Portada 2014 Highlights · 2016-10-13 · MAJOR’2014P ORTADAEVENTS ’ • Latin’OnlineVideo Forum, Miami, InterContinental!Hotel June!3, 2014 • 6th’Annual’Portada’Latam’Summit

2014 OFFERING HIGHLIGHTS

DIGITAL

• Website: Banner and Rich Media Advertising

• at www.portada-‐online.comthe digital destination of choice for Marketers, Agency and Media Executives targeting the U.S. andU.S. Hispanic Consumer

• at http://latam.portada-‐online.com/the digital destination of choice for Marketers, Agency and Media Executives targeting theLatin American consumer (in English)

• at http://mercadotecnia.portada-‐online.com/the digital destination of choice for Marketers, Agency and Media Executives targeting theLatin American consumer (in Spanish)

*New Rich Media options available!Please contact Kelley@portada-‐online.com for specific availability and pricing.

• E-‐letters: New Design and new E-‐letters!

o Portada Monday News (Mondays, weekly)o Portada Latam News (Mondays, weekly)o Digital Marketing (Wednesdays, weekly)o Breaking News (as they come at least 25x a year)o Tech,, Finance and M&A insights (once a month)o Exclusive Blasts (sponsored)

Rates – E-‐letter banner ads Portada Monday News, Portada Latam News Specs Price/per E-‐letter

Leader Board (730x90, max. rotation 2 advertisers) Price/month US$ 2,000 Skyscraper: (160x600, max. rotation 2 advertisers) Price/month US$ 1,100 Big Box: (300x250, max. rotation 2 advertisers) Price/month US$ 1,700 Buttons: (125x125) Price/month US$ 550

Top Sponsorship 468x60 pixels, gif format $300 Right Skyscraper 160x600 pixels, gif format $240 Buttons 125x125 pixels, gif format $120

PORTADA 2014 | PORTADA-‐ONLINE.COM | 1

Rates: Standard Ad Units

(Rates Continued) NEW -‐ Digital Marketing Eletter (Wednesdays, weekly)

Specs Price/per E-‐letter

• Latin Audience Buying Guide -‐ New!

Portada’s Latin Audience Buying Guide is a new branded content section featuring sponsors active in the U.S. Hispanic and Latin American space on Portada’s English and Spanish-‐language websites.

- Available to Portada Premium Partners - Publication Date: December 2013

(annual period)

• 2014 Soccer World Cup Guide for Marketers -‐ New!

- (Digital and Print) - Publication Date (Digital): January 28

Top + Bottom Ad 970x250 pixels, gif or jpg $400 Small Ads 200x200 pixels, gif or jpg $200


MAJOR 2014 PORTADA EVENTS

• Latin Online Video Forum,

Miami, InterContinental Hotel

June 3, 2014

• 6th Annual Portada Latam Summit

Miami, InterContinental Hotel

June 3-‐4, 2014

• Hispanic Music and EntertainmentMarketing ForumSept. 17, 2014Scholastic Auditorium & Greenhouse withRooftop Terrace, NYC

• 8th Annual Hispanic Advertising andMedia ConferenceSept. 18, 2014Scholastic Auditorium & Greenhouse withRooftop Terrace, NYC

• Cuarta Edicion del Foro Mexico dePublicidad y Medios,Mexico City, DF, October 2014 (Date: tbd)

PRINT

A: U.S. Edition

(Quarterly, Audited Circulation of 20,000 reach 95,000, Extremely long shelf-‐life, see enclosed 2013 Audit and Readership Survey. Direct mailed to 12,000 plus subscribers and distributed at all Major U.S. and U.S. Hispanic Marketing and Media Events)

Special Supplements: • 2014 Soccer World Cup Guide for Marketers New!

