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1. CROSS INFLUENCE: SHOPPEN MET EEN STREEPJE CULTUUR EN
TOERISME New Trends in the Horeca Sector Michael Wieler
2. HO/RE/CA A powerful tool that defines any public space
3. THE CANARY A reflection of the society it serves
4. SOCIETAL INFLUENCE Global = Mega trends National / local =
Micro trends Individual = Nano trends Trends serve society or die
quickly
5. MEGA TRENDS = GLOBAL DEMOGRAPHICS POLITICS SCIENCE &
TECH ECONOMICS SOCIAL & CULTURAL ENVIRONMENTAL Reactions to
global events
6. SOMEBODY CALL 9-1-1 Society was
7. 2008 RECESSION Society was
8. MICRO TRENDS - NATIONAL DEMOGRAPHICS POLITICS SCIENCE &
TECH ECONOMICS SOCIAL & CULTURAL ENVIRONMENTAL
9. SMOKING BAN
10. INNER CITY ACCESS
11. NANO TRENDS - INDIVIDUAL
12. INDUSTRY BUZZ WORDS
13. NEW VOCABULARY
14. THE SHARING ECONOMY Society takes power through
15. DIGITAL GENERATION COMMUNITIES WEARABLES HOME INTEGRATION
ENHANCEMENT