Pocket: A social medium review Katrina Valera Summer 2014
Oct 21, 2014
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Pocket: A social medium review
Katrina ValeraSummer 2014
History August 6, 2007
Nathan Weiner (“WINE-er”)
Read It Later
Firefox add-on
12 friends
Digg
12 million + users
500+ applications
Pocket Save to Pocket
Email 300+ apps Chrome, Safari, Firefox Extensions Bookmarklet Manually from getpocket.com
Highlights Learns from saves Highlights topics of personal interest to you
Longevity Temporary local copy for offline viewing
Interface Optimized Sleek
Save options
Tag an item Share an item Archive an item Delete Favorite
Lingo Impact Rank
Saves, Opens, Shares, Favorites Highlights Curation
Loyalty and Content Quality over popularity Pocket Hits Link-rot
Premium
Enhanced findability Search for a quote within copy Organize by author Search tags Sort saves by relevance, newest or oldest
Suggested tags Intelligent tagging based on trend
Backup Automatic permament backup Everything is accessible across platforms
Activity1. Create a Pocket account
1. www.getpocket.com
2. Install the bookmarklet3. Save to Pocket
1. Text2. Image3. Video
4. View the video5. Delete the image6. Favorite the article
Usage 7.4 million users
Where users view content 28% Computer 25% Android Phone 21% iPhone 16% iPad 10% Android Tablet
Most saves Productivity Health Learning
Where users view content
Computer Android Phone iPhoneiPad Android Tablet
800 million saves
1.5 million saves daily
Most saved: Obama’s Way by Michael Lewis on Vanity Fair Sept. 12 (1 day later)
Most saved…?
Gangnam Style
Psy
September 22
70 days later
Review
One-wayTraditional
Two-wayConversational
Information/Consumption
Connection/Entertainment
Praise MacWorld.com
“It’s in displaying saved content, though, that Pocket offers the greatest advantage over its competitor […] it’s default view- kind of a grid- includes photos and other splashes of color to present stories with much more of a magazine feel: Appropriate, since the app is essentially an act of curating a magazine that’s filled only with the articles you want to read.”
Cnet.com “…unparalleled compatability across platforms and with other third-party apps” “Better than Instapaper and other competitors , Pocket is the app to beat when it comes to
bookmarking and managing links”
The Verge “…few of those services excel on mobile devices, where Pocket already integrates with 700
other apps”
TIME: The Best of 2013 50 Best iPhone Apps 50 Must-have iPad Apps 50 Best Android Apps
Criticism
Macworld.com “Instapaper, though, has created a sort of social
network of its own by letting users broadcast to their friends which articles they’re reading and liking. Pocket has nothing similar.”
Cnet.com “There’s no way to reorder items in your Pocket list”
Future
The link-rot problem Increase with time Interest in permanent archive
Generate revenue Free alternatives “It’s important that we take the first steps into becoming
a revenue-generating business” Nathan Weiner, The Verge
Upgrades Highlights
Pocket: A social medium review
Katrina ValeraSummer 2014
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