POINTS OF LIGHT DESIGN & BRAND GUIDELINES

Last Updated: November 2021

POINTS OF LIGHT

BRAND STRATEGY

STYLE GUIDEBRAND MESSAGING

BRAND DESIGN

DESIGN & BRAND GUIDELINES

Brand Strategy

Brand Voice

Messaging

The Civic Century

Signature Events, Programs & Services

Style Guide

Boilerplates

Email Signature

Main Logo & Branding

The Civic Century Branding

The George H.W. Bush Points of Light Awards Branding

The Civic 50 Branding

Daily Point of Light Branding

Event Identity Branding

Templates & Collateral Examples

More Information

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Points of Light | Design & Brand Guidelines

TABLE OF CONTENTS

Our brand strategy is driven by our long-term business strategy with a focus on ensuring our brands connect with our network, our partners and our audience. It is critical that our brand and structure are aligned to tell a consistent and cohesive story about who we are.

We are a multiproduct and multichannel organization, and believe there can be positive value and a�nity created through a branded house model – with Points of Light acting as an umbrella for our core, audience-specific brands that represent our key activation network streams.

• Points of Light Global Network • Points of Light Conference • Points of Light Community • Points of Light Community for Employee Civic Engagement • Points of Light Corporate Service Council • Points of Light Engage • Points of Light Service Enterprise

On occasion, and in alignment with the core Points of Light brand, we may determine the need for sub-brands within the branded house, to represent key initiatives and campaigns. Currently, approved sub-brands include:

• The Civic 50 • Civic Century • Civic Circle • generationOn • The George H.W. Bush Points of Light Awards • Global Volunteer Month • Listen. Learn. Act To End Racism • National Volunteer Week

Points of Light | Design & Brand Guidelines 2

BRAND

STRATEGY

Building Brand Ambassadorship

To create ambassadors for the Points of Light brand, we have developed simple, yet e�ective tools to communicate our brand promise and primary messages. When speaking about Points of Light, it is important to consistently use the core and expanded messages that communicate who we are, what we do and how we do it. As the organization evolves to meet changing social needs, these messages will be adapted.

Vision

We envision a world in which every person will discover their power to make a di�erence, creating healthy communities in vibrant, participatory societies.

Mission

We inspire, equip and mobilize people to take action that changes the world.


BRAND

VOICE


BRAND

VOICE

Brand Promise

Points of Light is a catalyst in creating stronger communities and a more just society. We believe every action, no matter how small, can have an impact and change a life. We share a commitment to support each other and improve the world in which we live. We exist to connect people and organizations with a passion and purpose to take action that creates meaningful change. Together, we are a force that transforms the world.

Brand Characteristics

• Inclusive, welcoming • Energetic, excited • Humble • Driven to deliver • Partner, not preacher

Brand Values

• Humility • Empathy • Positivity and kindness • Action • Integrity • Inclusivity and diversity


BRAND

VOICE

Brand Narrative

At the core of our philosophy at Points of Light is a belief that the most powerful force in the world is the individual who has realized their power to do good, and who applies their time, talent, and resources to make a positive di�erence.

We are a community of millions of points of light joined together by a shared belief that we can create stronger communities and a more just society, and it is an imperative for each of us to act on this belief. We believe in the value of individual actions, and that even the smallest actions have an important impact. And that through these actions, occurring in communities all around the world, we can improve the world.

We are committed to empowering, connecting and engaging people and organizations with opportunities to make a di�erence that are personal and meaningful. We partner with organizations committed to strengthening local communities and shaping cultures of civic engagement around the world. We equip nonprofits with the talent and resources they need to deliver on their missions and achieve social change through volunteers. Together with our global network, we partner with corporations to help them become leaders in addressing challenges and encouraging deeper civic engagement that our society needs. We o�er expertise to build community engagement programs that strengthen their relationship with employees and help businesses bring their values to life.

Our vision is to inspire future generations to carry forward this commitment, and to ensure that the light of millions endures. Together, we are a force that transforms the world.

Pillar 1

Every Action Matters

Everyone has the power to create change. Every action, no matter how small, is significant and can havean impact and change a life. This is core to our philosophy and how we operate.

At Points of Light, our job is to connect people with the opportunities that help them discover their potential to make a di�erence. Whether it’s volunteering, or using your vote, your voice or your wallet to spark positive change, we value the use of hearts, hands and minds to work for better and stronger communities. And we help elevate that work so that others can be inspired to act in their own way.

This idea of every person becoming a point of light was the vision of our founder, President George H.W. Bush, and it still guides our approach today as we work to inspire, equip and mobilize more points of light. By sharing their time, talent and resources people become more connected to their community, and they often feel that they receive more than they give. Regardless of status, political ideology, culture or nationality, we welcome anyone with a desire to improve the world to join us.


BRAND

VOICE

Pillar 2

Partnering to Empower, Connect and Engage

We empower a global community of people ready and willing to do good in the world.

