Flash Drive Overview YTD Sept 2007ObservationsPNY holds the #3
share position YTD1GB represents the largest segment within the
category with 39% of the unit sell-thru2GB represents 32% of YTD
sell-thruUSB Unit Share YTD Sept 2007
Chart1
5161372
2828593
2621373
1141979
1039358
4663017
Sheet1
Total BRAND17,455,692
Sandisk5,161,372
Memorex2,828,593
PNY2,621,373
Kingston1,141,979
Sony1,039,358
Other4,663,017
Chart1
0.06878836070.17577421710.52929363210.18512084540.0405982520.0004246927
0.05823748460.14269221580.48713331260.26227590550.04786929770.0017917838
0.06640537820.18518094990.36489144230.28513637720.09662261650.0017632358
0.03693998010.1114563220.404723420.35772554450.08467344510.0044812884
0.03456522560.0895478410.38915388290.31882634090.16391435480.0039923548
0.02750791950.09476784610.33193035080.4123861370.12409811920.0093096275
0.01599523040.10411643430.32096861280.38696967620.15862801550.0133220309
0.01846814430.12602146630.37399134070.32156411230.14659892610.0133560103
0.01184160240.10725383860.33225962820.36516841810.16318271890.0202937937
000000
000000
000000
256MB
512MB
1GB
2GB
4GB
8GB
USB Flash Drive Capacity Trend
Sheet1
Jan-07Feb-07Mar-07Apr-07May-07Jun-07Jul-07Aug-07Sep-07Oct-07Nov-07Dec-07
Total
MEMSIZE1,770,6921,440,4641,626,5551,239,8221,136,92314656871,705,8212,342,4662,085,613000
256 MB121,80383,889108,01245,79939,298403182728543,26124,697
512
MB311,242205,543301,207138,186101,809138900177604295,201223,690
1.0
GB937,216701,698593,516501,785442,438486506547515876,062692,965
2.0
GB327,792377,799463,790443,516362,481604429660101753,253761,600
4.0
GB71,88768,954157,162104,980186,358181889270591343,403340,336
8.0 GB7522,5812,8685,5564,539136452272531,28642,325
JanFebMarAprMayJunJulAugSepOctNovDec
256MB6.9%5.8%6.6%3.7%3.5%2.8%1.6%1.8%1.2%0.0%0.0%0.0%
512MB17.6%14.3%18.5%11.1%9.0%9.5%10.4%12.6%10.7%0.0%0.0%0.0%
1GB52.9%48.7%36.5%40.5%38.9%33.2%32.1%37.4%33.2%0.0%0.0%0.0%
2GB18.5%26.2%28.5%35.8%31.9%41.2%38.7%32.2%36.5%0.0%0.0%0.0%
4GB4.1%4.8%9.7%8.5%16.4%12.4%15.9%14.7%16.3%0.0%0.0%0.0%
8GB0.0%0.2%0.2%0.4%0.4%0.9%1.3%1.3%2.0%0.0%0.0%0.0%
YTD 51212.8%
YTD 1GB39.0%
YTD 2GB32.1%
YTD 4GB11.6%
YTD 8GB0.9%
Sheet2
TOP SELLING SKUs
RankBrandModel DescriptionUnits
1SANDISK2GB MICRO CRUZER USB 2.0 FLASH DRIVE1,849,272
2SANDISK1GB MICRO CRUZER USB 2.0 FLASH DRIVE1,479,508
3SANDISK4GB MICRO CRUZER USB 2.0 FLASH DRIVE871,460
4PNY1GB ATTACHE FLASH DRIVE USB 2.0691,155
5PNY2GB ATTACHE USB 2.0 FLASH DRIVE636,132
6PNY1GB ATTACHE USB 2.0 FLASH DRIVE 3-PK202,188 x 3
7MEMOREX1GB TRAVELDRIVE FLASH DRIVE USB 2.0478,967
8KINGSTON1GB DATA TRAVELER USB 2.0 FLASH DRIVE472,433
9MEMOREX32MB USB 2.0 FLASH MEMORY DRIVE397,652
10DANE ELEC1GB USB 2.0 FLASH DRIVE370,353