Podcasting 101 - WiredPen · 17 October 2009 Kathy E. Gill Association for Women In Communications, Seattle WA Podcasting 101

17 October 2009 Kathy E. Gill

Association for Women In Communications, Seattle WA

Podcasting 101

Shift Happens

2004: MP3 + RSS =

Podcast!

Use v MindShare Edison Research, May 2009

22% : 43%

U.S. Audience: 2008-2013

0

5

10

15

20

25

30

35

40

2008 2009 2010 2011 2012 2013

Millions

Percent

How To Find Them?

Competitive Analysis Time:

Who’s Doing What, Where and

How?

75%

directories

Directories Are Us

• Digital Podcast • Odeo • PodcastAlley.com • PodcastDirectory.com • Podfeed.net

Subscribe!

Listening is key to learning how to produce (or sponsor) your own.

Who’s Podcasting? • GM – “Fast Lane” • Hawaiian Airlines – internal comm • Pfizer – employee videos • Purina – various pet-related shows • Southwest Airlines – “Red Belly Radio” • Whole Foods – “Whole Body” • Wine Library (Gary Vaynerchuk)

For Communicators • Brain Sparks (UI design) • Duct Tape Marketing (small biz) • For Immediate Release (pr and tech) • Inside PR (pr) • Manager Tools • Six Pixels of Separation (marketing)

How Do We “Consume” Them?

How Do We “Consume” Them?

How Do We Create Them?

Audio or Video? • Mike(s) + computer • iPod, phone, Skype,

digital recorder • Audacity • Garage Band

• Camera (Flip, phone, Digital PAS, DV camcorder)

• iMovie • Movie Maker • Quicktime Pro • Final Cut • Adobe…

Marketing Tip: Social Networks Are Places

We Hold Conversations

Seminar v Lecture Cocktail Party v Concert

Write For The Ear!

Reading most long sentences is like trying to nail Jell-O to a wall.

~ David Clark (writer)

Before You Podcast …. Blog • Easier (text is quicker) • Cheaper (wordpress.com is free) • Develop voice • Develop networks • Develop story ideas • Learn digital conversation (comments, tweets) • Enables your podcasts to be conversations

instead of just conversational

+

Questions, ideas, further conversations …

•  [email protected] •  kegill on Twitter, LinkedIn,

GoogleWave •  facebook.com/kathygill

• Slides at slideshare.net/kegill and wiredpen.com/presentations/awc2009

Kathy E. Gill University of Washington

Addenda: Credits & License

• Photos from iStockPhoto or fair use   Megaphone, http://warkscol.files.wordpress.com/2008/01/

superchick_megaphone_logo_hi.jpg

• Creative Commons License: ▫ Share and share alike; attribution; non-

commercial