For those who want to have a larger impact — in their community or in the world — knowing how and where to get involved can sometimes be di�cult. We work to connect people with organizations in need and with others who share their passion and purpose. We help you find the right outlet for your energy.

As society expects more from business, we help partners engage their customers and employees — through actions and voices — in solving the challenges facing our communities and our world. For corporations, providing employees with meaningful experiences to make a di�erence, and aligning these programs with company mission and CSR goals, can be challenging. Together, with our global network of a�liates, we partner with corporations to design customized initiatives that inspire employees, align with CSR goals, and reflect the changing needs of society today.

Nonprofits play a vital role in building stronger communities, but finding and retaining volunteers with the right skill sets is not always easy. We help nonprofits connect with talent, tools, resources and trainings that strengthen their capacity to recruit and manage volunteers more e�ectively, and better meet their missions.

VOICE


BRAND

Pillar 3

Individual Actions for Global Impact

The impact of millions of individuals making a di�erence goes beyond the communities where we live and work. When each of us, in or own way, answers the call to make a di�erence, we make progress in solving our most persistent problems, and create stronger communities and a more just society.

A shared commitment to support each other can also move us beyond the deep divides that exist in our world and communities today, uniting us in action around improving the world in which we live.

Our work is to inspire and enable actions that create meaningful change today, and catalyze future generations to carry forward this commitment.

VOICE


BRAND

The following messages provide the baseline for all Points of Light communications. Please use this language consistently to create one voice for our organization.

Who We Are

• Points of Light is a nonpartisan, global nonprofit organization, with 30 years of history, a bipartisan presidential legacy, and a network that spans 177 cities in 38 countries.

• Points of Light seeks to inspire, equip and mobilize people to take action that changes the world.

• Points of Light connects people to their power to make a meaningful di�erence by providing access to tools, resources and opportunities to help individuals and organizations use their time, talent, voice and resources to meet the critical needs of our communities.

• Points of Light operates with a network of innovative social impact organizations located in more than 177 cities and 38 countries around the world. As a network, we o�er creative, impactful and inspiring ways for people to engage in their communities, and take action to solve problems and create change. • To learn more about Points of Light or to find ways to get involved, visit www.pointsoflight.org.


BRAND

MESSAGING


BRAND

MESSAGING

What We Do

Points of Light is a nonpartisan, global nonprofit organization that inspires, equips and mobilizes millions of people to take action that changes the world. We seek to be a cultural catalyst, working in partnership with organizations and individuals to build a society where it is impossible to sit on the sidelines of change — where it is easier to do good than to do nothing. We’ll define a new kind of civic engagement for the 21st century, one that calls on people to give their time, talent, voice and resources in service to build a brighter future for all. This will occur in three ways:

• Strengthening existing networks: At Points of Light, we're creating connections between nonprofits, corporations and individuals, so that together we can address the world’s changing needs. • Creating pervasive calls to act: Our global community is providing more invitations to act, so that civic life can be activated at work, online, in stores, on the ground and via donations.

• Advocating for infrastructure: We must advocate for more policies and infrastructure that support each individual’s ability to do good.

How We Describe Ourselves

BriefestPoints of Light inspires, equips and mobilizes millions of people to take action that changes the world.

One sentencePoints of Light is a nonpartisan, global nonprofit organization that inspires, equips and mobilizes millions of people to take action that changes the world.

One paragraphPoints of Light is a nonpartisan, global nonprofit organization that inspires, equips and mobilizes millions of people to take action that changes the world. We envision a world in which every individual discovers the power to make a di�erence, creating healthy communities in vibrant, participatory societies. Through a�li-ates in 177 cities across 38 countries, and in partnership with thousands of nonprofits and corporations, Points of Light engages 5 million volunteers in 16 million hours of service each year. We bring the power of people to bear where it’s needed most.

Two paragraphsPoints of Light is a nonpartisan, global nonprofit organization that inspires, equips and mobilizes millions of people to take action that changes the world. We envision a world in which every individual discovers the power to make a di�erence, creating healthy communities in vibrant, participatory societies. Through a�li-ates in 177 cities across 38 countries, and partnerships with thousands of nonprofits and corporations, Points of Light engages 5 million volunteers in 16 million hours of service each year. We bring the power of people to bear where it’s needed most.

We envision a society where it is easy for every person to drive change in their community, and in the world. Working in partnership with organizations and individuals to build a society where it is impossible to sit on the sidelines, we are defining a new kind of civic engagement for the 21st century, one that calls on people to give their time, talents, voice and resources to build a brighter future for all.


BRAND

MESSAGING


BRAND

MESSAGING

By the Numbers

Data points support our key messages and will be updated to reflect the newest information about Points of Light’s global reach and impact.