(Digital and Print)Publication Date (Print ): March 4, 2014

• Latin Audience Buying Guide New!(Digital and Print)Publication date: November 3, 2014


PRINT ADVERTISING RATES — 2014

PRINT

FULL PAGE US$ 4,175

2/3 PAGE US$ 3,150

1/2 PAGE US$ 2,650 1/3 PAGE US$ 1,975

1/4 PAGE US$ 1,600

1/6 PAGE US$ 975

PREMIUM POSITIONS

FALSE FRONT COVER US$ 15,000

COVER 2 US$ 5,845 INSIDE BACK COVER US$ 4,910

BACK COVER US$ 6,500 NEXT TO TOC US$ 5,845

ADVERTORIAL -‐ EXCLUSIVE

2 PAGE, FULL COLOR SPREAD US$ 12,000

1 PAGE, FULL COLOR US$ 6,500

2014 EDITIORIAL CALENDAR & MATERIAL REQUIREMENTS

ISSUE SPECIAL EDITORIAL FEATURES & ADVERTISING OPPORTUNITIES DEADLINES CONFERENCE DISTRIBUTION INCLUDES

Publication Date: March 4, 2014

Q2 2014 • Special 2014 Soccer World Cup Guide for Marketers in partnership with

SOCCER.com• Research in the Total Market: Why Multicultural Research is more

important than ever• Hispanic Magazine Media• The Latin Interactive World: The Latest Retargeting Techniques• Hispanic Family Media: Why providing Family Media and Entertainment to

the Hispanic population is crucial to Corporate America’s success

Sales & Material Deadline: February 14, 2014

• AHAA 2014 Annual Conference(April 28 – 30)

• 14th Annual MulticulturalMedia Forum – Horowitz Associates Inc. (March 20)

• The ARF Annual Convention –ReThink 2014 (March 23-‐26)

• AD:TECH San Francisco 2014• Billboard Latin Music

Conference & Awards 2014(April 22-‐24)

Publication Date: May 6, 2014

Q3 2014 • Upfronts in the 4 screen Age (TV, mobile, Internet, Digital Video Networks)

• Florida Market Profile: A Marketer’s Guide to success in the Sunshine State• Marketing Cars to Hispanics: Why in-‐culture content and media are crucial• Online Video’s relentless rise among Latin consumers• Programmatic Buying Technologies and the Hispanic Market: RTB, Online

Video, Automated Marketing Technologies and moreSales & Material Deadline: April 18, 2014

• Portada’s 6th Annual LatinAmerican Advertising and Media Summit (June 3-‐4)

• Portada’s Latin Online VideoForum (June 3)

• NACC Multicultural BusinessExpo

• DMA Integrated MarketingWeek

Publication Date: September 3, 2014

Q4 2014 • Hispanic Music and Entertainment Marketing: The way to lead with

Millennials• DC, Philadelphia, New York City and Boston: What marketers need to

know to win the Hispanic consumer in the Northeastern corridor • Men's Media: Sports, Entertainment and Hobbies. What do Hispanic men

want?• Best Practices: How Big Box retailers reach local Hispanic audiences. What

works and what doesn't.Targeting Technologies, Print and mobile couponsand more...

Sales & Material Deadline: August 15, 2014

• Portada’s 8th Annual HispanicAdvertising and Media Conference (Sept. 18)

• Portada’s Hispanic Music &Entertainment MarketingForum (Sept. 17)

• USHCC Annual Convention• ANA Multicultural 2014• NAMIC Annual Convention • NAHP 2014 Convention

Publication Date: November 3, 2014

Q1 2015 • 2015 Media Buying Trends

• Chicago Market Profile: A Marketer’s Guide to the 6th Largest Hispanic DMA• Women’s Media and it’s role targeting the Hispanic Mom• Latin Audience Buying Guide (print version)

Sales & Material Deadline: October 17, 2014

• AD:TECH New York

* MORE TO BE ANNUOUNCED *


MATERIAL REQUIREMENTS & SPECS

SIZE TRIM BLEED

Full page 7.875” wide x 10.875” high +bleed 0.197”

2/3 page 4.528” wide x 10.017” high

1/2 page Horizontal: 6.6” wide x 4.8” high Vertical: 3.2219” wide x 9.6” high

1/2 page island 4 ½ “ wide x 7 ½ “ high

1/3 page Square: 4 ½ “ wide x 5” high Vertical: 2 ¼ “ wide x 7 ½ “ high

1/4 page 3.2213” wide x 4.8” high

1/6 page 2 ¼ “ wide x 5” high

False front cover Type: 17x197, 48mm 7.881” wide x 7.775” high +bleed 0.197”

FORMAT: Hi Rez-‐PDF RESOLUTION: 300 dpi SUBMISSION: Material to be emailed to Kelley@portada-‐online.com.

