PORSCHE HYBRID SERIES PORSCHE INTELLIGENT PERFORMANCE Presented Elsie 595202521 Kurt 595201034 Luc 594202043 Yen 595202533
Dec 18, 2015
PORSCHE HYBRID SERIES
PORSCHEINTELLIGENTPERFORMANCE
Presented
Elsie 595202521 Kurt 595201034 Luc 594202043 Yen 595202533
PORSCHEINTELLIGENTPERFORMANCE
-What is Hybrid
-Porsche Cayenne S Hybrid
-Hybrid Vehicle Business Overview
-Marketing Strategies
What is Hybrid?
PORSCHEINTELLIGENTPERFORMANCE
What is Hybrid?
PORSCHEINTELLIGENTPERFORMANCE
Recharging: Engine->Power Electronics->Cable->Flywheel Battery
Release: Flywheel Batter->Cable->Power Electronics-> Electric Motors
What is Hybrid?
PORSCHEINTELLIGENTPERFORMANCE
-Advantages
-Less CO2 Engine, Electric Motor
-Higher Efficiency Less Gasoline, Higher Speed
Porsche Cayenne S Hybrid
PORSCHEINTELLIGENTPERFORMANCE
PORSCHEINTELLIGENTPERFORMANCE
Porsche Hybrid Series
PORSCHEINTELLIGENTPERFORMANCE
Porsche Hybrid Series
-Features and Specs
Engine 3.0 liter V6 380 hp @ 5500 rpm 0~60 mph(96km/h): 6.1s Top Track Speed: 150 mph(240km/h) Length 4.846 mm Width 1.939 mm Height 1.705 mm Unladen weight 2.240 kg
CO2 emissions in g/km 193 g MSRP US$67700
PORSCHEINTELLIGENTPERFORMANCE
Porsche Hybrid Series
-Prizes-Image
-Performance-Customers
Hybrid Vehicle Business Overview
PORSCHEINTELLIGENTPERFORMANCE
Business Overview
PORSCHEINTELLIGENTPERFORMANCE
-Target Market
-SWOT
Business Overview
PORSCHEINTELLIGENTPERFORMANCE
-Target Market
United States of America
Europe
Taiwan
Business Overview
PORSCHEINTELLIGENTPERFORMANCE
-SWOT
Strengths-Strong Brand Image-High quality products-Very high financial margin-Operational Flexibility
Weaknesses -Focus on luxury segment leads to restrictedgrowth in the luxury segment-Relatively small innovation capacity –>dependence on external innovation suppliers
Opportunities-Technological synergies with VW-Reduce future consumption and environmental pollution
Threats-Strong competitive rivalry in automobileindustry-High ecological standards-Dependence on oil-Other companies already developed hybrid technology, such as Toyota
Inte
rnal
Helpful Harmful
Exte
rnal
Business Overview
PORSCHEINTELLIGENTPERFORMANCE
-SWOT
Strengths-Strong Brand Image-High quality products-Very high financial margin-Operational Flexibility
-Strong Brand Image
-High quality products
-Very high financial margin
-Operational Flexibility
Inte
rnal
Helpful Harmful
Exte
rnal
Business Overview
PORSCHEINTELLIGENTPERFORMANCE
-SWOT
Strengths-Strong Brand Image-High quality products-Very high financial margin-Operational Flexibility
Weaknesses -Focus on luxury segment leads to restrictedgrowth in the luxury segment-Relatively small innovation capacity –>dependence on external innovation suppliers
Opportunities-Technological synergies with VW-Reduce future consumption and environmental pollution
Threats-Strong competitive rivalry in automobileindustry-High ecological standards-Dependence on oil-Other companies already developed hybrid technology, such as Toyota
Inte
rnal
Helpful Harmful
Exte
rnal
Business Overview
PORSCHEINTELLIGENTPERFORMANCE
-SWOT
-Focus on luxury segment leads to restrictedgrowth in the luxury segment
-Relatively small innovation capacity –>dependence on external innovation suppliers
Weaknesses -Focus on luxury segment leads to restrictedgrowth in the luxury segment-Relatively small innovation capacity –>dependence on external innovation suppliers
Inte
rnal
Helpful Harmful
Exte
rnal
Business Overview
PORSCHEINTELLIGENTPERFORMANCE
-SWOT
Strengths-Strong Brand Image-High quality products-Very high financial margin-Operational Flexibility
Weaknesses -Focus on luxury segment leads to restrictedgrowth in the luxury segment-Relatively small innovation capacity –>dependence on external innovation suppliers
Opportunities-Technological synergies with VW-Reduce future consumption and environmental pollution
Threats-Strong competitive rivalry in automobileindustry-High ecological standards-Dependence on oil-Other companies already developed hybrid technology, such as Toyota
Inte
rnal
Helpful Harmful
Exte
rnal
Business Overview
PORSCHEINTELLIGENTPERFORMANCE
-SWOT
-Technological synergies with VW
-Reduce future consumption and environmental pollution
Opportunities-Technological synergies with VW-Reduce future consumption and environmental pollution
Inte
rnal
Helpful Harmful
Exte
rnal
Business Overview
PORSCHEINTELLIGENTPERFORMANCE
-SWOT
Strengths-Strong Brand Image-High quality products-Very high financial margin-Operational Flexibility
Weaknesses -Focus on luxury segment leads to restrictedgrowth in the luxury segment-Relatively small innovation capacity –>dependence on external innovation suppliers
Opportunities-Technological synergies with VW-Reduce future consumption and environmental pollution
Threats-Strong competitive rivalry in automobileindustry-High ecological standards-Dependence on oil-Other companies already developed hybrid technology, such as Toyota
Inte
rnal
Helpful Harmful
Exte
rnal
Business Overview
PORSCHEINTELLIGENTPERFORMANCE
-SWOT
-Strong competitive rivalry in automobile industry
-High ecological standards
-Dependence on oil
-Other companies already developed hybrid technology, such as Toyota
Threats-Strong competitive rivalry in automobileindustry-High ecological standards-Dependence on oil-Other companies already developed hybrid technology, such as Toyota
Inte
rnal
Helpful Harmful
Exte
rnal
Marketing Strategies
PORSCHEINTELLIGENTPERFORMANCE
PORSCHEINTELLIGENTPERFORMANCE
-Auto Exhibition
-Media exposure
-Test Drive
-Brand Value
Marketing Strategies
PORSCHEINTELLIGENTPERFORMANCE
Marketing Strategies
-Auto Exhibition Geneva Motor Show
PORSCHEINTELLIGENTPERFORMANCE
Marketing Strategies
-Media exposure Advertisement (Magazines and Television)
PORSCHEINTELLIGENTPERFORMANCE
Marketing Strategies
-Slogan of Cayenne S Hybrid The future of the sports car.
Future
Hybrid Technology
Sports
SUV Sports Car
PORSCHEINTELLIGENTPERFORMANCE
Marketing Strategies
-Media exposure 24 Hours Nürburgring (Officially called ADAC 24h Rennen Nürburgring in German )
PORSCHEINTELLIGENTPERFORMANCE
Marketing Strategies
-Test Drive
PORSCHEINTELLIGENTPERFORMANCE
Marketing Strategies
-Brand Value Porsche design
PORSCHEINTELLIGENTPERFORMANCE
Presented
Elsie Kurt Luc Yen
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