Points East Media Kit 2011

Free!Free!2011 season2011 season

Why advertise in Points East?• The most effective tool for reaching boatersin New England both power and sail

• A trusted voice• Proven results

2011 Media kit

POINTS EASTThe Boating Magazine for Coastal New England

POINTS EASTThe Boating Magazine for Coastal New England

2 [email protected] East advertiser information, 2011

Do you want to reach New England boaters? Then you should be advertising with Points East.

Our editorial voicecreates an environmentof trust and local intimacy

for your advertisement.We don’t do puff pieces, boat re-views, or destination pieces; read-ers recognize and respect our inde-pendence.Since our stories are written prima-rily by other New England boaters,readers can relate to what they seein Points East. We talk about thekind of boating they do.Our marina listings are accurate.Our tide tables are local. Our sto-ries are real. A look at our spirited“Letters” section reveals the closebond we’ve developed with ourreaders.

2

We reach NewEngland boaters betterthan anyone else: power or

sail, cruiser, day tripper, or racer.No other regional publicationspeaks to this broad readership.

1

We’ve always believed that ourbusiness model - with free distribu-tion at real boater haunts – is thebest way to capture the minds andhearts of New England boaters, butthis economy has really proven ourpoint. While other, subscription-basedmagazines find themselves desper-ately seeking readers, our distribu-tion has grown to more than 700boater-friendly locations, with an av-erage of 25,000 copies given out; upto 30,000 for some issues. We thinkGoogle is right; free is the businessmodel of the future.

Five reasons Points East is the right place for your business

Ads in Points East are proven to work.Advertising effectiveness can sometimes be difficult tomeasure. But we have the best proof of all that our ads

work: More than 60 marine-oriented businesses have beenadvertising regularly in Points East for more than ten years! Weare obviously working for them. How many other publications cansay that?

3

Call Now! 1-888-778-5790

3www.pointseast.com Points East advertiser information, 2011

Boat Ownership90% own boats. (average of 1.7 boats each)48% own sailboats33% own powerboats18% own other (kayaks, canoes, etc.)

Type of boating90% are coastal cruisers (sail & power)43% are day sailors20% are blue water cruisers (sail & power)

Gender87% male, 13% female

Household Income72% have annual household income above $50K33% have annual household income above $100K

Website Access80% have visited the Points East website

Data is from a 2009 survey conducted throughour website.

Our readers

Show Dates IssueProvidence Jan. 13 - 16 Dec. 2010CMTA Hartford Jan. 28-30 Feb. 2011Cape Cod Boatbuilders Feb. 11-13 Feb. 2011New England Boat Show Feb. 26-Mar. 6 Feb. 2011Maine Boatbuilders Mar. 18-20 Apr. 2011Wooden Boat Show June 24-26 July 2011Maine Boats Homes & Harbors Aug. 12-14 Aug. 2011Newport International Boat Show Sep. 15-18 Sep. 2011

Find your ad at boatshows in New England

I get an incredible return on myadvertising dollars with PointsEast. Believe me when I say thatI am very careful where mymoney goes. FleetSheets is ayoung business and I just have toget a return on my advertisinginvestment. But Points East isreally a no brainer. I’ve easilygotten my money back. As I planmy ad budget for next year, Iknow that I’ll be running allyear with Points East.

Gretchen Vogel, Owner, FleetSheets

There is no more cost-effective way toget your message out.Points East has the lowest cost-per-impression of

any boating magazine.75% less than the New England regional version

of a well-known large-format boating magazine79% less than a well-known regional

boating/lifestyle magazine.Compare for yourself!

4

Advertisers get increased online explosure since our “free” business model lets us put all ourissues on-line in their entirety, including ads. Check us out at www.pointseast.com

5

More than 10,000 visits and 50,000 page views

per month (August 2009)

• Complete issue available online

• Archived issues to 2009

• Classified ads

• Crew Match listings

• Calendar of events

• Marine Services directory

• Registration for Points East events

• Points East Parley, a boating forum

• Marina Listings with services identified

• Expanded tide tables covering the coast

Points East Online: A dynamic community

Call Now! 1-888-778-5790

4 [email protected] East advertiser information, 2011

Points East is an integral part of the New England boating scene

“The magazine has a

salty New England flavor.

I think you have great ar-

ticle contributors, and

you cover the entire New

England coastline. You

incorporate the old

Yankee spirit in your ar-

ticles. I spend a lot of

time with the magazine.”

2009 survey respondent

Now in our 13th year, Points East has become part ofthe fabric of New England boating. Your ad in PointsEast makes you part of this vibrant boating community.So put our local knowledge to work for you.

Each year we help sponsor a number of high-profile boating events:

Race and event sponsorship

• MS Harborfest• Cape Cod Boat Show• Portland Yacht Club Race Series• Herreshoff Museum Winter Speaker

Series• Compass Project Boatbuilding Festival• Stonington to Boothbay Harbor Ocean Race

Call Now! 1-888-778-5790

5www.pointseast.com Points East advertiser information, 2011

When a captain needs crew for his or her boat, or when sailors arelooking for racing and cruising opportunities, they turn to the PointsEast Crew Match. Our free listings, which appear online and in print-connect boat owners and crew like no other service. Our crew matchparties, held in the spring throughout New England, are a huge hit.

Points East Crew Match

We held our first flotilla in 1999. Sincethen, we’ve guided hundreds of boatersalong the New England coast to explore theunspoiled delights of the Canadian mar-itimes. These trips provide a safe way forcruisers to experience a part of the worldthey might never see – at least by boat.We’ve expanded the concept to include tripsalong rivers in Maine and also to bringcruisers from southern New England to theshores of Midcoast Maine.

