Short Cuts to Success Campaign of HCL & ISB Campaign Link: http :// shortcutstosuccess.hcltech.com / Twitter handle: https://twitter.com/sanjeevees Impact : 900 Tweets in 4 days gaining 28.3K impressions Video explaining a similar concept on DM Automation using Excel Sheet: https://youtu.be/k0E0M9vRZBs POC : Automated Tweeting using Excel Sheets An innovation happened over
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POC: A BOT for automated tweeting using excel sheet
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• A series of Short Cuts from the 2015 HCL Tech Corporate Video will be revealed to you, followed by few questions.
• A new question will be released every two hours and you need to tweet answers to all the questions.
• Collective tweeting will help release the next Short Cut of the video.
• Once all sections of the video are released, the top five contestants with the highest number of correct answers AND the maximum number of tweets will move on to Round Two.
HCL Short cut to success Campaign – Round 1 Rules
More Tweets means chances of winning are
high!
Answers are openly available what's new
about it!
Easily one can map who is the competitor and
can see the answers as well!
RulesStrategy
Where was the actual Play? Around the Questions or around the Tweets?
• No. of Players in the Game?
• What's happening in the game?
• What could be the strategy?
Validation Checks Done before entering the competitionCheck 1
Check 2• Can tweets be really automated?
• Api check? Google information check ? It can be but api will be tracking …..
• Used JAVA to automate human process for tweeting and created a BOT
• Where to get the content ? Downloaded 4000 phrases
• Read phrases and tweaked them for the campaign content
• Predicting the effects of tweets ?
• Predicting what will happen to the competition ?
Check 3
Time Spent Day 2: Started at 7pm and worked till Day 3: 5am in
coding, planning & organizing
Trial Test5 AM in morning86 tweets in 4 minutes
ResponsesEvery body is sleeping at 5 am
StrategySpread 86 tweets each
at 15 minutes with automation
I participated from Day 2 but l kicked off well by
Competition Mapping
Technology : Tweet Automation
Total tweets 900 in 4 days….Impact? Selected in top 6 out of 350 candidates
participated
Brain Storming : Content Marketing
Results
8 days BOT impact: 900 Tweets 28.3K impressions | Had started with 0 tweets
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7
12
7
6
56
1330
38
95
11 10
Report from Twitter Analytics!
Thank You!
I didn’t get through but I learned a lot to think and automate.
Some of my tweets are as below :
“A rose is a rose is a rose and a tweet is a tweet is a tweet is a shortcut is a ISB!”
“A true differentiating campaign making the journey to ISB with tweets at a distance of a stone's throw”
“Each passing minute by is worthy to contribute towards this campaign loading the applicatn with 140 to ISB!”
“A tweet well written of 140 for ISB is like the pen being mightier than the sword!”
“When Marketing and Technology combines something brilliant can happen over a campaign!”
Appendix
Other useful Information for Success mapped during the competition
• Maximum Tweets Allowed : 2400 per Day
• The daily update limit is further broken down into smaller limits for semi-hourly intervals.
• Re-tweets are counted as Tweets.
• Back calculation maximum of 50 tweets semi hourly intervals