Ponduru Khadi Products Kadhi sarees :The khadi saree with its
temple border from Ponduru is a story in itself, it speaks of
craft, society and occasion.the ponduru khadi sarees are produced
as per the order given by the customer as well as they provide
ready made sarees. Soniya Gandhi, President of the Indian National
Congress party is a prominent customer of ponduru sarees.Khadi
Fabric And Towels:
We are instrumental in providing a wide range of Khadi Towels,
which is soft, washable and easy to maintain. Made using pure &
natural fabric, it is available in different sizes & designs.
Our clients can also avail from us these towels at competitive
prices.
Khadi Check Shirts:
We offerwide range of Checkshirt manufactured using premium
quality and high grade raw material fiber including Khadi, Rayon,
Cotton, Georgette etc, which makes this product favorable and long
lasting. Attractive checks and designs make this Check shirts most
desirable beachwear clothing in the market. These Check shirts are
offered in various colors, patterns and wide variety such as Bright
and light colours. For the customers convenience we offer this
product in both Full andhalf Sleeveand in wide ranges.
Khadi Shirts:
We offera wide range of Men's Shirts, which is available in long
as well as Khadi Shirts. Fabricated using quality cotton, these
shirts are widely appreciated for their latest designs and
colorfastness.
Cotton Khadi Fabrics:
We are involved in offering cotton fabrics that are weaved by
our team of rural ladies. Having a smooth finish, these cotton
fabrics are soft, durable and comfortable and extensively used to
manufacture variety of garments. Further, we also offer customized
solutions as per the specific requirements of our clients.
Handwoven Khadi Shawls:
We offerexquisite rangeof hand woven khadi shawls that are
appreciated in different parts ofthe country owingto its durability
andsimple designs. These are available in various sizes colors and
finish that suits the different requirements of our esteemed
clients
Some other articles
Khadi Sari As Political Ideology
Khadi and handwoven saris are no longer redundant, as proved by
the sartorial choices of Indias top politicianSonia Gandhi. Sonias
careful choice of saris sends out many messages. It signals that
she believes in the Gandhian utopia where economic empowerment can
come to communities through local crafts. At every political rally,
she attempts to show thousands of villagers that she is one of
them, that she believes in a particular future for them. In her
clothing, she is attempting to symbolically re-integrate the
disaffected communities of the Red Corridor. Like no other female
politician before her, Sonia Gandhi wields the sari as political
ideology.In fact, a survey of the saris worn by her for various
public occasions begins to reveal a surprising pattern. She favours
Chanderis and Maheshwaris from Madhya Pradesh for official
occasions; Khadi cottons from Ponduru, Andhra Pradesh, orTant
handloomsfrom Bengal and Assam forParliamentand other
politicalappearances; and just once in a while, she dresses it up
in a fine ikat from Sambhalpur, Pochampally or Puttapakkam; from
Orissa and Andhra Pradesh. Every sari she wears represents a state
that has a separatist movement, and/or an ongoing violent conflict
with Maoist groups. On a map of India, these economically
impoverished regions form a neat pattern of strife that is often
referred to as the Red Corridor.[source: June 28th ,2010 bloggers
park-Times of India]Fish bone adds shine to Ponduru khadi
Srikakulam: Among all the varieties of khadi in the
nation,Pondurudoes not need special mention. No less a person than
former Prime Minister Indira Gandhi was attracted to the charms of
these cottons.
Offered to former president of America,Bill Clintonas a gift,
and ordered by veteran cine actor Akkineni Nageswar Rao with a
special indent,Ponduru Khadiis well known for its shine and
sheen.
One would be surprised to know that the one most important
factor that is responsible for the quality of these handlooms is
none other than a fish bone. It is used to clean the cotton, giving
it a particular shine that is not lost even after the whole process
of weaving.
It can be said of the handloom workers here that they are highly
skilled in spinning colourful threads from a special variety of
cotton and weave quality cloth. Thousands of them depend on this
lucrative industry.
In the nine-phased ritual starting from cleaning the cotton to
making the threads, the use of thefish bonein cleaning is said to
be the main reason for the quality of the cloth. Fish bone is what
turns the cotton to soft and silky, it is said. But not any type of
fish bone is used for the cleaning.
The upper and lower jaws of the Valugu sea fish is removed and
the resulting bone is thoroughly cleaned. Then it is dried in the
sun. It is broken into four pieces, before being used as the tool
to clean the cotton. To hold it conveniently it is tied to a stick
and placed in such a manner so that it does not move.
Then it is used to remove the cotton from the seed and cleaned.
With this cotton is not only cleaned thoroughly it also gets a
shine that does not fade.
The national standard 100 count fine khadi that is exported from
here is the product of this rather inconspicuous fish bone, say the
weavers.Ponduru khadi stands out proudly among the 2,000 and odd
certified khadi centres in the country. Despite substantive orders,
they are unable to meet the targeted exports because of the
shortage of this fish bone, the handloom workers revealed.Earlier,
they used to get this fish bone from Eluru and Dowaleswaram. But
because the particular fish is not available now in these areas,
they are going all the way to Bhubaneswar andCuttack
regionsinOdisha district, they said. They used to purchase it for
Rs 20 each.But now it costs anywhere between Rs 50 to Rs 100. They
used other methods of cleaning for some time due to shortage of
this fish bone. As there was a difference in the quality, they
stopped these methods.
Notably, for the kinds of cotton available in Srikakulam
district like the Kondapathi, Unasapathi and Yerrapathi, only this
fish bone is suitable for cleaning.Hence it is being preserved
carefully and used as an important tool. Among the 40 villages
underthe Ponduru Khadi Society, some 1500 women who are involved in
cleaningthe cotton usethe fish bone, stressing on the importance of
this tool.[source: November 29,2011 telugupeople.com]A comfortable
fashion statementKhadiin the past was preferred by most of the
politicians and elderly lot. Now it's a fashion statement for a
good number of youngsters too, particularly college-goers. It's
ethnic and yet dignified appearance attracts good number of buyers
for the season.The best part of the fabric seems to be the comfort
level that makes it worth splurging on. The material which was
popular in the pre-independence days has not lost its charm in the
current era too. With a little bit of innovative couture, khadi can
make one feel cool and comfortable yet quite stylish.Ponduru Khadi
Bhandar emporiain the city have an array of khadi fabrics in both
bright and sober shades. Hand-woven saris, dress material,
contrast-bordered dhotis and textile seem to be flooding the
market.Double-yarn weaving fabrics are the most sought-after
clothing now-a-days, said A. Koteswararao of Ponduru Khadi Bhandar
inPoorna Market.The speciality of the material is that the entire
separation of the yarn for weaving is done by hand.Yarn made with
the help of fish jaw is much finer than the normal weaving. The
finer the fabric, the lighter the material gets, he said.Khadi yarn
spun with fish jaw costs around Rs.800 to Rs.1000 per metre whereas
the normal hand-woven yarn costs from Rs.100 to Rs.1000. While most
of the shop owners say that white and off-white are fast moving
colours in khadi, Kora' colour with contrast border is in
fashion.Fabindiahas a collection of ethnic kurtas in khadi and one
can also find the fabric atPonduru Khadi BhavanandGuntur Chenetha
Vastralayamat Poorna Market.I try to buy sober plain khadi material
and get it stitched with sleek and bright hem for kurtis.This
particularly goes well with jeans and is my preferred wear for
summer, said K. Madhu, a college student. The hand-spun fabric has
now become fashionable wear among many youngsters.[source: May
25,2012 thehindu.com]