To stimulate community engagement, individual action, and culture of conservation by engaging volunteers to deliver one free compact fluorescent bulb (CFL) to every household in Canada. Polling/research by: www.ekos.com Compiled by: Stuart Hickox, Campaign Director www.onechange.org February 2006
23
Embed
Polling/research by: ekos Compiled by: Stuart Hickox, Campaign Director
To stimulate community engagement , individual action , and culture of conservation by engaging volunteers to deliver one free compact fluorescent bulb (CFL) to every household in Canada. February 2006. Polling/research by: www.ekos.com Compiled by: Stuart Hickox, Campaign Director - PowerPoint PPT Presentation
This document is posted to help you gain knowledge. Please leave a comment to let me know what you think about it! Share it to your friends and learn new things together.
Transcript
To stimulate community engagement,
individual action, and culture of conservation by engaging volunteers to deliver
one free compact fluorescent bulb (CFL) to every household in Canada.
Polling/research by: www.ekos.comCompiled by:
Stuart Hickox, Campaign Directorwww.onechange.org
February 2006
Eight weeks. 25,000 lights.Launch date (Ottawa South):
October 29, 2005
By December 31, 2005: 24,900 bulbs distributed
Impact
25,000 CFL bulbs =1 MW of electricity saved1,562 tonnes of coal1,245 tonnes of greenhouse gas$1,245,000 in Hydro savings*
* Hydro savings over 5 years
Community engagement• 985 registered volunteers and community contacts• 1,300 e-mail contest entries• Work with community groups:
– Big Sisters– Canada25 Civic Engagement Roundtable– Canterbury Community Association– Carleton University Ravens Rugby– Child and Youth Friendly Ottawa– Cooperative Housing Association of Eastern Ontario– Eco Energy Choices Ottawa– Faith and The Common Good (Ottawa)– Habitat for Humanity– Heron Emergency Food Service– Hindu Festival of Light– Jim Watson’s Energy Conservation Fair– Somali Integration Community Centre– South-East Ottawa Centre for a Healthy Community
A Non-Partisan Initiative
Former Ottawa Centre MP Ed Broadbent
David McGuinty, Member of Parliament
(Ottawa South)
NDP Leader Jack Layton
Green Party Leader Jim Harris in Toronto
The Right Honourable Paul Martin
The Right Honourable Stephen Harper, Prime
Minister of Canada
Media Coverage
“Power of an idea” - National Post Editorial. November 4, 2005
“It’s easy to like Project Porchlight… Our advice to David (McGuinty) is to call brother Dalton to tell him about the value of a campaign for energy conservation.”
Coupon redemption
Coupons for one free bulb mailed to 48,000 Ottawa South households in December, 2005
By December 31, 2005:– 7300 coupons redeemed with
names and addresses– 15.2% redemption rate (2-3%)
redemption rate typical for unaddressed ad mail)
Independent Impact Analysis
“Your project is a smashing success.”- Paul Adams, Executive Director
Ekos Research Associates
– Contracted to develop a follow-up survey and undertake random public phone polling of Ottawa South residents to assess Porchlight’s impact.
Increasing Usage a Good Idea“In general, do you think it is a very good idea, a good idea, not a very good idea or a bad idea for people in Ontario to start using compact
fluorescent light bulbs more?”
8%
1%
1%
45%
44%
0% 20% 40% 60% 80% 100%
A very good idea
A good idea
Not a very good idea
DK/NRn=503
A bad idea
Campaign Will Increase Future CFL Use
“Would you say that as a result of Project Porchlight, you are more or less likely to use CFL bulbs in the future?
7%
4%
32%
23%
34%
0% 20% 40%
Much more likely
Somewhat more likely
Less likely
DK/NR
About the same
Message of Change Received“And how would you say your use of these light bulbs is likely to change?
Would you say that you are likely to…”
5%38%11%
31%7%
Change all the bulbsInstall when old bulbs burn outConsider next time you buy bulbsNo change: already use themInstall in certain locations
Porchlight Impact More Than Just Bulbs
Campaign stimulates culture of conservation, delivers message of individual change
Because of Project Porchlight:
11% will change all light bulbs in home
38% will replace with CFL when old ones burn out
31% will consider trying CFL next time buying
Project Porchlight: A Good Idea
5
4
2
1
5
3
42
42
46
50
0% 20% 40% 60% 80% 100%
DK/NR A bad idea Not a very good idea A good idea A very good idea
“So far, Project Porchlight has only given out compact fluorescent light bulbs and coupons to obtain them in your neighbourhood in Ottawa. Do you think it would be a good idea to do something similar in the rest of Ontario?”
“Do you think it was a good idea to give out compact fluorescent light bulbs and coupons to obtain them in your neighbourhood?”
Stuart HickoxExecutive DirectorOneChange.org 613.260.7362