Points
Welcome message from author
This document is posted to help you gain knowledge. Please leave a comment to let me know what you think about it! Share it to your friends and learn new things together.
Transcript
Points
Points
Launch of Traveloka PointsCan be earned through flight / hotel / flight + hotel transactions
April 2017
Points
July 2017
Launch of Traveloka Points CatalogueA channel for users to redeem their accumulated pointsProduct restricted to internal products (flight / hotel / flight + hotel / attractions)
Points
Users of Traveloka Points have reached 3Mio users
October 2017 April 2018
Traveloka launched new version of Traveloka Point Catalogue with new merchants
Why Traveloka Points
Tons of Visibility
Placements for your brand on Traveloka platform with over 30 million+ Monthly Active User.Get additional traffic without huge additional cost!
Wide Appeal
Points convertible to discounts and exciting offers on Indonesia’s no. 1 travel app.
Great Flexibility
Enjoy the flexibility to design your own offer to target different type of customers. You can also renew/refresh your deals every 3 months.
Large Audience Pool
Millions of high value and loyal customers with Points for you to tap into.
Unbeatable Economics
Get new customers by attract them to burn their Traveloka Points for your redeemable products.
6Email blast
Your brand will be featured in Traveloka platform andcommunication channel...
Points catalogue page
7Traveloka on
InstagramPress-release
...as well as our digital marketing and external communication channel
Social media influencers
Catalogue Interface
Customer Journey
*Illustration purpose only. Image layout might differ.
Catalogue Homepage
Redeemed Voucher History
Featured CouponsOffers featured here are those
with high values
Coupon RewardsMerchants are grouped into
merchant type category. Users can choose based on desired
category
Traveloka RewardsUsers can opt to exchange points
with Traveloka products
Coupon Rewards Homepage
Popular CouponsBased on number of
redemptions
Merchant PageA simple copy of the offer and required points are displayed
Placement of offers Based on smallest to biggest
points
Filtered by Category
Offer Page(new offers will be added into the catalogue
every Monday)
Things to knowBasic knowledge on the
merchant
How to Use & LocationSpecific step-by-step guide on
how to redeem & location, example : input code during
check-out / offline redemption
T&CSpecific T&C of the offers
Required Points to redeem
Merchant’s logo
Users Online Merchant Redemption Flow
Users to choose category of
coupon
Users to choose offer
Users to read on details of offer
and redeem
A confirmation is required from
users
Once confirmed, redeemed coupon will be put in “My Coupon” inventory along
with the expiry date
Users to swipe to view the unique
code
Users Offline Merchant Redemption Flow
Users to choose category of
coupon
Users to choose offer
Users to read on details of offer
and redeem
A confirmation is required from
users
Once confirmed, redeemed coupon will be put in “My
Coupon” inventory(Offline coupons are to be swiped only at merchants)
Users / Merchants to
confirm on usage
Confirmation that coupon has been
used
Coupon inventory will be marked as “used”
with dates
Point Conversion
Earning rate varies by products and payment
methods.
Earn Burn
Every 100 IDR
=
1 point(E.g. coupon worth 100,000 IDR equals to 1000
Traveloka points)
Merchant Requirements(all assets should be submitted before Friday of each week)
Unique Digital Voucher CodesMinimum validity period : 3 Months
Monthly Redemption ReportVisual & Copy Assets in Bahasa and English
(please refer to next slides for details)
Assets Required from Merchant
Offer title & Validity(35 char)
Short description regarding the merchant(250 char)
T&C of the offerRefer to next slides for details (250 char)
Relevant Image Merchant’s logo(refer to next slide)
Merchant’s Customer Service Number / email
Unique Voucher Codes
How to use(250 char)
Location to use(250 char)
Image Required from Merchant
1. Shutterstock Image / Raw Image
Image assets : 686x288 pixels, 32 bit, png/jpeg
2. Hi-Resolution Logo
Logo : PNG/jpeg
T&C Points Required from Merchant
T&C should include the following:
1. Offer details2. Min. Transaction (if any) 3. Min. App version (if any)4. Location to use (interface for online merchants)5. New user / all users 6. Payment Method (if any)7. Coupon validity8. Coupon usage (combinability/repeatability)9. Other limitations
10. Disclaimer clause
Related Documents