• 177 Points of Light Global Network A�liates in 41 U.S. States and 38 Countries • 50,000+ local community partners • 231 businesses engaged per year • 5 million people engaged through Points of Light and our partners each year • 16 million hours of volunteer service mobilized by Points of Light and our partners each year

• More than $456 million of valued volunteer service hours mobilized by Points of Light and our partners each year

• 7,100+ Daily Point of Light Awards • 1,700+ UK and Commonwealth Points of Light Awards

Creating a Society Where it is Easy to Take Action

We live in extraordinary times, and the challenges facing our world have never seemed greater or more complex. Poverty and inequality persist, politics has become even more polarized, and conflict, instability, and lack of opportunity have created the largest migration crisis in human history. Every day — whether on the streets, in the news, or on our screens — we see that the world is not a perfect place, and the solutions feel far out of our reach.

Unfortunately, change has not come fast enough, causing distrust and discord with institutions formerly entrusted with making our world a better place. As a result, now more than ever, people are looking to find the inspiration, creativity and sustained energy to make change. The 21st century has already seen sweeping change, led by the power of people – everyday citizens taking action that improves the world.

At Points of Light, we believe we are witnessing a revolution against apathy, marked by events and movements that have altered the way we connect with and engage in our communities and in our world. When we think about civic life today, we know that people who do good or want to create change don’t necessarily assign themselves traditional labels like “volunteer.” Today’s engaged person may express their desire to do good through the purchases they make, how they vote, in what they share on social media, where and how they choose to work, and what nonprofit organization to support as a volunteer or donor. Doing good comes in many forms.

We believe that we are at the dawn of a “Civic Century,” an age when people become the driving force that transforms our world. We believe when future generations look back on this time, they will see it was an era of sustained, meaningful civic engagement, fueled by a global community of people ready and willing to do good. It will take all of us, united in action, for this new century to take root.

At Points of Light, our challenge is, “How can we create a society where it is easy for every individual to take action and accelerate change within their community and around the world?”


BRAND

THE CIVIC CENTURY

Points of Light’s Civic Circle

Points of Light’s Civic Circle represents the ways people engage to advance issues that they care about, beyond traditional volunteering. It’s your system for changing systems. Our Civic Circle is illustrative of the ways people will support a cause or causes throughout their lifetime, and how actions can be paired or combined to make systemic changes. To learn more about Points of Light's Civic Circle and the definitionsof each element, visit www.pointsoflight.org/civiclife.

THE CIVIC CENTURY


BRAND

Events & Days of Service

Martin Luther King Jr. Day of Service is an opportunity for thousands across the country to honor the memory of Dr. King through acts of service in their communities, making MLK Day a “day on, not a day o�.” (January)

Good Deeds Day is a global celebration that unites people from more than 100 countries to do good deeds for the benefit of others and the planet. (March/April)

Global Volunteer Month is an opportunity to celebrate the impact of volunteer service and the power of volunteers to tackle society’s greatest challenges, to build stronger communities and be a force that transforms the world. (April)

National Volunteer Week celebrates the impact of volunteer service in communities across the United States, recognizing and lifting up stories of ordinary individuals who are doing extraordinary things to improve their neighborhoods, their communities, and the world. (April)

The Points of Light Conference is the world’s largest service-related convening, bringing together nonprofit, government, business and civic leaders to gain and share the knowledge, resources and connections needed to galvanize the power of people to create change. (June)

The George H.W. Bush Points of Light Awards Celebration supports the mission and vision of Points of Light, and includes the presentation of The George H.W. Bush Points of Light Awards, honoring outstanding individuals advancing solutions in ways that demonstrate the extraordinary characteristics of our 41st president. (September)

Family Volunteer Day, powered by Points of Light, is a global day of service celebrating the power offamilies who work together to support their communities and neighborhoods. (November)

Recognition Programs

The Civic 50 recognizes the 50 most community-minded companies in the United States. The program is expanding regionally to recognize the 50 most community-minded companies in specific markets.


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SIGNATURE EVENTS, PROGRAMS & SERVICES

The Daily Point of Light Award honors those who are helping to meet critical needs in their communities and creating change every day, and celebrates the power of people to take action that improves the world.

The Extra Mile — Points of Light Volunteer Pathway is a monument in the heart of Washington, D.C., honoring the actions and service of famous Americans who have transformed the nation and the world.

The George H.W. Bush Points of Light Awards honor individuals who are advancing solutions in ways that demonstrate the extraordinary characteristics of our founder, President George H.W. Bush.

The President’s Volunteer Service Award honors volunteers during their service journey through acknowledgement of hours served resulting in positive community impact.

Programs & ServicesThe Points of Light Community for Employee Civic Engagement – or CECE – is a digital platform for corpo-rate professionals responsible for employee engagement at their company. Providing tools, resources, and news you can use, it’s a one stop shop for the CSR practitioner.

Points of Light Community is a digital platform for volunteer manager and social impact professionals, aggregating tools, resources, webinars and latest best practices for those in the nonprofit sector.

Points of Light Engage is a digital hub for volunteerism and civic engagement, and is a service of Points of Light, helping organizations and volunteers find and share ways to do good.

