MobileBeat 2010 Startup competition Nick Mikhailovsky, CEO, POIdo E-mail: [email protected] Skype, twitter: nickm197 +7 (495) 649-8936 (o.) +7 (495) 790-5815 (m.) + 1 (914) 305 0489 (m.) Location-Based Advertising Platform
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MobileBeat 2010 Startup competition
Nick Mikhailovsky, CEO, POIdo
E-mail: [email protected], twitter: nickm197
+7 (495) 649-8936 (o.) +7 (495) 790-5815 (m.) + 1 (914) 305 0489 (m.)
Location-Based Advertising Platform
Location-Based Advertising Platform
POIdo [poi`du] – Location Based advertising platform
» Advertisers compete for ad lots, since a user sees only the most efficient ads on a given field.
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» Provides ads targeted to users’ precise location, context and behavior in applications on mobile phones, portable navigation systems and internet sites.
Location-Based Advertising Platform
Global market opportunity 2013-2014
~30 B$ advertising from US
local businesses (BIA/Kelsey )
$6B annual adspend on mobile
(Juniper)
$1-4B
Location-based loyalty (Foursquare etc.)
$2-4B
Location-based advertising
Businesses with strictly local market, e.g., beauty salons, car wash, fast food, etc. cannot benefit from current measurable advertising.
$12.7B mobile LBS market (Juniper)
$13.3B LBS market (ABI Research)
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Location-Based Advertising Platform
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Location-Based Advertising Platform
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Location-Based Advertising Platform
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Location-Based Advertising Platform
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Location-Based Advertising Platform
Timeline so far» Sep 2009 – Seed investment from founders (US$100K)» Mar 16, 2010 – Russian launch» Mar 29, 2010 – First ads served in mobile apps» Apr 22, 2010 – Won StartupPoint on Russian Internet Forum due to Arkady Volozh’s (Yandex
CEO) judgement» June 2010 CTR ~3% on mobile apps (cp. 2.36% of latest NAVTEQ case)» June 2010 Mail.ru tested the system and decided to use with Карты@Mail.Ru (4-6 M ad
impressions/day, 6M uniques/month)» July 9th, 2010 – new version launched, including Pay-per-view Ads and Coupons
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Location-Based Advertising Platform
The team
… and 10 more team members in
software, design, marketing, testing
and support
Location-Based Advertising Platform
Looking for
» Partners (LBS)» Agencies with reach of local business» Advisors/investors to help penetrate US market» Series A investment round:
» Build up sales force» Ramp up development» Execute GTM strategy for global markets
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