B: Latin American Edition (Circ. 12,000. Annual Collection Item, Direct mailed to Brand marketers, agency and media executives throughout Latin America, polywrapped with Q4 English – language issue distribution in Florida and Puerto Rico, Distributed at all major IAB Annual Conferences in Latin America)

Publication Date: July 7, 2013 (Also published digitally)

• Special Supplement (Insert): Guía de Compra de Audiencias• Special Editorial Features and Advertising Opportunities include Country

Advertising and Media Market Profiles:-‐ Mexico: An Advertising and Media Market in flux -‐ Brazil: What you need to know about the world’s seventh largest Advertising Market -‐ Colombia: the birth of a colossus

-‐ Ad-‐Tech providers increase the efficiency of the Latin American Advertising Markets -‐ Panregional Media: Is there such a thing as a panregional Advertising Market? -‐ Latam Pay-‐TV providers go multiplatform to best monetize their content.


OTHER MARKETING AND LEAD GEN OPPORTUNITIES

• Hispanic Advertising and Media Award sponsorship (Strong Branding and LeadGeneration tool)

• Sponsored Article Series on Portada-‐online.com

• Webinars

• White Paper Sponsorships

• Interactive Directory of Corporate Marketers and Agency Executives targeting U.S.Hispanic Consumers

• Interactive Directory of Corporate Marketers and Agency Executivestargeting Latin American Consumers

• Targeted Research Reports

CONTACT:

To discuss these and other opportunities to align your brand with Portada 2014 offerings please contact:

BOB OLIVA, Business Development Director, bob@portada-‐online.com .

KELLEY EBERHARDT, Sales and Marketing Manager, Kelley@portada-‐online.com, 212 685 4441

PORTADA, 315 Fifth Avenue, STE 702, New York, NY 10016


CVC 2013 AUDIT REPORT ATTACHED

Audit Period: July 1, 2012 – June 30, 2013

Portada 315 Fifth Avenue, Suite 702 New York, NY 10016 (212) 685‐4441 EMAIL: marcos@portada‐online.com (212) 685‐4450 FAX www.portada‐online.com

1. Publication Information

Average Net Circulation: 19,975 (Print Edition) Number of Editions: One Format / Average Page Count: Magazine / 39 Pages Circulation Cycle: Quarterly (March, May, September and November) Circulation Day / Time: Quarterly Ownership: Contenido LLC Year Established: 2002 Publication Type: Hispanic Trade Media Content: 40% Advertising / 60% Editorial Circulation Paid/Unpaid: 100% Unpaid / 0% Paid / 0% Sponsored Primary Delivery Methods: 0% Carrier Delivery / 67% Mail / 33% Controlled Bulk Insert Zoning Available: No CVC Member Number: 01‐2217 DMA/MSA: National Distribution Audit Funded By: Publisher

2. Rate Card and Mechanical Data

Rate Card Effective Date: January 1, 2013 Mechanical Data: Three (3) columns x 11.024‐inch column depth Full page: 7.874" wide X 11.024” depth. Open Rate: Local: $4,175.00 Full Page ‐ $975.00 1/6th Page National: $4,175.00 Full Page ‐ $975.00 1/6th Page Insert Open Rate: Contact Publisher Classified Rate: Contact Publisher

Volume, frequency, contract, color, and other rates may be available from the publisher.

3. Contact Information

Publisher: Marcos Baer EMAIL: marcos@portada‐online.com Advertising: Kelley Eberhardt EMAIL: kelley@portada‐online.com Circulation: Nicolas Miranda EMAIL: nicolas@portada‐online.com

4. Circulation Pricing

Portada is a controlled circulation quarterly without circulation pricing. Annual mail subscription rate: Free – Opt‐in

5. Audited Circulation, Distribution and Net Press Averages ‐ Print Edition CVC Account Number: 01‐2217 Portada New York, NY

Audit Period Summary Average Net Circulation (5‐H) 19,975 Average Gross Distribution (5‐F) 19,975 Average Net Press Run (5‐A) 20,000

