POPCULT Paper Plans Annotation

POPCULTPaper Plans

Beth Horan

Sell line persuades the reader how good the magazine is

Masthead in hot pink to appeal to female target audience

Tag line acts as a slogan

Anchorage text links to cover image

Pull quote to make the audience want to read more

Rhetorical questions interest the reader and make them want to find out more

Buzz word in yellow to excite the audience and stand out

Graphic features tease the audience as to what’s inside

Convergence creates a cross-media platform link to gain a wider

readership

Barcode

Buzz word excites

the reader

Direct address makes it feel personal to the

reader

Puff shows the reader articles of

interest inside

White background conveys to the pure and clean cut

convention of pop

Main cover image of Rita Ora - a

popular pop star

Date of issue – released fortnightly

Price – affordable for teenagers spending their

pocket money

Masthead the same hot pink colour and font as the front cover – keeps the house style

Headings categorise articles making it easier for the reader to find what they’re looking for

White background follows the house style and conveys to the clean cut convention of popLetter from the editor makes it feel personal to the reader

A picture of the editor makes the reader feel they know them

Date of issue – this magazine is released fortnightly

Black font stands out on white background

Subscriptions mean a wider and guaranteed readership

Page number

Convergence creates a cross-media platform and gains a wider readership

Page number and image link – quick and easy for reader

Main image of Rita Ora attracts readers who are interested in her

Buzz word excites the reader as they feel they are the first to know the gossip and the yellow background really stands out

Masthead in hot pink follows the house style and is bright and eye-catching

Large title attracts Rita Ora’s fans

Buzz word/Teaser makes the audience think they are the first to know the latest gossip about their favourite celebrity

Black font follows house style

Pull quote in hot pink stands out against the black font and follows the house style

Pull quotes make the audience interested and want to read more, it also sums up the article

Pictures of Rita Ora in a photo booth effect appeals to the target audience because they can relate to it as they do it with their friends

Rita Ora’s signature makes it feel personal to the reader

Page number