NOT PROTECTIVELY MARKED Police, Facebook & digital engagement Andrew Walker, Head of Comms & Media, Central Scotland Police Duncan McKenzie, Snr Media & Digital Comms Officer, Northern Constabulary
Feb 26, 2016
NOT PROTECTIVELY MARKED
Police, Facebook & digital
engagementAndrew Walker, Head of Comms &
Media, Central Scotland PoliceDuncan McKenzie, Snr Media & Digital Comms Officer, Northern
Constabulary
NOT PROTECTIVELY MARKED
Welcome to the digital era
Northern & CSP on Twitter in 2009 Northern & CSP on Facebook in 2010 First forces in Scotland Integrated into mainstream comms
approach Audience growth Direct engagement Factual information
NOT PROTECTIVELY MARKED
Facebook... Like!
NOT PROTECTIVELY MARKED
Facebook... Share!
NOT PROTECTIVELY MARKED
A different approach
NOT PROTECTIVELY MARKED
Breaking down barriers
NOT PROTECTIVELY MARKED
Scottish Policing and social media
90,000 current followers across Scotland
Over 55,000 Facebook “likes” Over 30,000 Twitter followers You Tube Google+
NOT PROTECTIVELY MARKED
Mapping Social Media
NOT PROTECTIVELY MARKED
Policing purpose Missing persons Major inquiries – witness appeals Public information Warning and informing Local policing priorities Contact with the police Using modern technology Building engagement, trust and
confidence
NOT PROTECTIVELY MARKED
Challenges for policing Legal processes Sensitive information Snowball effect Misinformation and speculation Policing is a 24/7/365 business Resourcing Senior buy-in – making the
connections
NOT PROTECTIVELY MARKED
The future... Single police service – Shetland to
Stranraer National / Corporate & Local /
Relevant Shape of corporate communications Best model to use – devolved or
centrally managed Retaining followers & likes Single approach and policy... But with
flexibility
NOT PROTECTIVELY MARKED
Timeline New Chief Constable Local commanders Transitional communications function Jan-March 2013 – critical April 2013 – Day 1 Day 2...
NOT PROTECTIVELY MARKED
QUESTIONS?