Audit Period Detail A. Average Net Press Run 20,000 B. Office / File 25 C. Controlled Distribution 1. Carrier Delivery 0 2. Controlled Bulk Delivery / Demand Distribution 0 3. Mail 13,423 4. Restock & Office Service 4,775 5. Other: Events & Trade Shows 1,777 TOTAL AVERAGE CONTROLLED DISTRIBUTION 19,975 D. Paid Distribution 1. Carrier Delivery 0 2. Single Copy 0 3. Mail 0 4. Restock & Office Service 0 TOTAL AVERAGE PAID DISTRIBUTION 0 E. Sponsored / Voluntary Paid Distribution 1. Carrier Delivery 0 2. Single Copy 0 3. Mail 0 4. Restock & Office Service 0 TOTAL AVERAGE SPONSORED DISTRIBUTION 0 F. Average Gross Distribution 19,975 G. Unclaimed / Returns (0)* H. Average Net Circulation 19,975

6A. Audited Average Website Reporting ‐ www.portada‐online.com

Monthly Audit Period Average

Website Unique Visitors 11,004

Website Page Views 33,690

Average Time Spent on Website 00:02:09

6B. Audited Online Edition Reporting

Monthly Audit Period Average

Unique Digital Edition Visitors 160

Digital Edition Page Views 2,676

7. Explanatory PARAGRAPH FIVE AUDIT PERIOD SUMMARY AVERAGE NET CIRCULATION: See audit period detail (H). AVERAGE GROSS DISTRIBUTION: See audit period detail (F). NET PRESS RUN: See audit period detail (A). AUDIT PERIOD DETAIL A. 1. NET PRESS RUN: Average net press run during the audit period indicated. The net press run average does not include

press waste, or start‐up copies. B. 1. OFFICE / FILE: Undistributed editions maintained by the publisher for office purposes. Office / File editions do not

qualify as controlled, paid, or sponsored distribution. C. CONTROLLED DISTRIBUTION (NON‐PAID): Editions distributed by the publisher free of charge. 1. CARRIER DELIVERY: Editions delivered by private carrier to single family residences, and/or multi‐ family residences,

and/or businesses. 2. CONTROLLED BULK / DEMAND DISTRIBUTION: Editions distributed to newsracks, newsstands, and/or area retail businesses and available to individual readers. Subject to paragraph 5E returns. 3. MAIL: Editions delivered by United States Postal Service mail to single family residences, and/or multi‐family residences,

and/or businesses, and/or Post Office Boxes. 4. RESTOCK / OFFICE SERVICE: Editions maintained and distributed by the publisher for restock of newsracks, newsstands, area retail businesses, office deliveries, and advertising purposes during the edition cycle. Subject to paragraph 5E returns. 5. OTHER: Events & trade shows. D. PAID DISTRIBUTION: Editions distributed by the publisher through paid subscription or other monetary exchange with

individual readers. 1. CARRIER DELIVERY: Editions distributed by private carrier to paid subscribers in single family residences, and/or multi

family residences, and/or businesses. 2. SINGLE COPY: Editions distributed to newsracks, newsstands, and/or area retail businesses and available to individual readers. Subject to paragraph 5E returns. 3. MAIL: Editions delivered by United States Postal Service mail to paid subscribers in single family residences, and/or

multi‐family residences, and/or businesses, and/or Post Office Boxes. 4. RESTOCK / OFFICE SERVICE: Editions maintained and distributed by the publisher for restock of newsracks, newsstands, area retail businesses, office deliveries, and advertising purposes during the edition cycle. Subject to paragraph 5E returns. E. SPONSORED / VOLUNTARY PAID DISTRIBUTION: Editions distributed by the publisher that are sponsored by a third party

monetary exchange. 1. CARRIER DELIVERY: Editions delivered by private carrier to sponsored subscribers in single family residences, and/or

multi‐family residences, and/or businesses. 2. SINGLE COPY: Editions distributed to newsracks, newsstands, and/or area retail businesses and available to individual readers on a voluntary pay basis. Subject to paragraph 5E returns. 3. MAIL: Editions delivered by United States Postal Service mail to sponsored subscribers in single family residences,

and/or multi‐family residences, and/or businesses, and/or Post Office Boxes. 4. RESTOCK / OFFICE SERVICE: Editions maintained and distributed by the publisher for restock of voluntary or sponsored newsracks, newsstands, area retail businesses, office deliveries, and advertising purposes during the edition cycle. Subject to paragraph 5E returns. F. 1. AVERAGE GROSS DISTRIBUTION: Average gross distribution for the audit period indicated. (Total of controlled distribution (A), paid distribution (B), and sponsored distribution (C)). G. 1. UNCLAIMED / RETURNS: Distributed editions returned to the publisher unsold and/or unclaimed during the edition

cycle *(See paragraph 12 for CVC return/unclaimed confirmation.) H. 1. AVERAGE NET CIRCULATION: Average net circulation for the audit period indicated. (Total of controlled distribution