The Points East Flotilla

“Since Dockwise YachtTransport started placing ads inPoints East, we have seen a sig-nificant number of new in-quiries come into our main of-fice in Florida as well asthrough our local agency inNewport. Your wide distributionnetwork really helps spread theword to our targeted audiencehere in New England.”

Ann Souder, Sales ManagerEast Coast and Caribbean

Dockwise Yachts Transport

We take an active role inthe boating communitythroughout New England.We are proud to sponsorthe annual Yachtsman ofthe Year award given outat the annual banquet ofthe Gulf of Maine OceanRacing Association.

We’re involved in the communityWe sponsor the Points East Parley, an online forum whereboaters from all walks of life can ask and answer questionsabout boats, boating and crusing. Our online crew match list-ings connect captains and crew from all over New England.Looking for a marina? Our regionally organized marina listingsand the best place to start if you’re looking for a berth any-where along the coasts of Maine, New Hampshire,Massachusetts, Connecticut and Rhode Island.

Online as well as on the water

Call Now! 1-888-778-5790

6 [email protected] East advertiser information, 2011

2011 Ad Rates

Color Display 9x 5x 1xFull page $897 $1,031 $1,165

2/3 page 675 776 878

1/2 page 515 593 669

1/3 page 382 439 497

1/4 page 292 335 379

1/6 page 217 249 282

1/8 page 168 193 218

Black and White Display 9x 5x 1xFull page $673 $773 $874

2/3 page 507 582 659

1/2 page 387 444 502

1/3 page 287 329 373

1/4 page 218 252 284

1/6 page 162 187 212

1/8 page 126 145 164

Premium Position (color only) 9x 5x 1xBack cover - full page $1,274 $1,409 $1,543

Inside front cover - full page 1,166 1,301 1,435

Inside back cover - full page 1,166 1,301 1,435

Page 3 - full page 1,058 1,193 1,327

Special SectionsURL color ad $50 * 9 issue contract

Marina listing $100 * June through September includes placement in online directory

Dine Ashore $250 June through September includes placement in online directory

Tackle Box $300 * June through October includes placement in online directory May through October.

Gift Guide Pricing based on ad size.

Section sponsorship Call for pricing

* Discounted rates available for regular advertisers.

Classified AdvertisingDisplay ad First insertion $35 color/$30 B&W per column inch

Line ad* First insertion $25/25 words, $5/additional 10 words. $5/photo includes online placement

20% discount for subsequent insertions

* Annual advertisers receive 5 free line ads per issue.

Online opportunities150px X 150px button link throughout site . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$50/monthPage sponsorship: 600px x 120px banner link . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$150/month

Gift Guide Rotating button on home page . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$50 for 3 months

available to Gift Guide print advertisers only

All prices are net

Call Now! 1-888-778-5790

We’re glad to provide design services to build your ad using your text and graphics. There is no charge for this service.

Free ad preparation

7www.pointseast.com Points East advertiser information, 2011

1/2 vertical3.437” x 9.312”

1/4 vertical3.437” x 4.573”

1/8 3.437” x 2.209”

1/3 vertical2.259” x9.312”

2/3 vertical4.596” x 9.312”

1/2 horizontal7” x 4.573”

1/3 square4.596” x 4.573”

1/4 horizontal7” x 2.209”

1/6 vertical2.259” x4.573”

1/3 horizontal7” x 3.010”

2/3 horizontal7” x 6.113”

Full page7” x 9.312”

1/6 horizontal4.596” x 2.209”

Ad Specifications

We accept electronic ad files in Adobe Acrobat (PDF) format. Ad files

should have all fonts embedded and any colors should be converted to

CMYK. Photos and graphics should be sized at 200 dpi. Electronic files

may be emailed to [email protected].

Hard copy camera-ready printouts are also acceptable.

“Reading Points

East is like traveling

the back roads of

coastal communities

but by water. You see

and learn things you

would never be ex-

posed to in other

publications. A great

resource for local ex-

periences.”2009 survey respondent

Call Now! 1-888-778-5790

1/2 island4.596” x 7”

Issue Advertising deadline* DistributionMidwinter Jan. 7 Jan. 25

April Feb. 25 March 14

May April 8 April 25

June May 6 May 23

July June 3 June 20

August July 8 July 25

September Aug. 5 Aug. 22

October/November Sept. 9 Sept. 26

December Nov. 4 Nov. 21

*Applies to camera-ready ads only. Ads requiring design work need

to be submitted one week prior to this date.

2011 Deadines

Full page (bleed)8.25” x 11”

8 [email protected] East advertiser information, 2011

How to reach us

Our mailing address is:

Points East Publishing, Inc.

P.O. Box 1077

Portsmouth, NH 03802-1077

Telephone & internet information

Toll free: 888-778-5790

Local: 603-766-EAST (3278)

Fax: 603-766-3280

Email: [email protected]

Web: www.pointseast.com

Package delivery

249 Bay Rd., Newmarket, N.H. 03857

Member

To place an ad, please contact your local account representative

All other statesJoe Burkephone: 888-778-5790mobile: [email protected]

MaineLynn Emerson Whitneyphone: 207-326-9051mobile: [email protected]

Massachusetts andNew HampshireGerry Thompsonphone: 207-781-2195mobile: [email protected]

Connecticutand Rhode IslandDavid Stewartmobile: [email protected]

“ [I like] Everything! It

is so real, down to earth

and interesting. I love

the cruising stories. The

writing's terrific. The

boats, the classifieds. I

like the editorials, the

letters, articles, ads and

obituaries. It's all very

interesting. Really!”2009 survey respondent