PoP uP shoP Loves JaPan Playtime Tokyo, the international trade show dedicated to the universes of children, junior and maternity is hosting a POP UP SHOP during its 5 th edition in Tokyo. The Pop-Up Shop “Playtime Loves Japan” in cooperation with “Labo love Japon” and “Hope and Love Tokyo” will be found in Playtime Tokyo August 23-25, 2011, at Belle Salle Shibuya First. Open to the public, this boutique will offer accessories, ready-to-wear children’s and maternity clothing, deco and design objects offered by our exhibitors and sold exceptionally with a 70% discount. 100 percent of the proceeds will benefit Save the Children Japan, Musical School Revival and Fumbaro Higashinihon Shien Project in Japan. The brands participating include 0+0=, Antik Batik, Baby Version Rock, Bazaar d’étoiles, Dis une couleur, Hakka Kids, Hélène Cousin Bébé, L’esprit de Luna, Le marchand d’étoiles, Violeta e Federico, Zef and more Japanese and International brands! At the recent Playtime Paris and New York Shows,“Playtime Loves Japan” in partnership with Hope and Love and Labo Love Japon Paris, generated over 35,000 euros in sales, with the funds going to charities associa- tions-Kids Saver, Bonyu Kensa Network, Save The Children Japan and K.I.D.S. Playtime Tokyo will be the last stop for the world tour of this exceptional Pop Up Shop, August 23-25, 2011! www.hopeandlove.jimdo.com www.labolovejapon.blogspot.com Consumer access to the show will be restricted to the Pop-Up area only. The Pop Up Shop will for the occasion be decorated by the Japanese artist Schoko, living in Paris, a veritable magician in the art of working with paper. With her “Origamic Sculptures” she creates artistic and gastronomic happenings: the public is invited to travel into a sweet fairyland. E-mail [email protected] As icing on the cake, Japanese patissiers and bakers working in France will join in this sale by offering cakes, biscuits and other sweetmeats, some with unusual astonishing flavours. www.labolovejapon.blogspot.com Visitors will have the opportunity to purchase special limited edi- tion posters created by French first-graders inspired by Japanese artist Minh Vo, a member of the artist collective 372 Pixels. Minh Vo decided to tell stories about his country his culture, his flag, to demonstrate to students the plight and drama experienced by children in Japan after the disaster. As a result, the children of Saint Thomas Aquinas school in Toulouse, France, were invited to free their imagination and compose illustrations in the colors of the country for the rising sun. Upon learning about the project, Easy Peasy designers Camille Levai and Sebastien Germès, wanted to unveil and sell the artwork to benefit earthquake /tsunami victims. The exhibition debuted at the 10th edition of Playtime in Paris and will also be available at the New York and Tokyo’s shows. Proceeds from the sale will also be donated to the three associations in Japan. “PLaYTIMe Loves JaPan” PoP uP shoP CoMes To ToKYo auGusT 23-25, 2011 DesIGneR saMPLe saLe oPen To The PuBLIC To BeneFIT save The ChILDRen JaPan, MusICaL sChooL RevIvaL anD FuMBaRo hIGashInIhon shIen PRoJeCT In JaPan! PLAYTIME LOVES JAPAN SCHOKO LABO LOVE JAPON THE SMALL RED DOT POSTER COLLECTION