(C), paid distribution (D), and sponsored distribution (E) minus unclaimed / return (G)). PARAGRAPH SIX (A) UNIQUE VISITORS: A unique visitor to a website where the user registers or where the user is identified or marked by a cookie, IP address, or other ID that is attached to the browser within the defined cycle. Limitations apply to the measurement of unique visitors. Please see CVC Rules & Regulations for further information. PAGE VIEWS: The transmittal of a full page contained within the website to the user’s browser. TIME SPENT: The average amount of time spent on a website during a single visit, expressed in HH:MM:SS PARAGRAPH SIX (B) UNIQUE DIGITAL EDITION VISITORS: Unique visitors to a digital edition publication where the user registers or where the user is identified or marked by a cookie, IP address, or other ID, within a defined time period (i.e. day, week or month).

A unique visitor counts once within the timescale. A visitor can make multiple visits. Limitations apply to the measurement of unique visitors. Please see CVC Rules & Regulations for further information.

DIGITAL EDITION PAGE VIEWS: Requests for files whose types are defined as pages; transmittals of full pages contained within the digital edition publication to the user’s browser. Several page views are expected to be logged per Visit/Session.

8. Average Print Circulation History

YEAR AUDIT SOURCE Q1 Q2 Q3 Q4

01/01/13‐12/31/13 CVC 19,975 19,975 ‐ ‐01/01/12‐12/31/12 CVC 19,975 19,975 19,975 19,97501/01/11‐12/31/11 CVC 18,000 20,000 20,975 19,97501/01/10‐12/31/10 CVC 16,950 17,581 20,000 18,00001/01/09‐12/31/09 CVC 14,370 14,370 16,350 19,70401/01/08‐12/31/08 CVC 9,975 10,225 11,950 10,95001/01/07‐12/31/07 CVC 9,975 9,975 9,975 9,97501/01/06‐12/31/06 CVC 7,207 9,975 9,975 9,97510/01/05‐12/31/05 CVC ‐ ‐ ‐ 6,656

