Pomodore@1

19th International Conference on Information

Systems

for Agriculture and Forestry

TU Dresden

14 – 15 September 2015

Project funded bywww.pomodore.eu

Team

Karel CharvatICT & SDI ManagerTechnical Director

Marek ŠplíchalFIWARE Expert

Simona MincioneMarketing Specialist

Michal KepkaFIWARE Expert

Elena TorrieriAssociate Professor in

Agricultural Science and Technology

Marco de la FeldBusiness Innovation

Manager

Michal SredlFIWARE Expert

Marek MusilHardware Expert

20% = Fruits & vegetable wasted

What is the problem?

Solution!

A FI-based system using wireless sensors and tags for monitoring air and soil temperature and humidity in real-time.

High quality products

FIWARE Interoperability and scalability

Growth potential

Smart Sensors Monitoring

Sensor networks

Unlimited grow history storage

Precision irrigation

FIware GEs

Fertiliser level

Pest Detection

Interoperability with other type of

hardware

Scalability

Positioning Map

FIWARE usage

FIWARE usage

• 13,5 M farmers in EU (27)• 700.000 agricultural

holdings• 3 test beds for

Pomodore@

Total precision farming market size is expected to grow at a CAGR of 12.2% to 2020 and reach $4.55 billion by 2020.

$360.000 millionEU production value

Market landscape

Development of better FIWARE infrastructure to use all the

available tools

Product Maintenance

AdvertisingInfrastructure

Development of our sensors with new measurement based on

market/customers needs

Server maintenance and FIWARE update

Marketing campaign – Identification possible

customers

10%40%

15% 35%

Business Investment

Key Partner Key activities Value Proposition Customer relationships

Customer segments

• Farmers associations• Agricultural cooperatives• Stakeholders from agri-food

sector• ICT-Agri• FIWARE accelerators• Associations of consumers• Trials tomato producers.

• Sensors deployment• Deployment of Apps• Integration with FISPACE• Pilot sensor deployment• System maintenance• Field trials• Innovation training• Marketing presentation to

investors

• Monitoring system in the pre-harvest / ripening stage of tomatoes

• Integrated solution: tags system + easy-to-use interface for end users

• Access the FIspace platform

• Installation of tailored systems• Training• Remote Assistance• Regular interactive contacts• Give feedback by

App interface.

1. Tomato producers• Large farms• Medium & small farms• Cooperatives

2. Advisory services3. Investors interested in innovation.

Key resources

Promotion Channels

• Technology infrastructure• Server architecture• Data providers• Apps

• Direct connections• Informative material & videos• Social media platforms• Magazines and bulletins• Local/international events;• Demo video• Test boxes• FIspace platform

Cost structures Revenue streams• Technology costs;• App development• Marketing, promotion & communication costs• Human resources.

• system • SaaS• Hardware infrastructure (sensors)

Business model

Focus on other types of

crops 12.06.2013

Decrease the costs of

sensors

Plug and play sensors

Next year’s goals

Thanks a lot for your kind attention!

www.pomodore.eu

Project funded by

@Pomodore_FI

Pomodore@