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Your policy messages deserve a wider audience Let Policy Review Interactive help you communicate the policy messages with the audiences who need to review them most – giving you a better return on your investment Telephone: 020 7324 4378 Email: [email protected] www.policyreviewinteractive.co.uk
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Policy Review TV Commisioning

Mar 18, 2016

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Ed Smith

Your policy messages deserve a wider audience Let Policy Review Interactive help you communicate the policy messages with the audiences who need to review them most – giving you a better return on your investment
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Page 1: Policy Review TV Commisioning

Your policymessages deservea wider audienceLet Policy Review Interactive help youcommunicate the policy messages with theaudiences who need to review them most –giving you a better return on your investment

Telephone: 020 7324 4378Email: [email protected]

www.policyreviewinteractive.co.uk

Page 2: Policy Review TV Commisioning

• promoting this content to specific audiences, usingtargeted marketing campaigns

• development of online TV solutions to enhanceclient websites and related policy communications

Policy Review Interactive specialises in helpingorganisations maximise the impact of their policymessages by reaching specific audiences through theInternet, follow-up events and online networking.

Our services include:

• high-quality filming of policy conferences andother live events

• hosting this recorded content, along with related slidepresentations and other documents, on dedicatedpolicy conference websites

About Policy ReviewInteractive

Page 3: Policy Review TV Commisioning

A modern solutionto promote yourpolicy messages

Policy Review Interactive is themodern, relevantand accessible way to target your policy messages –by combining online TV with related email andfollow-up campaigns.

Our direct and email marketing means your conferencemessages reach a wider audience of targetedstakeholders afterwards, and we report who hasreviewed your policy messages online.

Page 4: Policy Review TV Commisioning

An established way tocommunicate policy

Policy Review Interactive manages the UK’s leadingpolicy website, www.policyreview.tv, which coversmajor policy conferences on behalf of manyorganisations.

Our online service is today established as a keychannel to help organisations communicate theirpolicy messages efficiently and effectively.

The same messages are also distributed on iTunes andthe Adobe Media Player, where policyreview.tv has itsown channels.

Page 5: Policy Review TV Commisioning

Covering all majorpolicy themes

We work with organisations across all major policyareas and sectors. These include:

• business and the economy• children and young people• criminal justice• education and skills• the environment• health and social care• local government and regeneration• transport and infrastructure

Page 6: Policy Review TV Commisioning

Maximise the audiencefor your policy messages

A wider audience means a higher return oninvestment for your policy conferences and otherlive events – a major requirement when demonstratingimpact and efficiency.

When Policy Review Interactive films your policy event,we promote the online coverage to your key stakeholdersafterwards, reaching the audiences that count.

Policy Review Interactive helps you target many morepolicy makers and practitioners in your sectorthrough our comprehensive email marketing.

We help you reach those who need to review yourmessages most – senior decision makers and deliverypartners in your sector – not all of whom can attend yourevents in person.

Page 7: Policy Review TV Commisioning

Communicate beyondthe conference venue

Policy Review Interactive enables you to keep apermanent record of live conferences and otherevents. This means other audiences can reviewimportant policy messages afterwards in their own time.

An audience of 200 attending your policy conferencecan increase to 1,000 who review the same policymessages online through our email marketingcampaigns.

Like attending in person, the online audience hasaccess to the same presentation slides and relateddocuments used at a live event. They can also watchinterviews with conference speakers and followaudience reaction.

Page 8: Policy Review TV Commisioning

An environmentallyfriendly solution

Policy Review Interactive helps you increaseaudiences for your live events without requiring allaudience members to attend in person. This helps yourpartners and other stakeholders to reduce the amountof time and money spent on business travel.

This also helps your organisation reduce its‘carbon footprint’, an important performanceindicator for many organisations.

We can organise follow-up events in localities aroundthe country and the world, using filmed content andslides from your policy events and geared towardsaddressing local audiences.

Page 9: Policy Review TV Commisioning

Give greater value to yourspeakers and delegatesWhen Policy Review Interactive supports yourconference, your speakers and your delegates enjoy apermanent record of the event.

They, in turn, can take back key policy messagesfrom an event for their teams and other stakeholders.

And nothing gets diluted.

Your key policy messages are communicated throughdedicated email campaigns following each recordedevent. We report on how far your messages reach.

We also edit filmed content from policy conferences foruse by other audiences.

Filmed highlights can be used by organisationsparticipating in your events to demonstrate theirinvolvement and support.

Page 10: Policy Review TV Commisioning

Ideal for staffcommunications

Filmed highlights are a compelling way to encouragestaff to review important policy messages andencourage internal discussion about organisationalimplications.

Online copies of presentation slides from a conferencealso help to widen understanding among internalaudiences.

Recorded speeches and slides can be used together,recreating key conference presentations, tocommunicate important messages to staff duringteam briefings.

Page 11: Policy Review TV Commisioning

Some of our clientsand partners• Arts Council England• British Chambers of Commerce• Cambridge Assessment• Care Services Improvement Partnership• Confederation of British Industry• Edge Hill University• Environment Agency• Financial Services Authority• Ipsos MORI• Manchester Independent Economic Review• National Audit Office• NHS Direct• Norwich Union (Aviva)• Policy Exchange• SAB Miller• Shell UK• University of Nottingham

Page 12: Policy Review TV Commisioning

What our clientssay about us“Although we attracted more than 100 internationaleducation professionals to the seminar, we felt that thecontent was worthy of further dissemination. We alreadyhad policyreview.tv involved, filming the event andrecording speakers’ presentations, so we asked them toput together a campaign to encourage more people toaccess the content.” – Linda Taylor, CambridgeAssessment.

“We chose Policy Review TV because they seemed tomeet best our criteria of understanding ourrequirements, familiarity with the public sector and acompetitive price. The people were good to work with,advising me on the format for the film, what it mightcover and liaising with all the interviewees.” – DavidFinlay, National Audit Office.

Page 13: Policy Review TV Commisioning

Policy ReviewInteractivehelps you to:

� widen your influence – with a permanent record ofyour live conferences and events

� increase your impact – reach many morestakeholders with messages from a single event,helping you to implement policy or win new business

� train your staff – by sharing the contents from yourexternal events internally, to support team briefings

Page 14: Policy Review TV Commisioning

Contact us

Talk to us about maximising the impact of your policyevents and ensuring that messages are received bythe right audience – including those outside theconference venue.

Telephone Edward Gamble or Ian Adams on020 7324 4378

Email: [email protected]

www.policyreviewinteractive.co.uk

Policy Review Interactive Ltd1 Benjamin StreetLondon EC1M 5YT