Oct 21, 2014
#PORTENTU
PORTENT.CO/SOCNAR
(Yes, use .co, not .com)
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THE INTERNET’S WAY OF DRIVING US ALL CRAZY SOCIAL MEDIA
using internet marketing channels.
of that community into customers.
COMMUNITYCONVERSION
RETENTION
Now, you have a chance to convert members
CONTACT
SEO PPC
Social media Display
Contact brings you potential customers
Sales
Then start over again, but with a bigger community.
Site qualityPerformance
CurationContent
E-mail Site quality
CurationContent
Retention keeps potential customers around and
gives you a chance to turn them into a community.
Follow me
Like me
Look at me!I have no pants!
700 FACEBOOK POSTS/SECOND
150 LBS CANDY CONSUMED/SECOND
Blah
Blah
Nom
blah blah blah blahblah blah
blah blah
blah blah blah blah
YOU CAN’T JUST TALK
SAY WHAT MATTERS
HAVE A ROUTINE
some assumptions
TOOLS
Google Reader
GOOGLE.COM/READER (SAVE AND SKIM)
click
click
click
Or…
click
type
Ta-da!
Use folders!
Tag stuff!
click (or press ‘t’)
Tag stuff!
GETPOCKET.COM (BOOKMARKS)
use tags
BufferApp.com
BUFFERAPP.COM (SCHEDULE AND SEND)
click
If This, Then That
IFTTT.COM (CONNECT IT ALL)
click
Activate:
GOOGLE READER BUFFER POCKET TWITTER ETC?
use your tag
tag it!!
Hootsuite
HOOTSUITE.COM (ORGANIZE YOUR STREAMS)
click
add
add
10-5-10
10 MINUTES IN THE MORNING
MEASURE REVIEW ANSWER CURATE
click MEASURE
mo
re lik
e th
is!
mo
re lik
e th
is!
anything to re-read?
REVIEW
ANSWER
ANSWER
ANSWER
CURATE
USE THE ‘J’ KEY
GOOD STUFF? SCHEDULE IT!
click
GOOD STUFF? SCHEDULE IT!
add your take
pick your networks
DONE.
NOT SURE? POCKET IT!
NOT SURE? POCKET IT!
NOT SURE? POCKET IT!
5 MINUTES EVERY 90 MINUTES
ANSWER CURATE
10 MINUTES BEFORE YOU GO HOME
MEASURE REVIEW ANSWER
OTHER NETWORKS
NICHES
DON’T NATTER
MATTER
PORTENT.CO/SOCNAR
(Yes, use .co, not .com)
Q&A #PORTENTU
Me:
@portentint