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PODCASTING TO GROW YOUR PERSONAL BRAND David Forse
23

Podcast final3

Feb 15, 2017

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David Forse
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Page 1: Podcast final3

PODCASTING TO GROW YOUR

PERSONAL BRANDDavid Forse

Page 2: Podcast final3

PODCASTING CAN GROW YOUR PERSONAL BRAND

AND

ANYONE IN THE ROOM CAN DO IT

Page 3: Podcast final3

MY EXPERIENCE

Producer~1 year oldTop 100 history podcastGenerating cash flow

Page 4: Podcast final3

WHAT IS A PODCAST?

Page 5: Podcast final3

WHAT IS A PODCAST?

Page 6: Podcast final3

WHAT IS A PODCAST?

Page 7: Podcast final3

WHY TO PODCAST

1 Billion 75 Million

32% Growth in Listener Hours

Page 8: Podcast final3

WHY TO PODCAST

Audience skews wealthier, educated, and young

Page 9: Podcast final3

WHY TO PODCAST

podcast blog0

12500000

25000000

37500000

50000000

Page 10: Podcast final3

MY EXPERIENCE

120K listens in the first year

15K listens/month

10% growth/month

Page 11: Podcast final3

HOW TO PODCAST - THE 3 STEPS

1. create it

2. record it

3. promote it

Page 12: Podcast final3

CREATE IT

1. choose a topic

Page 13: Podcast final3

CREATE IT

2. choose a format

30 secs 15 ~ 20 minutes 2 mins 15 ~ 20 minutes 30 secs

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CREATE IT

3. plan out your first 6 episodes

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RECORD IT

1. microphone (~$50)unidirectional, USB

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RECORD IT

2. sound editor (free)

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RECORD IT

3. hosting (~10 dollars/month)

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PROMOTE IT

1.platforms (free)

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PROMOTE IT

2. social media (free)

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PROMOTE IT

3. competitor podcasts

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1. create it

2. record it

3. promote it

Page 22: Podcast final3

THANK YOU

@davidforse

davidforse.com

/in/davidforse

Page 23: Podcast final3

READING REACHES PEOPLES MINDS, BUT LISTENING REACHES PEOPLES HEARTS

malcolm gladwell