Points of Light’s Listen. Learn. Act to End Racism initiative, in partnership with Morehouse College, is designed to empower businesses, nonprofits and individuals to use their influence to fight against systemic racism by convening monthly conversations so we may listen and learn from each other.

Corporate solutions, ranging from consulting services to corporate employee activation events, help companies of all sizes build, enhance and manage their global employee volunteer programs.

Points of Light’s Service Enterprise program strengthens nonprofit capacity through the fundamental and strategic use of volunteers to address community needs.

Points of Light’s recognition products help organizations develop a custom solution to meet their recognition and incentive needs.


BRAND

SIGNATURE EVENTS, PROGRAMS & SERVICES

To ensure Points of Light maintains a clear, consistent voice in all written communications, we adhere to AP Style. AP Style provides language rules that help organizations of all types – media, corporate and nonprofit – deliver professional, uniform, easy-to-understand communications. Learn more at www.apstylebook.com.

The following entries address common usage and Points of Light nomenclature. Bold entries show proper spelling, capitalization and first-reference usage. Please contact Amanda Knowles if you have specific usage questions.

Note: All external communications should be reviewed and edited by the marketing and communications team. Please provide copy at least 48 hours prior to printing or distribution.

abbreviations and acronymsDo not follow an organization name or program name with an abbreviation or acronym in parentheses or set o� by dashes/commas. If an abbreviation or acronym would not be clear on second reference without this arrangement, do not use it. Acronyms are acceptable on first reference only for organizations widely recognized by their initials, such as ABC, FBI, GOP.

addressesUse the abbreviations Ave., Blvd. and St. only with a numbered address: 1600 Pennsylvania Ave. Spell them out and capitalize when part of a formal street name without a number: Pennsylvania Avenue. Lowercase and spell out when used alone or with more than one street name: Massachusetts and Pennsylvania avenues.

All similar words (drive, road, terrace, etc.) are always spelled out. Always use figures for address number: 9 Morningside Drive.

Spell out and capitalize First through Ninth when used as street names; use figures with two letters for 10th and above: 7 Fifth Ave., 100 21st St. Abbreviate compass points in a numbered address: 222 E. 42nd St. Do not abbreviate if the number is omitted: East 42nd Street. No periods in quadrant abbreviations: NW, SE. Use periods in the abbreviation P.O. for P.O. Box numbers.


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STYLE GUIDE

adviser

agesUse figures for all ages: the boy is 3 years old, the woman is 80 years old. Use hyphens for ages expressed as adjectives before a noun, or when substituted for a noun: the 8-year-old organized a book drive in her community.

AmeriCorpsAlways capitalize C and write without spaces in AmeriCorps.

boards, councils, departments, foundations, etc.Use lowercase except for proper names: Corporate Service Council, the council; The Starbucks Foundation, the foundation. In general, do not capitalize department names or boards of directors.

bipartisanDo not hyphenate as bi-partisan.

capitalizationIn general, avoid unnecessary capitalization. Use a capital letter only if you can justify it by one of the basic principles listed here: proper nouns, proper names, and derivatives of proper nouns; composition titles and publication names; and formal titles when used immediately before a name. Do not use all caps for proper names, except for acronyms, even if an organization stylizes their name in that way: USA Today, not USA TODAY.

changemakerOne word, do not hyphenate as change-maker


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STYLE GUIDE

citiesThe following U.S. cities stand alone in copy and datelines, and do not require a state.

AtlantaBaltimoreBostonChicagoCincinnatiClevelandDallasDenver

DetroitHonoluluHoustonIndianapolisLas VegasLos AngelesMiamiMilwaukee

MinneapolisNew OrleansNew YorkOklahoma CityPhiladelphiaPhoenixPittsburghSt. Louis

Salt Lake CitySan AntonioSan DiegoSan FranciscoSeattleWashington, D.C.

The following international cities stand alone in copy and datelines, and do not require a province or country.

AmsterdamBaghdadBangkokBeijingBeirutBerlinBrusselsCairoDjiboutiDublinGenevaGibraltarGuatemala City

HavanaHelsinkiHong KongIslamabadIstanbulJerusalemJohannesburgKuwait CityLondonLuxembourgMacauMadridMexico City

MilanMonacoMontrealMoscowMunichNew DelhiPanama CityParisPragueQuebec CityRio de JaneiroRomeSan Marino

Sao PaoloShanghaiSingaporeStockholmSydneyTokyoTorontoVatican CityViennaZurich


BRAND

STYLE GUIDE

The Civic 50Use “The” in all references. Regional programs are styled as: The Civic 50 Colorado, The Civic 50 Orange County.

Points of Light’s Civic CircleCapitalize as Civic Circle in all references. On first use, it should be Points of Light's Civic Circle.

Civic CenturyCapitalize as Civic Century in all references.

composition titles/publication namesApply the following guidelines to book titles, movie titles, play titles, poem titles, album and song titles, radio and television program titles, and the titles of lectures, speeches or works of art.

