© Innovatiecentrum Limburg vzw Bert Celis Innovation Management Consultant Innovatiecentrum Limburg [email protected] Pont d’Amis 15.05.2012
Nov 16, 2014
© Innovatiecentrum Limburg vzw
Bert CelisInnovation Management Consultant
Innovatiecentrum [email protected]
Pont d’Amis15.05.2012
© Innovatiecentrum Limburg vzw
Personalia
• Technische en economische achtergrond• 10 jaar Philips in diverse functies.• Bijna 5 jaar Innovatieadviseur bij Innovatiecentrum Limburg
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Innovatiecentrum in alle provincies ...
“There is nothing more expensive than missed opportunities.”
INNOVATIECENTRUM LIMBURG Kempische steenweg 305 (RCH2)3500 HasseltTel: 011 29 20 96
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Innovatiecentrum Limburg
Opdracht De innovatiekracht van de Limburgse bedrijven vergroten
• Hoe?• Sensibilisering en Informatie• Netwerking• Begeleiding• Advisering
• Wat?• Confidentiële, onafhankelijke en kosteloze dienstverlening
• Team• 5 innovatieadviseurs met relevante ervaring uit bedrijfswereld
• Ondersteuning• Gedragen door beroepsorganisaties en werkgeversfederaties• Initiatief van het IWT, in samenwerking met Vlaamse Overheid
m.b.t. Innovatie
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Innovatiecentrum Limburg:Diensten en producten (1)
1. Innovatieaudit: verbeter uw innovatieslagkracht
2. Ideeëngeneratie, brainstormsessies
4. Seminaries: Innovatieschool, ontbijtsessies,...
3. Business Modelling
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Innovatiecentrum Limburg:Diensten en producten (2)
5. Partnermatching 6. IP advies
7. Advies m.b.t financiering:subsidies en fiscale maatregelen
8. Begeleiding bij aanvraag subsidies
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Innovatiecentrum Limburg vzw
LRM LSA Delta+ Metes Visys
P & V Elektrotechniek Veiling Haspengouw
( )
( )
( )
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4 Misunderstandings about innovation
1)INNOVATION IS ABOUT NEW PRODUCTS
2) INNOVATION IS ABOUT PRODUCTS
3) INNOVATION IS SMTH YOU BETTER DO YOURSELF
4) EVERYONE IS DOING INNOVATION
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Is this Innovation?
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What is Innovation?
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INNOVATION = K3
KENNIS KUNDE KASSA
© studio 100
KNOWLEDGE SKILLS CASH
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“Everyone who's ever taken a shower has an idea. It's the person who gets out of the shower, dries off and does something about it who makes a difference.“
-Nolan Bushnell (Atari)
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Types of Innovation:Product- and Procesinnovation
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Types of Innovation: Business model innovation
Auto Toys Club
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Types of Innovation: Business model innovation
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Types of Innovation: Innovation by design and experience
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Innovation does not always have to be RADICAL…
… Innovation can be INCREMENTAL
– Incremental = regular & small changes…– Consumer Behaviour is not getting disturbed.– Example: new design, new options, face-lift cars, new
colors, etc.
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Necessity to innovate
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How to start with innovation ?Some practical tips
• Out-of-the-box thinking• Importance of MARKET FOCUS• Innovation Strategy• Company culture• Look for cooperations and partners
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‘Out-of-the-Box’ thinking
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Logical thinking (98%)
Creative thinking (2%)
When you always do what you’ve always done
you will always get what you have always got !!
(Einstein)
• Observing• Associative thinking• Power of imagination• Suspended judgement• Think in alternatives
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Uitstel van oordeel
Film
http://www.youtube.com/watch?v=LRdebJrwn2s
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Observing
http://www.youtube.com/watch?v=47LCLoidJh4
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How to start with innovation ?Some practical tips
• Out-of-the-box thinking• Importance of MARKET FOCUS• Innovationstrategy• Company culture• Look for cooperations and partners
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© Copyright Innovatiecentrum 2009 - All rights reserved
Introductie
Zoom in op uw klant en spot kansen voor nieuwe diensten
Does your customer want what you offer ?
Foto: http://www.copyblogger.com/copywriting-offers/
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“80% of the companies believe that they provide a superior proposition. Only 8% of the customers agree.”
[Bain & Company, Closing the delivery gap, 2005]
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© Copyright Innovatiecentrum 2009 - All rights reservedFoto: http://www.copyblogger.com/copywriting-offers/
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“Customers often value how they interact with their suppliers as much as or more than what they actually buy.”
[Vandenbosch M. & Dawar N., MIT Sloan Management Review, 2002]
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Market Focus
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Early growth of high tech start-ups and experience of founding teams
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How to start with innovation ?Some practical tips
• Out-of-the-box thinking• Importance of MARKET FOCUS• Innovation strategy• Company culture• Look for cooperations and partners
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Strategy ?
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Strategy = yellow brick slide to success
http://www.youtube.com/watch?v=EdlBnJYz6bY
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Blue Ocean Strategy
© Chan Kim en Renée Mauborgne
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Example of strategy Canvas: video gaming
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Message
Be UNIQUE
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How to start with innovation ?Some practical tips
• Out-of-the-box thinking• Importance of MARKET FOCUS• Innovationstrategy• Company culture• Look for cooperations and partners
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Innovatie is …
Who will bringinnovation?
The Chief?
R&D?
The freak?
Creative ones?
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EVERYONE !!!
Creativity of the Team !
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HR and Company Culture
Example of SERENDIPITY
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Tips & Tricks
• Feedback naar werknemers
• Belastingsvrije Innovatiepremie
• “Fungehalte”
• Bluebulb (ideeën bijhouden)
• RISICO nemen => toelaten en belonenFalen NIET afstraffen => leermoment!
“Promoot kwetsbaarheid”
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Hoe begin je aan Innovatie?Enkele praktische tips
• Out-of-the-box denken• Belang van marktgerichtheid• Innovatiestrategie• Bedrijfscultuur• Zoek naar samenwerkingsverbanden
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Innovative Coöperations
Verhaaltjes vertellen 2.0 van Nokia & Sesamstraat
Senseo (Sara Lee & Philips)
Klimaatplafonds - Rofix en Jansen Finishings
RTLS Forklifts - Logis (Opglabbeek) & Essensium (Leuven):
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I wish you lots of Inspiration and
Innovation
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Afsluiter
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BOODSCHAP
EXPERIMENTEER !
WEESEARLY ADOPTER !
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Questions?