Poetics to Psychodynamics: the Zig-Zag Flight Path of the Entrepreneurial Phoenix

Poetics, Pivots, Pirouettes & Psychodynamics

“The Zig-Zag and inexact Flight Path of the Phoenix – if it can rise from the ashes!”

Moin RahmanPrincipal Scientist

HVHF Sciences, LLC

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Blowing the Trumpet

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Moin Rahman

B.S. Mechanical Engineering, PSG Tech, Coimbatore, India

M.S. Human Factors Science & Cognitive Engineering

State University of New York at Buffalo

Over 25 years experience in industry

12-years at Motorola Solutions (Government, Enterprise & Mobile Sector)

Principal Human Factors – Industrial Design

> Lead human factors research and design on all mobile

Critical radio communication products and computing

technologies

2011 – Present: HVHF Sciences, Coral Springs, FL

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More at:

© HVHF SCIENCES LLC, ALL RIGHTS RESERVED 2015

Blowing the (one’s own) Trumpet

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Fails!!!© HVHF SCIENCES LLC, ALL RIGHTS RESERVED 2015

Moin Rahman

B.S. Mechanical Engineering, PSG Tech, Coimbatore, India

M.S. Human Factors Science & Cognitive Engineering

State University of New York at Buffalo

Over 25 years experience in industry

12-years at Motorola Solutions (Government, Enterprise & Mobile Sector)

Principal Human Factors – Industrial Design

> Lead human factors research and design on all mobile

Critical radio communication products and computing

technologies

2011 – Present: HVHF Sciences, Coral Springs, FL

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More at:

© HVHF SCIENCES LLC, ALL RIGHTS RESERVED 2015

HVHF Sciences’ DOB: 06/01/2011

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http://hvhfsciences.com/

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Human Interactions Design with CriticalTechnologies

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Research & Design

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Field Research(Cognitive Ethnography)

Usability TestingPrototypes; Shipping Products;

Competitive Benchmarking

Ergonomics & User-

interface Design Human-

Systems Integration

Human-engineering of technology

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Cognitive Ethnography

Design Ideation INNOVATION

Concept Development

Proof of concept

Alpha/beta prototypes

Product released

Heuristic Evaluation

Cognitive Walkthroughs

Usability Testing

LARPing (live action role playing)

Product/Systems Design Map

Where can I take you?

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ok!

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Poetics

Pivots

Pirouettes

Psychodynamics

Poetics to Psychodynamics

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Sweet Spotting

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The term "poetics" comes from

the Greek ποιητικός poietikos "pertaining to poetry,"

literally "creative, productive," from

ποιητός poietos"made," verbal adjective of

ποιεῖν poiein "to make.”

- wiki

Poetics

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Critical Communications

Aviation

Automotive

Enterprise Computing

Healthcare

The Poetics of HVHF

(by vertical markets)

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The term "poetics" comes from

the Greek ποιητικός poietikos "pertaining to poetry,"

literally "creative, productive," from

ποιητός poietos"made," verbal adjective of

ποιεῖν poiein "to make.

- wiki

Poetics

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Prospecting Target Customer

Poetics

Not a Job Interview

Uniqueness

Innovation

Differentiators

Market Share

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Pivots

Adapt & Improvise

Nano-pivots

Micro-Pivots

Macro-Pivots

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Pirouettes

Opening

Middle

Closing…..(winning the customer)

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No plan survives first contact

“…an act of spinning on one foot, typically with

the raised foot touching the knee of the

supporting leg.”

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Poetics + Pivots + Pirouettes

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Source: Prof. Saras Sarasvathy

http://www.effectuation.org/sites/default/files/

documents/what-makes-entrepreneurs-

entrepreneurial-sarasvathy.pdf

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Psychodynamics

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Surviving “A”

head above the water

“…the interrelation of the unconscious and

conscious mental and emotional forces

that determine personality and motivation.”

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Psychodynamics

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Psychodynamics

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Psychodynamics

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Poetics + Pivots + Pirouettes + P-dynamics

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Poetics + Pivots + Pirouettes + P-dynamics

PsychodynamicsPoeticsPiro’tes

Pivots

Sustainability & Growth

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Moin Rahman

E-mail: [email protected]

(or)

[email protected]

http://hvhfsciences.com

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Paul Jarvis: https://pjrvs.com/

Entrepreneur Post: http://www.entrepreneurpost.com/

Society for Effectual Action

http://www.effectuation.org/sites/default/files/document

s/effectuation-3-pager.pdf

The Entrepreneur’s Library (EL):

http://www.theelpodcast.com/

Further Browsing & Reading….

© HVHF SCIENCES LLC, ALL RIGHTS RESERVED 2015