POM Final Presentation

7/31/2019 POM Final Presentation

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MangoFiestamango ka double maza

MarketingProposal

for


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Submitted to:

Ms. Beenish Nida Afaq

Submitted by:

Syed Aamir sajjad

Usama Hamid

Syed Ahmed Ali

Umair Faisal

Farrukh Ejaz

Asfer

Zohaib Khan

Adnan

Jawwad


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INTRODUCTION

We have chosen to enter the retail business,opening a specialty ice cream parlor called`MangoFiesta'. We have elected to sell Wallsmango flavor ice cream at our outlet which isto be located at North Nazimabad, near toAptech Institute.

We will offer mango flavor ice cream withsmall cubical mangoes.

Our target market comprises essentiallyupper middle and upper lower income groups.


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OBJECTIVES

The overall objective is to examine our abilityand strength to market a new brand.

To examine our strength to promote a brand.

To learn that how to do business with limitedresources.

To identify the promotional platforms that canbe used to launch our product.


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MISSION STATEMENT

To be the first choice of customers whoreally want good quality Ice Cream ataffordable price.


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JUSTIFICATION OF THE PROPOSEDBUSINESS

There are so many Ice Cream Parlor inKarachi which only gives the normalcombination of the taste but the mainpurpose of our product is to provide

different thing (like combination of mangoice cream and mango) to the upper class aswell as middle class.


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SWOT Analysis


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Strengths

Unique product

Affordable price

Secure location

Weaknesses

. Power generation

. Shortage of mangoes after the season


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Opportunities

Central Location Secure Parking Area

Threats Competitors Law and order situation


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STP(Segmenting, Targeting,Positioning)


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SEGMENTATION(Behavioralsegmentation):

We have done the segmentation on the basisof taste.

TARGETING (Mass Marketing):

Mass marketing is considered to appeal andappear to many people at once.

You have developed an idea that you believe isdestined to be in hands of multiple of people.


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DIFFERENTIATION:

We are offering a unique combination of icecream with small mangoes cubical shapes.

POSITIONING:

There is a French saying people cent resist ifthey get more for paying less. We are going to

offering a unique taste with reasonable pricewhich will deli ht the customers.


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MARKETING MIX:

The marketing mix is a business tool used in marketingproducts. The marketing mix is often crucial whendetermining a product or brand's unique selling point and

is often synonymous with the four Ps: price, product,promotion, and place.


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PRODUCT:

MangoFiestais a unique combination of onescope of ice cream with small cubical mangoes.

PRICE:

We are using low introductory penetrating pricestrategy in the whole market.


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PROMOTION:

We would use the following promotional method:

Grand shop opening. Advertisement on Newspaper. Advertisement on cable TV. Facebook page ( facebook.com/MangoFiesta) SMS Alerts

Place Brochures/Pumphlets at famous supermarkets. Place posters in schools.


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Facebook Page:


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Ad on Newspaper:


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SMS Alerts service:


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PLACE:Mehran rangers park Block A near Karachiboard office North Nazimabad, Karachi.


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Employee Gender

Ratio:Employee Gender Ratio is Male 70 / Female 30 percent.

Proposed Facilities Free home delivery just only for above 5 liter. Birthday parties and other celebrations programs will

also be organized.


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Present Population to be

Served:

The maximum customers which we can serve in ourParlor are 50 at a time. By the time if we get a goodresponse we will try to enhance the capacity.

Land Area:

Two Fifty square yards Shop.


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Scope of the ProposedBusiness:There are many ice parlors but no one is offering to

different combination like our product mango withmango cubical.

Limitations of the ProposedBusiness:

Our target customers are between 200-250.


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Proposed Equipment/MachineryRequired Reception table. Customers Fancy Chairs

Customers tables.

Crockery items.

Deep Freezer. LCD.

Stand by generators.


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CONCLUSION

After going through with this analysis of our BrandMangoFiesta our conclusion is that if we are going

to launch this product & Services according to asystematic way than it would not be difficult for us toachieve our objectives because we have learnt a lotwhile working on this report and If things will remain inthe right direction especially law and order situation ofour city we will easily capture the market and we will beable to open our another outlet at different areas whichis our major objective.

POM Final Presentation

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