Welcome PMI Region 2! Social Media Marketing September 14, 2012
Welcome PMI Region 2!Social Media Marketing
September 14, 2012
Advanced Social MediaThe Crazy Mom
FacebookWhat’s on your Mind?
TwitterWhat’s are you doing?
Linked InWhere do you work?
FoursquareWhere are you?
SlideShareWhat do you want me to know?
BlogsWhat’s your opinion on everything?
Google+Me too.
Linked In• Business Related Social Networking Site
• February 2012, More than 150 million registered users in more than 200 countries
• In June 2011, 33.9 million unique visitors, which was up 63 percent from a year earlier
Twitter• Microblogging service where users can
send 140 character messages
• Over 140 million active users as of 2012, generating over 340 millions tweets daily and handling over 1.6 billion search queries per day
Facebook• Users create a profile, update with their
informationcan exchange messages with friends, join common interest groups
• As of April 2012, Facebook has more than 900 million active users, up from 400 million in just two years.
TWITTER140 Characters Micro-Blogging
Twitter ProfilesUser Account
A Human
Personalized to an individual
Administration Capability
#hashtags – used for focus topics and community information
140 Character Micro-Blogging
PMs on TwitterHashTags#pmot#pmchat - @robprinzo & @rkelly976
FACEBOOKCenterpiece Account / Profiles
TIMELINEFacebook’s Newest Feature for profile display.
Considered your Facebook “Home Page”
Available to the public depending on your privacy settings and controlling options.
Chronological back to the beginning of your Facebook history (NOTE: this can be modified by changing the status of the limiting audience setting in privacy settings.)
Messages & EventsMessages to/from friends, acquaintances, and new people looking to connect.
Similar to text messages and is considered your Facebook email
EventsEvents are just what they sound like, scheduled events, you can invite, RSVP, and forward invitations to your connections and friends.
Special Events are like birthdays and upcoming holidays your friends have subscribed to allowing your community to easily share important dates.
FOUR SQUARELocation Based Services / Venue Media
Four SquareFour Square allows for venue check in, photo sharing, and venue review postings.
Find out about locations, what’s going on, who else has been here, and what they think about it.
Leave tips for real time access to likes, dislikes, improvements, or even the must-have things you must try here.
Gamification enablement encourages participation as you and your friends keep in touch with geotagging and location based services.
SLIDE SHAREPersonal Branding / Market Influence
Slide Share• Share notes• Conduct Research• Follow Influences• Avail Content • Collaboration
SoMe IntegrationIntegration of Social Media includes the sharing of single source content across multiple platforms for purposes of managing content.
Publish content from any of these social media circles to any/all of your other circles to keep everyone in the loop
Security profiles allow for managed sharing and content filtering for relevance and clarity.
PMI Resources• LinkedIn (groups)
– Chapter, region, events,Virtual communities,Certification
• Facebook– Virtual Communities– http://fb.com/pmiagile– https://fb.com/PMInstitute
• Twitter– @PMI– @PMIAGILE– @PMVoices– #PMOT– #PMCHAT– #PMIAGILE
• Blog– Blogs.PMI.org/blog
Scotty Bevill IGQI, IGTF, CSM, CSP, MCSA, MCSE, CPC, CELC…
Facebookhttp://fb.com/bevilledgehttp://fb.com/scotty.bevill
Twitterhttp://twitter.com/scottyabevill
Linked Inhttp://linkedin.com/in/scottybevill
Websitehttp://www.bevilledge.com
Cell309-242-6315