572,000 people reached 28,000 page views 10,000 shares 2,100 likes 1,000 percent spike in sales of Lumen Fidei 5 times more social engagement than ever before 1 integrated campaign that touched hearts RESULTS TIMELINE September 1 Pope Francis asks the world to pray and fast September 4 Launched Shareable Photo that was optimized for mobile devices and fully trackable to get the word out September 5 Shareable Photo goes viral September 7 Traffic spikes to USCCB Syria web page USCCB Communication creates interactive web page with video, prayers, teachings and up-to-date news September 3 September 6 Dioceses and Bloggers pick up the photo Keyword rankings in Google jump to top of first page ANSWERING THE CALL WITH DIGITAL MARKETING