Put quotation marks around the names of all such works except the Bible, newspapers and magazine titles, and reference books/materials: “Of Mice and Men,” NBC’s “Today” show, “The Star-Spangled Banner.”

Note: newspaper, magazines, journals and similar publication titles are written in plain text, no italics and no quotation marks: The New York Times, People Magazine.

courtesy titles and honorificsRefer to individuals by first and last name, without courtesy titles, on first reference: Susan Smith or Robert Smith. In subsequent references, use first names only, with the exception of press releases and formal letters. If an individual requires an honorific, such as doctors, military personnel, judges, or elected o�cials, it is appropriate to use the honorific with their last name: Dr. Johnson, Gen. Washington, Judge Smith, Gov. Romney, President Bush.

For elected o�cials, use abbreviations for Gov., Rep., Sec., Sen., but spell out President, Prime Minister.

Daily Point of Light Award Use Daily Point of Light honoree or Daily Point of Light to refer to the individual recipient. Do not pluralize Points, instead use Daily Point of Light Awards or Daily Point of Light honorees.


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STYLE GUIDE

datesAlways use figures, without st, nd, rd or th.

Disney and Points of Light Volunteer Family of the Year

Disney Family Volunteering Reward Program

emailDo not hyphenate as e-mail. Lowercase all letters in an email address: [email protected].

The Extra Mile – Points of Light Volunteer PathwayOn second reference, use The Extra Mile.

Family Volunteer Day

fundraising, fundraiserOne word in all cases, not hyphenated.

generationOnLowercase g, including the start of a sentence. generationOn is the youth division of Points of Light.

The George H.W. Bush Points of Light AwardsUse “The” in all references. Use award or awards on second reference.

Use the singular “Award” when referring to an individual award or honoree: John Smith was honored with The George H.W. Bush Points of Light Award. Use the plural “Awards” when referring to the awards program: The George H.W. Bush Points of Light Awards celebrate individuals who demonstrate the traits of our 41st president.

The George H.W. Bush Points of Light Awards CelebrationUse “The” in all references. Use Awards Celebration or celebration on second reference. Do not capitalize celebration when it stands alone.


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STYLE GUIDE

Global Volunteer Month

Listen. Learn. Act to End Racism.Periods must always be used after the Listen and the Learn. On first reference, it should be either "Points of Light's Listen. Learn. Act to End Racism initiative, in partnership with Morehouse College" or "Listen. Learn. Act to End Racism, a Points of Light initiative, in partnership with Morehouse College." Points of Light is always the leading brand. After that it can be used as Listen. Learn. Act to End Racism. We never use "LLEAR" externally.

Martin Luther King Jr. Day of ServiceMLK Day on second reference. Do not use a comma before Jr. in the name.

monthsWhen a month is used with a specific date, abbreviate only Jan., Feb., Aug., Sept., Oct., Nov. and Dec. Spell out when using alone, or with a year alone.

namesUse an individual’s full name on first reference, followed by first name only in subsequent references. Exceptions may include press releases or formal collateral where an individual’s last name is preferable on second reference.

National Volunteer Week

nonpartisanDo not hyphenate as non-partisan.

nonprofitDo not hyphenate as non-profit.

numbersSpell out whole numbers below 10 (one, two, nine), use figures for 10 and above (10, 140, 4,210). Exceptions: use figures for millions/billions (1 million, 10 billion).

over vs. more thanOver refers to spatial relationships: The plane flew over the city. More than is preferred with numerals: The project engaged more than 1,000 people.


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STYLE GUIDE

percentUse figures for percent and percentages: 1 percent, 2.5 percent (use decimals, not fractions), 12 to 15 percent.Do not use %, except in charts or graphs.

points of lightLowercase when referring to individuals as points of light. In reference to the president’s famous speech, spell out a thousand points of light (do not use 1,000).

Points of LightAlways capitalize the P and L when referring to the organization. Do not use the in front of Points of Light.Do not use POL in external communications.

Points of Light CommunityOn first reference, use full name, Points of Light Community. Thereafter, you can use Community with a capital C.

Points of Light Community for Employee Civic Engagement (CECE) On first reference, use full name, Points of Light Community for Employee Civic Engagement. Do not use (CECE) with it as it is not AP style. On second reference, CECE can be used.

Points of Light ConferenceDo not use Conference as an informal name for the event. The conference is acceptable on second reference.

Points of Light EngageCapitalize Engage on all references. On first use, always use Points of Light Engage, and then can use Engage on second reference.

Points of Light Global NetworkGlobal Network or network on second reference. Do not capitalize network when it stands alone. Members of the Points of Light Global Network are identified as a�liates.

presidentCapitalize only when used as a formal title: President George H.W. Bush, the president

President George H.W. BushDo not put a space between the president’s initials.


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STYLE GUIDE

President’s Volunteer Service AwardUse PVSA on second reference.

sentence spacingUse a single space after a period at the end of a sentence.

