How Emerging Mobile Technologies will Transform Culture and Commerce John C. Havens SVP Social Media, Porter Novelli
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How Emerging Mobile Technologies will Transform Culture and Commerce
John C. HavensSVP Social Media, Porter Novelli
Where We Are Now
Utility = Utility = Adoption
QR CodesQR Codes
AugmentedRealityReality
Utility +Ease of Use = Ease of Use = Rapid Adoption
Results:
£26 million in revenue
A public relations and advertising value equivalent of £1,950,000
Campaign achieved more positive brand awareness and publicity for IBM than the past five years put together
Checking In…To ProductsTo Products
Checking In…To PeopleTo People
“This is a way to check in on a Social Object.”
Robert Scoble,
SXSW 2010
PrivacyPrivacy
Virtual Advertising RightsRights(VAR)
Virtual Advertising Rights (VAR)
Where We’re Where We’re Going
The Internet of Things
Utility +Ease of Use +
Privacy/Marketing Privacy/Marketing Awareness=
TRANSFORMATIONTRANSFORMATION
Thank You!
[email protected]@johnchavens @johnchavens
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