9. Distribution by Zip Code (Summer 2013 Edition) Quarterly ZIP

CODE CITY / AREA COUNTY CARRIER

DELIVERY CONTROLLED

BULK MAIL OFFICE /

RESTOCK TOTAL

AL * * 0 0 22 0 22

AR * * 0 0 56 0 56

AZ * * 0 0 160 0 160

CA * * 0 0 2,244 0 2,244

CO * * 0 0 132 0 132

CT * * 0 0 196 0 196

DC * * 0 0 146 0 146

DE * * 0 0 19 0 19

FL * * 0 0 1,991 0 1,991

GA * * 0 0 268 0 268

IA * * 0 0 44 0 44

ID * * 0 0 12 0 12

IL * * 0 0 807 0 807

IN * * 0 0 62 0 62

KS * * 0 0 46 0 46

KY * * 0 0 61 0 61

LA * * 0 0 16 0 16

MA * * 0 0 268 0 268

MD * * 0 0 110 0 110

ME * * 0 0 16 0 16

MI * * 0 0 283 0 283

MN * * 0 0 225 0 225

MO * * 0 0 136 0 136

MS * * 0 0 13 0 13

NC * * 0 0 197 0 197

NE * * 0 0 41 0 41

NH * * 0 0 14 0 14

NJ * * 0 0 481 0 481

NM * * 0 0 13 0 13

NV * * 0 0 38 0 38

NY * * 0 0 2,546 0 2,546

OH * * 0 0 252 0 252

OK * * 0 0 24 0 24

OR * * 0 0 65 0 65

PA * * 0 0 295 0 295

9. Distribution by Zip Code (Summer 2013 Edition) Quarterly (CONTINUED)

ZIP CODE

CITY / AREA COUNTY CARRIER DELIVERY

CONTROLLEDBULK

MAIL OFFICE / RESTOCK

TOTAL

PR * * 0 0 254 0 254

RI * * 0 0 23 0 23

SC * * 0 0 36 0 36

TN * * 0 0 82 0 82

TX * * 0 0 1,213 0 1,213

UT * * 0 0 43 0 43

VA * * 0 0 246 0 246

VT * * 0 0 14 0 14

WA * * 0 0 127 0 127

WI * * 0 0 145 0 145

Misc. * * 0 6,493 25 0 6,518

TOTAL * * 0 6,493 13,507 0 20,000

10. Distribution by County (Summer 2013 Edition) Quarterly

COUNTY CITY / AREA CARRIER DELIVERY

CONTROLLEDBULK

MAIL OFFICE / RESTOCK

TOTAL

Portada is a nationally distributed publication and does not file distribution by county reports.

11. Verification of Receivership & Readership Controlled Carrier Delivery and Mail Distribution

Portada reported an average mail distribution of 13,423 during the audit period. Mail distribution was verified through the review of USPS mail statements and additional publisher support documents. Portada did not report average carrier delivery distribution during the audit period. Carrier delivery is verified through the review of carrier statements and additional publisher support documents. The Circulation Verification Council interviewed individuals in the primary market areas indicated in paragraph nine. The purpose was to identify the number of individuals from the publisher’s mail list who indicate they receive the publication on a regular basis, and further identify the number of individuals who read or look through the publication. The interviews took place throughout the audit period between the hours of 5:30 PM‐8:30 PM and 10:00 AM‐2:00 PM. All respondents identified themselves as 18 or older. 1. Portada is distributed every quarter by mail. Do you receive Portada on a regular basis? 2. (If response to #1 was YES) Do you or someone in your office or household regularly read or look through Portada? CVC interviews indicate that a sufficient number of individuals indicated they receive Portada on a regular basis to substantiate the publication’s distribution claims. CVC interviews indicate that 259 of 297 or 87.2% indicate they regularly read or look through Portada.

*Households reporting stop delivery requests were excluded from the survey. The Circulation Verification Council estimates that all the information in this text box has a minimum accuracy level of +/‐2.5%.

www.cvcaudit.com

12. Verification of Distribution

Controlled Bulk / Demand Distribution

Portada did not report significant controlled bulk / demand distribution or single copy distribution during the audit cycle.

13. Paid Reporting Analysis CARRIER DELIVERY Basic Rates: N/A

AVERAGE NUMBER OF SUBSCRIPTIONS

Full Basic Rate 0

Over 75% of basic rate 0


Under 50% of basic rate 0

MAIL Basic Rates: $199.00 / 1‐Year

AVERAGE NUMBER OF SUBSCRIPTIONS

Full Basic Rate 0



Under 50% of basic rate 0

SINGLE COPY COVER PRICE: Opt‐In

AVERAGE WHOLESALE RATE: N/A

OTHER:

14. Council Audit Statement

Circulation Verification Council (CVC) reviewed the printing, distribution, circulation, and general business records of this publication for the purpose of compiling this information. The review was completed using Council audit procedures considered necessary under the circumstances of the audit in compliance with CVC Rules and Requirements. In our opinion, this report fairly and accurately represents the publication's printing, distribution, and circulation for the period indicated.

www.cvcaudit.com

The current status of this report expires September 30, 2014. If this report is presented after September 30, 2014 please call the toll‐free number listed below.

