Podcasting to Build Community

Podcasting To Build Community

#SMSSummit@CBarrows | @WhyISocial

@CBarrows

Who Am I?

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What is “Why I Social”

• Launched January 2015 • Inspired by the Nerdist Podcast • Focuses on CONVERSATION

Social Links

• Twitter: @WhyISocial • Facebook /WhyISocial

Graphic by Cody Stevenson - CEO/Founder - Fifty 2 Creative - Podcast alum

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So Why Podcasting?

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The Rise of the Podcast

Flickr User: LMicrofono

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Consumable

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Relevant

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Targeted Exposure

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What’s Your Story?

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Podcast Needs

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- Purpose or mission statement - Format- Schedule- Short and long-term plan- Goal

Creating Community

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…Takes Time

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Getting Started: Put People (Community) First

^^ your audience knows this

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The Audience First Approach

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Start With Social

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Don’t wander - lead w/ purpose!

The Power of “Hello”

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#SMSSummitTwitter: @WhyISocial, @BrandBoostcast

Converse

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Ask Questions

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Listen for Feedback

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Determine Influencers

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Listen!

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Reward influencers withsurprise and delight

Credit: BBC - Doctor Who

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Create Content W/ Your Listeners

Fan-Focused Shows

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Guest or Topic RequestsShow You Hear Them

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Feature Power Listeners

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Create an Ambassador Program

@CKardos

@Cait_Waters

@Brents47

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Community Tools

Facebook Group

Slack Community

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Utilizing Slack and FB Groups

• Provides ambassadors with direct access to one another promoting additional collaboration

Value • Enables accessibility of content (both yours and ambassadors)

• Offers opportunity to expand reach of podcast and expand community through word of mouth

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Breaking Down Slack Usage

• EPISODES, GRAPHICS and PREVIEWS provide ambassadors quick links to latest content.

• SHAREYOURSTUFF allows easy way for ambassadors to share what they’re working on. This provides additional content for social accounts AND allows ambassadors to get to know one another better.

• SUGGESTEDGUESTS allows ambassadors to help shape the show.

• WATERCOOLER is a place to shoot the breeze and have open conversation amongst all ambassadors and host.

• TWEETS is a place where all @WhyISocial Tweets are shown for easy sharing and future reference.

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Leverage User-Generated Content

Provides ambassador ROI

Demonstrates investment in community

Puts #PeopleFirst

End Results

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“Relationships are like muscle tissue…”

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Let’s Converse!

@CBarrows @[email protected]@gmail.com