action to both parents and children to get out go play and get fit.

“nature’s sweet secret”

Target Audience:

Women 25-45

Team Members:

Breene Ward Ali FerrilTony Sorveno Brian Schiller Michelle Dipaollo

After we get the attention of our audience, it is important that we show how Truvia will fit into their daily routines. Therefore, we included a coffee cup below the billboard to reinforce the practical uses of Truvia for those who may not have previously seen the product.

Other billboards include transit advertising that will be placed along train stations and other forms of other public transportation. These billboards will be in high traffic areas where consumers are likely to notice and read.

Truvia is a zero-calorie sweetener made from the Stevia plant. The sweetness of this plant comes from the leaves, which are called the rebiana. The Stevia plant was found in northeastern Paraguay. They have been using it in foods and beverages for over 200 years. Most Stevia-based sweeteners use unneeded parts of the plant. Truvia strictly uses the best tasting part, the Rebiana. This product is made up of all natural ingredients. These include: Erythritol, Rebiana, and Natural Flavors. Truvia can be used in substitute of sugar in many different recipes. It is also ok for diabetics to consume it.

Web banner:The ad’s themselves are designed to give the image that Truvia has been natures sweetest secret, and has grown in use, and popularity across the globe. There are two separate web banners each with a message that conveys the message of the popular use of Truvia, but also tells us how Truvia’s popularity has spread.

Print Advertising: Will be used in today’s modern health magazine’s, such as, Today’s Fitness, and Better Health. Also the ad will be placed in Parenting magazines that will fully reach the target market.

nature’s sweet secret

Scene 1: The world has turned for decades without knowing nature’s sweet secret!Camera: Zoom into rotating earth

Scene 2: The secret sprouted from nature’s purest ingredients.Camera: Zoom in South America

Scene 4: Soon this pure secret was not a se-cret, as the world was introduced to nature’s sweetness!Camera: The whole world will be seen spreading stevia plants

Scene 5: Today, nature’s sweet secret has journeyed across the world.Camera: The whole world can be scene along with Truvia sweet surrounding the world

Scene 6: Truvia, is nature’s purest and natu-ral sweetener that can be used to satisfy all of our needs.Camera: The globe, sugar, and logo can be seen

Scene 7: Truvia, nature’s sweet secret.Camera: Shot of white background with Truvia logo

Half Page Advertisement: Half page magazine ad’s will also be used to show the range of good things truvia can do for everyday snacks, and products.

Commercial: This television commercial will be used to show that Truvia is natures all natural secret, that just needs to be discovered by the consumer.