Pokemon Go Analysis by Jolo Balbin

Jolo BalbinData ScientistTalas Data Intelligence

Pokemon Go Analysis

BackgroundThis study aims to show the impact of Pokemon Go on its first month.

The study was done last September and only covers Smart subscribers.

Is Pokemon Go just a hype?

Pokemon Usage Volume (August)

Pokemon Usage Volume (August)Pokemon Go was released in the Philippines on August 6, 2016. After release, it continued to spike and reached its highest peak at August 9.

After its peak, it displays a downward trend until the end of the month.

It got a downward spike on August 13 might be due to heavy rains.

Usage Volume & Unique Users (August)

The Pokemon Go Unique Users displays a positive correlation with the usage volume.

Hourly Usage (August)

An animation for hourly usage of Pokemon Go (August).

Hourly Usage (August)

In the previous graphs, it can seen that August 9 has the highest usage and users for Pokemon Go. This shows that at around 5pm to 6pm is the time that Pokemon Go reaches its peak.

Hourly Usage (Aug. Weekdays vs. Weekends)

weekdays weekendsThere are differences in terms of trend lines for weekdays and weekends. For weekdays, the line looks like a zigzag where in the usage increases at around 7am, 12pm, and 6pm. Interestingly, those are the times that people go to work, lunch break, and going home.

On the other hand, the weekend line just steadily increases, peaks at around 5pm and then decreases.

Pokemon Go Heatmap

Pokemon Go HeatmapThe graph shows the daily heatmap of Pokemon Go.

In the first week, only a part of Luzon (mainly Metro Manila and Bicol) is mostly playing Pokemon Go. After that, the rest of the country follows.

Then eventually, it can be seen that usage is declining even in Metro Manila.

Pokemon Go Top LocationsRank Sitename Latitude Longitude Count

1 SUN PHILCOA (near QC Circle) 14.65352 121.051534 378,158

2 Macapagal Ave. 14.540269 120.987033 238,980

3 McKinley Hills Taguig 14.53531 121.05248 233,508

4 SM Mall of Asia 1 14.53577 120.98251 169,606

5 Eastwood City Macro 1 14.6109 121.081 166,149

6 Eastwood City Macro 2 14.6109 121.081 132,234

7 Lovina (near World Trade Center) 14.537744 120.994476 126,452

8 Metro Market Outdoor 14.550724 121.057617 120,866

9 Valle Verde 14.58997 121.070356 120,268

10 SM Mall of Asia 2 14.53577 120.98251 119,868

Pokemon Go Top Locations (Unique Users)Rank Sitename Latitude Longitude Unique Users

1 MM-MEOW-UQS349 1 (near EDSA-Camp Crame) 14.60460278 121.05761667 20,352

2 MM-MEOW-UQS349 2 (near EDSA-Camp Crame) 14.60460278 121.05761667 18,625

3 Lovina (near World Trade Center) 14.537744 120.994476 16,980

4 Bagong Pagasa 14.655644 121.034884 16,650

5 SM Mall of Asia 14.53577 120.98251 14,886

6 Metro Market Outdoor 14.550724 121.057617 14,622

7 Macapagal Ave. 1 14.540269 120.987033 14,193

8 SUN PHILCOA 1 (near QC Circle) 14.65352 121.051534 13,449

9 Macapagal Ave. 2 14.540269 120.987033 13,230

10 SUN PHILCOA 2 (near QC Circle) 14.65352 121.051534 12,830

Pokemon User ProfilesIn the following slides, Pokemon users are matched using the existing profiles of Smart subscribers. These profiles are:

- Open Traditional (6,967,685 subscribers)- Mild (1,374,950 subscribers)- Heavy (141,149 subscribers)- Traditional (10,119,592 subscribers)- Fraud (125,047 subscribers)

Pokemon User ProfilesShown below is the distribution of Pokemon users in their respective profiles.

Open Traditional Subscribers takes most of the pie. This might be because large number of subscribers belong to this profile.

Pokemon User ProfilesFor better understanding, the graph below shows the percentage of each profile with respect to their total number of subscribers.

It can be seen that only a few percentage of subscribers in each profile uses Pokemon Go. Check out the next slide for a zoomed in graph.

Pokemon User Profiles

In its peak, almost 5% of Mild subscribers are playing the game.

Even though Pokemon Go users belong to Open Traditional, Mild has the largest percentage of subscribers that plays the game.

Pokemon User Profiles

Pokemon User ProfilesTo further understand, let’s breakdown the Mild subscribers:

- Mobile Off-net Caller (53,996 subscribers in total)

- 11,010 used Pokemon Go (20.39%)- Baby Netizen (1,703,396 subscribers in total)

- 293,339 used Pokemon Go (17.22%)- Overseas Affiliate (2,860 subscribers in total)

- 189 used Pokemon Go (6.61%)- Fixed Off-net Caller (725 subscribers in total)

- 62 Pokemon Go (8.55%)

ConclusionIt can be seen in all graphs above that Pokemon already reached its peak and is already declining.

Pokemon Go is a big city-centric game. It appears in the heatmap that places like Metro Manila, Cebu, Iloilo, Bicol, Davao, Cagayan de Oro are where most people play.