Oct 17, 2014
PN CAMP4th and 5th DECEMBER, 2013 www.pncamp.in
Product Leaders Bootcampby Invitation Only
REBOOTING YOUR
• PNCamp is a Bootcamp for Software Product Leaders.
• So, you have a product. Some direction. Maybe even traction. Why a Bootcamp?
START UP
THE NEW KYC
• Most Startups are born to solve a perceived problem. This is the problem-solution fit.
• They have an approximate idea of whom to sell to.
• First Year: these assumptions change many times over. What next? Do you really Know Your Customer?
ONLY FOR THE BATTLED
• Battles make you stronger, even if the war is yet to be won.
• Nothing to be gained by blaming yourself, or the market, or the customer.
• Interested?
• Want to make sense of this battle and crack the formula to win the war?
& BRUISED
“PN CAMP – BOOTCAMP FOR PRODUCT LEADERS”
IS FOR THOSEGETTING FIRST 10 CUSTOMERS ? GOING BEYOND FIRST 100 CUSTOMERS ?
CUSTOMER DISCOVERY STAGE HAPPY CONFUSED STAGE
OR
WHAT WILL PARTICIPANTS GOTHROUGH IN DISCOVERYHACKING
FULL DAY BOOTCAMP
ENTREPRENEURSHIP IS A 7-YEAR BITCH
Picking the right battles
Design driven customer development
Experiments never killed anybody
Shameless is the new 'sexy'
24 24
24 24
Attend Together
Cohorts
DISCOVERY HACKINGSESSION FACILITATORS
• Picking the right battles by Shashank (Practo) and Sridhar (ex-Zoho and InMobi)
• Design driven thinking for customer development by Harshit Desai
• Experiments never killed anybody by Rajan
• Shameless is the new sexy – Kunal Shah (FreeCharge) and Avlesh (WebEngage)
WHAT WILL PARTICIPANTS GOTHROUGH IN SCALEHACKING
15 15
15 15
Mandatory
Groups
Opening Plenary
Selling in India (Mandatory)
Selling Abroad (Mandatory)
Lunch
Positioning or Direction
Quick Bites- 1: Writing Good Copy
Forum -1
Quick Bites - 2: Positioning for getting
acquired
Quick Bites - 3: "Using Social Media for Sales,
Support and More"
Quick Bites - 4: "PR - How to get featured in Tech Crunch, spending
$0"
Dinner/Drinks/Closing
15 15
Optional
SCALE HACKING SESSION FACILITATORS• "Great Indian Street Fight" by Dhiraj Kacker
• "Dancing with Elephant/Winging in the new flat world" by Samir Palnitkar & Girish Mathrubootham
• “Customers buy benefits, not features“ by Shankar Maruwada
• Positioning for Getting Acquired by Jay Pullur & Sanath Rao
• “How to get featured in Tech Crunch, spending $0” by Valerie Wagoner
• “The Forum” by Sanjay Shah
THE EXPERIENCE
• Experience how people open up when they understand the only purpose is to help each other
• Experience how today’s leaders do more listening and less talking, with an intent to help
• Experience how your Startup can walk away with sharp insights cooked in the fire of peer learning and guided discussions
THE FACILITATORS
THE VOLUNTEERS
THANK YOU