Service Enterprise programPoints of Light’s Service Enterprise program, or Service Enterprise are also acceptable. Do not use Service Enterprise Initiative or SEI. The program is comprised of Service Enterprise Hubs, hubs on second reference; and organizations that are certified Service Enterprises.

service-learning

The Starbucks Foundation Service FellowsUse “The” in all references. Use Service Fellow or fellow when referring to individual program participants. state namesSpell out the names of all 50 U.S. states in copy, whether standing alone or in conjunction with a city, county or military base. Use the state abbreviation listed below in datelines, lists, captions and short-form listings of political party a�liation (D-Mass., R-N.J.)

Note: Alaska, Hawaii, Idaho, Iowa, Maine, Ohio, Texas and Utah are never abbreviated. Use postal codes only with full addresses, including ZIP code.

Place one comma between the city and the state name, and another comma after the state name unless it ends a sentence: she has held book drives in her hometown of Nashville, Tennessee, and on her college campus in Austin, Texas.


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STYLE GUIDE

Ala.Ariz.Ark.Calif.Colo.Del.

Fla.Ga.Ill.Ind.Kan.Ky.

La.Md.Mass.Mich.Minn.Miss.

Mo.Mont.Neb.Nev.N.H.N.J.

N.M.N.Y.N.C.N.D.Okla.Ore.

Pa.R.I.S.C.Tenn.Vt.Va.

Wash.W. Va.Wis.Wyo

telephone numbersUse figures with hyphens without parenthesis: 404-555-5555.

time of dayUse figures except for noon and midnight. Use a colon to separate hours from minutes: 11 a.m., 3:30 p.m., 8-10 a.m., 7 a.m. to 3 p.m.

titlesCapitalize formal titles only when used directly before an individual’s name: Mayor John Smith. Lowercase when the title is used after the individual’s name: John Smith, mayor.

Lowercase and spell out titles when they are not used with an individual’s name: the president issued a statement; or when set o� from a name by commas: the vice president, Joe Biden, issued a statement.

Abbreviate the following formal titles when used before a name: Dr., Gov., Lt. Gov., Rep., Sen.

United StatesIf standing alone, spell out. Abbreviation is acceptable when used to modify a noun: companies in the United States, U.S. companies. Always abbreviate with periods.

URLsLowercase all letters: www.pointsoflight.org

Washington, D.C.

website, webpageOne word, do not capitalize.


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STYLE GUIDE

The following boilerplate should be used on all press materials and as a baseline description of Points of Light. Please use the copy as written to help maintain consistency and one voice for the organization. This boilerplate can be shared with partner organizations. About Points of LightPoints of Light is a nonpartisan, global nonprofit organization that inspires, equips and mobilizes millions of people to take action that changes the world. We envision a world in which every individual discovers the power to make a di�erence, creating healthy communities in vibrant, participatory societies. Through a�li-ates in 200 cities across 37 countries, and in partnership with thousands of nonprofits and corporations, Points of Light engages 5 million volunteers in 16 million hours of service each year. We bring the power of people to bear where it’s needed most. For more information, go to www.pointsoflight.org.

About generationOngenerationOn, the youth service division of Points of Light, inspires, equips and mobilizes kids and teens to make their mark on the world through volunteer service. Programs equip youth with the skills to make a di�erence, while also supporting the development of caring and empathy. Through service with generationOn, youth are empowered to be compassionate changemakers in their communities and the world. For more information, visit www.generationon.org.

About the Points of Light ConferenceThe Points of Light Conference is a global event that brings together thousands of nonprofit, government, business and civic leaders to collaborate, connect, gain and share the knowledge and resources needed to galvanize the power of people to create change. We strive to strengthen the social sector by providing innovative ideas and resources that make it easier for people in communities across the globe to find opportunities to do good in new and meaningful ways; for businesses to share best practices and develop custom solutions to drive transformative change in the communities where their employees live and work; for nonprofits to collaborate and build capacity so they may better meet their missions; and to ensure that dedicated individuals and organizations are recognized for their commitment to taking action that improves the world. For more information, go to www.pointsoflightconference.org.


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BOILERPLATES

About the Daily Point of Light Award

For nearly 30 years, Points of Light has been honoring individuals five days a week with its, Daily Point of Light Awards. This award honors individuals and groups creating meaningful change to meet community needs; e�orts which often lead to long-term solutions and impact social problems in their local communities.

President George H.W. Bush was the first president in American history to institute a daily presidential recognition program from the White House, conferring 1,020 Daily Point of Light Awards on citizens and organizations making a big di�erence in other people’s lives and solving community problems. Points of Light continues the recognition each weekday and now have more than 7,000 honorees to date.


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BOILERPLATES

Points of Light maintains a consistent look throughout its email signature lines for all employees. Please follow the example provided when setting up the signature in your email program.