Portada ‐ New York, NY ‐ 01‐2217 ‐ Supplemental Readership Study The Circulation Verification Council interviewed Portada readers in the primary market areas indicated in publication’s CVC audit report. The purpose was to identify the number of residents who indicate they have read at least two of the last four issues of the publication, and gather readership study information useful for advertising purchase decisions. Market statistics estimates appearing in CVC reports are obtained from EASI Software. The population studied consisted of adults age 18 and over, living in households within the survey area. Within this area, each household and each adult within the household had a known (or “non‐zero”) probability of being selected for the sample. Interviews were conducted solely with pre‐designated respondents and no substitutions were permitted. The verification and readership study took place throughout the audit cycle between the hours of 5:30 PM and 8:30 PM and 10:00 AM and 2:00 PM. Initial interview attempts were spread evenly across all survey days (i.e., Tuesday through Saturday). A minimum of 250 completed interviews is required with no more than one interview per household. Interview Procedures: To ensure the highest degree of comparability and to facilitate the auditing process, a standard, consistent, specified list of interview questions was asked. Interviews were conducted by CVC with supervision, interview training, and monitoring capabilities. Interviews were conducted over a minimum period of four weeks to minimize the impact of weather and/or special news stories. Every effort was made to ensure that interviews were assigned randomly by day and that an approximately equal number of interviews were completed on each interviewing day. Where appropriate, data was balanced and/or weighted by ZIP code using up‐to‐date known demographics: gender, age, number of adults in household and ethnicity in those cases where one minority comprised no less than ten percent of the total population. Non‐responses to any single question were eliminated from the survey. In all cases, at least six attempts were made to contact all pre‐designated respondents. The telephone rang a minimum of six times each time a number was dialed before the attempt was classified as a “no answer.” Each number was dialed at different times and, as necessary, on different days. Every effort was made to surmount language, cultural, behavioral and other barriers to a successful interview; and to the extent feasible, callbacks were scheduled on a random basis. At least one callback attempt per respondent was made on a weekend. During the interview process, no questions were asked prior to the newspaper readership question, with the exception of a qualifying question designed to determine the ZIP code of recipient residence; and a general warm‐up call explanation designed to put the respondent at ease. Warm‐up questions did not include any reference to the publication itself or the nature of the study. This study followed recommended guidelines developed in part from the Advertising Research Foundation (ARF) newspaper readership guidelines. Survey totals may not equal 100% due to rounding. The Circulation Verification Council estimates that all the information in this survey has a maximum error margin of +/‐2.5 at the 95% confidence level. *259 Survey respondents were interviewed during the verification of carrier delivery and mail distribution. 0 Survey respondents reported reading a minimum of two of the last four issues through single copy, controlled bulk, or pass along distribution.

Average readers per edition during the audit period: 4.625* *Readership estimates compiled from 2013 CVC circulation & readership study data.

1. Which of the following, if any, best describe your job title? 29.7% 77 Respondents President / CEO / CFO 09.3% 24 Respondents Vice President 14.7% 38 Respondents Marketing Director 07.3% 19 Respondents Publisher 08.1% 21 Respondents Account Executive / Sales 18.9% 49 Respondents Media Planner / Supervisor 00.0% 0 Respondents Consultant 03.9% 10 Respondents Account Manager 03.9% 10 Respondents Analyst / Researcher 04.2% 11 Respondents Other

2. Which of the following, if any, best describe your industry or company? 73.4% 190 Respondents Advertising Agency / Media Buyer 09.7% 25 Respondents Publisher / Publishing Field 09.3% 24 Respondents Researcher / Analyst 07.7% 20 Respondents Other

3. How much time do you spend reading each issue of Portada? 17.4% 45 Respondents Less than 15 minutes 45.2% 117 Respondents 15‐30 minutes 29.7% 77 Respondents 31‐45 minutes 07.3% 19 Respondents 46‐60 minutes 00.4% 1 Respondents One hour, or more

PAGE 1 OF 2

Portada ‐ New York, NY ‐ 01‐2217 ‐ Supplemental Readership Study (Continued)

4. Which of the following best describes your response to the following statement? “PORTADA gives essential, high quality, relevant information about the Hispanic media market?”

Response Response Percent Total Agree 97.7% 253 Respondents Disagree 01.2% 3 Respondents No Comment 01.2% 3 Respondents 5. How many people in your office read PORTADA?

Average Response: 4.625 Readers Per Copy 6. What do you generally do with your copy of Portada when you finish reading it?

Response Response Percent Total File for future reference 12.0% 31 Respondents File selected articles 00.0% 0 Respondents Discard it 11.2% 29 Respondents Route it to co‐workers 76.8% 199 Respondents 7. Which of the following actions, if any, have you taken as a result of reading PORTADA? (% of Total Respondents) Response Response Percent Total Contacted an advertiser 33.2% 86 Respondents Changed business practices 59.8% 155 Respondents Purchased a product or service 30.1% 78 Respondents Introduced new ideas 71.0% 184 Respondents

www.cvcaudit.com

PAGE 2 OF 2

Portada 2014 Highlights · 2016-10-13 · MAJOR’2014P ORTADAEVENTS ’ • Latin’OnlineVideo Forum, Miami, InterContinental!Hotel June!3, 2014 • 6th’Annual’Portada’Latam’Summit

Documents