Points of Light Standard Email Signature

FirstName LastNameTitle, DepartmentPoints of Light600 Means Street, Suite 210, Atlanta, GA 30318t: 404.123.4567 c: 404.765.4321PointsofLight.org | Facebook | Twitter | Instagram


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EMAIL SIGNATURE


LOGO

CORE BRAND

The core brand logo is comprised of the Points of Light starburst and the brand name to the right, center alignedwith the center point of the mark. The starburst, when displayed in full color, is always in our vibrant green and blue, alternating. The name is in all-caps, using the typeface Points of Light Bold and sits roughly 2.5 starbursts wide. The logo is to be given the padding of one starburst radius.

2.5 starbursts wide

Typeface | Points of Light Bold


LOGO

ALTERNATIVE USE

Knocked-out white on color usage (vertical, horizontal) Full color, core brand usage (vertical, horizontal)

1-color grayscale usage (vertical, horizontal) Full color knocked out usage (vertical, horizontal)

Full color logo hybrid w/ program layout, vertical usage only. (this can also be fully knocked out)

0.5pt light gray


LOGO

COBRANDING

POINTS OF LIGHT


LOGO

COBRANDING

FOR


COLORS

PRIMARY

The primary color palette for the core brand are vibrant shades of blue and green, a nod to the original palette, as well as a balancing shade of gray. These three colors can be found in the core brand logo and are to be used as the central palette of assets. The palette also includes 75 percent, 50 percent, and 25 percent intensity options for use.

HEX: #4280C2

CMYK: 75/44/0/0

RGB: 66/128/194

HEX: #8CBB3F

CMYK: 51/6/100/0

RGB: 140/187/63

HEX: #686868

PANTONE: 660C PANTONE: 360C PANTONE: Cool Gray 10C

VIBRANT BLUE VIBRANT GREEN GRAY

CMYK: 59/51/50/19

RGB: 104/104/104


COLORS

SECONDARY

The secondary color palette for the core brand includes a vibrant shade of orange called Peach, a smooth o�-white option called Creme, and a bold, dark option called Charcoal. The palette also includes 75 percent, 50 percent, and 25 percent intensity options for use.

HEX: #F29745

CMYK: 2/48/82/0

RGB: 242/151/69

HEX: #EFEEEF

CMYK: 5/4/3/0

RGB: 239/238/239

HEX: #333333

CMYK: 69/63/62/58

RGB: 51/51/51

PANTONE: 157C PANTONE: Cool Gray 1C PANTONE: Neutral Black C

VIBRANT PEACH CREME CHARCOAL


TYPEFACES

POINTS OF LIGHT BOLD

The primary logo typeface is a custom sans serif font called Points of Light Bold. Along with being the exclusive font used in the core brand logo, it can be used interchangeably as a header font or stand alone when giving a nod to the core brand.

abcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ0123456789(!@#$%&.,?:;)

Logo Typeface / Alternate Header


TYPEFACES

GOTHAM

abcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ

The primary font family of the core brand is Gotham. Weights ranging from Light to Black can be used in specific instances. Body copy should always be in Book weight. Headers should always be in Medium weight or heavier depending on the contrast needed.

Body

Header


LOGO & TYPOGRAPHY

THE CIVIC CENTURY

A B C D E F G H I J K L MN O P Q R S T U V W X Y Z

GOTHAM FAMILY

CENTURY CIVIC BLACK


COLORS & ELEMENTS

THE CIVIC CENTURY

HEX: #F29745CMYK: 2/48/82/0RGB: 242/151/69

HEX: #EFEEEFCMYK: 5/4/3/0RGB: 239/238/239

HEX: #333333CMYK: 69/63/62/58RGB: 51/51/51

HEX: #4280C2CMYK: 75/44/0/0RGB: 66/128/194

HEX: #8CBB3FCMYK: 51/6/100/0RGB: 140/187/63

HEX: #686868PANTONE: 157C PANTONE: Cool Gray 1C PANTONE: Neutral Black CPANTONE: 660C PANTONE: 360C PANTONE: Cool Gray 10C

VIBRANT PEACH CREME CHARCOALVIBRANT BLUE VIBRANT GREEN GRAY

CMYK: 59/51/50/19RGB: 104/104/104


LOGO & TYPOGRAPHY

THE GEORGE H.W. BUSH POINTS OF LIGHT AWARD

HYPATIA SANS PRO SEMIBOLD

GOLD ON NEUTRALBACKGROUND

FULL COLORLOGO

GRAYSCALEALTERNATE

ABCDEFGHIJKLMNOPQRSTUVWXYZ

HYPATIA SANS PRO BOLDABCDEFGHIJKLMNOPQRSTUVWXYZ

OPEN SANS REGULARABCDEFGHIJKLMNOPQRSTUVWXYZ

20pt

12pt 10pt

GHWB AWARD LOGO + POINTS OF LIGHT LOGO


COLORS & ELEMENTS

THE GEORGE H.W. BUSH POINTS OF LIGHT AWARD

COLORS

DESIGN ELEMENTS

HEX: #383D4BCMYK: 77/68/50/42

RGB: 56/61/75

PANTONE: 432C HEX: #EFEEEF

CMYK: 5/4/3/0RGB: 239/238/239

PANTONE: COOL GRAY 1C HEX: #333333

CMYK: 69/63/62/58RGB: 51/51/51

PANTONE: NEUTRAL BLACK CHEX: #DAB26A

CMYK: 15/29/68/0RGB: 218/178/106

PANTONE: 7509CHEX: #66191D

CMYK: 34/93/82/50RGB: 102/25/29

PANTONE: 490C


BRANDING

THE CIVIC 50

POINTS OF LIGHT

POINTS OF LIGHT

The proportion and arrangement of the logo has been specifically determined. Please do not alter the logotype or wreath in any way.

The logo should never be typeset or recreated.

An alternate logo can be used without thePOINTS OF LIGHT text, only if the Points of Lightlogo is presented next to The Civic 50 logo.

Whenever possible The Civic 50 logo shouldbe displayed in full color. Because of the use of the gradient within the logo, the logo is best reproduced in its CMYK breakdown when printed.A creme version of the logo is acceptable incircumstances when the logo needs to be placedover a color background.

• To maintain readability, the logo should not appear any smaller than ¾-inch in length for the primary version.

• For maximum visibility and legibility, always surround the logo with the amount of clear spaceshown: equal or greater to half the height of the “0”.

MO

ST COMMUNITY-MINDED BUSINES

SES

NA

MED ONE OF THIS YEAR’S

POINTS OF LIGHT

For the purposes of recognition, badges can be used in email signatures, web footers, certificates, etc. The badge shownis the only version that is on brand and any alteration to the design is against brand guidelines.


BRANDING

THE DAILY POINT OF LIGHT AWARD

In order to maintain the integrity of the Daily Point of Light award we ask that you follow these guidelines when using the logo:

• The proportion and arrangement of the logo has been specifically determined. Please do not alter the text or wreath in a way other than shown.

• The logo should never be typeset or recreated.

• The two options for this logo are (1) with thehonoree’s DPOL number and (2) without thehonoree’s DPOL number.

• Whenever possible, the Daily Point of Lightlogo should be displayed in full color.

• A knocked out version of the logo is acceptable incircumstances when the logo needs to be placedover a color background.

• To maintain readability, the logo should not appear any smaller than ¾-inch in diameter.

• For maximum visibility and legibility, always surround the logo with the amount of clear spaceshown: equal or greater to the height of the starburst.

5972

5972


LOGO

EVENT IDENTITIES

VOLUNTARIO VOLONTARIO ΕΘΕΛΟΝΤΗΣ 志愿者 VRIJWIL SUKARELAWAN בדנת ER BÉNÉVOLE VOLUNTARIO בדנת

ΕΘΕΛΟΝΤΗΣ VRIJWILLIGER BÉNÉVOLE VOLUNTARIO VOLONTARIO SUKARELAWAN 志愿者 VRIJWILLIGER

BÉNÉVOLE VOLUNTARIO VOLONTARIO SUKARELAWAN ΕΘΕΛΟΝΤΗΣ VRIJWILLIGER BÉNÉVOLE VOLUNTARIO VOLONTARIO SUKARELAWAN 志愿者 VRIJWILLIGER

BÉNÉVOLE VOLUNTARIO VOLONTARIO SUKARELAWAN 志愿者 VRIJWILLIGER BÉNÉVOLE ΕΘΕΛΟΝΤΗΣ VOLONTARIO

SUKARELAWAN 志愿者 בדנת BÉNÉVOLE VOLUNTARIO SUKARELAWAN 志愿者 VRIJWILLIGER BÉNÉVOLE

VOLUNTARIO ΕΘΕΛΟΝΤΗΣ SUKARELAWAN בדנת VRIJWIL-

GLOBALPOINTS OF LIGHT

APRIL 2020

VOLUNTEERMONTH

VOLUNTEERWEEK

NATIONAL

POINTS OF LIGHT

APRIL 19-25

GLOBAL VOLUNTEER MONTH

NATIONAL VOLUNTEER WEEK

DISNEY FAMILY VOLUNTEER DAY


COLLATERAL

TEMPLATES & EXAMPLES

JOE SMITHSENIOR EMPLOYEEMARKETING & COMMUNICATIONS

[email protected] MEANS STREET NW, SUITE 210ATLANTA, GA 30318C 555.555.5555 T 444.444.4444 WWW.POINTSOFLIGHT.ORG

Letterhead

#10 Envelope

Business Card

Powerpoint Template

Online Resources

Points of Light’s brand guidelines are also available online at branding.pointsoflight.org, complete with downloads of all branding assets. Any updates will be posted there and should be considered the most recent and up-to-date versions of all logos, messaging and guidelines. Who To Contact

Have questions regarding use of the Points of Light brand? Please contact the appropriate person below for more information:

Graphics / MarketingJimmy Baringer, [email protected]

Copywriting / Editing / Style GuideKate Kerley, [email protected]


BRAND

MORE INFORMATION

POINTS OF LIGHT DESIGN & BRAND GUIDELINES

Documents